GiANT Worldwide

What GiANT Worldwide does

GiANT Worldwide is a privately held leadership development company co-founded in 2013 by Jeremie Kubicek and Steve Cockram. It sells a proprietary methodology, the GiANT Leadership System, centered on the 5 Voices psychometric assessment (a five-type personality framework), a Leader's Toolkit of more than 70 visual diagnostic tools, and the GiANT OS Technology digital platform. The company serves enterprise organizations, fast-growing teams, and a global network of more than 300 certified independent coaches who deliver GiANT-based services to clients across 127 countries.

The technology stack combines a self-serve digital platform (giantos.com) with an AI coaching layer (5 Voices AI GPT, distributed on OpenAI's ChatGPT) and a content engine anchored by co-authored books (The Communication Code, The Voice-Driven Leader) and a 250,000+ subscriber weekly newsletter. The platform launched online in 2018, replacing a prior in-person bootcamp and laminated-toolkit distribution model to enable global scaling.

GiANT earns revenue through a diversified stack: annual organizational subscriptions to GiANT OS, certification fees paid by independent guides, one-time digital product and book sales (including Amazon Marketplace distribution), and professional services routed through the certified guide network. The company is founder-owned and bootstrapped, with 11-50 employees and a primary U.S. operating base in Oklahoma and Alpharetta, Georgia, plus UK presence in London. In January 2026, Cineverse announced its acquisition of GiANT Worldwide for integration into the Matchpoint platform, with revenue and EBITDA contribution expected in Cineverse's fiscal year 2027.

Name

GiANT Worldwide

Legal name

GiANT Worldwide LP

Website

https://giantworldwide.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

GiANT Worldwide is a privately held leadership development company that sells the 5 Voices psychometric framework, a 70-tool Leader's Toolkit, and the GiANT OS digital platform to enterprises, growing teams, and 300+ certified independent coaches across 127 countries.

Ownership category

akta.pro rank

Product category

Leadership Development Software

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• Leadership development
• Executive coaching
• Psychometric assessment
• Team development
• Leadership training

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Platform Subscriptions (GiANT OS): Organizations subscribe to GiANT OS to deploy leadership development across their workforce. The platform provides tools, assessments, and AI coaching for continuous leader development.
2. Digital Products: Sale of digital products including the 5 Voices assessment and Leader's Toolkit. Physical products also available (books). Ships physical orders within two business days.
3. Certified Guide Program: Independent coaches pay to become certified GiANT guides, gaining access to over 70 leadership tools, pricing autonomy, and a professional community. Guides set their own prices for end-client coaching.
4. Books and Publications: Sale of leadership books including 'The Communication Code' and 'The Voice-Driven Leader'. Available on Amazon and through company channels.
5. Coaching Services: GiANT connects organizations with certified coaches for direct leadership coaching engagements. Revenue flows through the independent guide network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

GiANT Worldwide operates a digital leadership development ecosystem centered on the GiANT Leadership System. The platform delivers the 5 Voices psychometric assessment, a library of over 70 visual leadership tools (Leader's Toolkit), the GiANT OS subscription platform, and AI-powered coaching via 5 Voices AI GPT. Organizations subscribe to deploy these tools across their leadership pipeline, while independent coaches pay to become Certified GiANT Guides and resell services to their own clients.

Product overview

GiANT Worldwide offers a unified leadership development ecosystem centered on the GiANT Leadership System. The core platform consists of GiANT OS Technology (a digital platform), The 5 Voices psychometric assessment, The Leader's Toolkit (70+ visual tools), and 5 Voices AI GPT for AI-powered coaching. The company also publishes books including The Communication Code and The Voice-Driven Leader. The products work together to provide organizations with assessment, coaching, and development tools for leaders at every level.

Differentiator

Problem solved

Functional benefit

Brands

• GiANT Leadership System: A simple, scalable leadership development framework powered by The 5 Voices psychometric, The Leader's Toolkit, and GiANT OS Technology platform.
• The 5 Voices
• GiANT OS
• 5 Voices AI GPT
• GiANT OS Technology
• Leader's Toolkit
• The Voice-Driven Leader
• The Communication Code
• Exec CORE

Products and services

• GiANT OS Technology
• The 5 Voices
• Leader's Toolkit
• 5 Voices AI GPT
• Certified GiANT Guide Program
• The Communication Code (book)
• The Voice-Driven Leader (book)

Quantifiable outcome

• GiANT works with thousands of organizations in 120+ countries, indicating broad market adoption
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• FranklinCovey: Global leadership and organizational performance company selling subscriptions, assessments, and training (e.g., The 7 Habits, All Access Pass) to enterprises — directly comparable offering and buyer profile to GiANT OS.
• Center for Creative Leadership (CCL): Research-backed leadership development provider offering assessments, coaching, and programs to enterprises and individuals — comparable content depth, assessment-based approach, and enterprise customer base.
• Hogan Assessments: Provider of personality assessments used for leadership development, hiring, and coaching — a direct competitor to the 5 Voices psychometric in the assessment-and-coaching value chain.
• Wiley (Everything DiSC): Publisher of the Everything DiSC suite of workplace personality assessments used for leadership, team, and sales training — directly comparable assessment-driven leadership development model.
• DDI (Development Dimensions International): Leadership and selection solutions company offering assessments, training, and coaching to global enterprises — overlaps with GiANT's enterprise L&D and assessment offering.
• Blanchard (The Ken Blanchard Companies): Long-established leadership training and coaching provider (e.g., Situational Leadership) selling to enterprises through a network of certified facilitators — directly comparable delivery model.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large leadership development and assessment practice — broader portfolio but serves the same enterprise buyers of leadership development solutions.
• Gallup (CliftonStrengths): Research-based consulting and assessment firm (CliftonStrengths) widely embedded in enterprise leadership programs — a major incumbent in the same assessment-driven leadership space.
• Harvard Business Publishing Corporate Learning: Provider of leadership and management development content, assessments, and programs to global enterprises — broader portfolio but overlapping enterprise L&D buyer.

Emerging players

• BetterUp: Digital coaching and leadership development platform combining AI and human coaching for enterprise workforces — comparable productized digital coaching and assessment experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GiANTWorldwide
• LinkedInlinkedin.com/company/giant-worldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GiANT Worldwide