Wilcox Financial
- Company typePrivate
- Founded2012
- HeadquartersBuffalo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Wilcox Financial firmographics
Firmographics- Name
- Wilcox Financial
- Legal name
- Wilcox Financial Group
- Website
- https://wilcoxfinancialgroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wilcox Financial industry classification
Industry- Product category
- Financial Advisory and Wealth Management Services
- NAICS
- Finance and Insurance (52)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
- akta.pro secondary industry
- Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
Keywords
Where Wilcox Financial is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wilcox Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Financial Planning Fees: Fee-based financial planning services with tiered pricing based on client complexity. First year engagements range from $2,750-$10,000+; ongoing annual planning $1,750-$7,500/year. Planning is a standalone service with investment management available separately.
- Insurance Products: Life, disability, and long-term care insurance products offered with disclosed commissions. Not commission-driven but compensates for insurance implementation when needed as part of comprehensive planning.
- Investment Management: Investment management services available separately from planning. Fee-based with full fee disclosure. Objective advice without accepting compensation from fund managers or proprietary products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individuals or Couples Just Starting Out - Early-stage income, first home, retirement accounts |
| Subscription | Annual | Families, Professionals & 1099 - Dual incomes, realtors, consultants, stock compensation, significant savings |
| Subscription | Annual | Executive & Business Owners - Equity compensation, business ownership, trusts, real estate, multi-generational planning |
| Subscription | Annual | Beyond Year One - Ongoing planning relationship with tailored support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wilcox Financial product offering
Product offeringCore offering
Wilcox Financial Group is a fee-based, fiduciary financial advisory firm that sells personalized financial planning services, investment management, and insurance planning to individuals and business owners. Its flagship offering is a 12-month comprehensive financial planning engagement that integrates cash flow, tax, retirement, insurance, estate, and legacy planning, supported by an eMoney client portal and delivered through ongoing annual advisory relationships.
Product overview
Wilcox Financial offers a comprehensive suite of financial planning services primarily delivered as an integrated human advisory practice rather than a software platform. The core offering centers on Financial Planning Services as a 12-month engagement, supported by three interconnected service pillars: Investment Management, Disability & Life Insurance Planning, and Legacy & Impact Planning. Additional specialized offerings include Family Business Succession Planning and a Female Founders Program tailored for women entrepreneurs. For corporate clients, they provide Financial Wellness Programs as group workshops. All services are coordinated through an E-Money financial planning portal for client account access. The firm operates on a fee-based fiduciary model with transparent pricing across tiered service tiers.
Differentiator
Problem solved
Functional benefit
Brands
- PowHERhouse Money Coaching: A money coaching service empowering driven women and entrepreneurs to build businesses that generate lasting wealth. Nicholle Overkamp is an owner of PowHERhouse Money Coaching. Explicitly stated as not a subsidiary or affiliate of MML Investors Services, LLC.
- The Becoming PowHERhouse Podcast
Products and services
- Financial Planning Services A 12-month comprehensive financial planning engagement that delivers personalized roadmaps across cash flow, taxes, investments, retirement, insurance, and estate planning, with ongoing advisory support and accountability for individuals and families.
- Investment Management Disciplined investment management built around client goals, including portfolio rebalancing, tax-loss harvesting, cash flow management, and strategic asset allocation with fiduciary oversight and no proprietary product recommendations.
- Disability & Life Insurance Planning Insurance protection strategies integrated into broader financial plans, covering life insurance, disability insurance, and long-term care planning, with disclosed commissions where products are implemented.
- Legacy & Impact Planning Philanthropic planning services including donor-advised funds, charitable trusts, and values-aligned giving strategies integrated with estate and tax planning for individuals and families.
- Family Business Succession Planning Strategic succession planning for family businesses including successor identification, transition timing, tax structuring, and continuity planning.
- Female Founders Program Specialized financial planning services tailored for women business owners addressing unique challenges including longer life expectancies, career interruptions, and balancing business and personal finances.
- Corporate Financial Wellness Programs Employee financial wellness workshops and planning programs for corporate clients, including interactive group sessions and customizable workshops covering budgeting, workplace benefits, and retirement planning.
Companies that use Wilcox Financial
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Wilcox Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wilcox Financial partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MML Investors Services, LLCcoreSecurities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC, member SIPC. Supervisory address provided. This is the primary registered broker-dealer affiliation through which Wilcox Financial Group provides investment services.
- PowERhouse Money CoachingminorNicholle Overkamp is an owner of PowERhouse Money Coaching, which provides coaching around money mindset, financial workshops, and online courses for driven women and entrepreneurs. Linked offering but separate business entity from Wilcox Financial Group.
- eMoney (Financial Planning Portal)coreClient financial planning portal allowing clients to link all accounts, track spending, run reports, and see entire financial household in one place. Used for planning analysis and accountability.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wilcox Financial competitors and assessment
Company assessmentDirect peers
- Ellevest: Digital wealth management and financial planning platform purpose-built for women. Directly comparable to Wilcox in target audience (women) and core offering of goal-based financial planning, though delivered via a tech-first model rather than human advisors.
- Facet Wealth: Subscription-based financial planning firm offering flat-fee planning and investment management to individuals nationwide. Closely comparable to Wilcox's tiered subscription model and fee-based fiduciary structure, with similar remote-delivery model.
- XY Planning Network: Network of fee-only financial advisors serving Gen X and Gen Y clients with subscription-based planning. Comparable to Wilcox in fee-only fiduciary model, recurring planning fees, and advisor-led service delivery.
Broad incumbents
- Empower (Personal Capital): Large-scale wealth management platform combining digital tools with human advisory. Comparable to Wilcox in offering integrated financial planning and investment management, but at much greater scale and with proprietary technology.
- Carson Wealth: National RIA platform supporting independent advisors with planning technology, investment solutions, and back-office support. Comparable to Wilcox in holistic planning approach and fee-based advisory, but with a multi-advisor platform model.
- Buckingham Strategic Wealth: National fee-only RIA providing evidence-based financial planning and investment management. Comparable to Wilcox in fee-only fiduciary model and focus on comprehensive planning, with broader geographic reach and deeper research capabilities.
- Wealthsimple: Canadian digital wealth manager offering automated and advisor-led investment management and financial planning. Comparable in holistic wealth offerings and fee transparency, though tech-led and operating primarily in Canada.
- New York Life: Large mutual insurance company with extensive advisor network offering life insurance, retirement planning, and wealth management. Comparable in offering integrated life insurance, retirement, and estate planning services, though at vastly greater scale and as a career agency system.
Regional players
- Savant Wealth Management: Fee-only RIA headquartered in Illinois serving individuals, families, and businesses with comprehensive financial planning and investment management. Comparable in fiduciary model and integrated service offering, though larger and more geographically concentrated in the Midwest.
Others
- Zoe Financial: Marketplace that matches consumers with vetted fiduciary financial advisors. Comparable ecosystem connection to Wilcox as a curated advisor marketplace serving similar high-net-worth individuals seeking fee-only advice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wilcox Financial social profiles
Digital presenceWilcox Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilcox Financial leadership team
Management profileNumber of profiles
Profiles6 records
Wilcox Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilcox Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilcox Financial
What does Wilcox Financial do?
Wilcox Financial Group is a fee-based, fiduciary financial advisory firm that sells personalized financial planning services, investment management, and insurance planning to individuals and business owners. Its flagship offering is a 12-month comprehensive financial planning engagement that integrates cash flow, tax, retirement, insurance, estate, and legacy planning, supported by an eMoney client portal and delivered through ongoing annual advisory relationships.
Is Wilcox Financial a public or private company?
Wilcox Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wilcox Financial founded?
Wilcox Financial was founded in 2012. It employs 1 to 10 people.
Where is Wilcox Financial based?
Wilcox Financial is headquartered in Buffalo, United States, in the North America region.
How does Wilcox Financial make money?
Three revenue lines are on record. Financial Planning Fees are the primary driver. The others are insurance Products and investment Management.
Who are Wilcox Financial's main competitors?
Direct peers on record are Ellevest, Facet Wealth and XY Planning Network. Broad incumbents are Empower (Personal Capital), Carson Wealth, Buckingham Strategic Wealth, Wealthsimple and New York Life. Savant Wealth Management is listed as a regional player. Zoe Financial is listed as an others.
Does Wilcox Financial have an API?
No public API is recorded for Wilcox Financial.
What industry is Wilcox Financial in?
Wilcox Financial's product category is Financial Advisory and Wealth Management Services. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network), with a secondary code of FSAEAKAH, Charitable Giving & Philanthropic Trust Advisory. Its NAICS code is 52 and its SIC code is 6282.