Absolute Trust Counsel
Absolute Trust Counsel is a private Walnut Creek, California estate planning and elder law firm serving Bay Area individuals and families with wills, trusts, probate, Medi-Cal, and special needs planning services led by a State Bar Certified Specialist founder.
- Company typePrivate
- Founded2008
- HeadquartersWalnut Creek, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Absolute Trust Counsel does
Absolute Trust Counsel is a privately held California estate planning and elder law firm headquartered in Walnut Creek, California, founded in 2008 and led by Kirsten Howe, a California State Bar Certified Specialist in Estate Planning, Trust, and Probate Law with more than 26 years of legal experience. The firm serves individuals, families, trustees, executors, business owners, seniors, and families with special needs members in the California Bay Area, with services narrowly scoped to California estate law rather than offered in other jurisdictions.
The firm's core product is professional legal services spanning estate planning, wills, revocable living trusts, durable power of attorney, advance healthcare directives, federal transfer tax planning, irrevocable life insurance trusts, trust administration, probate, Medi-Cal planning, and special needs planning. Underlying technology is conventional legal practice tooling with no proprietary platform; the firm instead invests in an unusually deep content marketing infrastructure, including 190+ podcast episodes (Absolute Trust Talk), 300+ blog posts, five ebooks, educational videos, webinars, speaking engagements, and reference tools such as probate fee calculators and trustee checklists.
Revenue is generated through professional services fees on a quote-based hourly or fixed-fee basis, with the Trust Administration Roadmapping session publicly priced at $750 (including a complimentary 20-minute introductory call). The go-to-market model is sales-led direct-to-consumer, relying on educational content for top-of-funnel lead generation, free initial consultations for conversion, and community outreach and media appearances for trust building. The firm is supported by memberships in WealthCounsel and ElderCounsel professional networks and maintains affiliations with the California Advocates for Nursing Home Reform and the Educating Seniors Project. Headcount is reported at 1-10 personnel, with three practicing attorneys identified by name.
Absolute Trust Counsel firmographics
Firmographics- Name
- Absolute Trust Counsel
- Legal name
- Absolute Trust Counsel
- Website
- https://absolutetrustcounsel.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Absolute Trust Counsel is a private Walnut Creek, California estate planning and elder law firm serving Bay Area individuals and families with wills, trusts, probate, Medi-Cal, and special needs planning services led by a State Bar Certified Specialist founder.
- Ownership category
- akta.pro rank
Absolute Trust Counsel industry classification
Industry- Product category
- Estate Planning Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro industry
- Family & Private Client (Trusts & Estates) LawPersonal Trust & Fiduciary AdministrationFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate AdvisoryTrust & Estate Tax Planning & ComplianceFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory
Keywords
Where Absolute Trust Counsel is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Absolute Trust Counsel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Legal Consulting Services: Professional legal services for estate planning, trust administration, probate, and Medi-Cal planning. Revenue generated through consultation fees and ongoing legal representation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trust Administration Roadmapping Session |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Absolute Trust Counsel product offering
Product offeringCore offering
Absolute Trust Counsel is a California-based estate planning law firm that provides legal services including wills, revocable living trusts, durable powers of attorney, advance healthcare directives, federal transfer tax planning, irrevocable life insurance trusts, trust administration, probate, Medi-Cal planning, and special needs planning. The firm delivers these services through scheduled consultations, free initial consultations, and fixed-fee roadmapping sessions to individuals, families, trustees, and seniors primarily in the California Bay Area.
Product overview
Absolute Trust Counsel is a California estate planning and elder law firm offering legal services rather than a technology product. The firm provides a comprehensive suite of legal services including estate planning (wills, revocable living trusts, powers of attorney, healthcare directives), trust administration, probate, Medi-Cal planning, special needs planning, and federal transfer tax planning. These core services are supported by educational resources including guidebooks, reference tools, the Absolute Trust Talk podcast (190+ episodes), educational videos, and webinars. The firm is led by Kirsten Howe, a California State Bar Certified Specialist in Estate Planning, Trust, and Probate Law with over 26 years of experience. The practice primarily serves clients in Walnut Creek, California and the greater Bay Area.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Planning Comprehensive estate planning services for individuals and families, encompassing wills, revocable living trusts, durable powers of attorney, advance healthcare directives, federal transfer tax planning, and irrevocable life insurance trusts designed to protect assets and legacies.
- Trust Administration Professional legal guidance for successor trustees administering deceased loved ones' trusts, including asset identification, beneficiary communication, distribution management, and liability avoidance.
- Trust Administration Roadmapping In-depth fixed-fee consultation service priced at $750 that provides step-by-step guidance through the trust administration process, including a complimentary 20-minute introductory call.
- Probate Court-supervised estate administration services helping families navigate the probate process for estates exceeding $208,850 in individual name assets in California.
- Medi-Cal Planning Elder law services structuring assets and income to qualify for Medi-Cal benefits while preserving family wealth for clients facing long-term care and nursing home costs.
- Special Needs Planning Legal strategies using special needs trusts to provide financial support for individuals with disabilities while preserving eligibility for SSI, Medi-Cal, and other government benefits.
Quantifiable outcome
- California probate fees for a $1 million estate run approximately $46,000 in statutory fees alone, which proper planning can help avoid
Companies that use Absolute Trust Counsel
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Absolute Trust Counsel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Absolute Trust Counsel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- WealthCounselminorMembership in WealthCounsel, a national network of estate planning attorneys providing resources, support, and continuing education for estate planning practitioners.
- ElderCounselminorMembership in ElderCounsel, a professional organization supporting attorneys specializing in elder law and estate planning.
- California Advocates for Nursing Home Reform (CANHR)minorAffiliation with CANHR, a nonprofit advocacy organization dedicated to improving the lives of nursing home residents in California.
- Educating Seniors ProjectminorAffiliation with the Educating Seniors Project, an initiative focused on educating seniors about important planning topics.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Absolute Trust Counsel competitors and assessment
Company assessmentEmerging players
- Wealth.com:
- Trust & Will: Trust & Will is an online estate planning platform offering wills, trusts, and related documents at lower price points than traditional law firms. It targets the same consumer-facing estate planning market as Absolute Trust Counsel but delivers via a self-service digital model rather than attorney-led consultations.
Broad incumbents
- LegalZoom: LegalZoom is a large online legal services platform that includes wills, living trusts, and estate planning among a broad portfolio of legal products. It competes for the same SMB and consumer estate planning demand as ATC but at materially lower price points and with a national footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Absolute Trust Counsel social profiles
Digital presenceAbsolute Trust Counsel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Absolute Trust Counsel leadership team
Management profileNumber of profiles
Profiles3 records
Absolute Trust Counsel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Absolute Trust Counsel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Absolute Trust Counsel
What does Absolute Trust Counsel do?
Absolute Trust Counsel is a California-based estate planning law firm that provides legal services including wills, revocable living trusts, durable powers of attorney, advance healthcare directives, federal transfer tax planning, irrevocable life insurance trusts, trust administration, probate, Medi-Cal planning, and special needs planning. The firm delivers these services through scheduled consultations, free initial consultations, and fixed-fee roadmapping sessions to individuals, families, trustees, and seniors primarily in the California Bay Area.
Is Absolute Trust Counsel a public or private company?
Absolute Trust Counsel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Absolute Trust Counsel founded?
Absolute Trust Counsel was founded in 2008. It employs 1 to 10 people.
Where is Absolute Trust Counsel based?
Absolute Trust Counsel is headquartered in Walnut Creek, United States, in the North America region.
How does Absolute Trust Counsel make money?
One revenue line is on record: legal Consulting Services.
Who are Absolute Trust Counsel's main competitors?
Emerging players on record are Wealth.com and Trust & Will. LegalZoom is listed as a broad incumbent.
Does Absolute Trust Counsel have an API?
No public API is recorded for Absolute Trust Counsel.
What industry is Absolute Trust Counsel in?
Absolute Trust Counsel's product category is Estate Planning Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAEAKAA, Personal Trust & Fiduciary Administration. Its NAICS code is 541110 and its SIC code is 8111.