ElderCounsel
WealthCounsel, LLC is a private company that operates cloud-based, subscription legal document drafting software — including Wealth Docx, Elder Docx, Business Docx, Wealth Tracx, and Gun Docx — sold via tiered memberships to estate planning, elder law, business law, trust administration, and firearms planning attorneys across the United States.
- Company typePrivate
- Founded1998
- HeadquartersBend, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ElderCounsel does
WealthCounsel, LLC is a private software and services company that builds cloud-based legal document drafting platforms primarily for estate planning, elder law, business law, trust administration, and firearms planning attorneys. The platform is delivered as a set of productized modules — Wealth Docx (Complete and Core variants), Elder Docx, Business Docx, Wealth Tracx, and Gun Docx — that use interactive templates with dynamic guided questions to produce wills, trusts, charitable planning, asset protection, elder law, special needs planning, Veterans pension planning, business succession, and trust administration documents. The software is compatible with Mac and PC and is sold as annual subscription memberships organized into tiers (Elite, Trusts & Estates Professional, Elder Law Professional, Essential, WealthCounsel + LEAP, and Advisors Forum), complemented by continuing legal education, a nationwide attorney community, practice-building bootcamps, and a Marketing Source content subscription.
The company monetizes through recurring subscription revenue across six membership tiers, with pricing quoted rather than publicly disclosed, and bundles complementary offerings such as complimentary CLE, training and customer support, and law firm marketing services. It employs a sales-led go-to-market motion with direct website sales, a Schedule-a-Demo enterprise option, and self-serve online membership purchase, distributing through its own website, a WealthCounsel Store for merchandise, a marketplace for third-party integrations, and specialized student subscriptions. Customer segments include estate planning and elder law attorneys as primary users, with business law, trust administration, firearms planning, financial advisor (Advisors Forum), and law student segments as secondary. The company is led by an attorney-founded management team, with no disclosed venture capital or private equity backing.
ElderCounsel firmographics
Firmographics- Name
- ElderCounsel
- Legal name
- WealthCounsel, LLC
- Website
- https://eldercounsel.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WealthCounsel, LLC is a private company that operates cloud-based, subscription legal document drafting software — including Wealth Docx, Elder Docx, Business Docx, Wealth Tracx, and Gun Docx — sold via tiered memberships to estate planning, elder law, business law, trust administration, and firearms planning attorneys across the United States.
- Ownership category
- akta.pro rank
Where ElderCounsel is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ElderCounsel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Membership Subscriptions: Annual and multi-tier membership subscriptions providing access to drafting software, CLE resources, community, and marketing content. Membership tiers include Elite, Trusts & Estates Professional, Elder Law Professional, Essential, and WealthCounsel + LEAP.
- Marketing Source Subscription: Monthly marketing content subscription including newsletters, grab-and-go presentations, and blog posts for law firm growth.
- Practice Building Programs: Revenue from practice building webinars, bootcamps (Estate Planning Bootcamp, Elder Law Immersion Camp), and coaching programs.
- Student Subscriptions: Specialized subscription program for law students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Elite membership provides full access to all software products |
| Subscription | Annual | Trusts & Estates Professional membership for estate planning attorneys |
| Subscription | Annual | Elder Law Professional membership for elder law practitioners |
| Subscription | Annual | Essential membership for basic estate planning needs |
| Subscription | Annual | WealthCounsel + LEAP membership combines Elite benefits with practice management integration |
| Subscription | Annual | Advisors Forum for financial advisors |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
ElderCounsel product offering
Product offeringCore offering
ElderCounsel, operating under WealthCounsel, LLC, provides cloud-based document drafting software for estate planning, elder law, business law, trust administration, and firearms planning attorneys. The platform offers interactive templates with dynamic guided questions and is delivered through tiered membership subscriptions that bundle software products, continuing legal education (CLE), practice-building coaching, and access to a nationwide attorney community.
Product overview
WealthCounsel is a platform-plus-modules architecture offering a suite of cloud-based legal document drafting software for attorneys. The core products include Wealth Docx® (available in Complete and Core variants) for estate planning, Elder Docx™ for elder law and special needs planning, Business Docx® for business law, Wealth Tracx® for trust administration, and Gun Docx® for firearms planning. These products are delivered through tiered membership plans (Elite, Trusts & Estates Professional, Elder Law Professional, Essential) and can be combined with LEAP practice management integration. The platform also provides complementary CLE, training, marketing resources, and an attorney community.
Differentiator
Problem solved
Functional benefit
Brands
- Wealth Docx®: Flagship estate planning software enabling creation of wills, trusts, charitable planning, asset protection, and retirement documents using dynamic guided questions.
- Elder Docx™
- Business Docx®
- Wealth Tracx®
- Gun Docx®
- Marketing Source™
Products and services
- Wealth Docx Complete Interactive cloud-based estate planning templates for drafting basic to complex wills and trusts, with solutions for charitable planning, asset protection, and retirement documents. Targeted at estate planning attorneys.
- Wealth Docx Core Interactive templates for drafting wills, living trusts, client letters, and trust protector supporting documents. Targeted at estate planning attorneys with basic drafting needs.
- Elder Docx Cloud-based document drafting software that allows attorneys to create elder law, special needs planning, and Veterans pension planning documents. Targeted at elder law practitioners.
- Business Docx Intelligent, easy-to-use drafting system for customizing planning documents for each phase of a business's life cycle, including business formation, operations, exit planning, business succession, and client communications. Targeted at business law attorneys.
- Wealth Tracx Comprehensive trust administration solution providing all documents, tools, and resources needed to deliver trust administration services, including asset tracking, reports, ledgers, and task management. Targeted at trust administration practitioners.
- Gun Docx Cloud-based document-drafting software providing a comprehensive approach to firearms trusts and conventional and National Firearms Act (NFA) firearms planning. Targeted at firearms planning attorneys.
- Marketing Source Monthly marketing content subscription providing newsletters, grab-and-go presentations, and blog posts for law firm marketing and client acquisition. Targeted at attorney members seeking practice growth resources.
- Advisors Forum Annual membership empowering financial advisors with the education, resources, and community needed to provide more holistic financial services and gain a competitive edge through the Certified Trust & Estate Wealth Advisor certification. Targeted at financial advisors.
Quantifiable outcome
- High return on investment compared to other document preparation services
Companies that use ElderCounsel
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
ElderCounsel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ElderCounsel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LEAPcoreWealthCounsel + LEAP membership combines Elite benefits with the industry's most advanced practice management integration. LEAP provides practice management capabilities integrated with WealthCounsel's document drafting software, offering attorneys a comprehensive practice solution.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ElderCounsel competitors and assessment
Company assessmentDirect peers
- HotDocs: HotDocs is a long-established document automation and template-based document assembly platform widely used by law firms, banks, and government agencies. It is a direct competitor to WealthCounsel's Wealth Docx and Elder Docx products in the document drafting category.
- LEAP Legal Software: LEAP is a leading legal practice management platform with integrated document automation. It is both a strategic integration partner of WealthCounsel (WealthCounsel + LEAP bundle) and a direct competitor in the document drafting space, making it the most directly comparable peer.
Broad incumbents
- MyCase: MyCase is a legal practice management platform providing case management, billing, client communication, and document automation. It serves small law firms and competes with WealthCounsel's combined drafting and practice management value proposition.
- Clio: Clio is one of the largest cloud-based legal practice management platforms serving law firms of all sizes. It overlaps with WealthCounsel at the practice management layer and increasingly offers document automation capabilities that compete with ElderCounsel's drafting software.
- Smokeball: Smokeball is a cloud-based legal practice management and document automation platform serving small and mid-sized law firms. It competes with ElderCounsel by offering integrated document drafting alongside case management, billing, and matter management.
- Thomson Reuters (Practical Law / CoCounsel): Thomson Reuters offers legal research, drafting tools, and AI-powered legal assistance through Practical Law and CoCounsel for Legal. As a broad legal tech incumbent, it competes with WealthCounsel's drafting and content offerings while serving much larger enterprise law firm customers.
- Wolters Kluwer (Elite / Kluwer Law): Wolters Kluwer provides legal and regulatory information, document drafting, and practice management software (including Elite 3E and Kluwer Law International). It competes with WealthCounsel as an established broad incumbent serving both legal professionals and the broader regulatory content market.
Emerging players
- NetDocuments: NetDocuments is a cloud-based document management system purpose-built for legal professionals. While it focuses on document management rather than drafting automation, it serves the same attorney customer base and could expand into drafting automation capabilities that compete with WealthCounsel.
- Gavel: Gavel is a no-code document automation platform enabling legal professionals to build reusable document workflows. It competes with WealthCounsel's drafting software by offering a more flexible, developer-friendly alternative for law firms building custom document pipelines.
- ProfitSolv (PracticePanther / Bill4Time): ProfitSolv, owner of PracticePanther and Bill4Time, provides legal practice management and billing software. It serves small to mid-sized law firms and overlaps with ElderCounsel's customer base, with growing document automation features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Customer concentration
ElderCounsel social profiles
Digital presenceElderCounsel financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElderCounsel leadership team
Management profileNumber of profiles
Profiles1 record
ElderCounsel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElderCounsel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElderCounsel
What does ElderCounsel do?
ElderCounsel, operating under WealthCounsel, LLC, provides cloud-based document drafting software for estate planning, elder law, business law, trust administration, and firearms planning attorneys. The platform offers interactive templates with dynamic guided questions and is delivered through tiered membership subscriptions that bundle software products, continuing legal education (CLE), practice-building coaching, and access to a nationwide attorney community.
Is ElderCounsel a public or private company?
ElderCounsel is a private company. It is classified as unknown and is currently operating.
When was ElderCounsel founded?
ElderCounsel was founded in 1998. It employs 11 to 50 people.
Where is ElderCounsel based?
ElderCounsel is headquartered in Bend, United States, in the North America region.
How does ElderCounsel make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are marketing Source Subscription, practice Building Programs and student Subscriptions.
Who are ElderCounsel's main competitors?
Direct peers on record are HotDocs and LEAP Legal Software. Broad incumbents are MyCase, Clio, Smokeball, Thomson Reuters (Practical Law / CoCounsel) and Wolters Kluwer (Elite / Kluwer Law). Emerging players are NetDocuments, Gavel and ProfitSolv (PracticePanther / Bill4Time).
Does ElderCounsel have an API?
No public API is recorded for ElderCounsel.