What Sribu does

Sribu operates an online curated freelance marketplace headquartered in South Jakarta, Indonesia, legally registered as PT. Sribu Digital Kreatif. The company was founded in 2011 (originally as Sribulancer) and was acquired by Japan's MyNavi Corporation in 2025, operating as a strategic subsidiary while retaining founder Ryan Gondokusumo as CEO. The platform connects Indonesian businesses — from individuals and SMEs to large enterprises — with a curated pool of 1.38 million+ freelance creative professionals across 230+ service categories spanning graphic design, web development, video/photo/audio, writing and translation, marketing, consultation, and lifestyle services.

The platform is built around three core engagement models: Design Contests (clients pay once and receive 70+ concepts from competing freelancers), Freelance Services/Gigs (predefined service packages), and Job Posts (open briefs receiving freelancer proposals). Technical components include an escrow payment system for transaction safety, a mobile application (iOS and Android), Google authentication, and integrations with PayPal, credit card, bank transfer, and Virtual Account payment rails. The platform has facilitated 100,000+ completed projects for 50,000+ paid clients, including named enterprise logos such as Jasa Marga, DHL, Baidu, Wika, and Trans TV. Supporting ecosystem elements include SribuPRO (premium freelancer subscription), Sribu Academy (skill certification), and SRIBUFEST (annual community event).

Sribu monetizes through transaction commissions of 10-20% on direct freelance hires, paid design contest packages (logo contests starting from IDR 2.5M), job-post fees, and increasingly through AI-mediated services priced as low as IDR 99K. The business serves a horizontal segmentation across SMBs, mid-market, and enterprise clients with a self-serve, product-led go-to-market model reinforced by community events and content marketing. Geographic exposure is concentrated in Indonesia, though the MyNavi acquisition opens a credible cross-border expansion vector.

Name

Sribu

Legal name

PT. Sribu Digital Kreatif

Website

https://sribu.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Sribu is an Indonesian curated freelance marketplace (founded 2011, Jakarta) connecting 1.38M+ vetted creative freelancers with 50,000+ paying clients across 230+ service categories via design contests, gig packages, and job posts, now operating as a subsidiary of Japan's MyNavi Corporation.

Ownership category

akta.pro rank

Product category

Online Freelance Marketplace

NAICS

Software Publishers (5132)

SIC

Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Freelance marketplace platform
• Creative services marketplace
• Design contest platform
• AI creative services
• Digital talent hiring

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Transaction Commission: Platform charges commission on transactions between clients and freelancers. Commission rate ranges from 10-20% of project value.
2. Design Contest Packages: Paid packages for running design contests. Logo design contests start from Rp 2,500,000, with higher tiers for more comprehensive contest options.
3. Job Post Fees: Fees charged to employers for posting job listings to access the freelancer pool
4. Direct Freelance Services: Direct hiring of freelancers for services with platform facilitating the transaction

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sribu operates an online marketplace that connects Indonesian businesses with freelance creative professionals across design, programming, video, writing, marketing, consultation, and AI services. The platform offers three core engagement models: Design Contests (clients receive multiple concepts from freelancers), Job Posts (clients post projects and receive proposals), and direct hiring of Freelance Services (Gigs) across 230+ categories. Sribu also provides AI-powered services such as voice over, photo editing, video creation, and image generation, with secure escrow payment protection.

Product overview

Sribu is a digital freelancer marketplace platform connecting businesses with Indonesian creative freelancers. The platform operates through three core engagement models: (1) Design Contest - a competition-based system where clients pay once and receive 70+ design options; (2) Freelance Services (Gigs) - individual service packages across 230+ categories; and (3) Job Post - an open system for businesses to post project needs and receive freelancer proposals. The platform spans eight main service categories: Graphic Design & Branding, Web & Programming, Videography/Photography/Audio, Writing & Translation, Marketing & Ads, Consultation, Lifestyle, and AI Services. The AI Services subcategory includes specific offerings like AI Voice Over, AI Voice Modification, AI Photo Editing, AI Video Creation/Editing, AI Image Generation, and AI Prompt Writing. Supporting features include Sribu Academy for freelancer skill certification, SRIBUFEST annual events for industry education, and the Hybrid Team strategy for Ramadan campaign management.

Differentiator

Problem solved

Functional benefit

Brands

• SribuPRO: Premium freelancer subscription program offering enhanced visibility and benefits.
• Sribu Academy

Products and services

• Design Contest A competition-based offering where clients pay once and receive up to 70+ creative design concepts from multiple freelancers, with unlimited revisions on the winning design. Targeted at businesses needing diverse creative options quickly.
• Freelance Services (Gigs) Individual freelance service offerings across 230+ categories where freelancers offer predefined packages (graphic design, web development, video, writing, marketing, etc.) and clients can select and hire directly.
• Job Post An open posting system allowing businesses to publish project needs and receive direct service offers from multiple freelancers, enabling selection of the best-fit proposal.
• AI Voice Over AI-powered voice over service starting from IDR 100K with 1-day completion, delivering audio content for videos, presentations, and other media.
• AI Voice Modification AI service that modifies existing audio to deliver clearer and more customized voice results, with over 100,000 successful projects completed.
• AI Photo Editing & Retouching AI-powered photo editing and retouching service starting from IDR 99K, enhancing image quality with over 100,000 completed projects.
• AI Video Creation AI-powered video generation service for creating video content using artificial intelligence.
• AI Video Editing AI-powered video editing service for processing and enhancing existing video content.
• AI Image & Illustration Creation AI service that generates images and illustrations based on user specifications.
• AI Prompt Writer AI prompt writing service that helps users create effective prompts for AI applications.
• Sribu Academy Skill assessment and validation initiative for Indonesian freelancers that provides certified assessments to improve freelancer credibility and help businesses find quality talent.

Quantifiable outcome

• 100,000+ completed projects
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature5 records

Partnerships

One partnership is on record.

• SMBC IndonesiacoreStrategic or Co-development PartnerSMBC Indonesia partnered with Sribu for a financial literacy campaign targeting freelancers and the creative community. This partnership demonstrates Sribu's role in supporting financial education for Indonesia's gig economy workers while expanding its corporate partnerships.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Fastwork: Southeast Asia-based freelance marketplace headquartered in Thailand with strong Indonesia presence. Comparable to Sribu as a regional freelance marketplace serving SEA, though Sribu is Indonesia-focused while Fastwork is multi-country.
• Workana: Latin America-focused freelance marketplace with strong regional freelancer base across design, programming, and writing. Comparable to Sribu on marketplace mechanics and emerging-market freelance focus, though operating in a different geography.
• Glints: Indonesia- and Singapore-based talent platform spanning full-time hiring and freelance work. Comparable to Sribu on Indonesia market focus and two-sided talent marketplace model, though Glints skews toward full-time recruitment versus Sribu's freelance project model.

Direct peers

• Upwork: Largest global freelance marketplace connecting businesses with freelancers across writing, design, programming, and marketing. Comparable to Sribu on marketplace model and category breadth, with similar enterprise-vs-SMB buyer mix and transaction-fee monetization.
• Toptal: Vetted freelancer network for top-tier developers, designers, and finance talent. Comparable to Sribu's curated freelancer positioning (1.38M+ curated pool) but operates at the premium/upmarket end with higher take rates.
• Fiverr: Global freelance marketplace for creative and digital services with a contest/listing model and broad service categories. Closely comparable to Sribu on platform mechanics, take-rate revenue, and creative-services focus, though operating at vastly larger global scale.
• 99designs: Design contest marketplace (now part of Vista/Canva ecosystem) where clients launch briefs and receive multiple design concepts. Directly mirrors Sribu's Design Contest product and freelance designer curation model.
• Projects.co.id: Indonesian freelance marketplace platform directly competing with Sribu in the same domestic market across programming, design, and writing categories. Most direct domestic head-to-head competitor.
• Freelancer.com: Global freelance marketplace covering programming, design, writing, and marketing with contest and direct-hire mechanics. Comparable to Sribu on contest-based hiring and broad creative/technical category coverage.
• DesignCrowd: Design contest marketplace (owned by Skyrise) for logos, web, and graphic design. Closely comparable to Sribu's design contest product on mechanics, freelancer curation, and creative-services focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sribu
• Facebookfacebook.com/sribudotcom
• Xx.com/sribudotcom
• LinkedInlinkedin.com/company/sribu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sribu