What Maison Modern does

Maison Moderne (MM Publishing and Media S.A.) is an independent, founder-owned media company headquartered in Luxembourg City, founded in 1994 by Mike Koedinger. It operates three integrated business lines under the Maison Moderne corporate brand and the flagship Paperjam media brand (launched 2000): (1) a Publishing House comprising the daily news site paperjam.lu, bilingual FR/EN newsletters at 7h and 16h, the monthly Paperjam Magazine (102,100 readers per issue), sector-specific Paperjam Extra supplements, the Paperjam Bible annual B2B/B2G directory of 1,000+ biographies, the English-language sister brand Delano, and the Paperjam Next cross-media social brand on six platforms; (2) the Paperjam Club, a bilingual corporate business club with 1,800+ member companies and approximately 250 events and trainings per season; and (3) Brand Studio, which sells advertising, native advertising, contract publishing, sponsored Content Hubs, and recruitment (via the All Eyes on Me job platform) to enterprise clients in financial services, consulting, and the public sector. The company reaches an estimated 250,000 unique people across the ecosystem, employs 51-200 staff (58 on the LinkedIn company page, 19 journalists), and dedicates up to €100,000 per year of advertising inventory to a Pro Bono programme for non-profits and societal-impact organisations.

The platform architecture is a multi-brand publishing estate: a Wix-hosted corporate site (maisonmoderne.com), a custom daily newsroom and Content Hub system at paperjam.lu, a member portal at communities.paperjam.lu (Paperjam Communities / Paperjam Connect), Issuu-hosted digital editions of print titles, and an integrated payment stack (Stripe, PayPal/Braintree, Google Play In-App Payments). Editorial and photographic assets are produced in-house since 1994, with photographers transferring patrimonial rights under Luxembourg copyright law, giving Maison Moderne exclusive ownership of a distinctive visual library. The 1 February 2023 governance charter protects editorial independence by prohibiting the publisher from serving partisan, political, union, or religious interests and by concentrating 100% of capital in the founder's two holding companies (Lemonland S.A. and Everybody's Darling S.A.).

Maison Moderne monetises through a diversified mix: recurring corporate club memberships and event ticket/sponsorship revenue; Brand Studio display, native, and contract publishing across owned channels; recruitment advertising via the All Eyes on Me partnership; photo licensing (€150 HTVA per single-use licence) and artist prints (via Whitewall, with a €100 HTVA Maison Moderne fee); and ancillary e-commerce. Pricing for advertising, Brand Studio, the Club, and the Paperjam Bible is quote-based and gated behind the MMMediaplanner 2025 media kit. Distribution runs through owned digital, print, social, and event channels plus the All Eyes on Me partner platform and the Nexus Luxembourg flagship event (nexusluxembourg.com). Geographic focus is single-country Luxembourg, with secondary reach into the 2.5 million-strong cross-border commuter population and the English-language international business community served via Paperjam Next English and Delano.

Name

Maison Modern

Legal name

MM Publishing and Media S.A.

Website

https://maisonmoderne.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Maison Moderne is a Luxembourg-based, founder-owned independent media company operating the Paperjam publishing ecosystem (daily news, bilingual newsletters, monthly magazine, annual B2B Bible), the 1,800-member Paperjam Club with ~250 annual events, and Brand Studio advertising and contract publishing serving enterprise and institutional clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Advertising (display, digital, native): Brand Studio sells advertising and native advertising inventory across the Paperjam ecosystem (paperjam.lu, newsletters, Paperjam Magazine, Paperjam Extra, Paperjam Next), with pricing and formats documented in the MMMediaplanner 2025.
2. Contract Publishing / Content Marketing: Brand Studio produces sponsored content, content hubs, and branded editorial for individual clients; visible in the Paperjam Communities Content Hubs (PwC Luxembourg, Fidelity International, Spuerkeess, Norton Rose Fulbright).
3. Paperjam Club membership: Annual subscription/adhésion contracts sold to corporate members (more than 1,800 entreprises membres) granting access to ~250 events and trainings per season, with separate ticketing possible for specific events.
4. Newsletter and audience subscription: Free bilingual daily newsletter (40,000+ unique subscribers) supports audience development and indirect monetization via advertising and lead generation; print magazine (102,100 readers per issue) supports single-copy and subscription copy sales plus advertising.
5. Event ticketing and sponsorship: Paid event tickets (e.g., tastings, dinners, ceremonies) and sponsorship packages for Paperjam Club events and the Nexus Luxembourg tech/innovation event.
6. Photo licensing and artist prints: Limited photo usage licences are sold (e.g., €150 HTVA per single-use publication licence within Luxembourg for 12 months) and artist prints are fulfilled via Whitewall with a €100 HTVA handling fee on top of print cost.
7. Job board / employer branding: Recruitment and employer-branding platform operated via the All Eyes on Me partnership (alleyesonme.jobs), offering job postings and branded career content tied to the Maison Moderne audience.
8. Pro bono / in-kind advertising budget: Up to €100,000 of free advertising inventory per year is allocated to non-profit organisations, associations, NGOs, and societal-impact companies as a stated governance commitment.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels11 records

Core offering

Maison Moderne is an independent Luxembourg media company that publishes the bilingual (French/English) Paperjam business news ecosystem — daily news site (paperjam.lu), newsletters, monthly magazine, sector supplements, an annual B2B/B2G directory (Paperjam Bible), and social/video brands (Paperjam Next, Delano). It also operates the Paperjam Club, a 1,800+ corporate-member business club running ~250 events and trainings per season, and the Brand Studio, which sells advertising, native advertising, and contract publishing to companies and institutions. Revenue is generated from advertising, club memberships, subscriptions, event ticketing and sponsorships, photo licensing, and contract publishing.

Differentiator

Problem solved

Functional benefit

Brands

• Paperjam: Flagship independent business and financial media brand of Maison Moderne, encompassing Paperjam.lu (daily news site), Paperjam Magazine (monthly), Paperjam Extra (themed supplements), Paperjam Bible (annual B2B/B2G guide), Paperjam Newsletters, and Paperjam Next (social media).
• Paperjam.lu
• Paperjam Magazine
• Paperjam Newsletters
• Paperjam Extra
• Paperjam Next
• Paperjam Bible
• Paperjam Club
• Brand Studio
• Delano
• Nexus Luxembourg

Products and services

• Paperjam Publishing Ecosystem

Quantifiable outcome

• Reaches 250,000 unique people across the Paperjam ecosystem.
• +6 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Nexus LuxembourgflagshipStrategic or Co-development PartnerCo-organised flagship technology and innovation event 'Nexus Luxembourg 2025' (nexusluxembourg.com), positioned as a flagship Maison Moderne event attracting 10,000+ attendees across 50 countries. Positioned as a core strategic event for the company's B2B engagement, advertising and sponsorship revenue.
• All Eyes on Me (alleyesonme.jobs)coreOEM/ Whitelabel/ Licensing PartnerRecruitment and employer-branding platform operated as Paperjam's job board; integrated with maisonmoderne.com career pages, the Join Us flow, and the Pro Bono Club form. Functions as Paperjam's B2B2C distribution layer for jobs and HR services.
• PwC LuxembourgcoreGTM or Marketing PartnerSponsored Content Hub on paperjam.lu (paperjam.lu/hub/pwc-luxembourg) operated as part of the 'Communautés & Expertises' vertical; produces sponsored journalism and topical dossiers co-distributed to Paperjam's audience.
• Fidelity InternationalcoreGTM or Marketing PartnerSponsored Content Hub on paperjam.lu (paperjam.lu/hub/fidelity-international) within the 'Communautés & Expertises' vertical; produces Fidelity-themed editorial and dossiers for the Paperjam audience.
• Spuerkeess (Banque et Caisse d'Épargne de l'État)coreGTM or Marketing PartnerSponsored Content Hub on paperjam.lu (paperjam.lu/hub/spuerkeess) within the 'Communautés & Expertises' vertical; positions Spuerkeess content alongside Paperjam's financial coverage.
• Norton Rose FulbrightcoreGTM or Marketing PartnerSponsored Content Hub on paperjam.lu (paperjam.lu/hub/norton-rose-fulbright) within the 'Communautés & Expertises' vertical; produces legal and regulatory-themed editorial for the Paperjam audience.
• StripecoreTechnology or IntegrationPayment sub-processor for paid products and services sold through the Service, including Paperjam Club events, shop and subscriptions; Paperjam does not store or collect payment card data directly.
• PayPal / BraintreecoreTechnology or IntegrationPayment sub-processor for paid products and services sold through the Service; PCI-DSS compliant, used for Club events and shop purchases.
• Google AnalyticscoreTechnology or IntegrationWeb analytics sub-processor used to monitor and analyse traffic and usage across the Paperjam Service; Google may combine this data with other Google services and contextualise personalised ads on its network.
• Google AdSense / DoubleClickcoreTechnology or IntegrationThird-party ad-serving technology used to deliver interest-based advertising on the Service via DoubleClick cookies; users can opt out via Google's ads preferences page.
• IssuucoreTechnology or IntegrationDigital publishing platform that hosts the online flipbook editions of Paperjam Magazine, Paperjam Extra, and the Paperjam Bible (issuu.com/maisonmoderne), enabling online reading and SEO discovery.
• WhitewallminorImplementation/ SI/ Consulting PartnerProduction partner for artist prints of Maison Moderne's original photography (whitewall.com/eu/photo-prints); orders are taken by Maison Moderne and fulfilled by Whitewall, with a €100 HTVA Maison Moderne fee on top of print costs.
• WixcoreTechnology or IntegrationWebsite builder and hosting platform powering the maisonmoderne.com corporate site and its media pages; static assets and images are served from Wix's static media CDN.
• Dr Abdu Gnaba (Sociolab)minorStrategic or Co-development PartnerAnthropologist (PhD Sorbonne, lecturer at University of Strasbourg) commissioned via Sociolab to research and write the 'Évolutionnaires' tribe manifesto that now defines the Maison Moderne community positioning across readers, members and clients.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Financial Times: The Financial Times is a global business and financial news brand monetised via subscriptions, advertising, FT Live events, and B2B content services. It mirrors Maison Moderne's independent business-media model and event-led monetisation, although at a much larger international scale.
• Les Echos / Groupe Les Échos-Le Parisien: Les Échos is France's flagship independent economic and financial daily, owned by LVMH, with a broad portfolio of business events, paid newsletters and B2B services. It is comparable to Maison Moderne in editorial positioning but operates at a much larger French-national scale across advertising, subscriptions and events.
• Handelsblatt Media Group: Handelsblatt is Germany's leading economic and financial newspaper, with a large business-events arm, paid newsletters, and corporate-research services. Like Maison Moderne, it monetises a trusted business-news brand through subscriptions, advertising, and high-value B2B events, but at national rather than niche-market scale.
• The Economist Group: The Economist Group combines a global business and politics publication with subscription-led B2B research and a large events business (Economist Events, Economist Impact). It is comparable to Maison Moderne's mix of editorial brand, paid events, and B2B services, but operates globally and at materially larger scale.

Regional players

• Tageblatt: Tageblatt is a long-established Luxembourg general-interest daily newspaper, the closest local print and digital media peer to Maison Moderne's Paperjam.lu. It competes for Luxembourg advertising and reader attention, although it does not operate Paperjam's integrated business-club and contract-publishing model.
• BILAN: BILAN is a French-language Swiss economic monthly magazine covering business, finance and policy for Swiss decision-makers. It is structurally similar to Paperjam Magazine as a paid economic title serving a small, wealthy, French-speaking business community, but it is distributed in Switzerland rather than Luxembourg.

Direct peers

• Citywire: Citywire is an independent financial-media business serving wealth managers and asset-management professionals, with subscription content, an editorial site, and a series of industry events and awards. It mirrors Maison Moderne's combination of independent financial journalism, niche B2B community, and recurring event-driven revenue.
• Sifted: Sifted is a European B2B media outlet covering the technology and startup ecosystem, combining daily journalism with subscriber events and awards. It parallels Maison Moderne's model of content-led B2B media tied to a community of senior decision-makers and a flagship annual event (Sifted Summit / Maison Moderne's Nexus Luxembourg).
• Politico Europe: Politico Europe is a B2B political and business-policy media outlet with a strong paid-events and subscription ecosystem. Comparable to Maison Moderne's mix of independent business journalism, B2B content hubs, and high-value events for European decision-makers, although Politico operates at a significantly larger pan-European scale.

Others

• Delano Media (sister brand): Delano is Maison Moderne's own English-language sister publication covering life and business in Luxembourg, sharing the Évolutionnaires community positioning. Listed only as an internal adjacent brand; not an external competitor, but a useful internal peer given its shared audience and editorial infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maisonmoderne
• YouTubeyoutube.com/@Paperjam-next
• Facebookfacebook.com/MaisonModerne
• LinkedInlinkedin.com/company/maison-moderne
• Instagraminstagram.com/maisonmoderneluxembourg

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Modern