Applegate Marketplace Ltd
- Company typePrivate
- Founded1996
- HeadquartersBarnstaple, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
Applegate Marketplace Ltd firmographics
Firmographics- Name
- Applegate Marketplace Ltd
- Legal name
- Applegate Marketplace Ltd
- Website
- https://applegate.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Applegate Marketplace Ltd industry classification
Industry- Product category
- B2B Industrial Marketplace
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Applegate Marketplace Ltd is headquartered
LocationHeadquarters
- HQ city
- Barnstaple
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Applegate Marketplace Ltd business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Supplier Advertising and Listings: Platform charged suppliers for advertising placements, listings, and enhanced profile visibility. Suppliers could purchase advertising packages to appear prominently in search results and category pages, driving higher-intent traffic from verified buyers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Applegate Marketplace Ltd product offering
Product offeringCore offering
Applegate Marketplace Ltd operated a UK B2B online marketplace connecting industrial product and service buyers with vetted suppliers. The platform enabled buyers to discover suppliers via search functionality and submit quote requests, while suppliers paid for tiered advertising packages to gain visibility among B2B buyers. The platform was acquired by Businessmagnet Ltd in September 2025 and the domain redirected to Businessmagnet's marketplace.
Product overview
Applegate Marketplace Ltd operated as a B2B search and supplier discovery platform focused on industrial products, services, and suppliers across the UK. The platform architecture consisted of tiered advertising packages: Basic Listings and Advanced Profiles for core profile management, supplemented by Premium Adverts for enhanced visibility, Optimiser Packages for algorithmic promotion, and Add Ons & Enhancements for profile enrichment. The platform enabled buyers to discover suppliers through search functionality and streamlined quote requests, while suppliers could manage their business profiles, target specific categories, and purchase advertising placements to generate leads.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Listings Entry-level advertising package providing basic company profile visibility on the B2B marketplace platform for industrial suppliers seeking buyer leads.
- Advanced Profiles Enhanced company profile offering with additional content, certifications display, and improved visibility settings for B2B suppliers on the marketplace.
- Premium Adverts High-visibility advertising placement featuring prominent positioning and enhanced content display for suppliers seeking increased lead generation on the marketplace.
- Optimiser Packages Comprehensive advertising bundle combining multiple visibility features, keyword targeting, and algorithmic promotion to maximize profile performance on the marketplace.
- Add Ons & Enhancements Supplementary features including logo uploads, product images, extended descriptions, opening hours, payment methods, and category additions to enhance supplier profile completeness on the marketplace.
Companies that use Applegate Marketplace Ltd
Customer profileSegments1 record
Ideal customer profiles1 record
Applegate Marketplace Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Applegate Marketplace Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Businessmagnet LtdcoreBusinessmagnet, a leading UK B2B search and supplier discovery platform, acquired Applegate.co.uk domain on 19 September 2025. The acquisition aims to preserve and enhance Applegate's established discovery paths for buyers while offering suppliers broader visibility and higher-intent traffic through Businessmagnet's modern search experience and vetted supplier network.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Applegate Marketplace Ltd competitors and assessment
Company assessmentDirect peers
- Businessmagnet Ltd: UK B2B search and supplier discovery platform headquartered in Stevenage; the direct acquirer of Applegate.co.uk and now the parent operating the consolidated Applegate supplier base on its own platform.
- ThomasNet: North America's leading B2B industrial sourcing and supplier discovery platform; offers comparable tiered advertising and supplier-profile packages to a buyer base sourcing industrial products and services.
- Kompass: Global B2B directory and supplier discovery platform operating across multiple geographies; competes directly with Applegate on industrial buyer-to-supplier matching and paid company-profile visibility.
- Europages: European B2B marketplace connecting business buyers with suppliers; offers comparable company-profile listings and advertising packages across industrial and B2B services categories relevant to UK industrial buyers.
- Hotfrog: SMB-focused business directory offering free and premium company listings; comparable to Applegate's tiered listing/advertising model aimed at small and mid-sized UK industrial suppliers.
Broad incumbents
- Yell (Yellow Pages UK): Established UK business directory with advertising-driven monetization; overlaps with Applegate's UK SMB discovery use case, though broader in scope and not industrial-vertical focused.
- Alibaba.com: Global B2B marketplace and supplier discovery platform; operates at much larger scale across industrial categories that overlap with Applegate's buyer intent pool, but with cross-border rather than UK-domestic focus.
Regional players
- TradeIndia: India-focused B2B marketplace with paid supplier listing packages; comparable business model and category breadth to Applegate, though serving a different geography rather than directly competing in the UK.
- Manta: US SMB directory offering paid profile and advertising packages; mirrors Applegate's tiered advertising monetization model for business-supplier discovery but is US-geography focused rather than UK.
Emerging players
- Cylex UK: UK business directory with company listings and advertising options; comparable online supplier-discovery model but with a broader, non-industrial focus and lower brand recognition than Applegate.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Applegate Marketplace Ltd social profiles
Digital presenceApplegate Marketplace Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applegate Marketplace Ltd leadership team
Management profileNumber of profiles
Applegate Marketplace Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applegate Marketplace Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applegate Marketplace Ltd
What does Applegate Marketplace Ltd do?
Applegate Marketplace Ltd operated a UK B2B online marketplace connecting industrial product and service buyers with vetted suppliers. The platform enabled buyers to discover suppliers via search functionality and submit quote requests, while suppliers paid for tiered advertising packages to gain visibility among B2B buyers. The platform was acquired by Businessmagnet Ltd in September 2025 and the domain redirected to Businessmagnet's marketplace.
Is Applegate Marketplace Ltd a public or private company?
Applegate Marketplace Ltd is a private company. It is classified as corporate owned and is currently acquired.
When was Applegate Marketplace Ltd founded?
Applegate Marketplace Ltd was founded in 1996. It employs 51 to 100 people.
Where is Applegate Marketplace Ltd based?
Applegate Marketplace Ltd is headquartered in Barnstaple, United Kingdom, in the Europe region.
How does Applegate Marketplace Ltd make money?
One revenue line is on record: supplier Advertising and Listings.
Who are Applegate Marketplace Ltd's main competitors?
Direct peers on record are Businessmagnet Ltd, ThomasNet, Kompass, Europages and Hotfrog. Broad incumbents are Yell (Yellow Pages UK) and Alibaba.com. Regional players are TradeIndia and Manta. Cylex UK is listed as an emerging player.
Does Applegate Marketplace Ltd have an API?
No public API is recorded for Applegate Marketplace Ltd.
What industry is Applegate Marketplace Ltd in?
Applegate Marketplace Ltd's product category is B2B Industrial Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces.