Businessmagnet
Businessmagnet is a UK B2B digital media publisher operating a directory platform with 150,000+ listed businesses across 100,000+ product categories. It sells tiered subscription advertising packages (£495–£830+VAT annually) plus monthly add-ons to UK suppliers seeking SEO backlinks and inbound leads.
- Company typePrivate
- Founded2004
- HeadquartersStevenage, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Businessmagnet does
Businessmagnet Ltd, founded in 2004 and headquartered in Stevenage, Hertfordshire, is a privately held UK B2B digital media publisher operating a multi-tiered online directory platform connecting industrial and commercial suppliers with UK-based buyers. The platform indexes 150,000+ UK businesses across 100,000+ product categories and generates 2.5+ million monthly page impressions from an audience that is 81% UK-based and 80% decision-makers or purchasing influencers. Its proprietary technology stack includes the iTraka analytics dashboard (impression, click, and enquiry tracking) and a DR 58 Ahrefs-rated domain that supplies high-authority dofollow backlinks to paying advertisers.
The core product set comprises four listing tiers — Free Listing, Basic (£495+VAT annually), Advanced (£670+VAT annually, the most popular tier) and Premium (£830+VAT annually) — supplemented by monthly add-ons including Featured Supplier (£65/mo), Specialist Supplier (£39/mo), Product Spotlights (£55/mo) and Magnet Links (£69/mo), plus managed-service Optimiser and Optimiser Pro packages priced at £99–£139/month +VAT. The Advanced and Premium tiers include full profile build-out, expert copywriting, news and PR publishing, social media integration (LinkedIn, X, Facebook, YouTube), and the iTraka dashboard.
Businessmagnet monetises exclusively through subscription-based, recurring advertising revenue, distributed via a sales-led and inside-sales GTM motion supported by dedicated account managers, phone and email sales channels, and a self-service online configurator. On 19 September 2025 the company expanded its UK B2B marketplace footprint through the acquisition of the Applegate.co.uk domain. The company employs 11–50 people and reports a 91% customer retention rate and a 5.0/5.0 Trustpilot rating from 237 verified reviews.
Businessmagnet firmographics
Firmographics- Name
- Businessmagnet
- Legal name
- Businessmagnet Ltd
- Website
- https://businessmagnet.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Businessmagnet is a UK B2B digital media publisher operating a directory platform with 150,000+ listed businesses across 100,000+ product categories. It sells tiered subscription advertising packages (£495–£830+VAT annually) plus monthly add-ons to UK suppliers seeking SEO backlinks and inbound leads.
- Ownership category
- akta.pro rank
Businessmagnet industry classification
Industry- Product category
- B2B Online Directory & Advertising
- NAICS
- Directory and Mailing List Publishers (51314), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Businessmagnet is headquartered
LocationHeadquarters
- HQ city
- Stevenage
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Businessmagnet business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Packages: Tiered subscription-based advertising packages (Basic, Advanced, Premium) providing directory listings, SEO backlinks, and profile management. Revenue generated through annual or monthly billing with VAT.
- Add-on Services: Premium add-ons including Featured Supplier (£65/mo), Specialist Supplier (£39/mo), Product Spotlights (£55/mo), and Magnet Links (£69/mo). Monthly recurring revenue with first-come-first-served keyword exclusivity.
- Optimiser Packages: Managed advertising solutions with search visibility focus. Optimiser from £99/month and Optimiser Pro from £139/month, managed by in-house experts.
- Free Listings: Free basic listings generating indexed presence without backlink or account support, with conversion path to paid packages
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free listing with basic presence and indexing |
| Subscription | Annual | Entry-level paid advertising with SEO backlink |
| Subscription | Annual | Most popular fully managed professional profile |
| Subscription | Annual | Top-tier package with guaranteed top placement |
| Subscription | Monthly | Featured Supplier add-on for exclusive top keyword placement |
| Subscription | Monthly | Specialist Supplier add-on for top keyword positioning |
| Subscription | Monthly | Product Spotlight add-on for contextual product highlighting |
| Subscription | Monthly | Magnet Links add-on for algorithmic placement with guaranteed impressions |
| Subscription | Monthly | Managed advertising with search visibility focus |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Businessmagnet product offering
Product offeringCore offering
Businessmagnet operates a UK B2B digital media publishing platform serving as an online business directory and advertising marketplace. The company offers tiered subscription-based directory listings (Free, Basic at £495+VAT, Advanced at £670+VAT, Premium at £830+VAT annually) with SEO-optimized company profiles, DR 58 dofollow backlinks, and dedicated account managers. The platform also sells managed Optimiser advertising packages and add-on placement services (Featured Supplier, Specialist Supplier, Product Spotlights, Magnet Links, Hex Banners, Town Banners) for enhanced keyword positioning, connecting over 150,000 UK businesses with B2B buyers across 100,000+ product categories.
Product overview
Businessmagnet is a UK B2B Digital Media Publisher operating a multi-tiered online directory and advertising platform. The core offering consists of four listing tiers: Free Listing (entry-level), Basic Listing (£495 + VAT), Advanced Profile (£670 + VAT - most popular), and Premium Advert (£830 + VAT - top tier). Above these, Optimiser and Optimiser Pro packages (£99-139/month) provide enhanced search visibility management. The platform also offers various add-ons including Featured Supplier, Specialist Supplier, Product Spotlights, Magnet Links, Hex Banners, and Town Banners for enhanced positioning. All paid packages include access to the proprietary iTraka analytics dashboard. The platform was recently expanded through the acquisition of Applegate.co.uk in September 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Directory Listings (Free, Basic, Advanced, Premium tiers) Tiered directory listing packages for UK businesses to advertise their products and services on the Businessmagnet platform. Free Listing provides indexed presence with no backlink; Basic Listing (£495+VAT annually) adds a DR 58 SEO backlink, company profile page, multiple product categories, direct enquiry button, and dedicated account manager; Advanced Profile (£670+VAT annually) adds full web page development, expert copywriting, dynamic image gallery, news & PR publishing, social media integration, iTraka analytics dashboard, and annual performance review; Premium Advert (£830+VAT annually) adds guaranteed Specialist Position, video embedding, unlimited customer reviews, and key contact panel.
- Optimiser Managed Advertising Packages Fully bespoke managed advertising solutions from £99/month (+VAT) for Optimiser and £139/month (+VAT) for Optimiser Pro, with a strong focus on search engine visibility. Includes strategic content creation, social media linking, and ongoing management by in-house experts (optimisers, copywriters, designers). Designed for UK B2B advertisers seeking higher-grade, hands-on advertising management.
- Featured Supplier Placement Add-on providing guaranteed top position for a chosen search term from £65/month. Offers 100% exclusivity per keyword (only one Featured Supplier per keyword on the platform) with visually prominent placement on category pages. For UK B2B advertisers seeking maximum search visibility for specific keywords.
- Specialist Supplier Placement Add-on placing advertisers in top or second position for a chosen keyword from £39/month. Offers 100% exclusivity per keyword. Positioned as a cost-effective alternative to Featured Supplier when the top position is already taken. For UK B2B advertisers seeking prominent keyword positioning.
- Product Spotlights Add-on from £55/month showcasing a specific product or service prominently on the most relevant Businessmagnet category page. Appears in-context where buyers are actively browsing, using an image-rich format. For UK B2B advertisers seeking to highlight particular products or services to in-market buyers.
- Magnet Links Add-on from £69/month (requires Advanced or Premium base listing) providing algorithm-driven relevance matching that places advertiser business alongside related businesses in context. Includes minimum 25,000 guaranteed impressions per month and 100% exclusivity for chosen search term. For UK B2B advertisers seeking contextual relevance-based visibility.
- Hex Banner Positions Premium promotional banner placement on the Businessmagnet platform's high-volume pages, offering enhanced visibility on a website with hundreds of thousands of pages that have earned search engine authority. For UK B2B advertisers seeking prominent display advertising on high-traffic platform pages.
- Town Banner Sponsored placement on Businessmagnet town index pages which rank highly on Google for location-based searches such as 'Companies in [Town Name]'. Features rotating image-rich banners with direct links to advertiser websites. For UK B2B advertisers seeking geographic/location-based visibility.
Quantifiable outcome
- 91% customer retention rate
- +5 more outcomes
Companies that use Businessmagnet
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Businessmagnet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Businessmagnet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Applegate.co.ukcoreBusinessmagnet acquired the Applegate.co.uk domain on 19 September 2025 to expand UK B2B marketplace reach. The acquisition preserves and enhances discovery paths for buyers while offering suppliers broader visibility and higher-intent traffic. Businessmagnet will continue optimizing mapped landing pages for SEO value.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Businessmagnet competitors and assessment
Company assessmentDirect peers
- Yell: The UK's largest generalist business directory, offering paid listings, SEO tools, and digital advertising services to UK businesses. Yell is the closest direct competitor to Businessmagnet in terms of horizontal B2B directory coverage and advertising-led revenue model.
- Thomson Local: Long-established UK business directory providing tiered paid listings and online advertising to local and B2B advertisers. Closely comparable product offering and customer base to Businessmagnet's directory-led subscription packages.
- FreeIndex: UK-based generalist business directory offering free listings alongside paid advertising upgrades. Operates a similar horizontal B2B directory model with tiered advertiser packages serving UK SMBs.
- Scoot: UK business directory from the Yell group providing directory listings and advertising placements to UK businesses. Directly competes with Businessmagnet in the same horizontal B2B directory category with similar advertiser customers.
- Kompass: Global B2B directory and supplier discovery platform with deep European coverage. Directly comparable to Businessmagnet in product (paid B2B directory listings) and audience (B2B buyers and suppliers), though operating at larger international scale.
- Europages: European B2B marketplace connecting suppliers with international buyers across industrial categories. Comparable to Businessmagnet as a paid B2B supplier directory with tiered subscription advertising and category-based SEO traffic.
- Central Index: UK B2B directory and business listing platform providing paid advertising placements and SEO tools to UK businesses. Closely comparable horizontal directory offering and customer base to Businessmagnet.
Broad incumbents
- Checkatrade: UK's leading directory for vetted trade and home-service businesses, with a significantly larger audience and consumer brand. Comparable to Businessmagnet in B2B directory-led subscription advertising, though more focused on consumer-facing trades.
Emerging players
- Bark.com: UK-based B2B services marketplace that connects businesses with service providers via lead generation. Comparable to Businessmagnet's B2B matchmaking model but operates on a lead-gen rather than subscription directory basis.
Regional players
- 192.com: UK people-and-business directory providing search and listing services. Comparable in directory-led B2B advertising model, though more oriented toward consumer/people search than industrial supplier discovery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Businessmagnet social profiles
Digital presenceBusinessmagnet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Businessmagnet leadership team
Management profileNumber of profiles
Profiles1 record
Businessmagnet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Businessmagnet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Businessmagnet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Businessmagnet
What does Businessmagnet do?
Businessmagnet operates a UK B2B digital media publishing platform serving as an online business directory and advertising marketplace. The company offers tiered subscription-based directory listings (Free, Basic at £495+VAT, Advanced at £670+VAT, Premium at £830+VAT annually) with SEO-optimized company profiles, DR 58 dofollow backlinks, and dedicated account managers. The platform also sells managed Optimiser advertising packages and add-on placement services (Featured Supplier, Specialist Supplier, Product Spotlights, Magnet Links, Hex Banners, Town Banners) for enhanced keyword positioning, connecting over 150,000 UK businesses with B2B buyers across 100,000+ product categories.
Is Businessmagnet a public or private company?
Businessmagnet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Businessmagnet founded?
Businessmagnet was founded in 2004. It employs 11 to 50 people.
Where is Businessmagnet based?
Businessmagnet is headquartered in Stevenage, United Kingdom, in the Europe region.
How does Businessmagnet make money?
Four revenue lines are on record. Advertising Packages are the primary driver. The others are add-on Services, optimiser Packages and free Listings.
Who are Businessmagnet's main competitors?
Direct peers on record are Yell, Thomson Local, FreeIndex, Scoot, Kompass, Europages and Central Index. Checkatrade is listed as a broad incumbent. Bark.com is listed as an emerging player. 192.com is listed as a regional player.
Does Businessmagnet have an API?
No public API is recorded for Businessmagnet.
What industry is Businessmagnet in?
Businessmagnet's product category is B2B Online Directory & Advertising. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists). Its NAICS code is 51314 and its SIC code is 7310.