Hold It All
Hold It All (House of Wilson) is a private, multigenerational family holding company based in Vancouver, Canada that manages the personal and business interests of the Wilson Family. It coordinates four subsidiary entities spanning real estate, capital, philanthropy, and health research.
- Company typePrivate
- Founded2010
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hold It All does
Hold It All Inc., operating under the trade name "House of Wilson," is a private, multigenerational family holding company based in Vancouver, Canada. It functions as the central vehicle for managing the personal and business interests of Chip Wilson (founder of Lululemon) and the Wilson Family, rather than as a commercial product or service company. The entity has no traditional revenue model, customer base, pricing structure, go-to-market motion, or external distribution channels; its sole "customer" is the Wilson Family itself.
Hold It All operates as a portfolio holding structure, coordinating four disclosed subsidiary entities: LowTide Properties (real estate property management and development), Wilson Capital (investment management), Wilson5 Foundation (community-impact philanthropy, including the creation of public parks and art), and SolveFSHD (a non-profit focused on Facioscapulohumeral muscular dystrophy research). The parent company provides centralized governance, capital allocation, and operational oversight across these silos, which span real estate, capital markets, philanthropy, and health research.
The entity employs 11-50 people and is led by Shannon Wilson (co-founder) and Dennis J. "Chip" Wilson (executive director). No technology stack, AI capabilities, patents, certifications, funding rounds, M&A activity, partnerships, or customer relationships are disclosed. The business model is stewardship of family wealth and initiatives across multiple verticals, not external monetization.
Hold It All firmographics
Firmographics- Name
- Hold It All
- Legal name
- House of Wilson
- Website
- https://holditall.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hold It All (House of Wilson) is a private, multigenerational family holding company based in Vancouver, Canada that manages the personal and business interests of the Wilson Family. It coordinates four subsidiary entities spanning real estate, capital, philanthropy, and health research.
- Ownership category
- akta.pro rank
Hold It All industry classification
Industry- Product category
- Family Office Services
- NAICS
- Management of Companies and Enterprises (55111), Offices of Other Holding Companies (551112), Corporate, Subsidiary, and Regional Managing Offices (551114), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Non-Operating Establishments (9995), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Family Office Services (Single & Multi-Family Office) (FSABADAF)
- akta.pro secondary industries
- Family Office Administration & Operations (Accounting, Reporting, Payroll) (FSAAADAD), Real Estate Management for Family Offices (Acquisition, Development, Property Ops) (FSAAADAI), Family Business & Succession Advisory (FSAAADAL), Lifestyle, Concierge & Personal Services Management (FSAAADAJ), Philanthropy, Foundations & Grantmaking Advisory (FSAAADAG), Art, Collectibles & Specialized Asset Advisory (Valuation, Storage, Lending) (FSAAADAO)
Keywords
Where Hold It All is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Hold It All business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Hold It All product offering
Product offeringCore offering
Hold It All Inc., operating as House of Wilson, is a multigenerational family office based in Vancouver, Canada, that manages the personal and business interests and activities of Chip Wilson and the Wilson Family. The entity oversees a portfolio of subsidiaries spanning real estate (LowTide Properties), investment management (Wilson Capital), philanthropy (Wilson5 Foundation), and health research (SolveFSHD), coordinating diverse family initiatives, investments, and community impact efforts.
Product overview
Hold It All (House of Wilson) is a family holding company and multigenerational family office based in Vancouver, Canada. Rather than a single unified product, it operates as a portfolio company managing multiple subsidiary entities across diverse sectors: real estate (LowTide Properties), investment management (Wilson Capital), philanthropy (Wilson5 Foundation), and health research (SolveFSHD). The parent organization coordinates these initiatives, investments, and community impact efforts for the Wilson Family.
Differentiator
Problem solved
Functional benefit
Products and services
- LowTide Properties Real estate property management and development company operating under the House of Wilson family office, handling the Wilson Family's real estate assets.
- Wilson5 Foundation Non-profit foundation focused on community impact and charitable initiatives, including the creation of public parks and art under the Wilson Family's philanthropy efforts.
- Wilson Capital Investment arm managing the Wilson Family's investment portfolio and capital initiatives under the House of Wilson family office.
- SolveFSHD Non-profit organization dedicated to solving Facioscapulohumeral muscular dystrophy (FSHD) through research and awareness initiatives, operating under the House of Wilson family office.
Companies that use Hold It All
Customer profileSegments1 record
Ideal customer profiles1 record
Hold It All technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hold It All partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Hold It All competitors and assessment
Company assessmentBroad incumbents
- The Rockefeller Foundation: Long-running family-founded philanthropic institution funding global health and science. Comparable to Wilson5 Foundation and SolveFSHD on the philanthropy and health research dimensions, though much larger in scale.
- Pershing Square Capital Management: Bill Ackman's publicly listed investment vehicle, structurally narrower than House of Wilson but comparable as a high-profile founder-controlled investment platform with concentrated holdings.
Direct peers
- Walton Family Foundation: Family foundation supporting education, environment, and community initiatives alongside family enterprise stewardship. Comparable to House of Wilson's mix of family office governance and dedicated philanthropic vehicle.
- Bloomberg Philanthropies: Michael Bloomberg's philanthropic arm supporting large-scale initiatives in public health, climate, and cities. Comparable to Wilson5 Foundation as a founder-funded philanthropy with global scale ambitions.
- Bezos Expeditions: Jeff Bezos's personal investment holding office backing ventures across sectors. Comparable as a personal family holding entity with diversified bets, although narrower in mission than House of Wilson.
- Pivotal Ventures: Melinda French Gates's family office-style organization funding philanthropy and impact investments across multiple causes. Comparable as a multigenerational-oriented family vehicle that blends grants and investments.
- Vulcan Inc. Paul Allen's family holding entity that combined investments, philanthropy, real estate, and cultural initiatives. Directly comparable as a founder-led holding company with diversified operating subsidiaries, now transitioning post-founder.
- Cascade Investment: Bill Gates's personal investment vehicle managing a diversified portfolio through public and private holdings. Comparable to Wilson Capital in role as the investment arm of a single-family office holding structure.
- Emerson Collective: Laurene Powell Jobs's family office and impact platform that combines philanthropy, media, and investments across multiple verticals. Closely comparable in structure to House of Wilson as a multi-initiative family office holding entity.
- Chan Zuckerberg Initiative: Mark and Priscilla Zuckerberg's family-founded LLC that combines philanthropic giving (notably biomedical research) with for-profit investments. Directly comparable to House of Wilson's hybrid of philanthropy (Wilson5), health research (SolveFSHD), and investment (Wilson Capital).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Hold It All social profiles
Digital presenceHold It All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hold It All leadership team
Management profileNumber of profiles
Profiles2 records
Hold It All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hold It All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hold It All
What does Hold It All do?
Hold It All Inc., operating as House of Wilson, is a multigenerational family office based in Vancouver, Canada, that manages the personal and business interests and activities of Chip Wilson and the Wilson Family. The entity oversees a portfolio of subsidiaries spanning real estate (LowTide Properties), investment management (Wilson Capital), philanthropy (Wilson5 Foundation), and health research (SolveFSHD), coordinating diverse family initiatives, investments, and community impact efforts.
Is Hold It All a public or private company?
Hold It All is a private company. It is classified as family owned and is currently operating.
When was Hold It All founded?
Hold It All was founded in 2010. It employs 11 to 50 people.
Where is Hold It All based?
Hold It All is headquartered in Vancouver, Canada, in the North America region.
Who are Hold It All's main competitors?
Broad incumbents on record are The Rockefeller Foundation and Pershing Square Capital Management. Direct peers are Walton Family Foundation, Bloomberg Philanthropies, Bezos Expeditions, Pivotal Ventures, Vulcan Inc., Cascade Investment, Emerson Collective and Chan Zuckerberg Initiative.
Does Hold It All have an API?
No public API is recorded for Hold It All.
What industry is Hold It All in?
Hold It All's product category is Family Office Services. Its primary akta.pro industry code is FSABADAF, Family Office Services (Single & Multi-Family Office), with a secondary code of FSAAADAD, Family Office Administration & Operations (Accounting, Reporting, Payroll). Its NAICS code is 55111 and its SIC code is 9995.