Bernatello's Pizza, Inc

What Bernatello's Pizza, Inc does

Bernatello's Pizza, Inc. is a privately held, family-owned frozen pizza manufacturer founded in 1982 in Norwood Young America, Minnesota, and now headquartered in Edina, MN with manufacturing concentrated in Maple Lake, MN. The company operates as a multi-brand CPG portfolio, producing over 100,000 pizzas per day under five primary brands — Bellatoria (Italian cafe-style), Brew Pub (flagship with award-winning mozzarella and stuffed crust), Orv's (classic Wisconsin, including the Lotzza Motzza sub-brand), Roma (originating in Eau Claire, WI in 1962), and Pizza Corner (North Dakota thick-crust, originating 1977) — plus sub-brands such as Patriot, Packers Pizza, MVP and Sweetee-Pie. Technology centers on automated frozen pizza production across three manufacturing facilities (Maple Lake MN, Kaukauna WI, and Waupuna WI acquired in 2023), using Wisconsin dairy sourcing including an award-winning mozzarella line.

The company makes money through branded frozen pizza sales into retail grocery and club store channels, supplemented by private label and contract manufacturing, distribution, warehousing, storage, packaging and marketing consultation services for partner food brands. Its go-to-market is sales-led: a proprietary Direct Store Distribution (DSD) system delivers fresh product to retail stores across the Midwest (WI, MN, IA, ND, SD, U.P. MI, NE, IL, KS), while Bellatoria and Brew Pub are distributed nationally through warehouse programs and club stores, complemented by an owned e-commerce storefront at shopbernatellospizza.com. Customer segments span consumer households (retail frozen pizza for home meals), fundraising organizations (Brew Pub Pizza fundraising program with no frozen storage requirements), and private label/partner brands. Named retail partners include Walmart, Woodman's and Harps. Ownership rests with Dave Ramsay (Vice President and Owner); no parent company, venture or private equity backing has been disclosed.

Name

Bernatello's Pizza, Inc

Legal name

Bernatello's Pizza, Inc.

Website

https://bernatellos.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Bernatello's Pizza is a family-owned frozen pizza manufacturer founded in 1982 that produces over 100,000 pizzas per day across five brands — Bellatoria, Brew Pub, Orv's, Roma and Pizza Corner — serving retail grocery, club stores, fundraising organizations, and private label partners from three Wisconsin and Minnesota manufacturing facilities.

Ownership category

akta.pro rank

Product category

Frozen Pizza Manufacturing

NAICS

Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen Pizza & Flatbreads (CRADADAB)

akta.pro secondary industry

Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese) (AFAHABAC)

Keywords

• Frozen pizza manufacturing
• Private label food production
• Direct store distribution
• Multi-brand pizza portfolio
• Co-manufacturing services

Headquarters

HQ city

Maple Lake

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Frozen Pizza Manufacturing & Sales: Manufacturing and selling frozen pizzas under multiple proprietary brands (Bellatoria, Brew Pub, Orv's, Roma, Pizza Corner) through retail grocery stores and club stores.
2. Direct Store Distribution: Proprietary Direct Store Distribution system delivering pizzas and snacks throughout the Midwest region.
3. Private Label Manufacturing: Providing private label food manufacturing, marketing consultation, distribution and delivery, warehousing, storage, and packaging for partners and others.
4. Warehousing & Storage: Warehousing and storage services for foods, supporting both own brands and partner distribution needs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bernatello's Pizza, Inc. is a family-owned frozen pizza manufacturer producing over 100,000 pizzas per day across three automated manufacturing facilities. It sells frozen pizzas, garlic cheese breads, and snacks under five proprietary consumer brands (Brew Pub, Bellatoria, Orv's, Roma, Pizza Corner) and also provides private label food manufacturing, co-manufacturing, distribution, warehousing, and packaging services to partner food companies.

Product overview

Bernatello's Foods is a family-owned frozen pizza manufacturer since 1982, operating as a multi-brand portfolio company. The company produces over 100,000 pizzas per day across five primary brands: Bellatoria (Italian cafe-style), Brew Pub (flagship with award-winning cheese), Orv's (classic Wisconsin), Roma (original since 1962), and Pizza Corner (North Dakota thick crust). The Brew Pub brand includes sub-brands Lotzza Motzza, Micro Brew, MVP, Packers Pizza, and Patriot. Bellatoria offers thin crust, Sunday brunch, gluten-free, and dessert pizzas. The company provides direct store distribution within the Midwest region and national distribution through warehouse programs and club stores for Bellatoria and Brew Pub. Beyond its owned brands, Bernatello's offers private label manufacturing, distribution, warehousing, storage, packaging, and marketing consultation services.

Differentiator

Problem solved

Functional benefit

Brands

• Brew Pub: Flagship brand featuring award-winning mozzarella cheese and high-quality meat and vegetable toppings, including stuffed crust pizzas and unique topping combos.
• Patriot
• Bellatoria
• Roma
• Orv's
• Pizza Corner

Products and services

• Brew Pub Pizza
• Bellatoria
• Orv's Pizza
• Roma Pizza
• Pizza Corner
• Bellatoria Garlic Cheese Bread
• Private Label and Co-Manufacturing Services

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tunnel to Towers FoundationminorStrategic or Co-development PartnerBrew Pub Patriot Pizza brand supports Tunnel to Towers Foundation with a portion of each purchase helping provide mortgage-free homes for Gold Star families, first responders, and catastrophically injured veterans. Bernatello's has contributed $183,100 toward a $1,000,000 target.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Kraft Heinz: Major CPG company with frozen pizza adjacencies and significant retailer negotiating power. Comparable as a broad incumbent competing for retail frozen pizza shelf space and private-label supply.
• Conagra Brands: Owns frozen pizza and frozen meal brands including Marie Callender's and Healthy Choice. Comparable as a broad-line frozen food incumbent competing for the same retail shelves and frozen pizza consumers.
• General Mills: Markets Totino's and Annie's frozen pizza as part of a broad CPG portfolio. Comparable as a major frozen pizza brand owner, but competes from a diversified, scaled CPG platform rather than a frozen-pizza-focused business.
• Dr. Oetker USA (Ristorante): Markets Ristorante and DiLorenzo frozen pizzas in North America as part of a global baking and frozen food portfolio. Comparable as a premium frozen pizza brand competing with Bernatello's Bellatoria and Brew Pub segments.
• Nestlé USA (Frozen Pizza): Markets DiGiorno, Tombstone, and Jack's frozen pizza brands at national scale with significant advertising investment. Comparable as the dominant branded competitor in the same category, but operates as part of a much larger CPG portfolio.

Direct peers

• Roncadin: European private-label frozen pizza manufacturer serving major European grocery retailers. Comparable as a private-label frozen pizza specialist with similar co-manufacturing model, though primarily regional to Europe.
• Palermo's Pizza: Privately held frozen pizza manufacturer based in Milwaukee, WI, producing branded and private-label pizzas at industrial scale. Directly comparable as a Midwest-based private frozen pizza co-manufacturer with overlapping retail and club-store customers.
• Richelieu Foods: Private-label and co-manufacturer of frozen pizza, Italian, and Mexican foods sold through retail and foodservice channels. Comparable as a private-label frozen pizza manufacturer with overlapping retail customers and co-manufacturing business model.
• Schwan's Company: Owner of Red Baron, Tony's, and Freschetta frozen pizza brands with national direct-to-home and foodservice distribution. Comparable as a multi-brand frozen pizza manufacturer competing for similar retail shelf space and foodservice accounts.

Emerging players

• Bell & Evans: Premium refrigerated and frozen prepared foods including pizza toppings and emerging frozen pizza offerings. Comparable as an emerging premium player in frozen/refrigerated pizza adjacencies that could disrupt traditional frozen pizza share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brewpubpizza
• Xx.com/brewpubpizza
• Facebookfacebook.com/brewpubpizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernatello's Pizza, Inc