Team F&J

What Team F&J does

Team F&J is a Dutch online marketing and web development agency headquartered in Zwolle, Netherlands, operating under the legal entity Best Retail Solutions B.V. Founded in 2002, the firm employs 15 people across two teams — Team F&J and Retail2Market — supplemented by interns, and serves small and medium-sized businesses (MKB) and retail companies, with particular depth in fashion, sport, outdoor, and shoe retail. The company reports a base of 100+ clients and a 4.8/5 Google rating across 31 reviews, indicating strong reputation within its niche.

The core product is a modular, subscription-based managed service portfolio ("Lets Get You Growing") combining SEO, SEA (Google Ads), Meta advertising, social media, content marketing, and email marketing, layered with web development services spanning WordPress, WooCommerce, and Shopify. A proprietary SaaS element is delivered through Retail2Market, a sister-company platform that connects client POS/cash register systems (e.g., Winstore Online, Softwear) to WooCommerce webshops and marketplaces such as Bol.com for real-time inventory synchronization and automated product publishing. Hosting infrastructure runs on Kinsta's Google Cloud Platform in Amsterdam/Eemshaven, with UpCloud for large WooCommerce shops and DigitalOcean for encrypted backups. The technology stack is conventional open-source CMS/e-commerce rather than proprietary AI-driven tooling, and the firm holds a portfolio of partner certifications (Google Partner, Kinsta Agency Partner, Klaviyo, Shopify, Pay., WebwinkelKeur, and agency r2m status) that broaden its service surface.

The go-to-market motion is consultative and sales-led, beginning with a complimentary Online Marketing Scan diagnostic that feeds into custom proposals and modular retainer engagements. Revenue is generated through monthly subscription retainers, project-based web development fees, and performance-based advertising management. Customer acquisition relies on content marketing via fenj.nl, organic SEO, social media presence (LinkedIn, Instagram, Facebook), certified-partner credibility, and word-of-mouth referrals. The company is privately held with no disclosed external funding, no IPO, and no documented M&A activity, and operates exclusively in the Dutch market.

Name

Team F&J

Legal name

Best Retail Solutions B.V.

Website

https://fenj.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ)

Keywords

• Online marketing services
• Search engine optimization
• Ecommerce web development
• Digital advertising management
• Retail marketing agency

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Retainer Services: Monthly subscription packages ('Lets Get You Growing') for ongoing SEO and marketing services with modular add-ons for content, email marketing, social media management, and advertising management
2. Web Development Services: One-time project-based fees for website and webshop development, including WordPress, WooCommerce, and Shopify implementations
3. Campaign Management: Performance-based advertising management for Google Ads (SEA) and Meta Ads with ongoing optimization

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Team F&J is a Dutch online marketing and web development agency that delivers managed digital marketing services (SEO, Google Ads, Meta advertising, social media, content, and email marketing) and builds custom WordPress, WooCommerce, and Shopify websites and webshops for Dutch SMB and retail clients. Services are packaged as a recurring 'Lets Get You Growing' monthly retainer with modular add-ons, complemented by project-based web development and the proprietary Retail2Market SaaS integration that connects in-store POS systems with online webshops and marketplaces like Bol.com for real-time inventory and order automation.

Product overview

Team F&J is a Dutch online marketing and web development agency based in Zwolle, serving MKB and retail businesses. The company operates as a single integrated service offering rather than a modular software platform. Its portfolio spans managed online marketing services (SEO, SEA, Meta Ads, social media, content, and email marketing) and web development services (custom WordPress sites, WooCommerce webshops, and Shopify webshops). The portfolio also includes a proprietary SaaS product, Retail2Market, developed in partnership with sister company Retail2Market B.V., which connects client POS/cash register systems with their e-commerce stores to enable real-time inventory and order automation across WooCommerce and marketplaces like Bol.com. Client work is organized around a recurring monthly subscription model called 'Lets Get You Growing' combined with strategic building blocks selected by the client.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status. Team F&J manages Google Ads campaigns (Search, Shopping, Display) for clients and maintains certified expertise in Google advertising platforms.
• KinstacoreTechnology or IntegrationKinsta Agency Partner. WordPress hosting on Kinsta's infrastructure (Google Cloud Platform in Amsterdam and Eemshaven). Provides reliable managed WordPress/WooCommerce hosting for client websites.
• Retail2MarketcoreStrategic or Co-development PartnerAgency r2m partner. Retail2Market is a SaaS solution that automates product publishing from POS systems to WooCommerce webshops and marketplaces like Bol.com. Core differentiator enabling real-time inventory sync and multi-channel retail automation.
• VakmensenminorGTM or Marketing PartnerVakmensen branding/partnership. Likely a regional business network or referral partnership in the Zwolle region.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Happy Horizon: Dutch digital agency combining marketing, technology, and data services for SMEs and larger Dutch brands. Overlapping service offering (online marketing, web/e-commerce) with somewhat broader scale than Team F&J.
• Redkiwi: Dutch digital agency offering SEO, content, and online marketing services to SMB and mid-market clients in the Netherlands. Comparable in GTM motion (consultative, retainer-based) and Dutch SMB+retail customer focus.
• Adwise: Dutch digital performance marketing agency headquartered in Rotterdam, serving SMEs and retail-adjacent clients across SEO, SEA, social, and e-commerce. Closely comparable in customer segment, service mix, and Dutch-market focus to Team F&J.
• Greenhouse Group: Dutch performance marketing group operating agency brands focused on SEO, SEA, and data-driven marketing for SMB and retail clients. Comparable on Dutch-market focus and performance-led GTM.
• Storm Digital: Dutch performance marketing agency focused on data-driven online marketing for SMEs and retail/ecommerce brands. Similar mix of SEO, SEA, social, and analytics services for Dutch clients.

Broad incumbents

• iO (formerly Intracto): Large Belgian/Dutch digital agency offering end-to-end marketing, technology, and content services. Comparable in service mix (online marketing, web/e-commerce) but materially larger and broader in geography and scope.
• Dept: Large Dutch-headquartered global digital agency offering marketing, technology, and creative services. Overlaps with Team F&J on digital marketing and e-commerce but operates at significantly greater scale and serves enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teamfenj
• Instagraminstagram.com/team_fj
• Xx.com/fjwebcreation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team F&J