What Adwise.agency does

Adwise.agency is a Kyiv-based full-cycle digital marketing agency and AdTech company founded in 2014, operating across three continents with a secondary office in Taipei, Taiwan. The company serves 600+ clients in 10+ countries, specializing in performance-based advertising in iGaming, FinTech, E-commerce, and Sports/Betting verticals, alongside publisher and affiliate monetization on the supply side.

Its core technology is a proprietary in-house AdTech stack comprising an Ad Server, Data Management Platform (DMP), Demand-Side Platform (DSP), Supply-Side Platform (SSP), and Real-Time Bidding (RTB) system with OpenRTB protocol support, post-click/post-view tracking across 37+ metrics, and API integrations for programmatic data exchange. These platforms underpin 12+ ad formats (video, native, banner, mobile, dynamic creatives, push, AR/VR, branding/site takeover) and end-to-end campaign services including strategy, creative production, media buying, retargeting, influencer marketing, and affiliate program management.

The business generates revenue through multiple streams: media buying commissions and CPM/CPC/CPA fees on advertiser campaigns (2,100 million impressions and 60 million clicks monthly); publisher monetization with twice-monthly payouts and multiple pricing models; affiliate/CPA network revenue with exclusive offers; and creative/production services. Distribution combines B2B field sales (with dedicated sales managers for Turkish, Sports, and International directions), channel partnerships (including a flagship platinum partnership with Rakuten Viber granting exclusive access to 80 million users), and a self-service publisher platform. The company operates as a private, bootstrapped entity with no disclosed institutional funding.

Name

Adwise.agency

Legal name

Adwise Agency

Website

https://adwise.agency

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Adwise.agency is a full-cycle digital marketing agency and AdTech company serving 600+ advertisers and publishers globally across iGaming, FinTech, E-commerce, and Sports verticals, using a proprietary stack of Ad Server, DSP, SSP, DMP, and RTB tools.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Digital advertising services
• Media buying agency
• Programmatic ad tech
• Publisher monetization
• Performance marketing

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Media Buying/Advertising Services: Performance-based advertising agency services including media buying across multiple platforms (websites, social media, YouTube, publications, radio, TV). Revenue generated through CPM, CPC, CPA models. Delivers 2100 million impressions and 60 million clicks monthly.
2. Traffic Monetization (Publishers): Monetization solutions for publishers, website owners, influencers, and ad networks. High CPM rates, multiple pricing models including CPM, CPC, CPA. Twice-monthly payouts to publishers.
3. Affiliate/Partner Revenue: CPA-based performance marketing with exclusive offers across verticals. High CPA rates, low or no baselines for affiliates and media buyers.
4. Creative and Production Services: Digital production (landing pages, HTML banners, website branding, animated videos), video production, and creative services for advertisers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Adwise.agency is a full-cycle digital advertising agency and AdTech company that delivers performance-based media buying, programmatic ad trading, and publisher monetization services. The company operates an in-house AdTech stack (Ad Server, DMP, DSP, SSP, RTB) to plan, execute, and optimize advertising campaigns across web, mobile, social, video, and emerging formats. It serves 600+ advertisers and publishers globally, with specialization in iGaming, FinTech, and E-commerce verticals.

Product overview

Adwise.agency is a full-cycle digital agency and AdTech company offering an integrated platform of advertising technology products and marketing services. The core AdTech stack includes proprietary Ad Server, Ad Tracking, Data Management Platform (DMP), Demand-Side Platform (DSP), Supply-Side Platform (SSP), and Real-Time Bidding (RTB) systems for end-to-end campaign management, audience targeting, and ad inventory trading. Supporting these core platforms are diverse ad formats spanning Video, Branding/Site Takeover, Banner, Mobile, Dynamic Creatives, Push Notifications, Native Advertising, and AR/VR. The company also provides comprehensive marketing services including Digital Marketing 360, SMM, Influence Marketing, Email Marketing, Retargeting, and Affiliate Program Management. With specialization in iGaming, FinTech, E-commerce, and Performance Marketing (CPA), the company serves 600+ clients across 10+ countries through 5,000+ traffic sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Server
• Ad Tracking
• Data Management Platform (DMP)
• Supply-Side Platform (SSP)
• Demand-Side Platform (DSP)
• Real-Time Bidding (RTB)
• Digital Marketing 360
• SMM & Community Management
• Influence Marketing
• Email Marketing
• Retargeting
• Affiliate Programs Management
• Publisher/Affiliate Monetization
• Digital & Video Production
• Video Ads
• Branding/Site Takeover
• Banner Ads
• Mobile Ads
• Dynamic Creatives
• Push Notifications
• Native Advertising
• AR/VR Advertising

Quantifiable outcome

• 2100 million impressions delivered monthly
• +5 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• Rakuten ViberflagshipGTM or Marketing PartnerAdwise Agency is a platinum partner of Rakuten Viber, providing exclusive access to media reach of 80 million users on exclusive terms. This partnership enables Adwise to offer unique advertising opportunities through Viber's messaging platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HilltopAds: Performance ad network with proprietary anti-fraud technology and SSP integrations across push, pop, and video formats. Closely aligned with Adwise's performance-driven, multi-format agency + AdTech positioning.
• Adsterra: Ad network providing Pop-Under, Social Bar, Native, and Banner formats with proprietary SSP and self-serve tools. Comparable to Adwise in multi-format ad serving, affiliate/publisher monetization, and similar customer segments.
• Awin: Global affiliate marketing network providing performance-based partnerships between advertisers and publishers. Comparable to Adwise's CPA-focused affiliate revenue stream and publisher/affiliate monetization services.
• MGID: Native advertising platform connecting advertisers to publishers via content-discovery widgets and proprietary ad tech. Comparable to Adwise in serving advertisers/publishers with technology-mediated native and performance campaigns.
• Clickadu: Ad network with proprietary ad-serving infrastructure covering push, pop-under, video, and native formats. Direct competitor to Adwise on the publisher monetization and programmatic traffic side.
• PropellerAds: Global multi-format ad network offering DSP/SSP infrastructure, push notifications, pop-unders, and interstitials. Closely comparable to Adwise's ad network and proprietary AdTech stack, especially in performance and affiliate-driven verticals.

Broad incumbents

• Taboola: Public content-discovery and native advertising platform serving advertisers and publishers at massive scale. Comparable to Adwise's native and performance offerings, but with far greater reach, capital, and publisher relationships.
• The Trade Desk: Leading global demand-side platform for programmatic advertising. Comparable to Adwise's in-house DSP and RTB capabilities, but competing at the enterprise/global tier where Adwise does not currently operate.
• Outbrain: Global content-discovery and native advertising network with premium publisher relationships. Overlaps with Adwise's native and content-roll ad formats at the higher end of the publisher ecosystem.
• Criteo: Public retargeting and performance advertising platform with DMP/SSP capabilities. Comparable to Adwise's DMP, retargeting, and programmatic stack at substantially greater scale and engineering depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adwise_agency
• Facebookfacebook.com/Adwise.Agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adwise.agency