What REColorado does

REcolorado, operating under the legal name Metrolist, Inc., is Colorado's largest Multiple Listing Service (MLS) provider. The company runs the Matrix MLS platform, which functions as a broker-to-broker network for property listings, market data, and real estate transaction management. As of mid-2026 it serves more than 26,000 brokers, agents, appraisers, and real estate professionals throughout Colorado, supplemented by a partner ecosystem of photographers and virtual tour providers. Headquartered at 6455 South Yosemite Street, Suite 300, Greenwood Village, CO, the company has 51-100 employees and is privately held with no disclosed venture or private equity ownership.

The product surface is built around the Matrix MLS platform and bundled add-ons: Data Delivery for downstream data licensing, CubiCasa for smartphone-based floor plan creation, RentSpree for rental listing management and tenant screening, Earnnest for transaction financial services, and Media Bridge for media uploads from photographers and virtual tour providers. REcolorado also publishes recurring market intelligence (MMAR Market Stats, ROCC Market Stats, Denver Metro Market Watch) and runs an Education Services program including in-person CE-credit classes, webinars, a Spotlight mini-webinar series, a Quick Tips video hub, and a Partner Education Program. It is BBB-accredited and operates under Equal Housing Opportunity and Fair Housing Act compliance.

REcolorado generates revenue primarily through subscription-based MLS access for real estate professionals, offered with annual billing (two weeks free incentive) and monthly billing options at quote-based pricing. Secondary streams include education and training services (in-person classes, webinars, CE-credit classes), Data Delivery to license MLS data to third-party websites and back-office systems, and embedded partner integrations. Customer acquisition runs through direct sales to brokers and agents, industry events, technology integrations (CubiCasa, RentSpree, Earnnest), and partner channels including photographers and virtual tour providers via Media Bridge. May 2026 launches of RentSpree, CubiCasa, and a refreshed account portal indicate continued product-surface expansion within the subscription bundle.

Name

REColorado

Legal name

Metrolist, Inc.

Website

https://recolorado.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

REcolorado (Metrolist, Inc.) operates Colorado's largest MLS via its Matrix platform, serving 26,000+ brokers, agents, appraisers, and real estate professionals through subscription-based access and bundled add-ons.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MLS Subscription Services: REcolorado operates as a subscription-based MLS service provider. Real estate professionals subscribe for MLS access which includes listing data, market statistics, and technology tools. The subscription model provides recurring revenue through professional subscriptions.
2. Education and Training Services: Education and training services including in-person classes, webinars, CE credit classes, and partner education programs for real estate professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

REcolorado operates the Matrix MLS platform, Colorado's largest Multiple Listing Service, providing property listing data, market statistics, and real estate transaction tools to more than 26,000 brokers, agents, and appraisers. The company sells subscription-based MLS access bundled with integrated technology tools (Data Delivery, CubiCasa, RentSpree, Earnnest, Media Bridge), market reports, and professional education services to the Colorado real estate industry.

Product overview

REcolorado operates as Colorado's largest MLS (Multiple Listing Service) provider, connecting 26,000 brokers, agents, appraisers, and real estate professionals. The core Matrix platform serves as the primary broker-to-broker network for listing management and property data. The ecosystem includes Data Delivery for data access and integration, CubiCasa for floor plan creation, Earnnest for transaction support, RentSpree for rental management, Media Bridge for media uploads, and Market Stats Reports for market analytics. Education services including in-person classes, webinars, and a partner education program support professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Matrix MLS Platform The primary MLS platform powering Colorado's leading broker-to-broker network. Provides property listing input, listing management, market data, and real estate professional tools for brokers, agents, and appraisers throughout Colorado.
• Data Delivery Service providing MLS data access to power customer websites, back office systems, technology tools, and third-party integrations for brokers and agents.
• CubiCasa Floor plan creation tool integrated with Matrix that allows real estate professionals to create professional floor plans using a smartphone. The property is scanned in minutes and a polished floor plan is generated for marketing materials and listings.
• Earnnest Service offered within the REcolorado platform for real estate transaction support and financial services.
• RentSpree Rental management tool integrated with Matrix that enables streamlined rental applications, customizable tenant screening packages with credit/eviction reports, and background checks.
• Media Bridge Innovative tool for photographers and virtual tour providers to serve mutual customers with media uploads and management, integrated with the Matrix MLS platform.
• Market Stats Reports Monthly housing market reports including Denver Metro Market Watch Report, MMAR and ROCC market stats, and one-page infographics with year-over-year and month-over-month insights.
• Education Services Professional education services including registration for in-person classes and webinars, partner education program, and quick tips video hub for real estate professionals, including CE credit classes.

Quantifiable outcome

• Serving 26,000+ real estate professionals in Colorado
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• CubiCasacoreTechnology or IntegrationCubiCasa is integrated into REcolorado's service offering, allowing real estate professionals to create professional floor plans using smartphone scans. The tool is included with REcolorado subscription and integrated with Matrix.
• RentSpreecoreTechnology or IntegrationRentSpree provides rental listing management with tenant screening including credit reports, eviction reports, and background checks. It is included with REcolorado subscription and integrated with Matrix for streamlined rental workflow.
• Media BridgecoreTechnology or IntegrationMedia Bridge is REcolorado's innovative tool for photographers and virtual tour providers to upload media directly to serve mutual customers (REcolorado subscribers).
• Photographers and Virtual Tour ProviderscoreChannel Partner/ Reseller/ DistributorREcolorado partners with photographers and virtual tour providers through Media Bridge, enabling them to serve mutual customers (real estate professionals) by providing media upload services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Regional MLS (CRMLS): CRMLS is the largest MLS in the United States by listings and provides a directly comparable regional MLS subscription model, Matrix-equivalent platform, and member-serving data services — making it the closest functional analog to REcolorado at a larger scale.
• Bright MLS: Bright MLS is a multi-state regional MLS serving the Mid-Atlantic, similarly structured as a subscription MLS with extensive listing data, market statistics, and broker tools — comparable in business model and member-proposition to REcolorado.
• Stellar MLS: Stellar MLS is Florida's largest MLS serving brokers and agents with listing data and technology integrations, operating the same MLS-subscription model that REcolorado uses to monetize its Colorado network.
• Midwest Real Estate Data (MRED): MRED operates a regional MLS platform serving the greater Chicago and Midwest region with Matrix-style listing data services and technology integrations — directly comparable in operating model to REcolorado.
• Heartland MLS (HMLS): Heartland MLS provides subscription-based MLS services to real estate professionals across Missouri and Kansas, a regional MLS with comparable data services, market statistics, and broker tools to REcolorado.
• Northwest MLS: Northwest MLS is a regional broker-owned MLS serving Washington State, offering subscription listing-data services to brokers and agents in a single regional territory — closely analogous to REcolorado's Colorado operations.
• Greater Phoenix REALTORS MLS: Greater Phoenix REALTORS MLS offers regional MLS services in Arizona with subscription-model listing data and broker tools, a comparable single-state MLS operator model to REcolorado.

Broad incumbents

• Zillow Group: Zillow is a national consumer real-estate portal that aggregates MLS-sourced data and competes for buyer-routing influence; while not a direct MLS competitor, it is the most consequential adjacent platform shaping the demand side of REcolorado's ecosystem.
• CoStar Group / Homes.com: CoStar's Homes.com is a national residential portal challenging MLS-fed incumbents with heavy marketing investment; its push into MLS data representation makes it a strategic adjacent incumbent watchpoint for REcolorado.

Others

• ListHub (Realtor.com / Move Inc.): ListHub is the MLS-data syndication and listing-distribution service used by REcolorado and most U.S. MLSs to deliver listings to consumer portals, making it a critical infrastructure counterpart in REcolorado's data-distribution value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/REcolorado_com
• LinkedInlinkedin.com/company/76106

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REColorado