Prisjakt Sverige
Prisjakt Sverige AB operates prisjakt.nu, Sweden's long-standing price-comparison platform, aggregating listings from 18+ retailers and serving Swedish consumers via web, mobile apps, and a browser extension. Revenue comes from retailer affiliate commissions and advertising; the service is free to consumers.
- Company typePrivate
- Founded2000
- HeadquartersÄngelholm, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Prisjakt Sverige does
Prisjakt Sverige AB operates prisjakt.nu, Sweden's long-standing consumer price-comparison platform, founded around 2000 and headquartered in Ängelholm. The platform aggregates product listings, prices, user reviews, and editorial buying guides from more than 18 Swedish retailers — including Elon, Power, Proshop, Amazon.se, NetOnNet, and CDON — across categories spanning consumer electronics, home appliances, gardening, fashion, gaming, and vehicles. Its core technology is a price-aggregation engine that continuously tracks retailer pricing and surfaces 'Dagens Deals' by comparing current prices against a rolling three-month historical baseline. Distribution runs through the web platform, native iOS/Android apps, a browser extension (Prisjakt Autopilot), and an editorial expert-review service.
The company is a wholly-owned subsidiary of Prisjakt Group AB (publ), which completed its acquisition of Prisjakt Sverige AB in 2025 and is preparing for a potential stock exchange listing. Prisjakt reported Q3 2025 net revenue of SEK 115.5 million with a 39.2% EBITDA margin, and the parent group issued a SEK 300 million bond during the same quarter to fund growth and listing preparation. Revenue is generated entirely on the B2B side: affiliate commissions on click-through purchases plus retailer advertising and promotional placements; the service is free for consumers. The product surface has expanded beyond pure price comparison to include a used/refurbished marketplace (Begagnade produkter) with buyer guarantees, a 'Store of the Year' awards programme, and a B2B retailer platform. Leadership includes Peter Greberg (CEO), Stefan Qelthin (CTO), and Olof Karp (Managing Director UK, France & Italy), with headcount in the 51-100 range.
Prisjakt Sverige firmographics
Firmographics- Name
- Prisjakt Sverige
- Legal name
- Prisjakt Sverige AB
- Website
- https://prisjakt.nu
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prisjakt Sverige AB operates prisjakt.nu, Sweden's long-standing price-comparison platform, aggregating listings from 18+ retailers and serving Swedish consumers via web, mobile apps, and a browser extension. Revenue comes from retailer affiliate commissions and advertising; the service is free to consumers.
- Ownership category
- akta.pro rank
Prisjakt Sverige industry classification
Industry- Product category
- Price Comparison Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Prisjakt Sverige is headquartered
LocationHeadquarters
- HQ city
- Ängelholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Prisjakt Sverige business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate/Referral Fees: Prisjakt earns commissions when users click through to retailer websites and complete purchases. The platform acts as an affiliate partner for participating stores.
- Advertising/Promotional Fees: Retailers pay for featured product placements, promoted deals, and visibility in campaigns and promotional sections.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Prisjakt Sverige product offering
Product offeringCore offering
Prisjakt Sverige operates prisjakt.nu, a free consumer price comparison platform that aggregates product listings, prices, and reviews from hundreds of online retailers across Sweden. Consumers can browse categories, compare current and historical prices, read editorial and user reviews, set price-drop alerts, and click out to retailers to complete purchases. The platform monetizes via affiliate commissions on referred sales and advertising/featured placements sold to retailers.
Product overview
Prisjakt is Sweden's leading price comparison platform operating at prisjakt.nu, featuring a comprehensive ecosystem of price comparison tools across diverse product categories including consumer electronics, home appliances, garden equipment, vehicles, fashion, sports, and gaming. The core platform aggregates product listings and prices from multiple retailers, supplemented by the Dagens Deals feature (which uses three-month price trend monitoring to identify discounted products), a mobile app with browser extension, the Begagnade (used/refurbished) products marketplace, and the Prisjakt Experter expert review service. Retailers can access B2B services for campaign management and traffic driving.
Differentiator
Problem solved
Functional benefit
Products and services
- Prisjakt Price Comparison Platform (prisjakt.nu) Free consumer web platform that aggregates product listings, current and historical prices, editorial and user reviews, and price-drop alerts from hundreds of online retailers across Sweden, enabling shoppers to compare offers and click through to retailer sites to purchase.
- Dagens Deals (Today's Deals)
Quantifiable outcome
- Allergy medicines up to 74% cheaper online vs physical pharmacies
- +2 more outcomes
Companies that use Prisjakt Sverige
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Prisjakt Sverige technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Prisjakt Sverige partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Swedish Retailers (Elon, Power, Proshop, Amazon.se, NetOnNet, CDON, etc.)coreOver 18 different retailers offer products on the platform. Retailers pay affiliate commissions when users click through and make purchases. The platform drives significant traffic to these stores via product listings, deals, and campaigns.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Prisjakt Sverige competitors and assessment
Company assessmentBroad incumbents
- Google Shopping: Google Shopping is the dominant price-discovery surface within Google Search and a broad incumbent in the comparison-shopping space. It overlaps with Prisjakt's core function but as part of Google's wider advertising and search ecosystem rather than a specialized affiliate platform.
- Klarna: Klarna owns PriceRunner and increasingly embeds comparison and shopping features into its payments and shopping app. It is a broad incumbent whose reach and capital could compress Prisjakt's position in the Nordic comparison market.
- Amazon Sweden: Amazon.se is both a Prisjakt retailer partner and a broader incumbent that offers native price comparison and deals functionality. It is relevant as a competitor for consumer price-discovery mindshare in Sweden and as a counterparty in Prisjakt's affiliate network.
Direct peers
- PriceRunner: PriceRunner is a Nordic/UK price comparison platform owned by Klarna. It directly competes with Prisjakt in Sweden on the same affiliate-driven comparison model and overlapping retailer base, making it the closest functional peer.
- Idealo: Idealo is Germany's leading price comparison platform, operating across multiple European markets. It shares Prisjakt's affiliate revenue model, product review functionality, and traffic-driving role for online retailers, and serves as a clear comparable for the European comparison-shopping category.
- Kelkoo: Kelkoo is a European price comparison and shopping platform active in multiple countries. It uses a similar merchant-affiliate model to Prisjakt, comparing prices across electronics, home, and lifestyle categories for consumers.
- Pricerunner UK: PriceRunner's UK operation extends the same affiliate price comparison model into a larger English-language market. It is a direct functional comparable to Prisjakt and a benchmark for cross-Nordic/European expansion potential.
Regional players
- Twenga: Twenga is a price comparison and shopping platform with strong presence in France and other European markets. It is comparable in business model (affiliate-driven price aggregation) and category breadth, though it does not currently operate in Sweden.
- ShopAlike: ShopAlike is a European shopping and price comparison platform focused on fashion, home, and lifestyle. It uses a similar affiliate model and serves comparable retailer-monetization needs, though it focuses on different geographies than Prisjakt.
- Ceneo: Ceneo is Poland's leading price comparison platform, owned by Grupa Allegro. It mirrors Prisjakt's affiliate-driven model and category breadth but operates in a different European geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prisjakt Sverige social profiles
Digital presencePrisjakt Sverige financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prisjakt Sverige leadership team
Management profileNumber of profiles
Profiles3 records
Prisjakt Sverige funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prisjakt Sverige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prisjakt Sverige
What does Prisjakt Sverige do?
Prisjakt Sverige operates prisjakt.nu, a free consumer price comparison platform that aggregates product listings, prices, and reviews from hundreds of online retailers across Sweden. Consumers can browse categories, compare current and historical prices, read editorial and user reviews, set price-drop alerts, and click out to retailers to complete purchases. The platform monetizes via affiliate commissions on referred sales and advertising/featured placements sold to retailers.
Is Prisjakt Sverige a public or private company?
Prisjakt Sverige is a private company. It is classified as corporate owned and is currently operating.
When was Prisjakt Sverige founded?
Prisjakt Sverige was founded in 2000. It employs 101 to 250 people.
Where is Prisjakt Sverige based?
Prisjakt Sverige is headquartered in Ängelholm, Sweden, in the Europe region.
How does Prisjakt Sverige make money?
Two revenue lines are on record. Affiliate/Referral Fees are the primary driver. The others are advertising/Promotional Fees.
Who are Prisjakt Sverige's main competitors?
Broad incumbents on record are Google Shopping, Klarna and Amazon Sweden. Direct peers are PriceRunner, Idealo, Kelkoo and Pricerunner UK. Regional players are Twenga, ShopAlike and Ceneo.
Does Prisjakt Sverige have an API?
No public API is recorded for Prisjakt Sverige.
What industry is Prisjakt Sverige in?
Prisjakt Sverige's product category is Price Comparison Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.