RIP.ie

What RIP.ie does

RIP.ie is a Dublin-headquartered private company that operates Ireland's national online platform for death notices and family notices. The web-based service supports the full lifecycle of bereavement communications: funeral directors across all 32 Irish counties publish death notices through a secure portal on behalf of families; bereaved families publish acknowledgements, anniversary, month's mind, birthday memorial, and memorial mass notices directly; the general public searches a fully searchable archive of notices dating to July 2006 by surname, county, town, church, or date range. Supporting modules include a Services Directory covering 22 categories (328 funeral directors, 128 charities, 35 headstone manufacturers, florists, solicitors), a Memorial Gift Shop selling sympathy cards, condolence books, flowers, memorial candles, and a handwritten sympathy card mailing service, plus content hubs for grief and bereavement support, legal and financial advice (in partnership with the Law Society of Ireland and MABS), and industry news. The platform also offers a digital condolence book product, a church maps database, free consumer membership with surname/town/county email alerts, and an editorial podcast (Parting Words) and personal-story initiative (Grief Diaries).

Underlying technology is a single integrated web platform with email alert engine, online condolence book module with read-only archival after two months, a church maps database, GDPR-compliant consent management (OneTrust), and social login (Facebook/Google). The headquarters is co-located in The Irish Times Building, Dublin 2, with The Irish Times and Irish Examiner listed as media partners.

RIP.ie monetizes primarily through transaction fees (€100 ex-VAT per death notice paid by funeral directors; €24-€36 per family notice paid by consumers), e-commerce memorial product sales, and services-directory advertising, with advertising stated to cover running costs. It has 11-50 employees, does not appear to have raised external funding, and reports facilitating over €1M in memorial donations in 2026 through 128 charity partners.

Name

RIP.ie

Legal name

Rip.ie

Website

https://rip.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RIP.ie is Ireland's leading online death notice platform, serving funeral directors and bereaved families across all 32 counties via a web-based publishing, search, e-commerce, and grief support destination.

Ownership category

akta.pro rank

Product category

Online Death Notice and Bereavement Services Platform

NAICS

Death Care Services (8122)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Death notice publishing
• Online obituary platform
• Family notice announcements
• Memorial e-commerce
• Bereavement support content

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Death Notice Publishing Fees: Funeral directors pay €100 excl. VAT to publish death notices on the platform. For funerals abroad without an Irish funeral director, families pay €100 incl. VAT directly.
2. Family Notice Fees: Families pay €36 for acknowledgement notices and €24 for other family notice types (anniversary, month's mind, birthday memorial, memorial mass/service).
3. E-commerce Sales: The platform operates an online shop selling memorial products including sympathy cards (from €12.99), flowers (€75-150), condolence books (€120), memorial candles, acknowledgement cards, and care packages.
4. Advertising: The Services Directory allows local businesses (funeral directors, florists, solicitors, headstone manufacturers, etc.) to advertise. RIP.ie states it covers its running costs primarily through advertising.
5. Memorial Donations: Platform facilitates memorial donations through charity partnerships, reaching €1 million in donations so far in 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

RIP.ie operates Ireland's national online death notice and family notice publishing platform. Funeral directors pay €100 (excl. VAT) per notice to publish via the secure Funeral Director Console, and families pay €24-€36 to publish family notices directly. The platform also operates a Services Directory, a memorial e-commerce shop (sympathy cards, flowers, condolence books, keepsakes), a free membership system with email alerts, original podcast content ("Parting Words"), grief support editorial content, and facilitates memorial donations to 128 partner charities.

Product overview

RIP.ie is Ireland's national death notice platform operating as a unified web service with multiple integrated modules. The core platform centers on Death Notices and Family Notices, allowing funeral directors to publish notices for Irish funerals and families to post acknowledgements, anniversaries, and memorials. Supporting modules include a Services Directory (22 categories of funeral-related providers), Memorial Gift Shop (e-commerce for cards, books, flowers, and keepsakes), Grief & Bereavement Support content hub, Legal & Financial Advice section, Parting Words podcast, and Industry News. The platform also offers membership features (email alerts, saved notices), condolence book management (digital and printed), church maps database, and handwritten sympathy card service. The Funeral Director Console provides secure access for publishing notices. All services are designed to support Irish families through end-of-life planning and bereavement.

Differentiator

Problem solved

Functional benefit

Brands

• Parting Words: RIP.ie Podcast focusing on end-of-life matters, grief, and personal stories of loss
• Grief Diaries
• Memorial Gift Shop

Products and services

• Death Notices Online platform for publishing and searching death notices for funerals in Ireland. Funeral directors publish notices via the secure console at €100 (excl. VAT); families of Irish people who die abroad can publish directly at €100 (incl. VAT). Notices are archived indefinitely and searchable by surname, county, town, or date range.
• Family Notices Self-service platform for publishing acknowledgements (€36), Month's Mind, anniversaries, birthday memorials, memorial mass and memorial service notices (€24 each). Includes photo uploads, verse options, and templates; notices display for up to 5 weeks.
• Services Directory Searchable local service provider directory covering 22 categories including 328 funeral directors, florists, solicitors, bereavement counsellors, headstone manufacturers, caterers, hotels, and 128 charities. Searchable by county and service type; providers pay to advertise.
• Memorial Gift Shop E-commerce platform selling sympathy cards (from €12.99), acknowledgement cards, condolence books (from €120), memorial keepsakes (angel ornaments, Celtic wall hangings, mounted prints), memorial candles, flowers (€75-€150), care packages, and home printing options for condolence books.
• Membership System Free consumer membership enabling users to set custom email alerts for new death notices by surname, town, county, or church; save death notices; and publish family notices directly. Uses social login via Facebook and Google.
• Parting Words Podcast RIP.ie's original podcast series featuring conversations about grief, loss, and personal bereavement stories. Hosted by Mairéad Neary with guests sharing personal experiences of grief. Available on YouTube and the RIP.ie website.
• Condolence Books Digital condolence books opened by funeral directors on death notice pages, viewable and signable online, becoming read-only after two months but permanently viewable. Available as professional printed books (120gsm paper, thread-sewn, hardbound with embossing) or home-printed with covers and presentation boxes (from €120).
• Handwritten Sympathy Cards Service in Ireland where RIP.ie handwrites selected sympathy cards from the memorial gift shop and mails them using real stamps within 24 hours. Envelopes are handwritten with no mention of RIP.ie.
• Memorial Donation Facilitation Platform-integrated donation facilitation allowing families to direct memorial donations to any of 128 registered Irish charities instead of flowers. RIP.ie has facilitated over €1 million in donations in 2026 via this system.
• Funeral Director Console Secure role-based portal that gives all Irish-based funeral directors access to publish death notices (€100 excl. VAT) on behalf of families they serve, attach church maps for funeral directions, open condolence books, and manage notices within their workflow.

Quantifiable outcome

• Over €1 million in memorial donations facilitated through the platform in 2026
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Irish Charities (128 listed)coreGTM or Marketing Partner · 1 January 2026RIP.ie partners with 128 charities that can receive memorial donations in lieu of flowers. The platform has facilitated over €1 million in memorial donations in 2026 through these partnerships.
• The Irish TimescoreStrategic or Co-development PartnerThe Irish Times is a key media partner of RIP.ie. The platform is headquartered in The Irish Times Building at 24-28 Tara Street, Dublin 2. The partnership extends distribution reach for death notices and cross-promotional opportunities between the two Irish media brands.
• The Irish ExaminercoreStrategic or Co-development PartnerThe Irish Examiner is listed as a partner of RIP.ie, providing additional media distribution and credibility for the platform in the Irish market.
• Irish Hospice FoundationsupportingGTM or Marketing PartnerThe Irish Hospice Foundation works with RIP.ie on hospice news and support services. Their information and support line opening hours are featured in RIP.ie's Industry News section.
• HSE (Health Service Executive)supportingGTM or Marketing PartnerThe HSE partners with hospice organizations on memorial projects featured on RIP.ie, such as the Children's Memorial Garden opened by HSE and Mayo Roscommon Hospice.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Legacy.com: Legacy.com is the largest online obituary and death notice platform globally, operating across newspapers in the US, UK, and other markets. It is the closest direct comparator to RIP.ie in terms of business model (death notice publishing with media partnerships), customer base (funeral homes and bereaved families), and platform functionality (searchable archive, condolence books, floral tributes).
• Find A Grave: Find A Grave is an online cemetery record database owned by Ancestry.com, allowing users to search, add, and memorialize graves worldwide. It overlaps with RIP.ie in providing searchable death/grave records, memorial content, and family history features, though it focuses on cemetery records rather than funeral notices.
• MuchLoved: MuchLoved is a UK-based online memorial website platform that allows families to create tribute pages for deceased loved ones. It competes in the same memorial content and family-grief support space as RIP.ie's Family Notices and Grief & Bereavement Support modules, with comparable product features including condolence books and photo tributes.
• BillionGraves: BillionGraves is a global cemetery records platform that combines GPS-tagged grave photos with searchable family history. It is comparable to RIP.ie in providing a long-term, searchable archive of death records with crowdsourced contributions and family-engagement features.

Broad incumbents

• The Irish Times: The Irish Times is Ireland's newspaper of record and a listed RIP.ie partner. It publishes death notices in print and online and competes with RIP.ie in the death notice publishing space, while also being a strategic partner that provides distribution and brand credibility.
• The Irish Examiner: The Irish Examiner is a major Irish regional newspaper and RIP.ie partner. Like The Irish Times, it publishes death notices and competes with RIP.ie in the death notice publishing space, while providing additional distribution and credibility.

Regional players

• Funeralzone: Funeralzone is a UK-based funeral notice and bereavement support platform. While it serves a different geography from RIP.ie, its product offering (death notices, family notices, bereavement resources) and target customer base (bereaved families, funeral directors) make it a comparable operator in the broader UK/Ireland death notice ecosystem.

Emerging players

• Eterneva: Eterneva is an emerging US-based company that turns cremated remains into diamonds and other memorial keepsakes. While its core product differs, it operates in the same grief-support and memorialization commerce space as RIP.ie's Memorial Gift Shop, representing an emerging player in the broader death care consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Rip.ieEndofLifeMatters/podcasts
• Facebookfacebook.com/RIP.ieDublin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIP.ie