What Pulte Group does

PulteGroup, Inc. (NYSE: PHM) is the nation's third-largest residential homebuilder, founded in 1950 and headquartered in Atlanta, Georgia, with operations across 45+ markets in 26 states and total 2025 revenues of approximately $17.3 billion. The company operates a multi-brand portfolio—Centex (first-time buyers), Pulte Homes (move-up), Del Webb and Del Webb Explore (active-adult 55+ and Gen X resort-style), DiVosta, John Wieland Homes and Neighborhoods (luxury), and American West (regional)—that segments the consumer market by life stage and price point, delivering 29,572 homes in 2025.

The company's core product is the built home, constructed through conventional methods and increasingly through innovation pilots such as a robotic-assisted wall construction system developed with FastBrick Robotics and piloted at Babcock Ranch. Underlying technology includes the Life Tested home design platform with personalization options and an integrated financial services stack: Pulte Mortgage LLC (capturing 85% of buyer financing), PGP Title, and Pulte Insurance Agency, which together generated $388.7 million in 2025 revenues.

PulteGroup's business model is direct-to-consumer home sales via brand-specific websites, model home communities, and on-site sales offices staffed by division and area presidents across six geographic segments (Northeast, Southeast, Florida, Midwest, Texas, West). Revenue is generated primarily through one-time home sale transactions ($16.7B in 2025), supplemented by transaction-fee-based financial services and occasional land sales ($179.8M). The buyer mix is 38% first-time, 40% move-up, and 22% active-adult, with average selling prices of approximately $542,000–$573,000. The company has returned capital through share repurchases ($1.2B in 2025) and dividends, while maintaining an 18% return on equity.

Name

Pulte Group

Legal name

PulteGroup, Inc.

Website

https://pultegroupinc.com

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PulteGroup is the nation's third-largest homebuilder, operating five national brands—Centex, Pulte Homes, Del Webb, DiVosta, and John Wieland—across 45+ markets in 26 states, serving first-time, move-up, and active-adult homebuyers with integrated mortgage, title, and insurance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Homebuilding - Home Sale Revenues: Primary revenue stream from building and selling residential homes. In 2025, generated $16.7 billion in home sale revenues from 29,572 home closings. Revenue reflects closing volumes and average selling prices. Company operates across 6 geographic segments: Northeast, Southeast, Florida, Midwest, Texas, and West.
2. Financial Services: Mortgage banking, title, and insurance operations through Pulte Mortgage LLC, PGP Title, and Pulte Insurance Agency. Generated $388.7 million in 2025 revenues with 85% capture rate. Provides integrated home buying experience supporting homebuilding operations.
3. Land Sales: Occasional land sale revenues from surplus land inventory. Generated $179.8 million in 2025 from land sale and other revenues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PulteGroup builds and sells new single-family residential homes through a portfolio of national brands (Pulte Homes, Centex, Del Webb, DiVosta, John Wieland, American West) targeting first-time, move-up, and active-adult buyers across 45+ markets in 26 U.S. states. The company provides an integrated home-buying experience by supplying in-house mortgage financing through Pulte Mortgage LLC, title services via PGP Title, and insurance through Pulte Insurance Agency. In 2025 the company closed 29,572 homes generating $16.7 billion in home sale revenues plus $388.7 million from financial services.

Product overview

PulteGroup operates as a diversified homebuilding company with a multi-brand portfolio approach under a unified corporate platform. The company serves all major consumer groups: first-time buyers (via Centex and Pulte Homes), move-up buyers (via Pulte Homes and John Wieland), and active-adult buyers (via Del Webb and DiVosta). In 2025, PulteGroup launched Del Webb Explore as an all-ages resort lifestyle brand extension. The company also maintains financial services operations including Pulte Mortgage, PGP Title, and Pulte Insurance Agency. Community operations span over 45 markets across 26 states, with recent expansion into new geographic areas including Utah and continued development of active-adult communities. The company has also piloted innovative construction technology including robotic wall construction at Babcock Ranch.

Differentiator

Problem solved

Functional benefit

Brands

• Del Webb Explore: All-ages resort-style living communities targeting Gen X buyers, launched in 2025 as an extension of the Del Webb brand for active adults without age restrictions.
• Built to Honor
• Pulte Cares

Products and services

• Pulte Homes Primary national brand serving first-time and move-up homebuyers with Life Tested design features and flexible floor plans designed to grow with families, sold through pulte.com, model homes, and sales offices.
• Centex Homebuilding brand focused on first-time homebuyers offering smart, flexible floor plans with timeless designs and inviting communities at affordable price points, sold through centex.com and on-site sales offices.
• Del Webb Active adult community brand for buyers 55+ offering resort-style amenities, lifestyle programming, and social communities with over 60 years of experience, including new communities such as Del Webb Bridgeland (672 homes in Houston) and Del Webb Maygrass (Columbus).
• Del Webb Explore All-ages resort-style living brand extension of Del Webb targeting Gen X buyers seeking active lifestyle communities without age restrictions, sold through delwebb.com and on-site sales offices.
• DiVosta Florida-focused homebuilding brand with over 65 years of experience delivering quality construction with a streamlined building process and warranty-backed homes, sold through divosta.com and Florida model home communities.
• John Wieland Homes and Neighborhoods Luxury homebuilding brand known for innovative, detail-oriented new homes and neighborhoods with masterfully designed floorplans backed by homebuilding's best warranty, sold through jwhomes.com.
• American West Regional homebuilding brand serving Western U.S. markets with homes built to high construction standards and quality control measures, sold through americanwesthomes.com and on-site sales offices.
• Pulte Mortgage LLC In-house mortgage banking subsidiary providing financing options for PulteGroup homebuyers, with Mortgage Finance Advisors guiding customers through the loan process; integrated with home sales to capture originations.
• PGP Title Title insurance services subsidiary that supports the home closing process for PulteGroup customers.
• Pulte Insurance Agency Insurance agency subsidiary providing homeowners coverage options for PulteGroup customers.

Quantifiable outcome

• 29,572 home closings in 2025 with $16.7B in home sale revenues
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, minor and innovation.

• Howard Hughes CommunitiescoreStrategic or Co-development Partner · 5 February 2026Joint development partnership to build Del Webb Bridgeland, a 190-acre active adult community within the 11,500-acre Bridgeland master planned community in northwest Houston. Del Webb Bridgeland will feature 672 homes with access to Bridgeland's amenities including 3,000+ acres of lakes, parks, and 250+ miles of trails.
• SkillPointe FoundationminorStrategic or Co-development Partner · 2 February 2026Partnership to administer PulteGroup Build Your Future scholarship program providing $3,000-$5,000 scholarships for individuals pursuing careers in residential homebuilding. Focus states include Florida, Georgia, North Carolina, South Carolina, and Texas.
• Chimera Investment CorporationminorOthers · 13 July 2025Debra W. Still will continue serving on the board of Chimera Investment Corporation following her retirement from Pulte Financial Services after 42-year career.
• FastBrick RoboticsinnovationStrategic or Co-development Partner · 14 February 2025Strategic partnership to pilot robotic-assisted wall construction technology for home building. First robotic-built home completed at Babcock Ranch using FastBrick's automated construction system capable of building home walls in 24 hours.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• D.R. Horton: Largest U.S. homebuilder with ~90,000 annual closings operating across multiple brands and buyer segments. Directly comparable to PulteGroup in product mix (entry-level, move-up, active-lifestyle, luxury), geographic diversification, and integrated mortgage operations.
• Lennar Corporation: Second-largest U.S. homebuilder with national operations and ~75,000 annual closings across multiple brands. Directly competes with PulteGroup in first-time, move-up, and active-adult segments; both operate in similar state footprints and pursue land-light strategies.
• NVR Inc. Top-5 U.S. homebuilder operating primarily through Ryan Homes and NVHomes brands with a land-light, option-based acquisition model. Comparable in scale (~$10B+ annual revenue) and operates in overlapping Mid-Atlantic, Northeast, and Southeast geographies where PulteGroup is present.
• Toll Brothers: Premier luxury homebuilder with move-up, active-adult, and urban-infill segments. Directly comparable in scale, public-company structure, and active-adult exposure (Toll Brothers at the higher-end of the spectrum than Del Webb). Competes in similar affluent suburban geographies.
• KB Home: National homebuilder with strong first-time buyer focus and a build-to-order model. Compares to PulteGroup's Centex brand positioning and shares presence in California, Texas, Arizona, and the Carolinas. Similar revenue scale and public-company structure.
• Taylor Morrison Home Corporation: Top-5 U.S. homebuilder serving entry-level, move-up, and active-adult (55+) buyers through multiple brands including Darling. Directly comparable to PulteGroup's Centex/Pulte Homes/Del Webb brand portfolio structure and geographic footprint.
• Tri Pointe Homes: National homebuilder operating through Maracay, Pardee, Quadrant, and other regional brands. Directly comparable in scale (~$4-5B annual revenue), focus on move-up and luxury buyers, and presence in California, Texas, Arizona, Carolinas, and Pacific Northwest.
• Meritage Homes Corporation: Top-10 U.S. homebuilder with entry-level, move-up, and first-time buyer focus. Comparable to PulteGroup in geographic concentration (Texas, Arizona, Florida, California, Carolinas), entry-level exposure, and energy-efficient construction differentiation.
• Century Communities: Top-10 U.S. homebuilder with first-time buyer focus and affordable product emphasis. Directly comparable to PulteGroup's Centex brand and similar geographic footprint in Mountain West, Texas, Southwest, and Southeast markets.
• LGI Homes: Top-5 first-time buyer-focused homebuilder with a streamlined, spec-built product strategy. Overlaps with PulteGroup in first-time buyer segmentation and Texas, Florida, Arizona, and Georgia markets; smaller scale and more concentrated buyer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PulteHomes
• YouTubeyoutube.com/user/PulteHomes
• Facebookfacebook.com/PulteHomes
• LinkedInlinkedin.com/company/pultegroup
• Instagraminstagram.com/pultehomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulte Group