MetroMart

What MetroMart does

MetroMart is a Philippines-based online grocery delivery platform founded in 2015 and headquartered in Makati. The company operates a digital storefront that allows urban consumers across the Philippines to browse, order, and receive groceries and household essentials delivered to their doorsteps, drawing inventory from a reported network of 600+ supermarket and retail partner outlets nationwide.

The core product is a single unified e-commerce platform with fulfillment and delivery handled in-house or via partners; pricing models, take rates, and revenue mechanics are not publicly disclosed. MetroMart segments horizontally, targeting time-constrained urban consumers who value convenience over in-store shopping rather than specialized B2B or enterprise buyers.

The company is privately held, employs 101-250 staff, and is led by co-founder and CEO Stefano Fazzini. A 2021 funding round is the only capital-raise event documented, with the amount undisclosed and no investors named. Notably, a separate source associates MetroMart with co-organizing a B2B travel and tourism expo (GTM 2026) in Kerala, India, in partnership with Kerala Tourism, India Tourism, Thavass Ventures, and two Kerala hospitality bodies — an association that is inconsistent with the grocery-delivery profile and is either a data-attribution error or an unconfirmed diversification.

Name

MetroMart

Website

https://metromart.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

MetroMart is a Philippines-based online grocery delivery platform founded in 2015 in Makati, serving urban consumers with doorstep delivery of groceries and household essentials sourced from 600+ supermarket and retail partner outlets nationwide.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Couriers and Express Delivery Services (49211), Local Messengers and Local Delivery (4922), Local Messengers and Local Delivery (49221)

SIC

Wholesale-Groceries, General Line (5141), Arrangement Of Transportation Of Freight & Cargo (4731), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Metro/Urban Standard Parcel Delivery (TLAAACAH)

akta.pro secondary industries

Grocery & FMCG Distribution Centers (Ambient) (TLALAEAD), E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)

Keywords

• Online grocery delivery
• Grocery technology platform
• Supermarket e-commerce
• Household essentials delivery
• Convenience grocery shopping

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Distribution channels1 record

Core offering

MetroMart is an online grocery delivery platform that enables consumers in the Philippines to browse, select, and purchase groceries and household items digitally through a single unified storefront. Orders are fulfilled via a network of more than 600 supermarket and retail partner outlets and delivered directly to customers' doorsteps, addressing the demand for convenient access to daily essentials.

Product overview

MetroMart is a single unified online grocery delivery platform offering consumers a digital storefront for purchasing groceries and household items, with order fulfillment and delivery handled through the service.

Differentiator

Problem solved

Functional benefit

Products and services

• MetroMart Online Grocery Delivery Platform A digital storefront and delivery service that allows consumers in the Philippines to browse, select, and purchase groceries and household items from more than 600 supermarket and retail partner outlets, with orders delivered directly to customers' doorsteps.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• South Kerala Hoteliers ForumminorGTM or Marketing Partner · 3 June 2026MetroMart co-organized the Global Travel Market (GTM 2026), a B2B travel and trade expo held in Thiruvananthapuram, Kerala from June 3-5, 2026, with over 1,000 tour operators expected to participate. The partnership involved organizing a platform for exhibitors and buyers to build business partnerships within the travel and tourism industry.
• Thiruvananthapuram Chamber of Commerce and IndustriesminorGTM or Marketing Partner · 3 June 2026MetroMart co-organized the Global Travel Market (GTM 2026), a B2B travel and trade expo held in Thiruvananthapuram, Kerala. The expo was organized at the Golden Palace International Convention Centre.
• Thavass VenturesminorGTM or Marketing Partner · 3 June 2026MetroMart co-organized the Global Travel Market (GTM 2026) alongside Thavass Ventures, South Kerala Hoteliers Forum, and Thiruvananthapuram Chamber of Commerce and Industries.
• Kerala TourismminorGTM or Marketing Partner · 3 June 2026MetroMart participated as a co-organizer of GTM 2026 in association with Kerala Tourism, which supported the B2B travel and trade expo in Thiruvananthapuram.
• India TourismminorGTM or Marketing Partner · 3 June 2026MetroMart participated as a co-organizer of GTM 2026 in association with India Tourism, supporting the B2B travel and trade expo.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Grab (GrabMart): Grab is Southeast Asia's leading super-app offering ride-hailing, food delivery, and grocery delivery via GrabMart. It is the most direct comparison to MetroMart: both operate last-mile grocery delivery in SEA metros, with Grab operating at significantly larger scale and with cross-vertical subsidies.
• HappyFresh: HappyFresh was a dedicated online grocery delivery platform operating across Southeast Asia including the Philippines, with a similar marketplace-plus-delivery model anchored to supermarket partners. It is a structurally comparable peer for MetroMart's specialist grocery thesis.
• Foodpanda (Delivery Hero): Foodpanda operates on-demand food and grocery delivery across Southeast Asia including the Philippines via its 'panda shops' and quick-commerce offerings. Comparable to MetroMart in delivery mechanism and target consumer, with grocery as a growing vertical within a delivery-led business.

Broad incumbents

• Shopee (Sea Group): Shopee is the largest horizontal e-commerce marketplace in Southeast Asia and offers grocery and daily essentials through Shopee Mart in the Philippines. It competes with MetroMart on grocery SKUs and consumer mindshare but as part of a much broader marketplace rather than a vertical specialist.
• Lazada (Alibaba Group): Lazada is a major Southeast Asian e-commerce platform backed by Alibaba that has expanded into grocery and fresh delivery via LazMart. It is a broad incumbent competing with MetroMart on grocery assortment, though grocery is one vertical among many in its portfolio.

Regional players

• BigBasket (Tata Group): BigBasket is India's largest dedicated online grocery platform, operating a marketplace-plus-fulfillment model that mirrors MetroMart's structure. It is a relevant comparable for unit economics and vertical-specialist strategy, though geographically focused on India rather than the Philippines.

Emerging players

• Blinkit (Zomato): Blinkit is a leading quick-commerce grocery delivery platform in India operating dark-store-led 10–20 minute delivery. It represents an emerging quick-commerce model that could eventually reshape MetroMart's standard-delivery value proposition in the Philippines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/metromart-technologies-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetroMart