Seneca Sense Technologies
Seneca Sense Technologies is a Montreal-based private wearable tech company that builds real-time wetness detection products, including sensor strips, a wireless Pod, and a mobile app, for family caregivers managing adult incontinence at home.
- Company typePrivate
- Founded2016
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Seneca Sense Technologies does
Seneca Sense Technologies Inc. is a Montreal-based private wearable technology company that develops continence management products for adults experiencing incontinence. The company was founded in 2016 by scientists and engineers with backgrounds in technology and the adult incontinence industry, and has spent over 8 years developing a low-cost, vertically integrated wearable sensor platform. Its flagship offering, Seneca Sense Home™, is a real-time wetness detection system consisting of disposable sensor strips placed inside adult briefs, a reusable wireless Pod (with 3–4 month battery life) that clips to the outside of the brief, and a companion smartphone app that delivers instant alerts and logs wetness events over time for pattern review.
The company manufactures all components in-house at its facility on Rue Fullum in Montreal, controlling mechanical, software, and electronic engineering as well as sensor production. Field-trial outcomes reported by the company include 58% reduction in time spent in a wet brief, 30 minutes of daily caregiver time saved, and 25% fewer briefs used per day, based on trials conducted from November 2017 through June 2025. Customers primarily target family caregivers of elderly or cognitively impaired adults managing incontinence at home.
Seneca Sense operates a direct-to-consumer go-to-market model via a Shopify-powered storefront at senecasense.com, with pricing in USD and CAD for the US and Canada. Revenue comes from one-time hardware sales — a Starter Kit (Wireless Pod plus 50 sensors) at $49.95 and replacement sensor packs of 50 at $34.95 — alongside a recurring subscription that delivers 100 sensor strips per month at $59.90/month with annual auto-renewal. The company is privately held with no disclosed institutional funding, B2B channel, or geographic expansion beyond North America, and competes in a global incontinence market affecting an estimated 500 million people worldwide.
Seneca Sense Technologies firmographics
Firmographics- Name
- Seneca Sense Technologies
- Legal name
- Seneca Sense Technologies Inc.
- Website
- https://senecasense.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seneca Sense Technologies is a Montreal-based private wearable tech company that builds real-time wetness detection products, including sensor strips, a wireless Pod, and a mobile app, for family caregivers managing adult incontinence at home.
- Ownership category
- akta.pro rank
Seneca Sense Technologies industry classification
Industry- Product category
- Wearable Incontinence Management Devices
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE)
- akta.pro secondary industries
- Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH), Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Assistive & Accessibility Input Devices (Switches, Adaptive Controllers, Braille Keyboards) (HDACAFAL)
Keywords
Where Seneca Sense Technologies is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Seneca Sense Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales: One-time sales of the Starter Kit (Wireless Pod + 50 Sensors at $49.95) and Sensors Pack of 50 ($34.95). The reusable Pod is a durable hardware component that customers purchase initially.
- Sensor Subscription: Recurring monthly subscription at $59.90 USD delivering 100 sensor strips per month. Auto-renews annually with option to cancel anytime. Provides recurring revenue from consumable sensor replenishment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter Kit: Wireless Pod + 50 Sensors for $49.95 |
| One time/ perpetual license | Pay-as-you-go | Sensors Pack of 50 for $34.95 |
| Subscription | Annual | Annual Sensor Subscription: 100 sensors/month for $59.90/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Seneca Sense Technologies product offering
Product offeringCore offering
Seneca Sense Technologies designs, manufactures, and sells the Seneca Sense Home™ continence management system — a real-time wetness detection solution consisting of disposable sensor strips placed inside adult briefs, a reusable wireless Pod that transmits alerts, and a companion smartphone app for event logging and caregiver notifications. The company sells the hardware (Starter Kit, replacement sensor packs) and a recurring monthly sensor subscription direct-to-consumer through its Shopify storefront, targeting family caregivers managing incontinence at home.
Product overview
Seneca Sense Home™ is a unified continence management ecosystem comprising a reusable Wireless Pod hardware device, disposable sensor strips (sold individually or via subscription), and a smartphone app. The Starter Kit provides the core hardware (1 Pod + 50 sensors), while refill packs of 50 sensors and a monthly subscription of 100 sensors offer ongoing supply options. The system detects wetness in real time via sensor strips placed in adult briefs, transmits alerts through the reusable Pod to a smartphone app, enabling caregivers to change briefs at the optimal time.
Differentiator
Problem solved
Functional benefit
Products and services
- Seneca Sense Home™ Continence Management System An integrated continence management system that detects wetness events in real time via disposable sensor strips placed in adult briefs and alerts family caregivers through a reusable wireless Pod and smartphone app when a brief is reaching capacity. Designed for family caregivers and adults with incontinence being cared for at home.
- Starter Kit (Wireless Pod + 50 Sensors) One-time hardware purchase that includes one reusable Wireless Pod device and 50 disposable sensor strips, giving new customers the core components needed to begin using the Seneca Sense Home system.
- Sensors, Pack of 50 A pack of 50 disposable sensor strips sold separately for existing Wireless Pod owners who need replacement sensors for ongoing wetness detection.
- Sensor Subscription, Pack of 100 A monthly subscription that delivers 100 disposable sensor strips per month at $59.90 USD/month, auto-renewing annually and providing ongoing consumable sensor replenishment for Seneca Sense Home users. Available in brief sizes M, L, and XL.
Quantifiable outcome
- 58% less time spent in a wet brief
- +2 more outcomes
Companies that use Seneca Sense Technologies
Customer profileSegments2 records
Ideal customer profiles1 record
Seneca Sense Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Seneca Sense Technologies partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Seneca Sense Technologies competitors and assessment
Company assessmentBroad incumbents
- Apple: Apple Watch offers fall detection, health monitoring, and a wide ecosystem of caregiver-related apps. While not a direct competitor in continence monitoring, it represents a broad incumbent in the wearable-caregiver-alert space that could expand into adjacent health monitoring.
- First Quality (Prevail): First Quality's Prevail line is a major adult incontinence brand serving both retail and institutional channels. As an established incumbent in the same end market, it competes for the same caregiver and patient dollars as Seneca Sense.
- Kimberly-Clark (Depend): Depend is the leading North American adult incontinence brand from Kimberly-Clark. While it does not currently sell a smart sensor at scale, its brand, distribution, and R&D capacity make it a credible broad incumbent that could enter the connected continence category at any time.
- Procter & Gamble (Always Discreet): Always Discreet is P&G's adult incontinence brand with strong retail and consumer recognition. As a broad incumbent in the same product category, it represents both a competitive threat and a potential distribution or white-label partner for Seneca Sense's sensor technology.
Emerging players
- CarePredict: CarePredict offers wearable health-monitoring devices for seniors that track daily activity, falls, and self-care patterns, with caregiver alerts. It addresses overlapping family-caregiver monitoring pain points and competes for the same target buyer's wallet.
- Simavita: Simavita developed the SIM+ wearable incontinence sensor primarily for clinical and aged-care facility use. It targets a similar wetness-detection use case as Seneca Sense but skews toward institutional deployments, making it a relevant emerging peer with overlapping technology.
- Aloe Care Health: Aloe Care Health provides a smart elder-care platform combining a voice-activated hub, wearable buttons, and caregiver alerts. It is an emerging player in the senior monitoring and caregiver alert space, partially overlapping Seneca Sense's family-caregiver value proposition.
Direct peers
- Abena: Abena produces the Abena Nova smart incontinence system, combining an RFID-tagged brief with a clip-on sensor that transmits wetness data. It is a direct functional competitor to Seneca Sense's wetness detection system and operates in the European home and institutional care markets.
- Essity (TENA): Essity's TENA brand sells the TENA SmartCare Change Indicator, a reusable sensor that alerts caregivers when an incontinence product needs changing. TENA is the global leader in adult incontinence and is Seneca Sense's most direct and dangerous competitor in the smart continence monitoring category.
Others
- Honour (now TheKey): Honour / TheKey is a private-pay home care services company serving elderly clients, a market adjacent to Seneca Sense's family-caregiver segment. It is relevant as a potential channel partner for distributing wetness-sensor technology into professional in-home care settings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Seneca Sense Technologies social profiles
Digital presenceSeneca Sense Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seneca Sense Technologies leadership team
Management profileNumber of profiles
Seneca Sense Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seneca Sense Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seneca Sense Technologies
What does Seneca Sense Technologies do?
Seneca Sense Technologies designs, manufactures, and sells the Seneca Sense Home™ continence management system — a real-time wetness detection solution consisting of disposable sensor strips placed inside adult briefs, a reusable wireless Pod that transmits alerts, and a companion smartphone app for event logging and caregiver notifications. The company sells the hardware (Starter Kit, replacement sensor packs) and a recurring monthly sensor subscription direct-to-consumer through its Shopify storefront, targeting family caregivers managing incontinence at home.
Is Seneca Sense Technologies a public or private company?
Seneca Sense Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seneca Sense Technologies founded?
Seneca Sense Technologies was founded in 2016. It employs 11 to 50 people.
Where is Seneca Sense Technologies based?
Seneca Sense Technologies is headquartered in Montréal, Canada, in the North America region.
How does Seneca Sense Technologies make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are sensor Subscription.
Who are Seneca Sense Technologies's main competitors?
Broad incumbents on record are Apple, First Quality (Prevail), Kimberly-Clark (Depend) and Procter & Gamble (Always Discreet). Emerging players are CarePredict, Simavita and Aloe Care Health. Direct peers are Abena and Essity (TENA). Honour (now TheKey) is listed as an others.
Does Seneca Sense Technologies have an API?
No public API is recorded for Seneca Sense Technologies.
What industry is Seneca Sense Technologies in?
Seneca Sense Technologies's product category is Wearable Incontinence Management Devices. Its primary akta.pro industry code is HSAHAHAE, Caregiver Monitoring, Check-In & Family Notification Platforms, with a secondary code of HLAHALAH, Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors). Its NAICS code is 624120 and its SIC code is 3842.