UpMove

Consumer Lendingupmove.in

Upmove Capital Private Limited (UpMove) is an RBI-registered NBFC providing collateral-free personal loans to underserved middle and low-income consumers in India through a proprietary credit screening and scoring platform, distributed via direct applications and a digital and co-lending partner network from Bangalore.

Company typePrivate
Founded2018
HeadquartersBangalore, India
Headcount1–10
GTM typeB2C
OfferingServices

What UpMove does

Upmove Capital Private Limited, operating as UpMove, is an RBI-registered Non-Banking Financial Company (NBFC) incorporated in 2018 in Karnataka, India, that provides collateral-free personal loans to underserved middle and low-income Indian consumers. Its single product is a unified digital personal loan platform offering fast bank-account disbursal, minimal documentation (PAN, photograph, address proof, and income proof), flexible loan values and tenors, and interest rates determined through credit evaluation. The company enforces a minimum CIBIL TransUnion score of 600 and explicitly markets transparency and the absence of hidden charges as differentiators against informal lenders.

The platform's underlying technology is a proprietary credit screening, scoring, and pricing system purpose-built for thin-file borrowers who often lack traditional credit histories. Loan applications are accepted directly via email ([email protected]) and through a documented network of digital partners and co-lending partners, with collection agencies also disclosed in compliance documentation. The company operates from a single Bangalore headquarters (Indiqube Gamma, Outer Ring Road, Marathahalli) with 1-10 employees and is led by Director Rohit Garg (IIT and IIM alumni with prior BFSI experience at Morgan Stanley, Deutsche Bank, Citi, and Nomura, and co-founder of SmartCoin), alongside co-founders Jayant Upadhyay (IITian and ByteClip Technologies co-founder) and Archana Priyadarshini (Partner at Unicorn India Ventures).

UpMove's revenue model is interest income on its personal loan book, with rates determined by individual credit evaluation rather than published tiered pricing. As an NBFC, its core revenue mechanic is net interest margin on originated loans. The company received USD 5 million in venture debt from BlackSoil in December 2022 to support expansion, and its published vision — to lead the future of lending with innovation, impact, and inclusivity at scale — points to ambitions to broaden its footprint within India's underbanked credit market.

UpMove firmographics

Firmographics

Name: UpMove
Legal name: Upmove Capital Private Limited
Website: https://upmove.in
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Upmove Capital Private Limited (UpMove) is an RBI-registered NBFC providing collateral-free personal loans to underserved middle and low-income consumers in India through a proprietary credit screening and scoring platform, distributed via direct applications and a digital and co-lending partner network from Bangalore.
Ownership category
akta.pro rank

UpMove industry classification

Industry

Product category: Consumer Lending
NAICS: Nondepository Credit Intermediation (5222)
SIC: Personal Credit Institutions (6141)
akta.pro primary industry: Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)

Keywords

Consumer lending
Personal loan services
NBFC lending
Credit scoring platform
Underbanked credit access

Where UpMove is headquartered

Location

Headquarters

HQ city: Bangalore
HQ country: India
HQ region: Asia

Offices1 record

Markets served

UpMove business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Interest Income from Personal Loans: UpMove generates revenue through interest income on personal loans extended to customers. As an RBI-registered NBFC, the company provides loans at competitive interest rates based on credit evaluation of borrowers.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Personal loans with competitive interest rates based on credit evaluation

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

UpMove product offering

Product offering

Core offering

UpMove (Upmove Capital Private Limited) is an RBI-registered NBFC providing collateral-free personal loans to underserved middle and low-income segments in India. The platform leverages technology-driven credit screening, scoring and pricing to deliver loans with minimal documentation and faster disbursal directly to bank accounts, distributed via direct applications and a digital partner network.

Product overview

UpMove operates as a single unified personal loan platform targeting underserved middle and low-income populations in India. The platform enables borrowers to access formal credit through a digital-first process, offering collateral-free personal loans with minimal documentation requirements and competitive interest rates based on credit evaluation. The platform connects with Digital Partners and Co-lending Partners for loan distribution and operates as an RBI-registered NBFC (Registration N-02.00322).

Differentiator

Problem solved

Functional benefit

Products and services

UpMove Personal Loan Platform A digital personal loan platform providing collateral-free loans to underserved middle and low-income individuals in India. Borrowers must have a minimum CIBIL TransUnion score of 600 and provide KYC documents (PAN card, photograph, address proof) plus proof of income. Loans feature flexible values and tenors, minimal documentation, competitive interest rates based on credit evaluation, no hidden charges, and faster disbursal directly to the borrower's bank account. Applications are accepted via email and through a network of digital partners.

Companies that use UpMove

Customer profile

Segments1 record

Ideal customer profiles1 record

UpMove technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

UpMove partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

UpMove competitors and assessment

Company assessment

Direct peers

Revfin: Digital consumer and mobility lending platform in India that received BlackSoil funding alongside UpMove. Comparable NBFC-style digital lending model targeting thin-file borrowers.
Cashe: Digital instant personal loan platform targeting salaried middle-income and young professional segments in India with small-ticket unsecured loans. Closely aligned on product, customer, and ticket size.
EarlySalary: Salaried-focused digital lending platform offering personal loans and salary advances to young professionals in India. Comparable on small-ticket unsecured personal loans to underserved/middle-income segments.
KreditBee: One of India's largest digital personal loan platforms targeting salaried and self-employed underserved borrowers with small-ticket unsecured loans. Directly comparable on customer segment, ticket size, and digital D2C origination model.
PaySense (LazyPay): Digital consumer credit platform offering personal loans and pay-later products to middle and lower-middle income segments in India. Comparable on unsecured personal loan product, target segment, and digital origination.
DMI Finance: RBI-registered NBFC providing digital personal loans, MSME lending, and credit access through partner-led and digital channels. Directly comparable NBFC operating model with co-lending partnerships.
MoneyTap: App-based personal credit line provider for middle-income Indian consumers in partnership with RBI-registered lenders. Closely comparable unsecured personal credit proposition to underserved middle-income borrowers.
SmartCoin: Small-ticket digital lending app for underserved borrowers in India, founded in 2016 by the same co-founders (Rohit Garg, Jayant Upadhyay) who later started UpMove. Closest comparable on customer segment, product, and operating model.

Broad incumbents

PayU India: Large payments and digital credit platform in India operating LazyPay and other credit products, serving underserved and middle-income borrowers at scale. Overlaps with UpMove's customer segment but operates as a broad incumbent with diversified offerings.

Emerging players

Nira Finance: RBI-registered NBFC offering small-ticket personal loans to salaried and self-employed underserved borrowers through a digital, mobile-first funnel. Comparable in target segment and NBFC structure, though with a more modern mobile interface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

UpMove compliance and trust

Trust signal

Compliance2 records

UpMove financial estimates

Financial estimate

Revenue estimate

Valuation estimate

UpMove leadership team

Management profile

Number of profiles

Profiles3 records

UpMove funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

UpMove M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpMove

What does UpMove do?

Is UpMove a public or private company?

UpMove is a private company. It is classified as venture growth investor backed and is currently operating.

When was UpMove founded?

UpMove was founded in 2018. It employs 1 to 10 people.

Where is UpMove based?

UpMove is headquartered in Bangalore, India, in the Asia region.

How does UpMove make money?

One revenue line is on record: interest Income from Personal Loans.

Who are UpMove's main competitors?

Direct peers on record are Revfin, Cashe, EarlySalary, KreditBee, PaySense (LazyPay), DMI Finance, MoneyTap and SmartCoin. PayU India is listed as a broad incumbent. Nira Finance is listed as an emerging player.

Does UpMove have an API?

No public API is recorded for UpMove.

What industry is UpMove in?

UpMove's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment). Its NAICS code is 5222 and its SIC code is 6141.