UpMove
Upmove Capital Private Limited (UpMove) is an RBI-registered NBFC providing collateral-free personal loans to underserved middle and low-income consumers in India through a proprietary credit screening and scoring platform, distributed via direct applications and a digital and co-lending partner network from Bangalore.
- Company typePrivate
- Founded2018
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What UpMove does
Upmove Capital Private Limited, operating as UpMove, is an RBI-registered Non-Banking Financial Company (NBFC) incorporated in 2018 in Karnataka, India, that provides collateral-free personal loans to underserved middle and low-income Indian consumers. Its single product is a unified digital personal loan platform offering fast bank-account disbursal, minimal documentation (PAN, photograph, address proof, and income proof), flexible loan values and tenors, and interest rates determined through credit evaluation. The company enforces a minimum CIBIL TransUnion score of 600 and explicitly markets transparency and the absence of hidden charges as differentiators against informal lenders.
The platform's underlying technology is a proprietary credit screening, scoring, and pricing system purpose-built for thin-file borrowers who often lack traditional credit histories. Loan applications are accepted directly via email ([email protected]) and through a documented network of digital partners and co-lending partners, with collection agencies also disclosed in compliance documentation. The company operates from a single Bangalore headquarters (Indiqube Gamma, Outer Ring Road, Marathahalli) with 1-10 employees and is led by Director Rohit Garg (IIT and IIM alumni with prior BFSI experience at Morgan Stanley, Deutsche Bank, Citi, and Nomura, and co-founder of SmartCoin), alongside co-founders Jayant Upadhyay (IITian and ByteClip Technologies co-founder) and Archana Priyadarshini (Partner at Unicorn India Ventures).
UpMove's revenue model is interest income on its personal loan book, with rates determined by individual credit evaluation rather than published tiered pricing. As an NBFC, its core revenue mechanic is net interest margin on originated loans. The company received USD 5 million in venture debt from BlackSoil in December 2022 to support expansion, and its published vision — to lead the future of lending with innovation, impact, and inclusivity at scale — points to ambitions to broaden its footprint within India's underbanked credit market.
UpMove firmographics
Firmographics- Name
- UpMove
- Legal name
- Upmove Capital Private Limited
- Website
- https://upmove.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upmove Capital Private Limited (UpMove) is an RBI-registered NBFC providing collateral-free personal loans to underserved middle and low-income consumers in India through a proprietary credit screening and scoring platform, distributed via direct applications and a digital and co-lending partner network from Bangalore.
- Ownership category
- akta.pro rank
UpMove industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
Keywords
Where UpMove is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
UpMove business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income from Personal Loans: UpMove generates revenue through interest income on personal loans extended to customers. As an RBI-registered NBFC, the company provides loans at competitive interest rates based on credit evaluation of borrowers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Personal loans with competitive interest rates based on credit evaluation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
UpMove product offering
Product offeringCore offering
UpMove (Upmove Capital Private Limited) is an RBI-registered NBFC providing collateral-free personal loans to underserved middle and low-income segments in India. The platform leverages technology-driven credit screening, scoring and pricing to deliver loans with minimal documentation and faster disbursal directly to bank accounts, distributed via direct applications and a digital partner network.
Product overview
UpMove operates as a single unified personal loan platform targeting underserved middle and low-income populations in India. The platform enables borrowers to access formal credit through a digital-first process, offering collateral-free personal loans with minimal documentation requirements and competitive interest rates based on credit evaluation. The platform connects with Digital Partners and Co-lending Partners for loan distribution and operates as an RBI-registered NBFC (Registration N-02.00322).
Differentiator
Problem solved
Functional benefit
Products and services
- UpMove Personal Loan Platform A digital personal loan platform providing collateral-free loans to underserved middle and low-income individuals in India. Borrowers must have a minimum CIBIL TransUnion score of 600 and provide KYC documents (PAN card, photograph, address proof) plus proof of income. Loans feature flexible values and tenors, minimal documentation, competitive interest rates based on credit evaluation, no hidden charges, and faster disbursal directly to the borrower's bank account. Applications are accepted via email and through a network of digital partners.
Companies that use UpMove
Customer profileSegments1 record
Ideal customer profiles1 record
UpMove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UpMove partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
UpMove competitors and assessment
Company assessmentDirect peers
- Revfin: Digital consumer and mobility lending platform in India that received BlackSoil funding alongside UpMove. Comparable NBFC-style digital lending model targeting thin-file borrowers.
- Cashe: Digital instant personal loan platform targeting salaried middle-income and young professional segments in India with small-ticket unsecured loans. Closely aligned on product, customer, and ticket size.
- EarlySalary: Salaried-focused digital lending platform offering personal loans and salary advances to young professionals in India. Comparable on small-ticket unsecured personal loans to underserved/middle-income segments.
- KreditBee: One of India's largest digital personal loan platforms targeting salaried and self-employed underserved borrowers with small-ticket unsecured loans. Directly comparable on customer segment, ticket size, and digital D2C origination model.
- PaySense (LazyPay): Digital consumer credit platform offering personal loans and pay-later products to middle and lower-middle income segments in India. Comparable on unsecured personal loan product, target segment, and digital origination.
- DMI Finance: RBI-registered NBFC providing digital personal loans, MSME lending, and credit access through partner-led and digital channels. Directly comparable NBFC operating model with co-lending partnerships.
- MoneyTap: App-based personal credit line provider for middle-income Indian consumers in partnership with RBI-registered lenders. Closely comparable unsecured personal credit proposition to underserved middle-income borrowers.
- SmartCoin: Small-ticket digital lending app for underserved borrowers in India, founded in 2016 by the same co-founders (Rohit Garg, Jayant Upadhyay) who later started UpMove. Closest comparable on customer segment, product, and operating model.
Broad incumbents
- PayU India: Large payments and digital credit platform in India operating LazyPay and other credit products, serving underserved and middle-income borrowers at scale. Overlaps with UpMove's customer segment but operates as a broad incumbent with diversified offerings.
Emerging players
- Nira Finance: RBI-registered NBFC offering small-ticket personal loans to salaried and self-employed underserved borrowers through a digital, mobile-first funnel. Comparable in target segment and NBFC structure, though with a more modern mobile interface.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UpMove compliance and trust
Trust signalCompliance2 records
UpMove financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpMove leadership team
Management profileNumber of profiles
Profiles3 records
UpMove funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpMove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpMove
What does UpMove do?
UpMove (Upmove Capital Private Limited) is an RBI-registered NBFC providing collateral-free personal loans to underserved middle and low-income segments in India. The platform leverages technology-driven credit screening, scoring and pricing to deliver loans with minimal documentation and faster disbursal directly to bank accounts, distributed via direct applications and a digital partner network.
Is UpMove a public or private company?
UpMove is a private company. It is classified as venture growth investor backed and is currently operating.
When was UpMove founded?
UpMove was founded in 2018. It employs 1 to 10 people.
Where is UpMove based?
UpMove is headquartered in Bangalore, India, in the Asia region.
How does UpMove make money?
One revenue line is on record: interest Income from Personal Loans.
Who are UpMove's main competitors?
Direct peers on record are Revfin, Cashe, EarlySalary, KreditBee, PaySense (LazyPay), DMI Finance, MoneyTap and SmartCoin. PayU India is listed as a broad incumbent. Nira Finance is listed as an emerging player.
Does UpMove have an API?
No public API is recorded for UpMove.
What industry is UpMove in?
UpMove's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment). Its NAICS code is 5222 and its SIC code is 6141.