Instinctif Partners

What Instinctif Partners does

Instinctif Partners is an international strategic communications consultancy operating as a brand under TEAM LEWIS UK, headquartered in London. The firm provides corporate and financial communications advisory services to C-suites and Boards across three primary client tiers: FTSE250 companies, well-established brands, and fast-growth private businesses. Its core service portfolio spans Capital Markets Advisory (investment narrative development), Corporate Campaigns (multi-channel perception shaping), Content & Creative (annual reports, social media, branding, videography), ESG & Sustainability, Public Affairs & Public Policy, and Risk & Crisis Management (including 24/7 crisis support and simulations). These capabilities are complemented by TEAM LEWIS's broader marketing services, including Digital Marketing, Public Relations, Creative, Strategy, and Training.

The business model is a professional services consultancy: revenue is generated through fee-based advisory engagements, retainers, and project work delivered by senior advisers with frontline political and corporate experience. Go-to-market is enterprise field sales — direct relationship-based engagements with C-suites and Boards rather than product-based distribution. The firm markets competitive advantages including deep multi-disciplinary expertise, strong journalist and media relationships, and access to a global platform spanning the UK, US, UAE, China, Singapore, Australia, and multiple European markets via its TEAM LEWIS affiliation.

Historically the firm executed a roll-up acquisition strategy, completing at least eight acquisitions between 2007 and 2017 (including Northbank Communications, Merlin Financial Communications, Haubrok Investor Relations, PR people Consultancy, Brand Associates, blueRobin, Wriglesworth Consultancy, and Champollion Group) to broaden practice areas and geographic reach. Leadership is led by CEO Ed Amory, with account director Katarina Derschewsky and Head of Marketing Chloe Pearce disclosed. No revenue, headcount beyond a narrow 1-10 firmographic entry (which appears inconsistent with global FTSE250-serving operations), funding events, or AI capabilities are disclosed in the available source material.

Name

Instinctif Partners

Legal name

Instinctif Partners

Website

https://instinctif.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Instinctif Partners is a London-based international strategic communications consultancy, operating under TEAM LEWIS, serving FTSE250 companies, established brands, and fast-growth private businesses with capital markets advisory, corporate campaigns, ESG, public affairs, and crisis management services.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industry

Investor Relations (IR) & Capital Markets Communications (MPAAADAH)

Keywords

• Strategic communications consulting
• Financial communications advisory
• Capital markets advisory
• ESG and sustainability advisory
• Crisis management communications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Consulting: Professional services revenue generated through strategic corporate and financial communications consultancy. Services include capital markets advising, corporate campaigns, content and creative services, ESG and sustainability consulting, public affairs, and risk and crisis management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Instinctif Partners is a strategic corporate and financial communications consultancy that advises C-suites and Boards on capital markets communications, corporate campaigns, ESG and sustainability messaging, public affairs, content and creative production, and risk and crisis management. The firm sells bespoke advisory engagements — not software or products — serving FTSE250 companies, well-established brands, and fast-growth private businesses across more than a dozen international markets.

Product overview

Instinctif Partners is a global strategic corporate and financial communications consultancy operated under TEAM LEWIS. The company offers a portfolio of interconnected communications services including Capital Markets Advisory, Corporate Campaigns, Content & Creative, ESG & Sustainability, Public Affairs & Public Policy, and Risk & Crisis Management. These core service offerings are complemented by TEAM LEWIS's broader marketing agency services including Digital Marketing, Public Relations, Creative, Strategy, and Training. The company serves clients ranging from fast growth private businesses through to FTSE250 companies and well-established brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Capital Markets Advisory Advisory services for client engagement with key stakeholders to shape perceptions and investor confidence, specialising in developing and delivering compelling investment narratives for C-suites and Boards.
• Corporate Campaigns Strategic communications services empowering brands to shape perceptions and safeguard reputations through multi-channel expertise and robust narratives.
• Content & Creative Creative communications services delivered across platforms including annual reports, social media, websites, branding, ESG strategies, and videography.
• ESG & Sustainability Advisory services helping businesses listen, think, operate, engage and communicate in a more responsible way, addressing social, environmental, economic, political and regulatory expectations.
• Public Affairs & Public Policy Navigation of complex political environments and influence of public policy through strategic communication, advocacy, coaching, and stakeholder mobilisation.
• Risk & Crisis Management Proactive risk management and crisis preparedness services including vulnerability identification, mitigation strategies, planning, training, simulations, 24/7 crisis support, and post-crisis reputation recovery.
• Digital Marketing Digital marketing services offered through TEAM LEWIS to complement Instinctif's communications consultancy work.
• Public Relations Public relations services offered through TEAM LEWIS to support Instinctif's stakeholder and media engagement work.
• Strategy Strategic services offered through TEAM LEWIS, complementing Instinctif's strategic communications consultancy.
• Training Training services offered through TEAM LEWIS, including media, presentation, and spokesperson coaching to support client communication capabilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• FTI Consulting: Global advisory firm with a major Strategic Communications segment serving FTSE-equivalent and Fortune 500 clients on financial communications, capital markets, and crisis situations — direct overlap with Instinctif's Capital Markets Advisory and Risk & Crisis practices.
• Brunswick Group: Independent global corporate communications and advisory firm specialising in critical issues, M&A, and capital markets communications for large corporates — a direct competitor for FTSE250 IR, corporate campaigns, and crisis mandates.
• Citigate Dewe Rogerson: UK-headquartered financial communications and IR specialist serving FTSE and AIM-listed clients — directly comparable on capital markets advisory and investor relations mandates.
• Tavistock Communications: London-based strategic and financial communications consultancy serving UK and international listed companies on IR, M&A, and IPO communications — closely comparable to Instinctif's C-suite advisory positioning.
• Maitland/AMO: UK strategic communications and advisory firm specialising in financial, corporate, and public affairs services for FTSE-listed and international clients — direct competitor on integrated stakeholder communications mandates.
• Kreab: Global financial and corporate communications consultancy with strong European and APAC presence — competes directly with Instinctif on capital markets, ESG, and public affairs engagements.

Broad incumbents

• Edelman: World's largest PR firm with dedicated Financial Communications & Capital Markets, Brand, and Crisis practices serving global enterprises — overlaps Instinctif's full service portfolio but at significantly greater scale across multiple sectors.
• Weber Shandwick: Global communications network within IPG Dxtra offering financial communications, corporate, public affairs, and crisis services — overlapping service portfolio though with broader consumer and healthcare specialisations.
• FleishmanHillard: Major global PR network with healthcare, corporate, and public affairs practices — competes for large FTSE and multinational mandates though less specialised than Instinctif in financial communications.
• Burson (BCW): Global communications agency (formed from Burson-Marsteller and Cohn & Wolfe) offering corporate communications, public affairs, and crisis — competes for enterprise mandates and ESG advisory work at global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/InstinctifPtnrs
• LinkedInlinkedin.com/company/instinctif-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instinctif Partners