Clore Beauty Supply

What Clore Beauty Supply does

Clore Beauty Supply, operating under the trade name Cloré Beauty, is a specialty multi-channel beauty retailer focused on premium Black hair care, wigs, extensions, skincare, makeup, and beauty accessories. Its core go-to-market combines a Shopify-powered e-commerce storefront (clorebeauty.com) with 10+ physical retail locations concentrated in the Greater Toronto Area (Bloor West, Eglinton East, Scarborough, Vaughan, Mississauga, Brampton, Jarvis Downtown Toronto) and extending to Hamilton, Ottawa, and Edmonton in Canada, plus locations in New York and California in the United States. The company curates a catalog of more than 80 brands — including Sensationnel, Outré, Mielle Organics, Kiss New York, K18, Beauty of Joseon, COSRX, Hot Tools, ORS, Ampro, The Doux, Uncle Funky's Daughter, and Camille Rose Naturals — organized across wigs, hair extensions, hair care, makeup, hair tools, skincare (including K-Beauty), accessories, men's grooming, and jewelry.

The revenue model is direct retail: one-off unit-priced transactions through owned channels, supported by promotional mechanics such as BOGO 50% off, clearance pricing, free shipping above $75, and the Cliq© Perks loyalty program with a dedicated PRO tier for beauty professionals. Marketing is distributed across Facebook, Instagram, TikTok, YouTube, Pinterest, email, and an educational blog (Beauty Edit), with a stated community initiative supporting Black beauty professionals. The primary customer segment is Black women consumers seeking premium hair care, wigs, extensions, and curated beauty products; the secondary segment is beauty professionals and salons seeking professional-grade supplies and bulk purchasing through the Cliq Perks PRO program. Pricing spans a wide range, with many items priced under $20 and premium wigs reaching $300+. The company is privately held with no disclosed institutional ownership, funding rounds, leadership team details, or revenue figures in the available source data.

Name

Clore Beauty Supply

Legal name

Clore Beauty Supply

Website

https://clorebeauty.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Clore Beauty Supply (Cloré Beauty) is a privately held specialty beauty retailer offering premium Black hair care, wigs, extensions, skincare, and cosmetics through a Shopify e-commerce site and 10+ physical stores across Canada and the United States.

Ownership category

akta.pro rank

Product category

Beauty Supply Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Black hair care products
• Beauty supply retail
• Wig and extensions
• Hair care tools
• Skincare products

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: Revenue generated through direct sales of hair care, wigs, extensions, cosmetics, skincare, and accessories via owned e-commerce platform and physical retail locations across Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Clore Beauty Supply is a premium black hair care and beauty supply retailer selling wigs, hair extensions, hair care products, makeup, hair tools, skincare, and accessories through 10+ physical retail locations across Canada (Ontario, Alberta) and an e-commerce storefront. The company curates a selection of 80+ brands including Sensationnel, Outré, Mielle Organics, K18, Beauty of Joseon, COSRX, and Hot Tools, and operates a loyalty program called Cliq© Perks Rewards.

Product overview

Cloré Beauty is a premium beauty supply retailer specializing in black hair care products and cosmetics, operating both e-commerce and physical retail locations across Toronto, New York City, and Los Angeles. The company offers an extensive product portfolio organized into major categories: Wigs (Full Wigs, Half Wigs, Lace Wigs), Hair Extensions (Braid Extensions, Hair Closures, Hair Pieces, Ponytails, Weaves), Hair Care (Natural Hair Care, Hair Care Essentials, Hair Colouring, Treatments), Makeup (Face, Eye, Lips, Nails, Contact Lenses), Hair Tools (Curling, Straightening, Cutting, Drying), Skincare (Facial, Body, K-Beauty), Accessories (Fashion, Hair Tools, Salon Spa), and Men's Grooming. The store features a curated selection of over 80 brands including Sensationnel, Outré, Mielle Organics, Kiss New York, K18, Beauty of Joseon, COSRX, Hot Tools, ORS, Ampro, The Doux, Uncle Funkys Daughter, and Camille Rose Naturals. The company also operates a loyalty program called Cliq© Perks Rewards and maintains retail locations across major North American cities. The platform is built on Shopify e-commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Wigs Full wigs, half wigs, and lace wigs offered in straight, wavy, and curly textures for consumers seeking premium hair styling options.
• Hair Extensions Braid extensions, hair closures, hair pieces, ponytails, and weaves in various textures and lengths for versatile styling.
• Hair Care Natural hair care products, hair care essentials, hair colouring products, and treatments formulated for black hair.
• Makeup Cosmetics including face makeup, eye makeup, lip products, nail products, contact lenses, and makeup tools.
• Hair Tools Professional styling tools including barber equipment, brushes, combs, curling irons, cutting tools, dryers, and straightening tools.
• Skincare Facial care, body care, soaps, hair removal products, hands and feet care, and K-Beauty products.
• Accessories Hair accessories including colouring tools, fashion items, hair and wig tools, salon spa products, and wraps and caps.
• Men's Grooming Grooming products and tools designed for men.
• Gift Card Gift cards available for purchase to give as gifts to friends and family.
• Cliq© Perks Rewards Loyalty rewards program offering members exclusive discounts, promotions, and special offers including Buy 1 Get 1 50% off deals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Sally Beauty Holdings: Largest specialty multi-brand beauty retailer in North America, operating Sally Beauty and BSG (Beauty Systems Group) stores. Closest direct comparable to Clore in store-driven, multi-brand beauty supply distribution with overlapping brand assortment and omnichannel model.
• CosmoProf Beauty: Professional beauty supply distributor under the same parent as Sally Beauty, focused on salon and licensed professionals. Comparable to Clore's secondary 'Beauty Professionals & Salons' segment, with overlapping professional-grade hair care and styling tool assortments.

Broad incumbents

• Ulta Beauty: Largest US beauty retailer with an extensive assortment of mass and prestige beauty brands across hair, makeup, skincare, and tools. Competes with Clore on hair care and Black-owned brand assortments, but operates at much larger scale and broader demographic focus.
• Sephora: Global multi-brand prestige beauty retailer carrying many of the same brands as Clore (K18, Mielle, Fenty, The Ordinary ecosystem). Relevant benchmark for digital experience, loyalty (Beauty Insider), and premium Black hair care curation, though positioned at a higher price tier and broader demographic.
• Target Beauty: Mass retailer with a growing beauty and Black-owned brand assortment. Comparable overlap in hair care and cosmetics SKUs at mainstream price points, plus omnichannel (online + physical) presence; exerts pricing pressure on specialty beauty retailers.
• Walmart Beauty: Mass-market retailer with extensive beauty, hair care, and cosmetics assortment including Black hair care brands. Comparable on price-sensitive promotional dynamics and broad assortment, but with a fundamentally different demographic and price positioning than Clore's premium niche.

Others

• Beauty Industry Group: Parent company of major wigs and hair extensions brands carried by Clore, including Sensationnel (X-Pression, Empire, Cloud 9) and Outré. Functions as a key supplier ecosystem participant; comparable as a channel partner and as a vertically integrated competitor through wholesale+DTC strategy.
• Mielle Organics: One of Clore's most prominent natural hair care brands, also selling direct-to-consumer. Relevant as both a brand partner and a potential competitive threat via DTC channels; comparable category focus on textured and curly hair care provides benchmark for assortment and pricing.
• Camille Rose Naturals: Natural hair care brand carried by Clore, also sold DTC. Comparable as a brand partner for natural/curly hair products and as a DTC competitor pressuring retail margins; useful benchmark for product mix and pricing in the natural Black hair care segment.

Emerging players

• Pattern Beauty: Tracee Ellis Ross-founded hair care brand focused on textured, curly, and coil hair. Emerged as a prestige Black hair care brand with strong retail and DTC presence; comparable category focus and brand positioning to Clore's premium Black hair care merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/CloreBeautySupplyCanada
• Facebookfacebook.com/clorebeauty
• Instagraminstagram.com/clorebeauty
• TikToktiktok.com/@clorebeauty?lang=en
• Pinterestpinterest.com/clorebeauty
• Xx.com/clorebeauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clore Beauty Supply