What Kiterocket does

Kiterocket is a PR-forward integrated marketing communications agency serving high-growth companies in semiconductors and microelectronics, renewable energy and climate tech, future of food, and emerging technology. Founded in 2005 as an Arizona LLC and headquartered in Phoenix with a Seattle office, the firm offers full-service capabilities spanning brand development, integrated communications planning, earned public relations, content creation, digital marketing, social media, design and production, and website development. It differentiates through deep vertical subject matter expertise, with leadership such as co-founder and Chair Martijn Pierik recognized as a 2018 VLSI Research Semiconductor Industry All Star, and through proprietary demand-generating platforms including the Kiterocket Lounge at SEMICON West.

The firm operates a sales-led B2B go-to-market targeting enterprise and mid-market clients, generating revenue through retainers, project-based engagements, and event sponsorships. Named customers include Kroger, Renesas, Panasonic, NEXTracker, Entegris, Stemilt, Mosaic, LoRa Alliance, and SEMI, the global semiconductor industry association, for which Kiterocket was named Agency of Record in June 2025. In July 2025, Kiterocket was acquired by Southwest Strategies Group, expanding the combined organization to 120+ employees across six offices; the parent rebranded as Bodewell Group in February 2026, consolidating Kiterocket and sibling agencies under a unified brand.

Name

Kiterocket

Legal name

Kiterocket, LLC

Website

https://kiterocket.com

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

11–50 employees

Short description

Kiterocket is a PR-forward integrated marketing communications agency serving enterprise and high-growth clients across semiconductors, renewable energy, food and agriculture, and emerging technology, with offices in Phoenix and Seattle and 120+ employees post-2025 Southwest Strategies Group acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Communications Services: Kiterocket generates revenue through professional services engagements including PR, digital marketing, content creation, social media management, brand development, and website development. Services are delivered on retainer, project, and potentially hourly billing structures typical of marketing agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kiterocket is a full-service PR and marketing communications agency that sells integrated communications programs to businesses. Its offerings span brand development, integrated communications planning, public relations, content creation, digital marketing, social media, design and production, and website development, delivered through retainer and project engagements across four industry verticals: Semiconductors & Microelectronics, Renewable Energy & Climate Tech, Future of Food, and Emerging Tech.

Product overview

Kiterocket is a PR-forward integrated marketing communications agency offering a full suite of services including brand development, integrated communications planning, public relations, content creation, digital marketing, social media, design/production, and website development. The agency executes across earned, owned, paid, and shared channels. Kiterocket specializes in four industry verticals: Semiconductors & Microelectronics, Renewable Energy & Climate Tech, Future of Food, and Emerging Tech. The agency also operates the Kiterocket Lounge @ SEMICON West, a premier hospitality venue at the semiconductor industry's leading trade show.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development
• Integrated Communications Planning
• Public Relations
• Content Creation
• Digital Marketing
• Social Media
• Design and Production
• Website Development

Quantifiable outcome

• Renesas AI Panel: 27 media outlets including top-tier publications, 29K social impressions, 5,354 clicks
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• SEMICON West Sponsors (Exyte, Macquarie, Watlow, ACMR, ASM, etc.)coreGTM or Marketing Partner · 3 July 2025Kiterocket Lounge at SEMICON West attracts sponsors seeking hospitality venue access. 2025 sponsors include Exyte, Macquarie, Watlow, ACMR, AG Semiconductor, ASM, Chawk Technology, DAS, DSV, JST, Columbus Region, Telit Securewise, and WGNSTAR. Sponsors receive private meeting space and profile-raising opportunities.
• Southwest Strategies GroupflagshipStrategic or Co-development Partner · 1 July 2025Southwest Strategies Group acquired Kiterocket in July 2025. The acquisition expands Southwest Strategies Group's reach in the western United States and adds new service lines in technology and sustainable living. Kiterocket adds two new lines of business - technology led by founder Martijn Pierik, and sustainable living led by co-founder Amanda Foley.
• SEMIflagshipGTM or Marketing Partner · 2 June 2025Kiterocket named Agency of Record for SEMI, the global industry association connecting 3,000+ member companies and 1.5M professionals across semiconductor and electronics supply chain. Partnership supports SEMI's integrated corporate communications strategy across global markets.
• Bodewell Group (formerly Southwest Strategies Group family)flagshipStrategic or Co-development Partner · 23 February 2025Following acquisition of Kiterocket in 2025, Southwest Strategies Group and its family of agencies (Katz & Associates, BergDavis Public Affairs, ColLAborate, Kiterocket) rebranded as Bodewell Group in February 2026, consolidating under single unified brand.
• Action MarycoreStrategic or Co-development Partner · 3 August 2023Kiterocket acquired Seattle-based PR agency Action Mary, integrating its skills in brand transformation, cause marketing, and non-profit sectors. The acquisition expanded Kiterocket's capabilities and client portfolio with expertise in social impact marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WE Communications: WE Communications is a global PR firm with a strong technology and B2B practice. While broader and larger than Kiterocket, it competes for similar enterprise technology and sustainability client engagements.
• Edelman: Edelman is the world's largest PR firm with technology and sustainability practices spanning global enterprise clients. It competes with Kiterocket on large AOR mandates but does not specialize in the same mid-sized vertical sweet spot.
• Real Chemistry: Real Chemistry (formerly W2O Group) is a data-driven marketing and communications firm with healthcare and technology expertise. Its integrated model and analytics-led positioning make it a comparable broad incumbent in the B2B comms space.

Direct peers

• LEWIS Global Communications: LEWIS is a global communications agency with strong B2B technology and consumer tech practices. It competes for similar enterprise AOR engagements and offers comparable integrated PR and digital marketing services.
• Antenna Group: Antenna Group is a PR and integrated marketing firm with a recognized clean energy and sustainability practice. The overlap with Kiterocket's renewable energy and climate tech vertical makes it a direct peer in that segment.
• Walker Sands: Walker Sands is a B2B marketing and PR agency with deep technology and industrial vertical expertise. It is directly comparable to Kiterocket given its focus on integrated marketing communications for technology and sustainability clients.
• RH Strategic: RH Strategic is a public affairs and PR agency with deep technology, innovation, and policy communications expertise. Its tech-forward client base and integrated approach make it a comparable mid-sized specialist.
• Version B2B: Version B2B (formerly Version 2.0 Communications) is a B2B marketing agency with strong technology and enterprise client work. It overlaps directly with Kiterocket on integrated marketing for tech and sustainability brands.
• Gregory FCA: Gregory FCA is a tech-focused PR firm serving enterprise software, fintech, and emerging technology clients. Its technology-first positioning closely mirrors Kiterocket's emerging tech and semiconductor verticals.
• The Hoffman Agency: The Hoffman Agency is a B2B technology PR and integrated marketing firm with strong semiconductor and enterprise tech clients. It competes head-to-head with Kiterocket for technology-focused earned media and thought leadership engagements.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kiterocket
• Xx.com/kiterocket
• Facebookfacebook.com/kiterocket

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiterocket