Summit Hospitality Group

What Summit Hospitality Group does

Summit Hospitality Group, Ltd. is a Raleigh, North Carolina-based private hotel and restaurant management company founded in 1989 that owns and operates 18 hotels and four restaurant venues across seven North Carolina markets (Raleigh, Durham, Chapel Hill, Charlotte, Wilmington, Winston-Salem, and Pinehurst). The company operates under multi-tier franchise agreements with Marriott (AC Hotels, Residence Inn, Courtyard, Fairfield Inn, TownePlace Suites), Hilton (Hilton Garden Inn, Hampton Inn, Homewood Suites), and Hyatt (Hyatt Place), while also owning and operating independent assets including the historic Dunhill Hotel and The Asbury restaurant in Charlotte, and The Willard Rooftop Lounge, 10th & Terrace, and The Overlook in Raleigh.

The company's service portfolio spans four integrated lines: hotel operations management, sales/marketing and revenue management, development and acquisitions, and centralized accounting and financial analysis. Technology infrastructure is built on standard hospitality-industry platforms and brand-standard franchise systems rather than proprietary technology; no proprietary software products, APIs, or AI/ML capabilities are disclosed. Summit is vertically involved across the hospitality value chain — from site sourcing and ground-up development (e.g., the $40 million AC Hotel Raleigh Downtown built on land acquired in 2018) to operations, asset management, and on-site food and beverage.

Summit generates revenue through managed services across two primary streams: ownership and operation of hotel properties yielding room, event, and ancillary revenue, and operation of on-site restaurants and lounges. The asset base totals nearly $500 million as of September 2021, with the company employing over 700 people across its properties. Customer mix spans business travelers, leisure travelers, long-stay guests (residence inn/towneplace/homewood), and event hosts (weddings, corporate meetings), with distribution through global brand loyalty systems (Bonvoy, Honors, World of Hyatt), direct hotel websites, online travel agencies, and walk-in traffic. The company is founder/investor-owned with no disclosed private equity backing.

Name

Summit Hospitality Group

Legal name

Summit Hospitality Group, Ltd.

Website

https://summithospitality.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Summit Hospitality Group is a Raleigh-based private hotel and restaurant management company that owns and operates 18 franchised hotels (Marriott, Hilton, Hyatt) and four restaurants across seven North Carolina markets, serving business, leisure, and long-stay travelers.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel management services
• Hospitality asset management
• Franchise hotel operations
• Restaurant and food service
• Hotel revenue management

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Ownership and Operations: The company owns and operates hotels, generating revenue from room rentals, event space, and related hospitality services. Operates 18 hotels across North Carolina.
2. Restaurant Operations: Operates restaurants and lounges within hotel properties including The Asbury at The Dunhill Hotel, 10th & Terrace rooftop bar, The Overlook restaurant, and The Willard Rooftop Lounge.
3. Hotel Management Fees: Provides professional hotel management services, likely earning management fees from property ownership. The company was acquired for $4 million in 2018 with $40 million total investment in AC Hotel Raleigh Downtown.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Summit Hospitality Group owns, develops, and operates a portfolio of 18 hotels and 4 restaurants across North Carolina under franchise agreements with Marriott, Hilton, and Hyatt. The company also delivers professional hotel management services including operations, sales/marketing, revenue management, development/acquisitions, and accounting/financial analysis to property owners and investors. Independent assets include The Dunhill Hotel boutique property and The Asbury restaurant in Charlotte.

Product overview

Summit Hospitality Group is a hotel and restaurant management company that owns and operates 18 hotels and restaurants across North Carolina. The company manages properties under franchise agreements with major hospitality brands including Marriott (AC Hotels, Residence Inn, Courtyard, Fairfield, TownePlace Suites), Hilton (Hilton Garden Inn, Hampton Inn, Homewood Suites), and Hyatt (Hyatt Place), as well as company-owned concepts including The Dunhill Hotel and The Asbury restaurant in Charlotte, and The Willard, 10th & Terrace, and The Overlook restaurants in Raleigh. Services include hotel operations management, sales and marketing, revenue management, development and acquisitions, and accounting and financial analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• AC Hotel Raleigh Downtown A 7-story, 146-room lifestyle hotel in Glenwood South, Raleigh, operated as part of the AC Hotels by Marriott brand. Features modernized rooms, signature food and beverages, a rooftop lounge with small bites, cocktails, and downtown views, with artwork from North Carolina artists on display.
• The Willard Raleigh Downtown A hotel in downtown Raleigh featuring two heated outdoor terraces and indoor dining space with spectacular downtown Raleigh views. Offers craft cocktails, exquisite bites, and stunning views for meaningful nights out, private events, or meetings.
• Residence Inn by Marriott Raleigh Downtown A 10-story hotel adjacent to the Raleigh Convention Center, Duke Energy Center for the Performing Arts, and RedHat Amphitheatre. Features spacious suites designed for longer stays with separate living and sleeping areas, fully equipped kitchens, and complimentary hot breakfast.
• Courtyard by Marriott Crabtree Hotel property operated by Summit Hospitality Group in the Crabtree area of Raleigh under the Courtyard by Marriott brand.
• Residence Inn by Marriott Crabtree Hotel property operated by Summit Hospitality Group in the Crabtree area of Raleigh under the Residence Inn by Marriott brand.
• Fairfield by Marriott Crabtree Hotel property operated by Summit Hospitality Group in the Crabtree area of Raleigh under the Fairfield by Marriott brand.
• TownePlace Suites by Marriott Cary Extended-stay hotel property operated by Summit Hospitality Group in Cary, NC on Weston Parkway under the TownePlace Suites by Marriott brand.
• Hilton Garden Inn Durham Southpoint Hotel property operated by Summit Hospitality Group in the Southpoint area of Durham, NC under the Hilton Garden Inn brand.
• Residence Inn by Marriott Chapel Hill Hotel property operated by Summit Hospitality Group in Chapel Hill, NC under the Residence Inn by Marriott brand.
• Fairfield by Marriott Durham / Southpoint Hotel property operated by Summit Hospitality Group in Durham's Southpoint area under the Fairfield by Marriott brand.
• Hyatt Place Durham/Southpoint Hotel property operated by Summit Hospitality Group in Durham's Southpoint area under the Hyatt Place brand.
• Residence Inn by Marriott Landfall Hotel property operated by Summit Hospitality Group in Wilmington's Landfall area under the Residence Inn by Marriott brand.
• Hampton Inn & Suites Landfall Hotel property operated by Summit Hospitality Group in Wilmington's Landfall area under the Hampton Inn & Suites by Hilton brand. Consistently ranked among top five hotels in the Hilton/Hampton Inn system.
• Hampton Inn Wilmington / University Hotel property operated by Summit Hospitality Group in Wilmington, NC near the university area under the Hampton Inn by Hilton brand.
• Hampton Inn Wilmington Medical Park Hotel property operated by Summit Hospitality Group in Wilmington's Medical Park area under the Hampton Inn by Hilton brand.
• Fairfield by Marriott Winston-Salem Downtown Hotel property operated by Summit Hospitality Group in downtown Winston-Salem, NC under the Fairfield by Marriott brand.
• Homewood Suites by Hilton Pinehurst Extended-stay hotel property operated by Summit Hospitality Group near Pinehurst, NC under the Homewood Suites by Hilton brand.
• Residence Inn by Marriott Charlotte Uptown Hotel property operated by Summit Hospitality Group in Uptown Charlotte, NC adjacent to Bank of America Stadium under the Residence Inn by Marriott brand.
• The Dunhill Hotel A historic boutique hotel in Uptown Charlotte at 237 N. Tryon St. Acquired by Summit Hospitality Group in 1991. Consistently receives Charlotte's Best Hotel Awards from Creative Loafing. Underwent multimillion-dollar renovation in 2019-2020 to refresh its 60 guest rooms.
• The Asbury A modern Southern restaurant located at 235 North Tryon Street, Charlotte, NC 28202 in The Dunhill Hotel. Named in honor of Louis Asbury Sr., celebrates the best of Southern ingredients, technique, creativity, and hospitality. Offers private settings for business lunches, specialty dinners, corporate meetings, weddings up to 100, rehearsal dinners, and receptions.
• 10th & Terrace Rooftop bar located at the Residence Inn Raleigh Downtown at 616 South Salisbury St., Raleigh, NC 27601. Features patio dining with views, perfect for before-show drinks and meeting friends. Walking distance to Red Hat Amphitheater, Duke Energy's Center for the Performing Arts, NC Museums, and The Raleigh Civic Center.
• The Overlook Restaurant located in the Residence Inn Raleigh Downtown at 616 South Salisbury St., Raleigh, NC. Offers diverse menu selections and beverages for downtown visitors, perfect for pre-show or post-show dining.
• The Willard Rooftop Lounge Rooftop lounge at 9 Glenwood Avenue, Raleigh, NC 27603 featuring two heated outdoor terraces and indoor dining space with spectacular downtown Raleigh views. Offers craft cocktails, exquisite bites, and stunning views for meaningful nights out, unforgettable private events, or meetings.
• Hotel Operations Management Professional hotel and resort management services including asset preservation, guest service excellence, and operational optimization. Works as an extension of hotel ownership to execute sound business plans and deliver superior financial performance while improving asset value.
• Sales, Marketing & Revenue Management Custom marketing strategies and revenue management services including Direct Sales, Revenue Management & eCommerce, Digital Advertising & Social Media, and Global Sales to maximize hotel investment returns and ensure greater occupancy with increased sales and revenue.
• Development & Acquisitions Business development services including sourcing acquisitions, development opportunities, due diligence support, evaluating branding, and opportunities for improvement. Leverages established relationships across major hotel brands and networks.
• Accounting & Financial Analysis Centralized accounting services and sound financial management for the hospitality industry ensuring efficient financial operations. Interprets and delivers actionable financial intelligence to guarantee maximum profitability and improve property value.

Quantifiable outcome

• AC Hotel Raleigh Downtown opened as the 91st location in AC Hotels brand, now over 175 hotels worldwide
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorFranchise partnership operating AC Hotel, Residence Inn, Courtyard, Fairfield Inn, and TownePlace Suites brands. Summit Hospitality operates multiple Marriott-brand hotels across North Carolina markets.
• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorFranchise partnership operating Hilton Garden Inn, Hampton Inn, and Homewood Suites brands. Properties include Hilton Garden Inn Durham Southpoint, Hampton Inn properties in Wilmington, and Homewood Suites Pinehurst.
• Hyatt Hotels CorporationcoreChannel Partner/ Reseller/ DistributorFranchise partnership operating Hyatt Place Durham/Southpoint property under Hyatt brand.
• Glenwood Willard Hotel LLCmajorStrategic or Co-development PartnerProperty owner of AC Hotel Raleigh Downtown. Summit Hospitality purchased the property (previously office buildings) for $4 million in 2018, with Glenwood Willard Hotel LLC out of Raleigh as the current owner. Total investment was about $40 million.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Innisfree Hotels: Family-owned hotel management, development, and ownership firm operating franchised full-service, select-service, and resort hotels on the East Coast. Closely comparable family-controlled, multi-brand owner-operator profile.
• HP Hotels (B. F. Saul Company): Third-party hotel management company operating full-service, select-service, and lifestyle hotels across the U.S. Comparable in operating franchised and independent properties with similar service offerings (operations, sales & marketing, revenue management).
• Peachtree Hotel Group: Hospitality investment, development, and management firm focused on premium-branded select-service and full-service hotels across the U.S. Comparable integrated owner/operator with franchised brand focus.
• McKibbon Hospitality: Family-owned hotel management, development, and construction firm based in the Southeast U.S. operating Marriott, Hilton, Hyatt, and IHG franchise hotels. Closely comparable to Summit in franchise mix, regional operating model, and integrated development-to-operations capability.
• LBA Hospitality: Hotel management, development, and ownership firm operating franchised select-service and full-service hotels across the Southeast and Midwest. Comparable multi-brand owner-operator profile and regional concentration.
• Dimension Hospitality: Hotel management company operating franchised hotels across multiple U.S. states with similar focus on Marriott, Hilton, Hyatt, and IHG brands. Closely comparable third-party management and ownership model.
• Raymond Management Company: Family-owned hotel development and management company operating franchised hotels across the Midwest and South. Comparable in family-ownership structure, multi-brand franchised portfolio, and integrated development model.
• Newport Hospitality Group: Private hotel management company operating franchised full-service and select-service hotels primarily in the Mid-Atlantic and Southeast U.S. Closely comparable franchise portfolio (Marriott, Hilton, Hyatt, IHG) and owner-operator focus.
• Charlestowne Hotels: South Carolina-based hotel management and development company operating independent, soft-branded, and franchised properties across the Southeast. Comparable multi-brand owner/operator model with similar development and asset management services.

Broad incumbents

• Marriott International: Global franchisor and operator of Marriott-branded hotels including AC Hotels, Residence Inn, Courtyard, Fairfield, and TownePlace Suites that Summit operates under franchise. Compares as the broader incumbent whose brand standards, loyalty program (Bonvoy), and distribution systems Summit depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/summit-hospitality
• Xx.com/summit_hosp_ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summit Hospitality Group