Membean

Name

Membean

Legal name

Membean, Inc.

Website

https://membean.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vocabulary Learning Software

NAICS

Educational Support Services (611710), Language Schools (61163), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Online Language Learning Platforms (Self-Paced) (EDAMAFAC)

Keywords

• Vocabulary learning platform
• Adaptive learning software
• Cognitive science education
• Personalized instruction tools
• English vocabulary training

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. School/Institutional Subscriptions: Annual per-student licensing model with tiered pricing based on the number of students. Schools pay $8-20 per student per year depending on purchase size. This is the primary revenue stream targeting middle and high school English classrooms.
2. Personal Individual Subscriptions: Monthly subscription plans for individual consumers preparing for SAT, GRE, or general vocabulary improvement. Plans range from $6/month (12-month) to $29/month (1-month). Also includes a free 3-day trial.
3. Middle School Plans: Specific vocabulary plans for middle school students, offered at $5/month for 12 months or free tier available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Membean is a personalized vocabulary learning platform powered by cognitive science that delivers adaptive vocabulary instruction to middle and high school students (grades 6-12), SAT and GRE test-takers, and individual self-improvement learners. The platform uses an Adaptive Reinforcement Engine with spaced retrieval practice, nine Memlet learning modalities, intelligent spacing, and continuous reinforcement to build durable English vocabulary. Membean operates separate product lines for institutional school subscriptions (annual per-seat) and individual consumer subscriptions (monthly Personal, SAT, GRE, and Middle School plans).

Product overview

Membean is a single unified vocabulary learning platform with specialized pricing tiers for different customer segments. The core platform (Membean) delivers personalized vocabulary instruction for middle and high school students (grades 6-12) using an Adaptive Reinforcement Engine, nine distinct Memlet learning modalities (Constellation, Context, Examples, Image, Related, Variants, Video, Word Sums), intelligent spaced retrieval practice, and continuous progress monitoring. The platform also includes Teacher Tools with dashboards, auto-generated quizzes, and IEP accommodations. Separate pricing tiers serve School (per-student annual), Personal (monthly subscriptions), GRE test prep, SAT test prep, and Middle School students. The ecosystem is complemented by free resources including Rootcasts (audio/video content on Latin and Greek roots) and Word Roots (eBook collections). The platform is used in more than 40,000 classrooms across over 50 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Membean Vocabulary Learning Platform A personalized vocabulary learning platform powered by cognitive science that delivers differentiated vocabulary instruction to middle and high school students (grades 6-12), SAT/GRE test-takers, and individual self-improvement learners. Built on an Adaptive Reinforcement Engine using spaced retrieval practice, nine Memlet learning modalities, intelligent spacing, and continuous reinforcement, it generates personalized word sets tailored to each learner's skill level. Teacher-facing features include customizable goals, training warnings and alerts, rich dashboards and reports, auto-generated and graded quizzes, class-join codes, and IEP/504 accommodations such as extended time and hidden timers.
• Free 6-Week School Pilot Program A completely free 6-week pilot program offering unlimited access for ELA teachers and students at schools (grades 6+) so institutions can evaluate Membean before purchasing an annual school subscription. Functions as a trial/pilot engagement rather than the core paid product.

Quantifiable outcome

• 9th grade standardized test scores increased 12.49% and 11th grade scores increased 7.47%
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IXL Learning: Comprehensive K-12 adaptive learning platform spanning math, ELA, science, and social studies. Competes with Membean for ELA budget dollars but as part of a much broader suite.
• Newsela: K-12 literacy platform centered on differentiated reading instruction. Adjacent to Membean in the ELA category and shares school-district sales motion.
• Imagine Learning: Large K-12 supplemental platform with strong ELA/ELL presence (formerly Imagine Learning, now part of larger portfolios). Competes for school ELA budgets and offers vocabulary within broader literacy suites.
• Khan Academy: Free, non-profit K-12 educational platform with vocabulary and SAT prep content. Represents the free alternative that limits pricing power at the personal/test-prep tier.

Direct peers

• Quizlet: Consumer and education flashcard/spaced-repetition platform used heavily by students for vocabulary. Overlaps with Membean on use case (vocabulary acquisition) and target learner, though Quizlet is broader and primarily user-generated content.
• Brainscape: Spaced-repetition flashcard platform marketed to both students and professionals. Comparable methodology (confidence-based spaced repetition) and vocabulary use case.
• Vocabulary.com: Adaptive vocabulary learning platform for students that uses intelligent questioning and contextual learning. Most directly comparable to Membean on product, audience (students), and adaptive methodology.

Emerging players

• Duolingo: Consumer language learning leader with growing school products (Duolingo English Test). Comparable only at the edges — broad language learning rather than English vocabulary instruction — but competes for similar consumer attention and SAT-prep adjacent learners.
• NoRedInk: Adaptive K-12 writing and grammar platform. Shares the K-12 ELA instructional software category and adaptive learning approach, but focuses on writing rather than vocabulary.
• StudySync: K-12 ELA core curriculum platform with adaptive features. Adjacent competitor for ELA budget at the secondary level, though focused on full ELA curriculum rather than vocabulary alone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Customer concentration

• Xx.com/membean
• Facebookfacebook.com/membean
• LinkedInlinkedin.com/company/membean

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Membean