Mezeh Mediterranean Grill
- Company typePrivate
- Founded2012
- HeadquartersFairfax, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Mezeh Mediterranean Grill firmographics
Firmographics- Name
- Mezeh Mediterranean Grill
- Legal name
- Mezeh
- Website
- https://mezeh.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mezeh Mediterranean Grill industry classification
Industry- Product category
- Fast Casual Mediterranean Restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Caterers (72232)
- akta.pro primary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
- akta.pro secondary industries
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Mezeh Mediterranean Grill is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Markets served
Mezeh Mediterranean Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food Sales - Dine-In: Revenue from customers dining at physical restaurant locations ordering from signature bowls, wraps, family packs, kids meals, sides, and beverages.
- Food Sales - Takeout and Delivery: Revenue from online and app-based orders for pickup and delivery. Mobile app and website enable direct ordering. Free delivery promotion offered through end of 2026.
- Catering Services: Corporate catering, group ordering, and event catering services. Includes signature catering packages, a la carte options, and recurring corporate catering with automatic scheduling. Class of 2026 promotion offered 15% off catering with code GRAD26.
- Rewards Program and Gift Cards: Mezeh Rewards loyalty program drives repeat purchases through points accumulation (10 points per $1 spent), birthday rewards (250 points), and welcome rewards (500 points). Gift card sales provide additional revenue.
- Fundraising and Group Programs: School, team, and organization fundraising programs. Group ordering platform for coworkers and friends (up to 30 people) with individual orders packaged together.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard menu pricing for individual food items |
| Unit Pricing | Pay-as-you-go | Catering packages and group ordering |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mezeh Mediterranean Grill product offering
Product offeringCore offering
Mezeh Mediterranean Grill is a fast-casual restaurant chain that prepares made-from-scratch Mediterranean cuisine including signature bowls, wraps, and build-your-own options at each individual restaurant location. The company offers catering services for corporate and group events, and operates a proprietary mobile app and loyalty rewards program supporting pickup, delivery, and dine-in ordering.
Product overview
Mezeh Mediterranean Grill operates a fast-casual restaurant platform offering Mediterranean cuisine through customizable and signature menu items. The core offering consists of Signature Bowls and Wraps (pre-designed chef recipes) alongside a Build Your Own option enabling over 500,000 combinations from 5 recipes and 5+ ingredients. Additional products include Family Packs, Kids Meals, Sides, Drinks & Snacks, and Dip Platters. The service ecosystem includes Catering, Group Order (for groups up to 30), Corporate Catering (recurring orders), and Mezeh Plan (subscription-based recurring orders). A Mezeh Rewards loyalty program provides points on all purchases, while Fundraising and Gift Cards extend community engagement. Customers can order for pickup or delivery via the website or mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Bowls
Companies that use Mezeh Mediterranean Grill
Customer profileSegments4 records
Ideal customer profiles4 records
Mezeh Mediterranean Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mezeh Mediterranean Grill partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Mezeh Mediterranean Grill competitors and assessment
Company assessmentBroad incumbents
- Chipotle Mexican Grill: Large fast casual chain that pioneered the customizable bowl/wrap assembly-line model Mezeh emulates. Defines category expectations for throughput and digital ordering.
Direct peers
- CAVA Group: Public Mediterranean fast casual chain with a similar build-your-own bowl/wrap platform. Closest direct competitor with hundreds of locations and substantially greater scale.
- Roti Modern Mediterranean: Mediterranean fast casual concept with build-your-own bowls, pitas, and salads. Comparable customization platform and target demographic.
- Garbanzo Mediterranean Fresh: Mediterranean fast casual restaurant chain offering customizable bowls, wraps, and pitas with fresh ingredients. Directly comparable concept and customer base.
- Yalla Mediterranean: Mediterranean fast casual chain offering customizable bowls, salads, and wraps with a focus on fresh ingredients. Similar price point and operational model.
- Zoës Kitchen: Mediterranean-inspired fast casual chain (acquired by CAVA). Direct concept overlap in bowls, wraps, and Mediterranean plates.
- Taziki's Mediterranean Café: Mediterranean fast casual chain with made-from-scratch positioning and customizable healthier offerings. Operates in similar trade areas and targets similar health-conscious consumers.
- Pita Mediterranean Street Food: Fast casual Mediterranean chain focused on customizable pitas, bowls, and salads. Closely aligned operational model and Mediterranean positioning.
- The Halal Guys: Mediterranean/Middle Eastern QSR chain known for platters and wraps. Overlaps with Mezeh's halal-friendly protein positioning and Mediterranean flavor profile.
Emerging players
- Sweetgreen: Public fast casual chain built on customizable bowls and salads with strong digital ordering and loyalty. Comparable customization architecture though not Mediterranean cuisine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mezeh Mediterranean Grill social profiles
Digital presenceMezeh Mediterranean Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mezeh Mediterranean Grill leadership team
Management profileNumber of profiles
Mezeh Mediterranean Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mezeh Mediterranean Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mezeh Mediterranean Grill
What does Mezeh Mediterranean Grill do?
Mezeh Mediterranean Grill is a fast-casual restaurant chain that prepares made-from-scratch Mediterranean cuisine including signature bowls, wraps, and build-your-own options at each individual restaurant location. The company offers catering services for corporate and group events, and operates a proprietary mobile app and loyalty rewards program supporting pickup, delivery, and dine-in ordering.
Is Mezeh Mediterranean Grill a public or private company?
Mezeh Mediterranean Grill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mezeh Mediterranean Grill founded?
Mezeh Mediterranean Grill was founded in 2012. It employs 51 to 100 people.
Where is Mezeh Mediterranean Grill based?
Mezeh Mediterranean Grill is headquartered in Fairfax, United States, in the North America region.
How does Mezeh Mediterranean Grill make money?
Five revenue lines are on record. Food Sales - Dine-In is the primary driver. The others are food Sales - Takeout and Delivery, catering Services, rewards Program and Gift Cards and fundraising and Group Programs.
Who are Mezeh Mediterranean Grill's main competitors?
Chipotle Mexican Grill is listed as a broad incumbent. Direct peers are CAVA Group, Roti Modern Mediterranean, Garbanzo Mediterranean Fresh, Yalla Mediterranean, Zoës Kitchen, Taziki's Mediterranean Café, Pita Mediterranean Street Food and The Halal Guys. Sweetgreen is listed as an emerging player.
Does Mezeh Mediterranean Grill have an API?
No public API is recorded for Mezeh Mediterranean Grill.
What industry is Mezeh Mediterranean Grill in?
Mezeh Mediterranean Grill's product category is Fast Casual Mediterranean Restaurant. Its primary akta.pro industry code is THAFABAD, Mediterranean & Middle Eastern Fast Casual, with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 722513.