Pita Mediterranean Street Food

What Pita Mediterranean Street Food does

Pita Mediterranean Street Food is a privately held fast casual Mediterranean restaurant franchise operating 50+ locations across Georgia, South Carolina, Alabama, and Florida, with corporate headquarters in Atlanta. Founded and led by CEO Nour Rabai, the company began franchising in 2016 and has grown to a regionally concentrated system with Average Unit Volume (AUV) ranked in the top 5 of the fast casual segment, exceeding $1M. The brand is differentiated by certified Halal meats across all menu items and the use of Lebanese extra virgin olive oil as a primary cooking ingredient, supported by fresh local vegetables and Mediterranean spices.

The product portfolio centers on made-to-order street pitas, platters, bowls, and salads, complemented by starters, Greek fries, kids meals, sauces, and desserts. Distribution occurs through company-owned and franchised dine-in locations, a proprietary direct online ordering platform (order.pitastreetfood.com), and the ezCater marketplace for corporate and event catering. There is no proprietary AI or technology platform; operations rely on standard POS systems and web-based ordering infrastructure.

The business model is hybrid. At the unit level, revenue is generated through dine-in, takeout, and delivery food and beverage sales. At the franchisor level, the company earns a one-time $35k franchise fee, recurring 5% royalty on franchisee sales, and a 3.5% marketing and branding contribution. Franchisees invest between $75k and $450k depending on store format (first generation, second generation, or food hall), with $100k liquid assets and $300k net worth required, and the franchise is SBA pre-approved. Customer segments include individual consumers seeking Halal-certified Mediterranean fast casual food, corporate and event catering clients, and aspiring franchise operators. The brand has been recognized on the Fast Casual Top 100 Movers & Shakers list for seven consecutive years (2019-2025).

Name

Pita Mediterranean Street Food

Legal name

Pita Mediterranean Street Food

Website

https://pitastreetfood.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Pita Mediterranean Street Food is a privately held fast casual Mediterranean restaurant franchise operating 50+ locations across Georgia, South Carolina, Alabama, and Florida. Founded by CEO Nour Rabai, it sells Halal-certified pitas, platters, bowls, and salads via dine-in, direct online ordering, and ezCater catering.

Ownership category

akta.pro rank

Product category

Fast Casual Mediterranean Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mediterranean & Middle Eastern Fast Casual (THAFABAD)

Keywords

• Fast casual restaurant
• Mediterranean street food
• Halal-certified meals
• Restaurant franchise
• Catering services

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Direct retail sales of Mediterranean food items including pitas, platters, bowls, salads, sides, and desserts at physical restaurant locations. Revenue generated through dine-in, takeout, and delivery orders.
2. Franchise Fees: One-time franchise fee of $35,000 charged to new franchisees for the right to use the Pita brand, operating systems, and support. Additional build-out costs of $75,000-$450,000 depending on location type.
3. Royalty Income: Ongoing royalty fees of 5% of sales from franchise locations, plus 3.5% marketing and branding contribution. Provides recurring revenue stream based on franchisee performance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pita Mediterranean Street Food operates a fast casual restaurant chain offering made-to-order Mediterranean street food including Street Pitas, Platters, Bowls, Salads, Greek Fries, Starters, Kids Meals, Desserts, and Sauces prepared with Lebanese extra virgin olive oil and certified Halal meats. The company sells directly through 50+ company-owned and franchise locations, offers catering through ezCater, and sells franchise rights to operators under its SBA pre-approved franchise program.

Product overview

Pita Mediterranean Street Food operates a fast-casual restaurant chain offering authentic Mediterranean street food. The product portfolio centers on made-to-order pita wraps (Street Pitas), platters, bowls, and salads featuring certified Halal meats, fresh vegetables, and Lebanese extra virgin olive oil. Supporting offerings include appetizers (Starters), Greek Fries, Kids Meals, Desserts, and Sauces. The company extends its business through Catering Services (facilitated via ezCater platform) and a Franchise Program (offered since 2016). With 50+ active locations across Georgia, South Carolina, Alabama, and Florida, the brand emphasizes authenticity, Halal certification, and Mediterranean tradition.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Pitas Pita bread wraps filled with lettuce, tomato, onion, one side, and choice of protein (Gyro meat, Chicken or Steak Shawarma, grilled Chicken, Falafel, or Seafood) and sauce. Sold to individual consumers at restaurant locations.
• Pita Platters Full platter meals served on a base of rice with choice of one side, featuring proteins including Gyro meat, Chicken or Steak Shawarma, grilled Chicken, Falafel, or Seafood. Sold to individual consumers at restaurant locations.
• Bowls Mediterranean bowls served on a seasoned rice base with garlic Pita, topped with lettuce, tomato, onions, and choice of protein and sauce. Sold to individual consumers at restaurant locations.
• Salads Harvest Blend base salads packed with Lettuce, Tomato, Onion, Cucumber, Feta, Olives, Garbanzo beans, served with Garlic Pita and optional protein add-on. Sold to individual consumers at restaurant locations.
• Greek Fries Seasoned fries topped with crumbled feta and Parsley, drizzled with street and house sauce, with optional Steak or Gyro meat topping. Sold to individual consumers at restaurant locations.
• Starters Appetizers including Spanakopita, Gyro rolls, Chicken or Cheese rolls, Traditional, Red Pepper or Harissa Hummus, Falafel starter, and Veggie Grape leaves. Sold to individual consumers at restaurant locations.
• Kids Meals Child-sized meals each coming with one side, dessert, and drink. Options include Kids Gyro, Kids Chicken tenders, Kids Cheese Pita, or Kids Cheese rolls. Sold to families and individual consumers at restaurant locations.
• Desserts Sweet endings including Baklava, Baklava Cheesecake, and Funella fries. Sold to individual consumers at restaurant locations.
• Sauces Selection of Tzatziki, Spicy Tzatziki, Curry sauce, House sauce, Street sauce, Garlic, Tahini, or Greek Dressing. Sold to individual consumers at restaurant locations.
• Catering Services Corporate and event catering featuring personalized platters or full buffet-style setups, available through the ezCater marketplace or direct contact with franchise locations. Offered to businesses and organizations for group events, meetings, and celebrations.
• Franchise Program Franchise opportunity with $35k franchise fee, 5% royalties, 3.5% marketing fee, requiring $100k liquid assets, $300k net worth, and 700+ credit score. SBA pre-approved franchise model designed for owner-operators with hospitality industry experience.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ezCatercoreChannel Partner/ Reseller/ DistributorezCater serves as a third-party marketplace partner for Pita's catering services. Customers can order Pita catering through the ezCater platform by location. The partnership enables corporate catering orders and event catering through the ezCater network.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pitastreetfood
• Xx.com/pitastreetfood
• Facebookfacebook.com/pitanewnan
• LinkedInlinkedin.com/company/pita-mediterranean-street-food

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pita Mediterranean Street Food