Chandon

What Chandon does

Chandon is an Argentine sparkling wine producer founded in 1959 in Mendoza as the country's first sparkling wine house, now operating as a subsidiary of Moët Hennessy, the wine and spirits division of LVMH (Moët Hennessy Louis Vuitton). The company's core technology is traditional method (Champenoise) sparkling wine production, with a portfolio of ten sparkling wine variants spanning Extra Brut, Apéritif, Délice, Délice Rosé, Rosé, Cuvée Brut Nature, Demi Sec, Cuvée Brut Nature Rosé, Cuvée Réserve Blanc de Noirs, and Cuvée Réserve Blanc de Blancs. Production is centered at Bodega Chandon in Agrelo, Luján de Cuyo (Mendoza), with corporate headquarters in Buenos Aires (CABA). The Chandon brand has expanded internationally under Moët Hennessy to Brazil, the United States, Australia, China, and India.

Chandon's business model is the production and sale of premium sparkling wines through two principal channels: traditional retail distribution (wine shops, supermarkets, and specialized beverage retailers) and direct-to-consumer winery visits at Bodega Chandon in Mendoza, supported by digital marketing channels including social media (Facebook, Instagram, YouTube) and email newsletters. The brand targets premium sparkling wine consumers purchasing for celebrations, special moments, and gatherings, using a horizontal segmentation approach. Pricing is not publicly disclosed on the Argentine website. Three new product variants were launched in 2024 (Apéritif, Cuvée Brut Nature Rosé, Délice Rosé), indicating active portfolio extension. Chandon Argentina also participates through Moët Hennessy in industry responsible-drinking organizations including SpiritsEUROPE, DISCUS, and CEEV (Wine in Moderation).

Name

Chandon

Legal name

Chandon Argentina

Website

https://chandon.com.ar

Company type

Private

Founded year

1959

Operating status

Operating

Short description

Chandon is an Argentine premium sparkling wine producer founded in 1959, operating as a subsidiary of Moët Hennessy (LVMH). It produces a 10-SKU sparkling wine portfolio at its Mendoza winery and distributes via retail and direct-to-consumer channels in six countries globally.

Ownership category

akta.pro rank

Product category

Premium Sparkling Wine

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Sparkling wine production
• Premium champagne method
• Argentine winery
• Luxury wine brand
• Wine portfolio

Headquarters

HQ city

Buenos Aires (CABA)

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Sparkling Wine Sales: Chandon generates revenue through the production and sale of premium sparkling wines under multiple product lines (Extra Brut, Apéritif, Délice, Rosé, Cuvée Brut Nature, Demi Sec, Cuvée Brut Nature Rosé, Cuvée Réserve Blanc de Noirs, Cuvée Réserve Blanc de Blancs). The brand is positioned as a premium sparkling wine provider for celebrations and special moments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chandon produces and sells a portfolio of premium Argentine sparkling wines using the traditional Champagne method. Founded in 1959 as the first sparkling wine producer in Argentina, the company offers ten distinct varieties ranging from Extra Brut to Demi Sec, including Rosé, Apéritif, Délice, and reserve cuvées such as Blanc de Noirs and Blanc de Blancs. The brand sells through retail channels, its Mendoza winery for direct-to-consumer visits, and its official website.

Product overview

Chandon is an Argentine sparkling wine producer founded in 1959, part of Moët Hennessy, offering a portfolio of ten sparkling wine varieties. The product line includes Extra Brut (pioneering reference), Apéritif (spiced and bold, new product), Délice (fresh and versatile), Délice Rosé (sweet and refreshing), Rosé (smooth and fruity), Cuvée Brut Nature (pure and complex), Demi Sec (creamy and sweet), Cuvée Brut Nature Rosé, Cuvée Réserve Blanc de Noirs (elegant and balanced), and Cuvée Réserve Blanc de Blancs (citrus and creamy). The company has expanded internationally with operations in Brazil, United States, Australia, China, and India.

Differentiator

Problem solved

Functional benefit

Brands

• Extra Brut: Sparkling wine - Pionero & Referente (Pioneer & Reference)
• Apéritif
• Délice
• Délice Rosé
• Rosé
• Cuvée Brut Nature
• Demi Sec
• Cuvée Brut Nature Rosé
• Cuvée Réserve Blanc de Noirs
• Cuvée Réserve Blanc de Blancs

Products and services

• Extra Brut

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Moët Hennessy (LVMH)flagshipStrategic or Co-development Partner · 1 January 1959Moët Hennessy, the wine and spirits division of LVMH, owns and operates the Chandon brand globally. Chandon began in Argentina in 1959 as the first Argentine sparkling wine producer, with Moët Hennessy expanding the brand worldwide to Brazil, United States, Australia, China, and India. Chandon Argentina is part of this global network.
• SpiritsEUROPEminorStrategic or Co-development PartnerChandon Argentina, through Moët Hennessy, is a member of SpiritsEUROPE, an organization promoting responsible drinking practices in Europe.
• DISCUSminorStrategic or Co-development PartnerChandon Argentina, through Moët Hennessy, is a member of DISCUS (Distilled Spirits Council of the United States), promoting responsible consumption.
• CEEV (Wine in Moderation)minorStrategic or Co-development PartnerChandon Argentina, through Moët Hennessy, is a member of CEEV (Wine in Moderation), supporting responsible wine consumption practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Veuve Clicquot: Iconic LVMH Champagne brand competing for the same celebration occasion. Most relevant for benchmarking premium-positioning strategies that Chandon Argentina could imitate or get pulled against in on-trade placements.
• Moët & Chandon: The flagship Champagne house of LVMH/Moët Hennessy — same parent group as Chandon. While true Champagne rather than Argentine sparkling, it sets the global pricing benchmark and pulls the LVMH luxury sparkling brand halo for Chandon.
• Krug: LVMH prestige Champagne house at the ultra-premium tier. Relevant as the category's pricing ceiling and as a benchmark for Chandon's Cuvée Réserve positioning within the LVMH portfolio.

Direct peers

• Domaine Chandon (USA): Direct sister brand under Moët Hennessy — the California sparkling wine arm of LVMH that pioneered New World sparkling in Napa. Same parent company, same category, same methode traditionnelle production philosophy as Chandon Argentina.
• Nicolas Feuillatte: Large French Champagne cooperative with a broad, value-to-mid-premium portfolio. Highly relevant as a competitor in mass-market sparkling consumption occasions where Chandon's Extra Brut and Délice compete.
• Schramsberg Vineyards: Pioneering American (Napa) sparkling wine producer focused on methode traditionnelle and reserve-tier cuvées. Comparable product category and similar New World positioning relative to traditional Champagne brands.
• Pol Roger: Independent, family-owned Champagne house with a methode traditionnelle range spanning Brut, Rosé, and prestige cuvées. Comparable in terms of heritage positioning and broad-style portfolio strategy against Chandon's 10-SKU lineup.

Regional players

• Bodega Norton: Iconic Argentine winery based in Mendoza with broad still and sparkling portfolio. Direct Argentine wine peer competing for the same distributor relationships, tourism channel, and retail shelf space.
• Trapiche: One of the largest Argentine wine producers with a multi-region, multi-style portfolio. Relevant for benchmarking Argentine retail distribution scale and value-tier sparkling positioning.
• Bodega Catena Zapata: Premium Argentine wine producer recognized globally for elevating Argentine wine quality. Relevant as a benchmark for how Mendoza-based producers build premium international brand equity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ChandonArgentina
• Facebookfacebook.com/chandonargentina
• Instagraminstagram.com/chandon_ar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chandon