Connective

What Connective does

Connective is an Australian mortgage, asset, and commercial aggregator serving more than 5,000 brokers across residential, commercial, and asset finance broking. Founded in the early-to-mid 2000s by brokers seeking a fairer aggregation model, the company remains privately owned and independent of any financial institution, operating from a Melbourne headquarters and offices in Sydney, Brisbane, Adelaide, and Perth. Connective holds Australian Credit Licence 389328 and operates three specialised broking divisions (Residential, Asset Finance, Commercial), providing broker members with access to a panel of 70+ lenders including major banks, credit unions, and specialist providers. The company reports year-to-date commercial settlements exceeding A$9 billion, up 27% over a six-month window.

The company's core technology is Mercury Nexus, a proprietary all-in-one digital platform combining CRM, client management, compliance, lodgement, and analytics. Mercury Nexus integrates with third-party tools including Financeable for loan processing automation, CitoPlus for lender and rate comparison, Mimecast for cybersecurity training, and Open Banking for automated identity verification and expense data collection. The platform claims to reduce deal administration by up to three hours per deal and accelerate client data collection by twelve-fold, while supporting compliance workflows aligned with Best Interests Duty obligations. Connective has recently extended its offering with proprietary lending products (Connective Advance, Connective Bridge, Connective Complete) and launched its own white label product in October 2025.

Connective generates revenue through a membership-based B2B2C model: the Maximiser Plan charges A$880 per month per partner group (up to five brokers) with 100% commission retention, while the Variable Plan applies tiered commission splits from 80/95 to 95/95 depending on settlement volume. Credit Representative fees of A$209 per month per loan writer and tiered Professional Indemnity Insurance fees (A$63 to A$830 per month based on broker commission revenue) layer on top. Distribution combines direct website acquisition, dedicated partnership managers, broker community and event-led growth (Women in Broking Empower Program, Banker to Broker program, local coffee clusters), and affiliations with industry associations MFAA, FBAA, and CAFBA.

Name

Connective

Legal name

Connective Broker Services Pty Ltd

Website

https://connective.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Connective is a privately owned Australian mortgage, asset, and commercial aggregator serving 5,000+ brokers nationwide. It provides the Mercury Nexus CRM platform, a 70+ lender panel, compliance tools, and membership-based revenue across residential, commercial, and asset finance broking.

Ownership category

akta.pro rank

Product category

Mortgage Aggregation Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)

akta.pro secondary industries

Wholesale Mortgage Lending (Broker Channel) (FSALACAA), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

Keywords

• Mortgage aggregation services
• Broker CRM platform
• Lender panel access
• Commercial finance broking
• Asset finance brokers

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Broker Membership Fees - Maximiser Plan: Fixed monthly fee of $880 per partner group (covering up to 5 brokers) for brokers with high monthly settlements (over $700k). Members keep 100% of upfront and trail commissions with no volume requirements.
2. Broker Membership Fees - Variable Plan: Commission-based model where brokers earn progressively higher splits as settlement volume increases. Upfront splits range from 80% at $0-$1M to 95% at $3M+. Trail splits are 95% across all tiers.
3. Credit Representative Fees: $209 per month per loan writer for brokers operating under Connective's Australian Credit Licence. This is in addition to the membership plan fee.
4. Professional Indemnity Insurance: Compulsory PI insurance participation fees charged monthly based on broker commission revenue, ranging from $63/month for sub-$150K revenue to $830/month for $4M+ revenue.
5. Asset Finance Membership: For asset finance brokers, no additional fees if they hold their own licence. Daily commission payments with full commission retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Connective is an Australian mortgage, asset finance, and commercial broking aggregator that sells membership subscriptions to mortgage brokers, giving them access to a 70+ lender panel, compliance and accreditation support, and the proprietary Mercury Nexus CRM platform. Brokers join under tiered membership plans (Maximiser or Variable) and receive ongoing partnership management, professional indemnity insurance, and integrated tools for loan processing and client management.

Product overview

Connective is a mortgage, asset, and commercial aggregator offering a unified platform for brokers across Australia. The core product is Mercury Nexus, an all-in-one digital platform combining CRM, client management, compliance, lodgement, and analytics. Connective operates three specialised divisions: Residential Broking, Asset Finance, and Commercial Broking, each providing access to their respective lender panels (70+ lenders total). The company also offers proprietary lending products including Connective Advance, Connective Bridge, and Connective Complete. Additional services include the Women in Broking Empower Program, Banker to Broker transition support, and a suite of integrated tools including Financeable and CitoPlus for loan processing, Open Banking integration, and Open Banking data sharing capabilities. Membership plans include Maximiser Plan (100% commission retention) and Variable Plan (tiered commission splits).

Differentiator

Problem solved

Functional benefit

Products and services

• Mercury Nexus

Quantifiable outcome

• Save up to 3 hours per deal with Mercury Nexus workflows
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and major.

• MimecastcoreTechnology or IntegrationCybersecurity partner providing security awareness training and email protection services. Mimecast collaborates with Connective on the Cyber Security Hub within Mercury Nexus, offering free security training to brokers on topics including phishing awareness, impersonation detection, and malicious link protection.
• FinanceablecoreTechnology or IntegrationLoan processing automation tool integrated into Mercury Nexus for commercial brokers. Financeable automates collection of client data and streamlines commercial loan processing workflows.
• CitoPluscoreTechnology or IntegrationLender comparison and rate comparison tool for commercial brokers within Mercury Nexus. CitoPlus enables brokers to compare lender rates and policies against client needs, supporting faster loan processing.
• MFAA (Mortgage & Finance Association of Australia)majorStrategic or Co-development PartnerIndustry association partnership. Connective displays MFAA affiliation and brokers are encouraged to join industry associations like MFAA or FBAA as part of their professional setup.
• FBAA (Finance Brokers Association of Australia)majorStrategic or Co-development PartnerIndustry association partnership. Connective brokers are encouraged to be members of FBAA along with AFCA for proper setup and client trust building.
• CAFBA (Commercial & Asset Finance Brokers Association)majorStrategic or Co-development PartnerIndustry association partnership for asset and commercial finance brokers. Connective displays CAFBA affiliation and supports brokers in meeting association requirements.
• 70+ Lender PanelcoreChannel Partner/ Reseller/ DistributorExtensive lender panel including major banks (ANZ, Commonwealth Bank, Westpac, NAB), AMP Bank, Bank of China, Bank of Melbourne, Bank SA, Bankwest, Better Choice, Better Mortgage Management, Bluebay, credit unions, and specialist lenders. Lenders provide access to mortgage products distributed through Connective brokers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Australian Finance Group (AFG): Largest Australian mortgage aggregator with 6,500+ brokers and a publicly listed ASX:AFG. Direct competitor in residential, commercial, and asset aggregation, sharing the same broker-intermediary business model and ACL dependency. Most direct comparable for scale and economics.
• Finsure: Australian mortgage and asset finance aggregator providing brokers with lender panel access, white-label products, and compliance support. Directly comparable aggregation model with overlapping CRM and workflow tooling.
• Loan Market Group: Australian mortgage and finance broker network and aggregator with national broker membership. Competes head-to-head for broker recruitment and offers comparable lender panel access, technology, and support services.
• PLAN Australia (Choice Aggregation / FAST): Major Australian mortgage aggregator (formerly FAST, rebranded to PLAN) with thousands of brokers, lender panel access, and own technology stack. Closely comparable broker aggregator model targeting similar residential and commercial segments.
• Mortgage Choice (now part of MyState Bank subsidiary, Inflection/RE): Long-standing Australian mortgage broker franchise network owned by MyState/Inflection. Comparable recruitment-led broker model with national lender panel and brand-driven broker support, though more franchise-structured than Connective's aggregator model.

Emerging players

• Yellow Brick Road (YBR): ASX-listed Australian wealth, lending, and mortgage aggregation business. Smaller broker network than Connective but overlapping segment with proprietary lending products and broker support services.
• Wisr (now Waterdrop/NovaCrest): Australian digital lending platform with broker distribution. Smaller scale than Connective but represents emerging fintech lender competition for broker mind-share and white-label product economics.
• Joust (Joust Technologies): Australian fintech operating a reverse-auction marketplace connecting borrowers directly to lenders. Adjacent competitor to traditional aggregators, signalling potential fintech disintermediation risk for Connective's broker model.

Broad incumbents

• Resimac: Australian non-bank lender and securitisation platform distributing via brokers, and (post Petrofac-style aggregator acquisitions) a competitor aggregator. Useful peer for understanding broker-channel lender economics Connective's white-label launch targets.
• Liberty Financial: Australian non-bank lender and aggregator with a broker distribution channel and proprietary lending products. Comparable as both a lender panel partner and aggregator-adjacent competitor offering white-label and specialist products to brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/connective_au
• Facebookfacebook.com/connectiveaggregation
• LinkedInlinkedin.com/company/connective-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connective