Liberty Financial Group

What Liberty Financial Group does

Liberty Financial Group is a privately held independent insurance brokerage founded in 2011 and headquartered at 500 S Australian Avenue, Suite 600 in West Palm Beach, Florida. The company operates as an insurance agent/broker — not a carrier — earning commissions by matching consumer customers to policies from a network of over 50 A-rated insurance carriers spanning homeowners, auto, life, and final expense insurance. It serves primarily Florida and broader Southeast US households, with particular focus on West Palm Beach-area homeowners facing hurricane and flood risk exposure, vehicle owners, and seniors seeking life and final expense coverage.

The company's product portfolio consists of four core insurance lines (Homeowners, Auto, Life, and Final Expense) plus a web-based online quote tool that aggregates multi-carrier options. Underlying technology is intentionally minimal: Liberty Financial Group runs a traditional brokerage model with website quote collection forms, phone-based advisor interactions (888-414-3873), and an educational content/SEO marketing layer (the Learning Center). No proprietary technology platform, API, or AI/ML capability is disclosed, and the firm employs 1-10 people based on available firmographics.

Liberty Financial Group's go-to-market is inside sales via phone and web lead capture, supported by content marketing targeted at specific buyer personas (seniors, 30-year-olds, 40-year-olds, no-exam buyers). Revenue is generated exclusively through carrier commissions, with pricing set on a quote-by-quote basis; the company advertises potential customer savings of up to 40% versus single-carrier options and a 95% customer satisfaction rate. The business also operates under the DBA "We Insure – Liberty," indicating affiliation with a broader retail insurance brand network.

Name

Liberty Financial Group

Legal name

Liberty Financial Group

Website

https://libertyfingroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Liberty Financial Group is a privately held, West Palm Beach-based independent insurance brokerage (founded 2011) that matches Florida and Southeast US consumers with homeowners, auto, life, and final expense policies from a network of 50+ A-rated carriers, earning commission on each placement.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Variable Universal Life (VUL) Insurance (FSAIABAD), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)

Keywords

• Independent insurance brokerage
• Homeowners insurance
• Auto insurance
• Life insurance
• Final expense insurance

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Liberty Financial Group operates as an independent insurance agency/broker earning commissions from insurance carriers when policies are sold. As an independent agency, they are not tied to a single insurer and earn revenue by matching customers with appropriate coverage from their carrier network of 50+ partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Liberty Financial Group is an independent insurance brokerage that shops and compares coverage from over 50 A-rated insurance carriers on behalf of consumers. It sells homeowners, auto, life, and final expense insurance policies in Florida, primarily West Palm Beach and surrounding areas, matching customers to carriers that best fit their risk profile and budget. Customers access the agency via phone (888-414-3873) or website quote forms and work with licensed advisors throughout the purchasing process.

Product overview

Liberty Financial Group is an independent insurance agency offering a portfolio of three core insurance products: Homeowners Insurance, Auto Insurance, and Life Insurance (including Final Expense). The company operates as a broker with access to over 50 A-rated insurance carriers, using an online quote tool to help consumers compare and shop for coverage. The product architecture is a broker aggregation model where the company presents multiple carrier options through its platform rather than offering a single proprietary insurance product.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Comprehensive home insurance policies covering dwelling, personal property, liability, and loss of use for homeowners in Florida. Brokered across 50+ carriers to address hurricane, flood, and wind exposure.
• Auto Insurance Vehicle insurance providing liability, collision, comprehensive, uninsured motorist, and medical payments coverage for Florida drivers. Brokered across 50+ carriers with bundling opportunities against home insurance.
• Life Insurance Life insurance products including term, whole, universal, and final expense policies to provide financial protection for families. Brokered across 50+ carriers, including no-exam options for seniors and previously-denied applicants.
• Final Expense Insurance Policies designed to cover funeral and burial costs, typically smaller coverage amounts for end-of-life expenses. Targeted at seniors aged 60+, especially those over 70 seeking no-medical-exam options.

Quantifiable outcome

• Customers can save up to 40% on insurance by shopping across multiple carriers
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 50+ Insurance Carriers NetworkcoreChannel Partner/ Reseller/ DistributorLiberty Financial Group partners with over 50 A-rated insurance carriers to offer customers a wide range of coverage options. This network includes major national carriers as well as specialized insurers. The partnerships enable the company to match customers with carriers that best fit their specific needs, risk profiles, and budget requirements. Specific carriers mentioned include Liberty Mutual, Travelers, and Chubb for home insurance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• National Western Life Insurance Group: Specialized life and annuity carrier with strong distribution through independent agents — comparable to one of Liberty Financial Group's carrier partners and relevant as an upstream counterparty in their distribution stack.

Emerging players

• eHealth: Online health and life insurance marketplace using licensed agents to close sales — comparable agent-assisted multi-carrier model targeting seniors and life insurance buyers, the same segments Liberty Financial Group serves.
• Policygenius: Digital insurance marketplace aggregating life, home, and auto coverage from multiple carriers — comparable multi-line, multi-carrier consumer-facing distribution but with stronger technology investment.
• SelectQuote: Online insurance comparison platform specializing in life and senior-market insurance, with strong telesales motion — overlaps with Liberty Financial Group's life/final expense focus and phone-based advisor model.
• Lemonade: Digital-native insurance carrier using AI-driven instant quoting — competes for younger homeowners/renters and represents the technology-enabled threat to traditional brokerage models like Liberty Financial Group's.

Direct peers

• Goosehead Insurance: Public independent insurance brokerage distributing home, auto, and life insurance across multiple carriers — directly comparable distribution model with national scale and a mix of franchise/corporate agents.
• Brightway Insurance: Large independent insurance franchise offering home, auto, and life insurance through a network of local agents — directly comparable multi-carrier brokerage model with similar Florida/Southeast focus and commission-based revenue.
• We Insure: National insurance agency franchise under which Liberty Financial Group operates as "We Insure – Liberty." Both offer multi-carrier home, auto, and life insurance through independent agent models with shared carrier access and branding.

Broad incumbents

• Progressive: Major national auto and home insurer with strong direct-to-consumer digital capabilities — competes with Liberty Financial Group's auto and homeowners lines while bypassing the brokerage channel.
• GEICO: Direct-to-consumer auto and home insurance carrier with massive scale and brand — competes for the same Florida auto/homeowner customers Liberty Financial Group serves, though via proprietary products rather than brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/libertyfingroup
• LinkedInlinkedin.com/company/libertyfingroup
• Xx.com/LibertyFinGroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Financial Group