Cookies Retail Enterprises

What Cookies Retail Enterprises does

Cookies Retail Enterprises, operating legally as Cookies Retail LLC, is a privately held U.S. cannabis retail development company based in Newport Beach, California. The company operates a multi-channel retail model that combines a network of physical dispensary storefronts under the "Cookies Dispensaries" sub-brand (discoverable via cookiesdispensary.com/locations/) with a direct-to-consumer e-commerce storefront at cookiesretail.co. Its target customer base is adult consumers aged 21+ in most jurisdictions (18+ for Florida medical patients) purchasing recreational and medical cannabis products through regulated retail channels.

The company's product surface is essentially a single line — regulated cannabis product retail — supported by a loyalty/rewards program that captures first-party purchase history and preferences to drive repeat purchases and personalized offers. The technology stack is a standard e-commerce website (Squarespace-hosted) with Google Analytics and third-party tracking pixels (cookies, web beacons), used for audience understanding and marketing automation; no proprietary technology, API surface, or differentiated platform is disclosed. The business model is transaction-based: revenue is generated through physical store sales and DTC online sales of cannabis products to end consumers, with no published pricing, contract, or unit-economic disclosure.

Commercially, Cookies Retail runs a consumer-direct GTM leveraging email marketing (with explicit opt-out), social sharing integrations, and web analytics to drive traffic to both the dispensary locator and the online storefront. Legal entity is Cookies Retail LLC (no public listing, no disclosed parent, no disclosed VC syndicate beyond a 2020 involvement by 12/12 Ventures). Operating geographies are restricted to U.S. states where the company holds licenses, with age-restriction logic tailored to Florida. Headcount sits in the 101–250 range, and the company is actively recruiting via an Indeed careers page.

Name

Cookies Retail Enterprises

Legal name

Cookies Retail LLC

Website

https://cookiesretail.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Cookies Retail Enterprises is a U.S. cannabis retail company operating a multi-location dispensary network (Cookies Dispensaries) and a direct-to-consumer e-commerce storefront, serving adult recreational and medical cannabis consumers via a loyalty rewards program.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Retail Trade (44-45)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industries

Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO), Dispensary-Owned Online Ordering & Delivery (Direct-to-Consumer) (CRANAGAE)

Keywords

• Cannabis retail
• Dispensary operations
• Cannabis e-commerce
• Brand merchandise
• Loyalty rewards

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: The company generates revenue through direct retail sales of products to consumers via its e-commerce website and physical dispensary locations. Transaction-based sales constitute the primary revenue stream.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cookies Retail Enterprises sells cannabis products through Cookies-branded physical dispensary locations and a direct-to-consumer e-commerce storefront at cookiesretail.co. The company serves adult recreational and medical cannabis consumers (21+, or 18+ for medical patients in Florida) via in-person purchases and online ordering. It also operates a loyalty/rewards program that collects purchase data to deliver personalized offers and supports repeat business.

Differentiator

Problem solved

Functional benefit

Brands

• Cookies Dispensaries: Dispensary locations operated by the company, accessible via cookiesdispensary.com/locations/

Products and services

• Cookies Retail Loyalty Program A loyalty and rewards program that customers sign up for to receive personalized offers, targeted advertisements, and incentives tied to their cannabis product purchase history and stated preferences.
• Cookies Dispensaries (Physical Retail) Physical Cookies-branded dispensary storefronts where adult recreational (21+) and medical cannabis patients (18+ in Florida) can purchase cannabis products in person.
• Cookies Retail E-commerce Storefront Direct-to-consumer e-commerce platform at cookiesretail.co enabling adult consumers of legal age to browse and purchase cannabis products online.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Trulieve Cannabis Corp. Trulieve is one of the largest U.S. multi-state cannabis operators and a dominant player in Florida — directly relevant because Cookies Retail explicitly highlights Florida as a regulated market. Both operate physical dispensaries plus direct-to-consumer e-commerce menus in a regulated retail format.
• Cresco Labs: Cresco Labs runs a multi-state dispensary retail footprint (Sunnyside) with branded retail and online ordering. Comparable multi-state retail expansion model and brand-positioning approach to Cookies Retail.
• Green Thumb Industries (GTI): GTI operates Rise and other branded dispensaries nationwide with an e-commerce/menu platform and a recognized loyalty program. Directly comparable omnichannel cannabis retail model to Cookies Retail's dispensaries-plus-online-storefront approach.
• Curaleaf Holdings: Curaleaf operates a large multi-state dispensary network with branded retail and online ordering across adult-use and medical markets. Comparable to Cookies Retail as a multi-state cannabis retailer combining physical storefronts with e-commerce and loyalty incentives.
• AYR Wellness: AYR is a multi-state operator with branded dispensaries and an e-commerce ordering platform across adult-use and medical markets. Direct comparable in licensed cannabis retail + online ordering with loyalty mechanics.
• Verano Holdings: Verano is a multi-state cannabis retailer operating branded dispensaries (Zen Leaf, MUV, etc.) with online ordering platforms. Comparable vertically-integrated, brand-led dispensary model to Cookies Retail.

Emerging players

• Cookies (Original Brand) / Cookies Stores: The Cookies original brand (founded by Berner) operates its own branded cannabis dispensaries in multiple states under licensing from the parent IP holder. Highly comparable brand-driven cannabis retail model and the namesake behind Cookies Retail's brand recognition.

Direct peers

• Item 9 Labs / Unity Rd. Item 9 Labs operates the Unity Rd. cannabis dispensary franchise network and own dispensaries across multiple states with an e-commerce/online ordering layer. Comparable multi-state retail roll-up model with e-commerce and structured retail experience.
• Planet 13 Holdings: Planet 13 is a cannabis retailer known for flagship super-store dispensary experiences plus online ordering and delivery in Nevada and Florida. Highly comparable destination-dispensary model with multi-channel retail — directly overlaps with Cookies Retail's dispensary-plus-D2C mix.

Regional players

• Fluent Cannabis Care: Fluent operates dispensaries and online ordering focused heavily on Florida's medical market — the exact geography Cookies Retail highlights. Direct overlapping customer segment and regulatory environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookies Retail Enterprises