Sonetik

What Sonetik does

Sonetik (Schweiz) AG is a privately held Swiss medical device manufacturer founded in 2007 and headquartered in Zürich, operating in the hearing aid category with a distinctive retail-pharmacy distribution model. The company holds ISO 13485 certification and CE marking under MDD 93/42/EWG and MDR 2017/745, producing preprogrammed digital hearing aids (GOhear, GOhear-on, GOhear-in) and accessories such as audiometers, batteries, and the SonetikCare OHRbohrer ear wax removal tool. The core proprietary technology is a patented automated hearing test and selection procedure that matches patients to 16 predefined amplification profiles covering roughly 90% of mild-to-moderate age-related hearing loss, enabling a clinic-free fitting workflow that takes under one hour.

The product portfolio spans three price tiers (CHF 495 for the entry GOhear behind-the-ear model, CHF 795 for the GOhear-on mini BTE with speaker-in-ear, and CHF 995 for the invisible GOhear-in), sold exclusively through a network of more than 330 partner locations in Switzerland including pharmacies, drugstores (Drogerien), opticians, and medical supply stores. The go-to-market is product-led and channel-partner driven, with EarCare GmbH acting as the official Swiss distributor; free in-store 10-minute automated hearing tests generate point-of-sale conversion, and Swiss AHV/IV subsidies can reduce consumer cost to zero. The company is led by CEO Christian Stromsted, has no disclosed external funding, and is reportedly expanding internationally across multiple countries.

Sonetik's business model is a one-time hardware sale with accessory recapture (batteries and ear care), supported by B2B partner economics (a claimed 4-week payback for retail partners) and digital marketing through a multilingual blog, SEO, quarterly email newsletter, and earned media in Swiss health columns. The strategic model is to underprice traditional audiologist-channel hearing aids by 3-5x while expanding the addressable market of untreated hearing loss patients currently underserved by only 5% adoption among the 15-20% of western populations with hearing impairment.

Name

Sonetik

Legal name

Sonetik (Schweiz) AG

Website

https://sonetik.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonetik is a Swiss ISO-certified manufacturer of preprogrammed hearing aids (GOhear, GOhear-on, GOhear-in) sold through over 330 pharmacy, drugstore, and optician partners in Switzerland, serving adults 50+ with mild-to-moderate age-related hearing loss via a free in-store automated hearing test and one-hour fitting workflow.

Ownership category

akta.pro rank

Product category

Hearing Aid Manufacturing

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

Keywords

• Preprogrammed hearing aids
• Automated hearing tests
• Hearing aid manufacturing
• Over-the-counter hearing aids
• Audiometer medical devices

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hearing Aid Sales: One-time sale of preprogrammed digital hearing aids (GOhear, GOhear-on, GOhear-in models) at various price points from CHF 495 to CHF 995.
2. Hearing Aid Accessories: Sales of replacement batteries and accessories through partner locations and direct purchases.
3. SonetikCare Products: Sales of ear care products including the OHRbohrer ear wax removal tool.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sonetik is a Swiss ISO-certified manufacturer of preprogrammed digital hearing aids, audiometers, and related accessories. The company sells three core hearing aid models — GOhear (behind-the-ear, CHF 495), GOhear-on (mini behind-the-ear with speaker-in-ear, CHF 795), and GOhear-in (invisible in-ear, CHF 995) — paired with a proprietary 10-minute automated hearing test that matches customers to one of 16 preprogrammed profiles covering approximately 90% of mild-to-moderate age-related hearing loss cases, all delivered without the need for multiple audiologist appointments.

Product overview

Sonetik is a Swiss ISO-certified manufacturer offering a portfolio of digital hearing aids and related products. The core product line consists of three preprogrammed hearing aid models: GOhear-in (invisible in-ear, CHF 995), GOhear-on (behind-the-ear with speaker in ear, CHF 795), and GOhear (behind-the-ear, CHF 495). These hearing aids are preset using proprietary software that matches patients to amplification profiles based on automated hearing tests, covering approximately 90% of mild to moderate age-related hearing losses. The company also offers SonetikCare products including the OHRbohrer ear wax removal tool, as well as audiometers and accessories. Products are distributed through pharmacies, chemist shops, medical supply stores, and opticians across Switzerland with over 300 sales outlets.

Differentiator

Problem solved

Functional benefit

Brands

• GOhear: Behind-the-ear hearing aid model; Switzerland's best-selling hearing aid at CHF 495.
• GOhear-in
• GOhear-on
• SonetikCare

Quantifiable outcome

• 90% of mild to moderate hearing loss cases covered by preprogrammed profiles
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• EarCare GmbHcoreChannel Partner/ Reseller/ DistributorEarCare GmbH is the official distributor of Sonetik products in Switzerland. They handle distribution through the network of pharmacies, drugstores, and opticians. The EarCare team provides consultation services and manages the partner network.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Widex (WS Audiology): Premium hearing aid manufacturer targeting the same age-related hearing loss segment as Sonetik, with strong audiologist channel relationships across Europe. Competes on sound quality and custom fitting rather than accessibility.
• Signia (WS Audiology): Global hearing aid brand with full product range from basic to premium. Direct competitor in hearing aid device category, though distributed via audiologists rather than retail pharmacies. Owned by WS Audiology alongside Widex.
• Oticon (Demant): Major global hearing aid manufacturer offering custom-fitted devices through audiologist channels. Competes in same mild-to-moderate hearing loss segment but through traditional clinical distribution, with broader international scale and larger R&D investment than Sonetik.
• Starkey: US-based hearing aid manufacturer with comprehensive product line including custom and OTC offerings under various brands. Competes in hearing device manufacturing with broader international distribution and larger marketing budgets.
• GN Hearing (ReSound, Jabra): Global hearing aid manufacturer under GN Group, with ReSound and Jabra Enhance brands offering both custom and OTC hearing solutions. Competes in the broader hearing enhancement category with stronger technology integration and connectivity features.

Direct peers

• Eargo: US-based OTC hearing aid company selling direct-to-consumer with virtually invisible in-ear designs. Mirrors Sonetik's pre-fitted, no-audiologist-visit business model but distributes online rather than through retail pharmacies. Comparable convenience and affordability positioning.
• Audicus: Online hearing aid retailer offering preprogrammed and custom-programmed devices at lower price points than traditional channels. Similar DTC, no-audiologist-visit positioning to Sonetik, but US-focused and online-only rather than pharmacy-based.
• Lexie Hearing (Bose): OTC hearing aid brand powered by Bose technology, sold direct-to-consumer online. Competes on similar convenience and affordability, but with Bose's brand strength and US-centric online distribution rather than Sonetik's pharmacy retail model.
• Phonak (Sonova): Swiss hearing aid manufacturer and Sonetik's most direct domestic competitor. Phonak offers custom-fitted hearing aids through audiologists, contrasting Sonetik's pharmacy/preprogrammed model. Both target mild-to-moderate age-related hearing loss in Switzerland and compete for the same end customer.

Emerging players

• Olive Union: OTC hearing aid disruptor offering app-controlled, preprogrammed hearing devices direct-to-consumer. Similar no-audiologist positioning to Sonetik but with stronger tech-forward branding targeting younger users with mild hearing loss.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sonetikag
• LinkedInlinkedin.com/company/sonetik-ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonetik