Kerala Naturals

What Kerala Naturals does

Kerala Naturals is a direct-to-consumer (D2C) e-commerce brand headquartered in Pala, Kottayam District, Kerala, India, founded in 2012. The company sources and retails a broad catalog of Kerala-origin natural products — including spices, honey (including stingless bee honey), oils, herbal powders, Ayurvedic wellness formulations, skincare, haircare, tea and coffee, jackfruit-based products, and a referenced catalog of 239+ herbs. Operations are bootstrapped and privately held, and the company describes its team as entirely women-led, with Mathew Joseph as Founder and Preethy Mathew as Co-Founder.

The business operates a multi-channel go-to-market: a proprietary D2C website, third-party marketplaces such as Amazon and Flipkart, WhatsApp ordering, and a B2B/wholesale/export arm with corporate gifting. It ships to more than 120 countries and serves a customer base reported at over 200,000 consumers. Pricing spans roughly ₹99.50 to ₹2,999 per SKU. Kerala Naturals holds ISO 9001:2015, FSSAI, US FDA, and Spices Board certifications, which it uses to enable cross-border and institutional sales.

There is no disclosed external funding, no M&A activity, and no proprietary technology platform beyond a standard e-commerce stack. The company runs with approximately 10–11 employees based on publicly listed team data and has pursued international export-led growth, product breadth expansion (notably the HerbPedia catalog and emerging jackfruit and stingless bee honey lines), and an awards-driven brand-building track record from 2021 through 2025 as its primary growth vectors.

Name

Kerala Naturals

Legal name

Kerala Naturals

Website

https://keralanaturals.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kerala Naturals is a bootstrapped, women-led Indian D2C e-commerce brand that sources and sells Kerala-origin natural products — spices, honey, oils, Ayurvedic wellness, and herbal goods — to consumers in 120+ countries via its website and marketplaces.

Ownership category

akta.pro rank

Product category

Natural and Organic Foods and Wellness Products

NAICS

Merchant Wholesalers, Nondurable Goods (424), Other Farm Product Raw Material Merchant Wholesalers (42459)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

akta.pro secondary industries

Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL), Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Natural herbal products
• Ayurvedic wellness products
• Organic spices retail
• Natural skincare products
• Herbal hair care

Headquarters

HQ city

Kottayam

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of natural products including herbs, spices, honey, oils, wellness products, jackfruit products, teas, coffees through own website keralanaturals.com. Customers worldwide with shipping to 120+ countries.
2. Marketplace Sales: Sales through Amazon and Flipkart marketplaces in India and internationally including USA, UK, Canada and other regions.
3. Wholesale and Export: B2B supply for wholesale, export, private labeling, corporate gifts, retail stores, distributors, and manufacturers.
4. Private Label Manufacturing: Private labeling and customized packaging solutions offered for businesses and international clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kerala Naturals is a direct-to-consumer e-commerce brand that sources, processes, and sells authentic natural products from Kerala's Western Ghats region. The portfolio includes Kerala spices, natural honey, wood-pressed oils, herbal powders, Ayurvedic wellness products, jackfruit superfoods, teas, coffees, and natural skin and hair care items, sold through its own website and online marketplaces.

Product overview

Kerala Naturals is a D2C e-commerce brand offering a diverse portfolio of natural and organic products organized into distinct categories: authentic Kerala spices (pepper, cardamom, cloves, cinnamon), natural honey (wild honey, stingless bee honey), natural oils (wood-pressed coconut oil, black seed oil, neem oil), herbal powders for health and beauty, jackfruit superfoods, Ayurvedic wellness products, skin care, hair care, estate teas and coffees from Munnar, combo packs, and the HerbPedia sub-brand featuring 239 traditional Ayurvedic herbs. The company operates as a single unified e-commerce platform with products sold through direct-to-consumer online channels and major marketplaces including Amazon and Flipkart.

Differentiator

Problem solved

Functional benefit

Products and services

• Kerala Spices Authentic Kerala spices including pepper, cardamom, cloves, cinnamon sticks, and biriyani masala, sourced from Kerala's spice-growing regions and sold to individual consumers and home cooks worldwide.
• Natural Honey Collection Pure and natural honey products including wild honey, raw honey, stingless bee honey (cheruthen), and premium honey in various sizes for retail consumers.
• Natural Oils Pure natural oils including wood-pressed coconut oil, castor oil, black seed oil (kalonji), and neem oil marketed for cooking, hair care, and skin care use by individual consumers.
• Herbal Powders Traditional herbal and botanical powders for health, skin, and hair care including fenugreek, ratanjot, amla, shikakai, reetha, brahmi, bhringraj, and various Ayurvedic herbs for retail customers.
• Jackfruit Products Jackfruit superfoods including dried jackfruit slices, raw green jackfruit flour/powder, whole jackfruit powder, and jackfruit seed powder marketed to health-conscious consumers.
• Natural Wellness Products Ayurvedic wellness products including ashwagandha, mucuna pruriens, moringa powder, bamboo rice, and kumkumadi thailam massage oil for individual consumers seeking natural remedies.
• Skin Care Products Natural skin care products including aloe vera gel, rose water, red sandalwood powder, turmeric powders, manjistha face pack, multani mitti, and various face packs targeted at personal-care consumers.
• Hair Care Products Natural hair care products including henna, indigo powder, herbal hair wash powder, hair oil mixes, and complete haircare combo packs for individual users.
• Estate Tea and Coffee Premium teas sourced from Munnar high-range gardens including CTC tea, BOP tea, cardamom tea, orange pekoe tea, and pure robusta coffee powder for retail consumers.
• HerbPedia Traditional Herbs Extensive collection of 239 traditional Ayurvedic and medicinal herbs including lesser galangal, linseed, ficus, red sandalwood, sappan wood, and various botanical ingredients for retail consumers.
• Health Foods and Superfoods Healthy food products and superfoods including bamboo rice, moringa, and various nutritional supplements for health-conscious individual consumers.
• Combo Packs Value combo packs combining multiple products such as spices combos, wellness combos, beauty combos, and gift sets sold as bundled retail offerings.
• Wholesale, Export and Private Label Supply B2B wholesale, export, private labeling, corporate gifting, and customized packaging solutions offered to retail stores, distributors, manufacturers, and international clients.

Quantifiable outcome

• Satisfied customers across 120+ countries
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorKerala Naturals products are available on Amazon marketplaces including India, Canada, USA, UK and other regions. Amazon Advanced Level Certification holder.
• FlipkartminorChannel Partner/ Reseller/ DistributorProducts available on Flipkart marketplace in India for domestic customers.
• FIEIO (Federation of Indian Export Organisations)minorOthersFIEIO membership certificate holder for 2025-2026, supporting export activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@keralanaturals
• Facebookfacebook.com/KeralaNaturals
• LinkedInlinkedin.com/company/kerala-naturals
• Instagraminstagram.com/keralanaturals
• Pinterestin.pinterest.com/keralanaturals
• Xx.com/keralanaturals

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerala Naturals