Saint John's On The Lake
Saint John's On The Lake is a nonprofit, faith-rooted Continuing Care Retirement Community in Milwaukee serving 400+ residents across independent living, assisted living, memory care, skilled nursing, and rehabilitation on a lakefront campus with the Life Care contract and LifeStreams wellness program.
- Company typePrivate
- Founded1868
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Saint John's On The Lake does
Saint John's On The Lake is a nonprofit, faith-rooted Continuing Care Retirement Community (CCRC) located on a nearly five-acre lakefront campus at 1840 North Prospect Avenue in Milwaukee, Wisconsin, operating since 1868. The community serves approximately 400 residents across a full continuum of care — Independent Living (including the hybrid Independent Living Plus model with 24/7 concierge and on-site certified nursing assistants), Assisted Living, Memory Care, Skilled Nursing (rated 5 out of 5 'High Performing' by US News & World Report), and Short-Term Rehabilitation — across three lakefront towers with 67,000+ square feet of amenities including two restaurants, a fitness center, pool, theaters, chapel, and art room.
The organization's core differentiator is the Life Care contract, an exclusive multi-year agreement that locks in predictable long-term care costs and protects residents against rising healthcare expenses, complemented by the proprietary LifeStreams Wellness Program — a whole-person framework addressing seven dimensions of resident well-being that has been operational for over 15 years. The underlying technology stack is a standard senior living community operations platform with a resident portal, wellness programming system, and community management infrastructure; there is no proprietary AI or ML capability in evidence.
Saint John's generates revenue through a hybrid model combining non-recurring entrance fees (partially refundable upon departure) with recurring monthly service fees for housing, dining, amenities, and transportation, plus tiered care fees that escalate as residents transition from independent living through skilled nursing. Charitable contributions flow through the separately incorporated Saint John's Communities Foundation (a 501(c)(3) established in 1982), and ancillary revenue comes from the Surprising Findings resale shop and community events. Sales are conducted through a traditional sales-led motion — direct campus tours, personal consultations with the Sales & Marketing team, and website-driven tour requests — supplemented by community events, resident referrals, and the annual Symposia on Aging. The community is led by President & CEO Matthew Loyd, who was promoted from the inaugural COO role in 2025, and is governed by a Board of Directors that includes the Episcopal Bishop of Wisconsin, reflecting its historic founding by Episcopal churchwomen.
Saint John's On The Lake firmographics
Firmographics- Name
- Saint John's On The Lake
- Legal name
- Saint John's Communities, Inc.
- Website
- https://saintjohnsmilw.org
- Company type
- Private
- Founded year
- 1868
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saint John's On The Lake is a nonprofit, faith-rooted Continuing Care Retirement Community in Milwaukee serving 400+ residents across independent living, assisted living, memory care, skilled nursing, and rehabilitation on a lakefront campus with the Life Care contract and LifeStreams wellness program.
- Ownership category
- akta.pro rank
Saint John's On The Lake industry classification
Industry- Product category
- Continuing Care Retirement Community (Senior Living)
- NAICS
- Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Single-Site CCRCs (HLADAEAE)
Keywords
Where Saint John's On The Lake is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saint John's On The Lake business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Residential Living Fees: Entrance fees and monthly service charges for independent living apartments. Residents pay upfront entrance fees (with percentage refundable upon death or move-out) plus ongoing monthly fees for maintenance-free living, amenities, and community access.
- Care Services Revenue: Additional fees for higher levels of care including assisted living, memory care, skilled nursing, and rehabilitation services as residents' health care needs evolve over time.
- Charitable Contributions: Tax-deductible donations to Saint John's Communities Foundation supporting various endowed funds for employee education, charitable care, wellness programs, and community impact initiatives.
- Resale Operations: Surprising Findings resale shop selling donated household items, with proceeds supporting the Foundation's Community Impact Fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living |
| Subscription | Monthly | Assisted Living |
| Subscription | Monthly | Memory Care & Skilled Nursing |
| Subscription | Multi-year contract | Life Care Contract |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Saint John's On The Lake product offering
Product offeringCore offering
Saint John's On The Lake operates a Continuing Care Retirement Community (CCRC) on the bluffs of Lake Michigan in Milwaukee, Wisconsin. It offers a full continuum of residential living and care options including independent living apartments, assisted living, memory care, skilled nursing, and short-term rehabilitation. The community is anchored by three lakefront towers containing more than 400 apartments and operates under the nonprofit Saint John's Communities, Inc. entity with an exclusive Life Care contract and the LifeStreams whole-person wellness program.
Product overview
Saint John's On The Lake is a Continuing Care Retirement Community (CCRC) offering a comprehensive continuum of residential living and care options for older adults. The community operates three lakefront towers on the bluffs of Lake Michigan in Milwaukee, Wisconsin, providing maintenance-free apartment residences ranging from studios to three-bedrooms. The core product portfolio includes Independent Living with various contract options (standard and PLUS), Assisted Living, Memory Care, Skilled Nursing Care, and Short-Term Rehabilitation. The LifeStreams Wellness Program supports whole-person wellness across seven dimensions. Residents benefit from the exclusive Life Care contract providing financial security against future long-term care costs. Additional services include on-site dining venues (Taylor's Restaurant and The Bistro), and the community engages in outreach through the Surprising Findings resale store and annual Symposia on Aging educational programming.
Differentiator
Problem solved
Functional benefit
Brands
- LifeStreams Wellness Program: A holistic, whole-person approach to wellness with programming for emotional, environmental, intellectual, occupational, physical, social, and spiritual dimensions.
- Life Care
- Independent Living Plus
Products and services
- Independent Living Maintenance-free studio, one, two, and three-bedroom apartment homes for active older adults seeking elegant retirement living with amenities, dining, and community spaces across three lakefront towers.
- Independent Living PLUS (York) Hybrid independent living with catered concierge services available 24/7 and on-site certified nursing assistants providing assistance with bathing, dressing, grooming, and medication management.
- Assisted Living Personalized care services for residents needing support with daily activities such as bathing, dressing, grooming, and medication management while preserving independence.
- Memory Care Specialized care neighborhood for individuals with Alzheimer's disease or other dementias, providing secure environments and cognitive support.
- Skilled Nursing Care Comprehensive skilled nursing services for residents requiring ongoing medical care, nursing support, or post-hospitalization health management.
- Short-Term Rehabilitation Progressive rehabilitation services including physical, occupational, and speech therapy for residents recovering from illness, surgery, or injury.
- Life Care Contract Exclusive multi-year contract providing predictable long-term care costs and financial protection against rising healthcare expenses while ensuring continuity of care at the community.
- LifeStreams Wellness Program Whole-person wellness program addressing emotional, environmental, intellectual, occupational, physical, social, and spiritual dimensions of resident well-being through structured programming.
- Apartment Homes Tastefully appointed studio, one, two, and three-bedroom apartment residences with lake and city views across three lakefront towers on the Lake Michigan bluffs.
- Dining Services On-site restaurant venues (Taylor's Restaurant and The Bistro) offering flexible dining options with chef-prepared meals including vegan options and daily continental breakfast for Independent Living Plus residents.
- Surprising Findings Resale Store Resale shop accepting gently used household items from downsizing residents, operated by resident volunteers, with proceeds supporting the Saint John's Communities Foundation's Community Impact Fund.
Quantifiable outcome
- 5 out of 5 'High Performing' rating by US News & World Report for skilled nursing care
- +2 more outcomes
Companies that use Saint John's On The Lake
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Saint John's On The Lake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Saint John's On The Lake partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- United Way of Greater Milwaukee & Waukesha CountycoreSaint John's residents and employees conduct annual fundraising campaigns for United Way, led by Resident Ambassador Jim Nelsen. The community also participates in neighborhood cleanup initiatives and supports United Way's broader community impact goals. Residents view giving back as integral to their identity as Milwaukee residents.
- Our Next GenerationminorSaint John's residents enjoy weekly visits with Our Next Generation, an after-school program providing fun, interactive learning activities for students throughout the school year. This intergenerational partnership connects older adults with youth in the Milwaukee community.
- Our Next GenerationminorSaint John's residents enjoy weekly visits with Our Next Generation, an after-school program providing fun, interactive learning activities for students throughout the school year. This intergenerational partnership connects older adults with youth in the Milwaukee community.
- Fine Arts Quartet at University of Wisconsin-MilwaukeecoreSaint John's residents formed a group to work with the university to preserve the Fine Arts Quartet when the university could no longer afford to support it. Residents have been funding return visits by the quartet, which is approaching its 80th birthday. This represents resident-led cultural programming with university partnership.
- Fine Arts Quartet at University of Wisconsin-MilwaukeecoreSaint John's residents formed a group to work with the university to preserve the Fine Arts Quartet when the university could no longer afford to support it. Residents have been funding return visits by the quartet, which is approaching its 80th birthday. This represents resident-led cultural programming with university partnership.
- Episcopal Diocese of WisconsincoreSaint John's has historic roots in the Episcopal church, founded in 1868 by Episcopal churchwomen. The Bishop of the Episcopal Diocese of Wisconsin serves on the Board of Directors. The community maintains Episcopal chaplaincy services and holds worship in the Chapel of Saint John the Evangelist.
- Milwaukee Art MuseumminorPartnership through cultural programming allowing residents to engage with Milwaukee's arts community. Foundation board member Peter Larson serves as Docent at the museum.
Scale indicators10 records
Recent moves3 records
Expansion highlights5 records
Saint John's On The Lake competitors and assessment
Company assessmentDirect peers
- Heritage Senior Living: Wisconsin-based senior living operator with multiple CCRC campuses across the state. Direct peer for operating model, regional geography, and continuum-of-care positioning.
- Eastcastle Place: Milwaukee-based nonprofit CCRC operating on the East Side with a continuum of independent living, assisted living, memory care, and skilled nursing. Closely comparable luxury single-site CCRC model in the same submarket, with similar resident demographics and Wisconsin nonprofit structure.
- Newcastle Place: Mequon, Wisconsin CCRC offering independent living, assisted living, memory care, and skilled nursing. Comparable luxury mid-size CCRC with nonprofit/faith-based heritage and overlapping Milwaukee-area catchment.
- Laureate Group: Wisconsin-based senior living and CCRC operator. Comparable nonprofit-rooted community operator serving the Milwaukee and Upper Midwest market with independent living and care services.
- Presbyterian SeniorCare Network: Faith-based, nonprofit CCRC operator offering continuing care, assisted living, memory support, and skilled nursing across Pennsylvania and Ohio. Comparable faith-rooted nonprofit model with Life Care-style contracts.
Broad incumbents
- Lifespace Communities: Nonprofit operator of 15+ CCRCs across the Midwest and Southeast. Closest comparable multi-campus nonprofit CCRC peer at scale, with similar Life Care contract structures and faith-based heritage.
- Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio of independent living, assisted living, memory care, and continuing care communities. Relevant as the dominant industry incumbent Saint John's competes against for referrals.
- Sunrise Senior Living: Large national senior living operator with assisted living and memory care focus. Represents scale incumbent peer for premium assisted living and memory care services.
- Atria Senior Living: Large national senior living operator. Comparable premium service positioning in the assisted living and independent living segments, with overlapping resident demographics.
Regional players
- Pittsburgh's Presbyterian SeniorCare: Faith-based nonprofit provider outside Saint John's Midwest catchment. Comparable faith-rooted CCRC operating model serving a different geography with similar mix of independent living, assisted living, and skilled nursing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Saint John's On The Lake social profiles
Digital presenceSaint John's On The Lake compliance and trust
Trust signalCompliance1 record
Saint John's On The Lake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint John's On The Lake leadership team
Management profileNumber of profiles
Profiles9 records
Saint John's On The Lake subsidiaries and ownership
Company hierarchySubsidiaries5 records
Saint John's On The Lake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint John's On The Lake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint John's On The Lake
What does Saint John's On The Lake do?
Saint John's On The Lake operates a Continuing Care Retirement Community (CCRC) on the bluffs of Lake Michigan in Milwaukee, Wisconsin. It offers a full continuum of residential living and care options including independent living apartments, assisted living, memory care, skilled nursing, and short-term rehabilitation. The community is anchored by three lakefront towers containing more than 400 apartments and operates under the nonprofit Saint John's Communities, Inc. entity with an exclusive Life Care contract and the LifeStreams whole-person wellness program.
Is Saint John's On The Lake a public or private company?
Saint John's On The Lake is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Saint John's On The Lake founded?
Saint John's On The Lake was founded in 1868. It employs 11 to 50 people.
Where is Saint John's On The Lake based?
Saint John's On The Lake is headquartered in Milwaukee, United States, in the North America region.
How does Saint John's On The Lake make money?
Four revenue lines are on record. Residential Living Fees are the primary driver. The others are care Services Revenue, charitable Contributions and resale Operations.
Who are Saint John's On The Lake's main competitors?
Direct peers on record are Heritage Senior Living, Eastcastle Place, Newcastle Place, Laureate Group and Presbyterian SeniorCare Network. Broad incumbents are Lifespace Communities, Brookdale Senior Living, Sunrise Senior Living and Atria Senior Living. Pittsburgh's Presbyterian SeniorCare is listed as a regional player.
Does Saint John's On The Lake have an API?
No public API is recorded for Saint John's On The Lake.
What industry is Saint John's On The Lake in?
Saint John's On The Lake's product category is Continuing Care Retirement Community (Senior Living). Its primary akta.pro industry code is HLADAEAE, Single-Site CCRCs. Its NAICS code is 623311 and its SIC code is 8050.