What Copper Fit does

Copper Fit, operated by privately held Ideavillage Products Corp., is a US-based direct-to-consumer compression wear and recovery brand selling copper-infused sleeves, braces, socks, gloves, insoles, and hot/cold therapy wraps to mass-market consumers. The product portfolio is organized into four sub-brands — Mobilizer (powered by patent-pending LumaCore Blu Infrared fibers for circulation and recovery), the X Series (premium compression with new materials including the X-Back and X-Socks), ICE (menthol-infused micro-encapsulated cooling compression under registered patent WO/2006/117702), and Rapid Relief (integrated hot/cold gel-pack therapy wraps) — spanning knee, back, elbow/hand, foot/ankle, and migraine use cases with price points from $12.99 to $59.98. Several SKUs are registered FDA Class 1 Medical Devices and qualify for FSA/HSA reimbursement, lending clinical legitimacy and enabling healthcare-channel demand.

The business runs a DTC-led model: primary sales through the copperfitusa.com Shopify storefront with free shipping over $65, augmented by an As Seen On TV paid-media engine, a store-locator-enabled retail presence, an Impact.com affiliate program, a GOVX military/first-responder discount channel, and celebrity partnerships — most notably Gwyneth Paltrow, who also co-brands Copper Fit apparel. Dr. Struan Coleman, an orthopedic surgeon at the Hospital for Special Surgery, serves as Chief Medical Officer and anchors clinical credibility, athlete endorsements, and product development. Customer segments span extreme and everyday athletes, chronic-pain sufferers (arthritis, carpal tunnel, plantar fasciitis), back-pain patients, and general on-feet/desk workers, with the company citing "millions of users" cumulatively.

The revenue model is one-time unit sales with bundle discounting; there is no subscription tier. Copper Fit carries no external funding, operates within a single US-incorporated parent with no disclosed subsidiaries, and provides no public financial disclosure. The company's strategic posture in recent periods has been to broaden its product surface (Mobilizer LumaCore platform, X Series premiumization, Rapid Relief hot/cold therapy, migraine cap, Gwyneth Paltrow apparel) and unlock new demand vectors (FDA registration, FSA/HSA eligibility, GOVX institutional channel) rather than to pursue M&A, external capital, or geographic expansion beyond North America.

Name

Copper Fit

Legal name

Ideavillage Products Corp.

Website

https://copperfitusa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Copper Fit is a US-based direct-to-consumer compression wear brand owned by Ideavillage Products Corp., selling copper-infused sleeves, braces, socks, and recovery products across four sub-brands (Mobilizer, X Series, ICE, Rapid Relief) to mass-market athletes, chronic-pain sufferers, and everyday consumers via its e-commerce site, TV advertising, retail, and celebrity partnerships.

Ownership category

akta.pro rank

Product category

Compression Wear & Recovery Apparel

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Compression Therapy for Venous/Lymphedema (Bandages, Wraps, Garments) (HLAHALAF)

Keywords

• Compression wear
• Copper-infused apparel
• Recovery products
• Joint support gear
• Compression socks

Headquarters

HQ city

Wallingford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time purchase revenue from compression wear, sleeves, socks, and support products sold directly to consumers through e-commerce and retail channels. Products range from $12.99 to $59.98 with bundle discounts for multiple items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Copper Fit designs and sells copper-infused compression wear and recovery gear — including knee/elbow/wrist/ankle sleeves, compression socks, gloves, back supports, and arch relief orthotics — organized into the Mobilizer, X Series, ICE, and Rapid Relief collections. Products use proprietary fabric technologies such as LumaCore Blu Infrared fibers, micro-encapsulated menthol cooling, and graduated compression, and are sold direct-to-consumer through copperfitusa.com and retail partners.

Product overview

Copper Fit is a compression wear and recovery technology company offering a comprehensive portfolio of copper-infused compression products designed for comfort, enhancement, and faster recovery. The product line is organized into distinct collections: the Mobilizer Collection (powered by LumaCore Blu Infrared technology for accelerated recovery), the X Series (premium compression with state-of-the-art materials), the ICE Collection (menthol-infused cooling compression), and the Rapid Relief Collection (hot/cold therapy combined with compression). Core products include compression sleeves for knee, elbow, shoulder, wrist, and ankle; graduated compression socks with Easy On/Easy Off technology and arch support; back support braces including the X-Back with Power X compression; hand relief compression gloves; and arch relief orthotics. The company also offers lifestyle accessories and apparel. Products are distributed through television advertising (As Seen On TV), e-commerce, and retail stores, with select products eligible for FSA and HSA reimbursement. Dr. Struan Coleman, MD, PhD serves as Chief Medical Officer providing medical research and product innovation guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Copper Fit X Series: State-of-the-art new technology line with cutting-edge compression products designed for unparalleled comfort and support.
• Mobilizer
• ICE
• Rapid Relief

Products and services

• Mobilizer Knee Advanced Dual Action compression knee sleeve powered by LumaCore Blu Infrared fibers that increase circulation to reduce inflammation for faster recovery and pain relief. Features Hyper Flex Side stabilizers and graduated compression; sold as 1 or 2 sleeves at $39.99 with bundle discount.
• Mobilizer Elbow Advanced Dual Action compression elbow sleeve powered by LumaCore Blu Infrared fibers for pain relief and healing; breathable, form-fitting knit for flexibility during training and daily activity.
• Mobilizer Gloves Compression gloves powered by LumaCore Blu Infrared fibers designed to accelerate recovery and reduce swelling; FDA Class 1 Medical Device; from $29.99 with 20% savings on 2 pairs.
• Energy Compression Socks Graduated compression socks with Easy On/Easy Off feature, Arch Support Technology, moisture-wicking fibers, cushioned foot-bed, and copper infusion for odor reduction; FDA Class 1 Medical Device; $29.99 for 2 pairs.
• X-Back Back Support Adjustable back support belt with Power X custom compression strap system, lumbar panel, 4 flexible stabilizing supports, and breathable vented fabric; Class I Medical Device; $59.98.
• Hand Relief Compression Gloves Open-finger compression gloves with Sure Grip silicone on palms and fingers, copper infusion for odor reduction, and moderate compression for everyday relief from sore muscles and joint stiffness; FSA and HSA eligible; $19.99.
• Copper Fit Arch Relief Plus Adjustable compression band with built-in adaptive arch orthotic providing compression and relief from fallen arches, flat feet, and plantar fasciitis; low-profile design fits most footwear; $19.99.
• ICE Compression Knee Sleeve Strongest compression knee sleeve infused with micro-encapsulated menthol for motion-activated cooling; seamless anti-chaffing circular knit with 4-way stretch and copper infusion; Patent WO/2006/117702; $19.99.
• Freedom Knee Sleeves Everyday compression knee sleeves for weightlifting and running; breathable moisture-wicking material with copper infusion for odor resistance; $24.99 for 2 sleeves.
• Elite Knee Sleeve Advanced compression knee sleeve with stay-in-place contoured fit for freedom of movement during athletic activities.
• Pro Series Knee Sleeve Compression knee sleeve with built-in kinesiology bands for targeted support during heavy-weight exercises such as deadlifts and squats.
• Knee Stabilizer Sleeve Compression and stabilizing support knee sleeve with FSA/HSA eligibility; provides kneecap and joint support.
• Natural Motion Knee Brace Advanced compression knee brace with adjustable support for natural movement during athletic activities.
• Rapid Relief Back Support Hot and cold therapy back support brace with integrated removable gel packs; removable rigid lumbar support belt with two-stage adjustable fit.
• Rapid Relief Knee Wrap Hot and cold therapy knee wrap with 2-in-1 relief; includes 1 wrap and 1 hot/cold gel pack for thermotherapy or cryotherapy.
• Rapid Relief Stabilizing Wrist Brace Hot and cold therapy wrist brace with 2-in-1 relief; includes 1 brace and 1 hot/cold gel pack.
• Rapid Relief Ankle & Foot Wrap Hot and cold therapy ankle and foot wrap with 2-in-1 relief for on-the-go recovery; contours to body for customized fit.
• Rapid Relief PRO Migraine Headache Relief Cap Gentle compression migraine and headache relief cap designed for all-day wear with soothing pressure.
• Posture Support Premium adjustable posture corrector designed to soothe aches and pains from poor posture; comfortable for all-day wear during work or exercise.
• Elite Shoulder Sleeve Advanced compression shoulder sleeve with stay-in-place design for extra support during athletic activities.
• Elite Elbow Sleeve Advanced compression elbow sleeve with contoured design and mild-to-firm compression options; supports blood flow and addresses common aches.
• Pro Series Compression Elbow Sleeve Compression elbow sleeve with built-in kinesiology bands for targeted support during training and recovery.
• Freedom Elbow Sleeves Everyday compression elbow sleeves for everyday support and comfort during daily activities.
• Reversible Wrist Brace Compression and support wrist brace with adjustable fit; suitable for carpal tunnel syndrome and rheumatoid arthritis pain support.
• Elite Wrist Sleeve Advanced compression wrist sleeve with copper compression technology for strong support without limiting range of motion.
• Ice Compression Gloves Menthol-infused compression gloves providing cooling sensation alongside maximum-support compression to support circulation and address common aches and pains; $23.99.
• Guardwell Hand Protector Hand protector with protection and comfort design, suitable for golf and other activities requiring grip and hand protection.
• Mobilizer Compression Socks Cushioned knee-high compression socks powered by LumaCore technology with copper-infused material for enhanced circulation and recovery.
• Energy Plus Hydrating Compression Socks Moisture-infused graduated compression socks with energizing support; increase circulation, reduce swelling, and improve foot and leg comfort.
• Energy Compression Multicolor Socks Easy On/Easy Off graduated compression socks in multicolor options; features arch support technology and copper infusion.
• Energy Sport Ankle Socks Core performance ankle socks with graduated compression and arch support; available in multiple color and pack options.
• Ice Plantar Fascia Ankle Sleeve Menthol-infused open-toe ankle sleeve for plantar fascia support; provides comfortable arch support for long periods on feet.
• Pro Series Compression Ankle Sleeve Compression ankle sleeve with built-in kinesiology bands for targeted arch and ankle support during physical activity.
• Elite Ankle Sleeve Advanced compression ankle sleeve with contoured design for support without limiting range of motion.
• Health Compression Ankle Sleeve Adjustable support straps compression ankle sleeve for customizable fit and support.
• Arch Wave Orthotic Insoles Heavy duty orthotic insoles designed for maximum arch support; available in men's and women's options.
• Work Gear Comfort Work Boot Insoles Heavy duty comfort insoles designed for work boots; $12.99; provides impact absorption and arch support for all-day comfort.
• Copper Fit Arch Relief Compression bands for arch relief with adjustable compression strap for targeted arch support; $16.99.
• Mobilizer Arch Flex Compression bands with LumaCore technology for arch relief and support, part of the Mobilizer product line.
• Work Gear Arch Relief Orthotics Heavy duty arch support insoles designed for work environments; $17.99; available in men's and women's options.
• Pro Recovery Knee Compression Sleeve Everyday compression knee sleeve with honeycomb pattern design for enhanced flexibility and recovery support.
• X-Socks Premium compression socks in the X Series designed to boost circulation with revitalizing support.
• Copper Fit Core Support Leggings Core performance leggings designed for support and comfort during workouts; partnership with Gwyneth Paltrow.
• Angel Sleeper Sleeping pillow offered in the As Seen On TV collection.
• Copper Fit Gift Card Digital gift cards available in $15, $25, $50, and $100 denominations for purchase on the Copper Fit website.

Quantifiable outcome

• 87% would recommend Energy Compression Socks (1,035 reviews, 4.5 stars)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Dr. Struan Coleman MD, PhDcoreStrategic or Co-development PartnerChief Medical Officer guiding medical research and product innovation. Leading orthopedic surgeon at Hospital for Special Surgery with degrees from Harvard, Columbia, and Oxford. Treats elite athletes in PGA, MLB, and NFL including serving as Head Team Physician for NY Mets. Holds multiple patents and peer-reviewed publications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tommie Copper: Closest direct competitor — pioneered the copper-infused compression wear category with very similar product positioning, target customers (athletes, chronic pain sufferers), and As Seen On TV marketing heritage. Competes head-to-head on copper compression sleeves, gloves, socks, and back supports.
• CEP Compression: Premium compression sportswear brand specializing in graduated compression socks and sleeves for athletes. Direct competitor in the compression socks and recovery apparel category with overlapping target customer base.
• 2XU: Performance compression apparel brand targeting serious athletes with graduated compression tights, tops, socks, and sleeves. Direct competitor at the premium end of the sports compression category.
• Zensah: Compression apparel brand focused on athletes and recovery, offering similar sleeves, socks, and tights with patented zinc-infused fabric technology. Direct competitor in athletic compression wear with comparable price points.
• KT Tape: Sports tape and recovery products brand offering kinesiology tape, ice packs, and compression products for athletes and active individuals. Competes directly in the sports recovery and pain relief category.

Broad incumbents

• Bauerfeind: Established German orthopedic brace and compression therapy manufacturer with medical-grade knee braces, ankle supports, and compression stockings. Competitor in the orthopedic support category with stronger clinical credibility and higher price points.
• Mueller Sports Medicine: Established sports medicine brand offering braces, supports, tapes, and compression products across athletic and retail channels. Direct competitor in the orthopedic support category with broader product portfolio and retail penetration.
• Under Armour: Major athletic apparel brand with a broad compression and recovery line (UA HeatGear, RUSH recovery wear). Competes indirectly via athletic compression apparel and has significantly larger scale, marketing budget, and retail distribution.

Emerging players

• Hyperice: Recovery technology company offering vibrating foam rollers, percussive massagers, and thermal compression devices (Normatec). Competes in adjacent recovery-tech category with growing consumer mindshare among athletes and elite performers.
• Therabody: Recovery technology brand behind the Theragun percussive therapy devices, expanding into broader recovery and wellness category. Adjacent competitor in the consumer recovery-tech space overlapping with Copper Fit's recovery positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/copperfit
• Xx.com/copperfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copper Fit