What Omnyfy does

Omnyfy is a privately held Australian software company founded in 2017 and headquartered in South Melbourne, Australia. According to its firmographic profile, the company operates a Platform-as-a-Service (PaaS) Multi-Vendor Marketplace Platform designed to support four distinct marketplace models: B2C, B2B, Procurement, and Service Marketplaces. The platform is positioned as globally scalable, targeting operators who want to launch and run multi-vendor commerce experiences across multiple verticals without building marketplace technology from scratch.

The company is structured as a for-profit private entity with a workforce of 11-50 employees. Its leadership team is anchored by Founder & CEO Fabian Rebeiro and Chief Technology Officer Marshall Lee. Omnyfy has no public listing, no disclosed parent company, and no venture funding rounds documented in the available data, consistent with a bootstrapped or self-funded small-cap software business. Its core commercial offering centers on marketplace platform infrastructure rather than AI-native commerce tooling, and it operates in the broader marketplace enablement category alongside other PaaS vendors.

Note on input data: The aggregated source material contains extensive information about "Ultra Commerce," a separate AI commerce infrastructure company offering the Delta AI execution layer, founded approximately 25 years ago with headquarters in Sydney. Ultra Commerce's product, leadership, certifications, and analyst recognitions (Gartner Magic Quadrant Honorable Mention 2025; Forrester recognition 2026) relate to a distinct entity from Omnyfy based on differing founding dates, headquarters, product descriptions, and leadership rosters, and are excluded from this Omnyfy-specific analysis.

Name

Omnyfy

Legal name

Ultra Commerce

Website

https://omnyfy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnyfy is a privately held Australian PaaS provider, founded in 2017 in South Melbourne, offering a Multi-Vendor Marketplace Platform for B2C, B2B, Procurement, and Service Marketplace operators globally.

Ownership category

akta.pro rank

Product category

Multi-Vendor Marketplace Platform (PaaS)

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Merchandise/Department Store Omnichannel (CRAFAEAF)

akta.pro secondary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

Keywords

• Multi-vendor marketplace
• PaaS platform
• Marketplace software
• Vendor management
• Commerce platform

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Delta AI Platform Subscription: The company provides Delta AI as an AI commerce infrastructure layer that enables merchants to prepare for Agentic Commerce. Revenue appears to be generated through platform/subscription-based licensing for enterprise merchants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Omnyfy is a Platform-as-a-Service (PaaS) multi-vendor marketplace platform that enables organizations to launch, operate, and scale online marketplaces connecting multiple third-party sellers with buyers. The platform provides the underlying infrastructure, vendor onboarding, catalog management, and commerce tooling required to run a multi-vendor marketplace business.

Product overview

Ultra Commerce offers a unified AI Commerce Infrastructure platform centered around Delta AI, an AI execution layer that transforms existing commerce platforms into intelligent, AI-ready systems. The platform consists of four interconnected modules: Multi-Agent Commerce Network (connects AI agents to commerce ecosystems), AI Transaction Execution Layer (order management and transaction orchestration), AI Commerce Intelligence Layer (product information management), and Human Commerce (shop essentials). Together, these components enable autonomous product discovery, AI-driven transactions, real-time data enrichment, and multi-channel commerce operations without requiring merchants to replatform.

Differentiator

Problem solved

Functional benefit

Brands

• Delta AI: AI Commerce Execution Layer that transforms existing commerce platforms into intelligent, AI-ready execution layers enabling smarter discovery, decision-making, and transactions.

Products and services

• Omnyfy Marketplace Platform A Platform-as-a-Service multi-vendor marketplace solution that enables businesses to launch and operate online marketplaces connecting multiple third-party sellers with buyers, providing vendor onboarding, catalog management, order orchestration, and storefront capabilities. Target users are organizations seeking to run multi-vendor eCommerce operations.
• Delta AI by Ultra Commerce An artificial intelligence layer by Ultra Commerce associated with the Omnyfy platform, intended to enhance marketplace operations such as catalog, search, or seller intelligence. Sold to marketplace operators leveraging the broader Omnyfy/Ultra Commerce ecosystem.

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

Two partnerships are on record, tiered moderate.

• ForrestermoderateOthersUltra Commerce was recognized by Forrester in the Marketplace Platforms for Physical Goods Landscape Q2 2026 report, positioning the company in the AI commerce infrastructure landscape.
• GartnermoderateOthersReferenced as an Honorable Mention in Gartner Magic Quadrant and Critical Capabilities research for Digital Commerce (November 3, 2025).

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Salesforce Commerce Cloud: Salesforce Commerce Cloud is a broad enterprise commerce platform and a key competitor referenced in Gartner's Digital Commerce Magic Quadrant, serving the same enterprise merchants Omnyfy/Ultra Commerce targets.
• Shopify: Shopify is a broad incumbent commerce platform that provides multi-channel commerce and marketplace functionality (Shopify Plus) for enterprise merchants, overlapping significantly with Omnyfy and Ultra Commerce's target customer base.
• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is a broad incumbent enterprise commerce platform that competes in the same digital commerce category as Ultra Commerce/Omnyfy and is referenced alongside it in Gartner's Magic Quadrant for Digital Commerce.
• BigCommerce: BigCommerce is a broader e-commerce platform with headless commerce and marketplace capabilities aimed at mid-market and enterprise merchants, overlapping with Omnyfy's marketplace platform positioning.

Direct peers

• Elastic Path: Elastic Path is a composable commerce platform for B2C, B2B, and marketplace experiences, with comparable headless/API-first architecture and enterprise customer focus to Omnyfy's PaaS offering.
• Spryker: Spryker provides a composable commerce PaaS for B2B, B2C, and marketplaces, comparable to Omnyfy's PaaS marketplace platform and overlapping with Delta AI on enterprise commerce orchestration.
• Mirakl: Mirakl is the leading multi-vendor marketplace PaaS for enterprise retailers and brands, directly comparable to Omnyfy's marketplace platform capabilities across B2C and B2B.
• commercetools: commercetools offers a headless/composable commerce platform used by enterprises to build B2C, B2B, and marketplace experiences, directly competing for the same enterprise commerce-platform budget.

Emerging players

• Algolia: Algolia offers AI-driven search, discovery, and recommendations for commerce platforms, an adjacent emerging capability comparable to Delta AI's enrichment and discovery modules.
• Constructor.io: Constructor.io provides AI-powered product discovery and search for commerce, an emerging capability directly comparable to Delta AI's Agentic Discovery and product intelligence features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Omnyfy
• LinkedInlinkedin.com/company/omnyfy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnyfy