JJR Marketing

What JJR Marketing does

JJR Marketing, Inc. is a privately held, full-service marketing and public relations agency founded in 2006 by Jackie Camacho-Ruiz and headquartered in Naperville, Illinois (Chicago west suburbs). The firm delivers integrated marketing strategy, public relations, and content and creative services to clients ranging from startups and personal-brand clients to Fortune 500 enterprises across verticals including professional services, manufacturing, technology/IT, nonprofits, personal branding, and aviation. Its core service portfolio encompasses Marketing Strategy Services (positioning, competitive advantage, social media dialogue), Public Relations Services (media relations and earned media), and Content & Creative Services (branding, video, websites, ghostwriting, lead generation), differentiated by proprietary frameworks such as the Golden Five Framework and the Personal Branding Flight Plan and by a team that includes former journalists and editors with established media relationships. The agency operates on a mission-based engagement model led by dedicated Mission Managers.

JJR Marketing monetizes through professional services fees on a quote-based, custom-priced model, with billing cadence and rates tailored to client scope; pricing is not publicly disclosed. Go-to-market is sales-led and consultative, with direct engagement of CEOs and business leaders, complemented by phone, email, and website inbound channels, and amplified by client referrals, testimonials, and the CEO's personal speaking and publishing platform. The firm extends its addressable surface through sister company Fig Factor Media, which provides book writing, editing, publishing, and promotion services and has supported 152+ authors, creating a cross-referral ecosystem between marketing and publishing engagements.

The company is a women-owned and minority-owned business with no disclosed external institutional funding. Leadership consists of founder/CEO Jackie Camacho-Ruiz and Creative Director Juan Pablo Ruiz (her husband), supported by a team of approximately 10-14 professionals across mission management, PR, content, and social media functions. The firm has accumulated sustained third-party recognition (Clutch, Expertise.com, CADM, Trumpet Awards) since 2015 and describes itself as one of the fastest-growing marketing and PR agencies in Chicago's west suburbs, though revenue is not publicly disclosed.

Name

JJR Marketing

Legal name

JJR Marketing, Inc

Website

https://jjrmarketing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

JJR Marketing is a privately held, full-service marketing and PR agency in Naperville, Illinois, founded in 2006, serving startups through Fortune 500 clients with integrated marketing strategy, public relations, content and creative services, and personal branding, complemented by sister company Fig Factor Media for author publishing services.

Ownership category

akta.pro rank

Product category

Marketing and Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Marketing and public relations
• Brand strategy services
• Content creation agency
• Media relations services
• Personal branding consultancy

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Marketing and PR Services: Full-service marketing and public relations agency providing integrated marketing services including strategy, branding, content creation, social media, and media relations. Revenue generated through professional service fees.
2. Author Solutions / Publishing Services: Sister company Fig Factor Media provides book writing, editing, publishing, and promotion services through referral and direct engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

JJR Marketing is a full-service marketing and public relations agency that delivers integrated marketing strategy, media relations, and content and creative services to clients from startups to Fortune 500 companies. Core offerings include Marketing Strategy, Public Relations (media relations and earned media), Content & Creative (branding, video, websites, ghostwriting, book design), Personal Branding for thought leaders, and Author Solutions delivered through sister company Fig Factor Media. Each client engagement is led by a dedicated "Mission Manager" and structured as a long-term mission rather than a project.

Product overview

JJR Marketing is a full-service marketing and public relations agency offering an integrated portfolio of services centered on brand development and media placement. The core offerings consist of Marketing Strategy Services (strategic planning and competitive positioning), Public Relations Services (media relations and earned media), Content & Creative Services (visual assets, videos, websites, and campaigns), and Author Solutions delivered through sister company Fig Factor Media. Additional offerings include Personal Branding Services, a Marketing Audit Service, and a complimentary Free Website and Social Media Audit Tool. The agency also provides downloadable resources like the Personal Brand Workbook and Personal Brand Brochure. Together, these services enable the agency to execute integrated marketing missions that create brand awareness, leads, and business growth for clients ranging from startups to Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Brands

• Fig Factor Media: Sister publishing company offering author solutions including book writing, editing, publishing, and promotion services.

Products and services

• Marketing Strategy Services Strategic marketing services for clients from startups to Fortune 500, focused on brand positioning, competitive advantage, social media dialogue, and measurable results. The agency develops marketing roadmaps and strong ideas tailored to client objectives and budgets, led by dedicated JJR Mission Managers.
• Public Relations Services Media relations and earned media services that build relationships across diverse mediums, engaging media influencers to connect clients with customers, peers, referral sources, employees, and investors through modern conversation and pitching of relevant news angles.
• Content and Creative Services Visual and creative services including branding pieces, videos, websites, ghostwriting, book design, lead generation programs, and online campaigns, supported by position statements, branding audits, market research, and audience personas.
• Personal Branding Services Personal brand development services for authors, celebrities, and thought leaders using the proprietary Personal Branding Flight Plan, with personal brand workbooks and brochures available as supporting resources.
• Author Solutions Book creation, publication guidance, and promotion services delivered through sister company Fig Factor Media, helping authors navigate the publication process and build their legacy via write, edit, publish, and promote offerings.

Quantifiable outcome

• 56% growth in year Creative Director joined
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fig Factor MediacoreStrategic or Co-development PartnerSister publishing company that handles author solutions including book writing, editing, publishing, and promotion. Works in conjunction with JJR Marketing to provide comprehensive author services. Referrals flow between the two companies for clients needing publishing services or marketing for published authors.
• Fig Factor FoundationminorOthersFoundation founded by CEO Jacqueline S. Ruiz focused on supporting young Latinas. Reflects company's commitment to community engagement and diversity initiatives.
• NAWBO (National Association of Women Business Owners)minorGTM or Marketing PartnerPartnership with NAWBO Chicago chapter for networking and women's business advocacy. JJR Marketing supports women-owned businesses and participates in NAWBO events.
• Various Nonprofit OrganizationsminorGTM or Marketing PartnerCause marketing partnerships with nonprofit organizations including Sheliah Doyle Foundation and others. JJR helps nonprofits with brand awareness and donor cultivation through strategic marketing initiatives.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/JJRMarketing
• Facebookfacebook.com/JJRmarketing
• LinkedInlinkedin.com/company/jjr-marketing
• Xx.com/jjrmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JJR Marketing