Name

Reflective Apparel

Legal name

Reflective Apparel, Inc.

Website

https://reflectiveapparel.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

High Visibility Safety Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

High-Visibility (Hi-Vis) Safety Apparel (CRAAALAE)

akta.pro secondary industries

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH), Cold-Weather & Thermal Protective Workwear (CRAAALAJ), Workwear, Uniforms & Safety Apparel Retail (CRAAABAG)

Keywords

• High visibility apparel
• Safety workwear
• Reflective clothing
• ANSI safety vests
• Occupational safety gear

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Direct E-commerce: Direct-to-consumer and B2B sales of high visibility safety apparel through company websites. Products include safety vests, shirts, jackets, pants, and accessories sold at published retail prices ranging from approximately $6.95 to $78.95 per item.
2. Corporate Account Sales: Volume-based corporate accounts with negotiated pricing and standardized rates. Includes Fortune 1000 companies and smaller corporations. Corporate accounts provide recurring revenue through ongoing purchasing relationships and offer custom web portal access.
3. Personalization Services: In-house customization including printing (ink transfers), vinyl CAD cut, reflective personalization, embroidery, digital transfers, and public safety logos. These services add value to base products with custom branding for organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reflective Apparel manufactures and sells ANSI/ISEA 107 and CSA Z96-15 compliant high-visibility safety apparel — including safety vests, shirts, jackets, pants, raingear, hard hats, bags, and Big & Tall sizes up to 8XL — built around 3M Scotchlite reflective materials. The company sells via direct e-commerce to consumers and through a B2B portal with negotiated corporate pricing, volume discounts, and in-house personalization services (printing, embroidery, vinyl cut, reflective graphics) with no minimums.

Product overview

Reflective Apparel is a high visibility safety apparel company offering a comprehensive portfolio of safety workwear and reflective clothing products. The core offerings include safety vests (both economy and enhanced visibility lines), high visibility shirts (including EcoChill cooling shirts), outerwear (ProDuck jackets, parkas, bombers, windbreakers), safety sweatshirts, pants, raingear, and accessories. The company operates a modular Systems Gear program where outer parkas can zip together with inner jackets and sweatshirts for all-weather versatility. Supporting products include safety backpacks, hard hats, bags, and big & tall extended sizing up to 8XL. The company also provides customization/personalization services (printing, vinyl cut, embroidery, reflective graphics) and corporate account programs with volume pricing. All products feature 3M Scotchlite reflective materials and comply with ANSI/ISEA 107 and CSA Z96-15 standards.

Differentiator

Problem solved

Functional benefit

Brands

• RAflectFR: A product line featuring flame resistant high visibility apparel.
• ProDuck
• EcoChill

Products and services

• High Visibility Safety Vests Polyester mesh safety vests with retroreflective tape in lime and orange, ANSI/ISEA 107 and CSA Z96-15 compliant; available with breakaway designs, X-Back configurations, multiple pocket options, and adjustable closures for construction, DOT, rail, logistics, and public safety workers.
• High Visibility Shirts (3M Comfort Trim) Short-sleeve, long-sleeve, and polo safety shirts made from birdseye knit polyester or jersey fabric with 3M Scotchlite reflective material and moisture-wicking properties, designed for high-performance industrial and field crews.
• EcoChill Cooling High Visibility Shirts Eco-friendly line of high visibility shirts with proprietary EcoChill cooling technology for worker comfort in hot conditions.
• ProDuck Waterproof Outerwear High visibility bomber jackets and outerwear built with proprietary ProDuck durable waterproof fabric, featuring waterproof and breathable construction for harsh outdoor work.
• High Visibility Jackets Safety jackets including parkas, bombers, windbreakers, and sweatshirts with waterproof breathable shells, retroreflective tape, ANSI Class 3 compliance, and zip-in compatibility with Systems Gear inner layers.
• Systems Gear Modular Jacket System Modular, interchangeable outer and inner jackets and sweatshirts that zip together so workers can adapt to changing weather, combining waterproof breathable outer shells with insulating inner layers.
• RAflectFR Flame Resistant Apparel Flame resistant high visibility safety apparel and outerwear for industrial, military, and other workers needing combined flame and high-visibility protection.
• High Visibility Pants High visibility pants for industrial and construction workers needing ANSI-compliant lower-body visibility.
• High Visibility Safety Raingear Waterproof high visibility rain jackets, rain suits, and complete raingear sets for outdoor workers in恶劣天气 conditions.
• Fall Protection Apparel Safety vests and apparel with D-ring pass-through openings so workers can wear fall protection harnesses over their high visibility garments.
• Big & Tall Safety Clothing High visibility safety apparel in extended sizes 6XL to 8XL and extra tall lengths, addressing workforce size diversity beyond typical safety supplier ranges.
• High Visibility Safety Hats and Headwear High visibility headwear including safety caps, beanies with retroreflective thread, ranger style hats, and neck shades for hard hats.
• Hard Hats Safety hard hats in 4-point and 6-point suspension, full brim and standard brim styles, sourced from Americana, Evolution Deluxe, Omega II, and Kilimanjaro brand lines.
• High Visibility Bags High visibility bags made from 100% Polyester 600D Ripstop Oxford with 3M reflective tape and dual heavy duty YKK zippers for worksite visibility.
• Hi-Vis Waterproof Safety Backpack (Style 931-ST-LM) Hi-Vis waterproof polyester safety backpack with 3M reflective tape, padded laptop compartments, dual heavy duty YKK zippers, and resistance to dirt, mildew, oil, salt, chemicals, and UV rays.
• Personalization and Customization Services Custom logo and graphic personalization for safety apparel, including ink transfers, vinyl CAD cut, reflective personalization, embroidery, digital transfers, and public safety logo application, with no minimums and fast turnaround for corporate buyers.
• Corporate Account Program Corporate account program offering volume discount pricing, custom B2B web portals with company-specific catalogs, and dedicated account management for Fortune 1000 companies and other enterprises.

Quantifiable outcome

• ANSI/ISEA 107-2020 compliant products with independently tested materials
• +1 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• 3M (Scotchlite)coreTechnology or Integration3M is a critical technology partner providing Scotchlite retroreflective materials used throughout Reflective Apparel's product lines. Products feature 3M 8906 and 8910 Silver Fabric Trim certified to meet ANSI/ISEA 107-2020 standards. 3M comfort trim technology also incorporated into select shirts for enhanced worker comfort.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PIP Global (Protective Industrial Products): Manufacturer and distributor of hand protection and PPE/safety apparel. Directly comparable as a hi-vis safety apparel competitor; Reflective Apparel even cross-sells PIP's products via its website, confirming channel and product overlap.
• National Safety Apparel: U.S. manufacturer of FR and hi-vis safety apparel serving electrical, oil & gas, and industrial workforces. Closely comparable product portfolio (FR + hi-vis garments), similar compliance-driven B2B GTM, and overlapping end markets to Reflective Apparel's RAflectFR and ANSI lines.
• Bulwark Protection: Specialist FR workwear brand under VF Corporation offering flame-resistant garments. Comparable as a niche-specialized safety apparel manufacturer with compliance-driven product portfolio targeting industrial workforces overlapping with Reflective Apparel's RAflectFR and industrial segments.
• Lakeland Industries: Global manufacturer of protective and safety apparel including FR, chemical-resistant, and hi-vis garments. Comparable as a publicly-listed competitor offering similar certified protective apparel to industrial and public safety customers, with overlapping FR and hi-vis product lines.
• OccuNomix: Manufacturer of hi-vis safety vests, headwear, and cooling/work accessories. Directly comparable product focus (hi-vis apparel and accessories), similar compliance-driven GTM toward construction and industrial workforces, and overlapping distribution channels.
• Tough Duck (Workwear Corp): Manufacturer of work jackets, outerwear, and hi-vis apparel for trades and industrial workers. Comparable as a mid-sized workwear manufacturer with overlapping outerwear and hi-vis product categories and similar B2B/distribution channels to Reflective Apparel.

Broad incumbents

• Carhartt: Established workwear brand offering durable outerwear, jackets, and pants for trades and industrial workers. Comparable as a broader workwear manufacturer with some hi-vis and FR offerings, but operating at significantly larger scale and with a much wider product portfolio than Reflective Apparel.
• Honeywell PPE (Honeywell International): Major PPE manufacturer offering safety apparel, eye/head protection, and respiratory equipment. Comparable as a broad incumbent with overlapping hi-vis and protective clothing product lines serving construction, industrial, and public safety customers — competes primarily on enterprise contracts where scale matters.
• Ansell: Global PPE manufacturer specializing in hand and body protection, including protective apparel for industrial and life sciences markets. Comparable as a broad incumbent offering certified protective clothing with overlapping industrial and safety end markets, but at far greater scale and breadth.
• Red Kap (VF Corporation): Workwear brand specializing in uniforms and industrial apparel. Comparable as a larger workwear specialist serving industrial, automotive, and public service customers with some hi-vis offerings, but with broader uniform focus versus Reflective Apparel's hi-vis specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Reflective.Apparel
• LinkedInlinkedin.com/company/reflective-apparel-factory
• Instagraminstagram.com/reflectiveapparel
• Xx.com/reflectiveappar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflective Apparel