Hino Motors Manufacturing USA, Inc.

What Hino Motors Manufacturing USA, Inc. does

Hino Motors Manufacturing U.S.A., Inc. (HMM) is a wholly-owned subsidiary of Hino Motors, Ltd. (Japan) and a member of the Toyota Group, operating as the U.S. manufacturing arm for both Hino-branded medium-duty commercial trucks and automotive components for Toyota light-truck and SUV programs. The company was founded in California in 1995 as Hino Motors International, Inc. for parts distribution, was renamed in 2003, and now operates from a corporate headquarters in Novi, Michigan, with 9 locations across 5 states and more than 1,000 employees. Its Mineral Wells, West Virginia plant assembles Class 6-7 conventional Hino trucks (six models ranging from 23,000 to 33,000 GVW), while its Marion, Arkansas plant produces rear axle assemblies, knuckles, upper control arms, suspension members, engine connecting rods, and frame side rails for the Toyota Tacoma, Tundra, and Sequoia, as well as for Hino diesel engines and medium-duty trucks. A Parts Distribution Center in Mira Loma, California supplies genuine Hino service parts to Latin American and Caribbean distributors under a just-in-time model. Operations are governed by the Toyota Production System with Kaizen continuous improvement, ISO 14001 environmental certification across all manufacturing facilities, and an organizational design that empowers line workers to halt production for quality concerns.

HMM's business model is built on three revenue streams: hardware sales of Class 6-7 Hino trucks through a dealer network of more than 200 U.S. locations; OEM component supply to Toyota Motor Corporation for the Tacoma, Tundra, and Sequoia programs; and wholesale parts distribution into Latin America and the Caribbean. Pricing is quote-based and not publicly disclosed. Named enterprise customers include Toyota (as the OEM component buyer), Penske (with 20,000 trucks built at the West Virginia plant), and Atlas Van Lines (fleet operator), and the company also offers custom factory paint through a strategic Axalta partnership at the West Virginia plant.

The most recent material strategic developments are a leadership transition in September 2023, with Davey Jung appointed President, CEO, and Chairman and Masaki Hanayama named Chief Operating Officer, and the closure and asset liquidation of the Marion, Arkansas plant in 2024, which concentrated the OEM component footprint into fewer facilities while the Mineral Wells truck-assembly operation continues. Hino markets its trucks as the premier U.S. medium-duty nameplate and leverages Toyota Group affiliation and over four decades of Japanese truck-market leadership as brand differentiators.

Name

Hino Motors Manufacturing USA, Inc.

Legal name

Hino Motors Manufacturing U.S.A., Inc.

Website

https://hmmusa.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hino Motors Manufacturing USA is a Toyota Group subsidiary that assembles Class 6-7 medium-duty Hino trucks in West Virginia, manufactured axles and suspension components for Toyota vehicles in Arkansas, and distributes Hino service parts to Latin America and the Caribbean from California.

Ownership category

akta.pro rank

Product category

Commercial Truck and Automotive Component Manufacturing

NAICS

Heavy Duty Truck Manufacturing (336120), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

Keywords

• Medium-duty truck manufacturing
• OEM automotive components
• Commercial vehicle assembly
• Axle and suspension components
• Truck parts distribution

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Truck Manufacturing and Sales: Hino assembles and sells medium-duty trucks (Class 6-7 conventional trucks) through dealer network. Revenue generated from vehicle sales to commercial fleet operators and businesses.
2. OEM Component Manufacturing: Produces axles, knuckles, and suspension components for Toyota vehicles (Tacoma, Tundra, Sequoia) as a supplier.
3. Parts Distribution: Distributes genuine Hino service parts to Latin America and Caribbean markets through Parts Distribution Center in Mira Loma, California.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hino Motors Manufacturing USA, Inc. assembles Class 6-7 medium-duty conventional trucks at its Mineral Wells, West Virginia plant and manufactures automotive components—including axles, knuckles, and suspension parts—for Toyota's Tacoma, Tundra, and Sequoia vehicles at its Marion, Arkansas facility. The company also distributes genuine Hino service parts to Latin American and Caribbean markets from its Parts Distribution Center in Mira Loma, California. Operations are run under the Toyota Production System (TPS) with Kaizen continuous improvement.

Product overview

Hino Motors Manufacturing U.S.A., Inc. is a wholly-owned subsidiary of Hino Motors, Ltd. (Japan) and a Toyota Group Company. The company operates as a manufacturing organization producing Class 6-7 conventional medium-duty trucks (6 models ranging from 23,000-33,000 GVW) at its Mineral Wells, West Virginia plant, and manufactures automotive components (axles, knuckles, suspension components) for Toyota's Tacoma, Tundra, and Sequoia vehicles at its Marion, Arkansas facility. The company also distributes genuine Hino service parts to Latin America and Caribbean markets through its Parts Distribution Center in Mira Loma, California. The portfolio includes custom factory paint services through a partnership with Axalta. The company operates across 9 locations in 5 states with over 1000 employees and has produced over 50,000 Hino trucks in West Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Class 6-7 Conventional Hino Trucks Medium-duty conventional trucks ranging from 23,000 GVW through 33,000 GVW, comprising 6 models. Assembled at the Mineral Wells, West Virginia plant and sold to commercial fleet operators and businesses through Hino's dealer network.
• Toyota Tacoma Axles and Components Rear axle assemblies, knuckles, and suspension components manufactured as OEM supply for Toyota's Tacoma pickup truck. Produced at the Marion, Arkansas facility.
• Toyota Tundra Axles and Components Rear axle assemblies and related suspension components manufactured as OEM supply for Toyota's Tundra full-size pickup truck. Produced at the Marion, Arkansas facility.
• Toyota Sequoia Suspension Components Front knuckle, upper control arm, rear suspension arm (upper and lower), and rear suspension member components manufactured as OEM supply for Toyota's Sequoia SUV. Produced at the Marion, Arkansas facility.
• Hino Service Parts Distribution Genuine Hino truck service parts distributed to Latin American and Caribbean markets from the Mira Loma, California Parts Distribution Center, featuring just-in-time inventory systems and online distributor tracking.
• Hino Diesel Engine Components and Frame Side Rails Connecting rods for Hino brand diesel engines and frame side rails for Hino medium-duty trucks, manufactured at the Marion, Arkansas facility.

Quantifiable outcome

• Over 50,000 Hino trucks produced in West Virginia
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MaynardsminorOthers · 1 January 2024Maynards is selling machinery and equipment from Hino Motors' manufacturing plant in Marion, Arkansas following its closure. Sale includes modern automotive production equipment such as robots, CNC machines, press lines, and inspection systems.
• AxaltacoreStrategic or Co-development PartnerIndustry-leading premium paint supplier partnership providing custom factory paint options for Hino Trucks. Axalta provides paint products for the custom paint shop at the West Virginia plant, enabling any color options for customers directly from the factory.
• Toyota Motor CorporationcoreStrategic or Co-development PartnerParent company and Toyota Group affiliation. Toyota is the ultimate parent company of Hino Motors, Ltd. (Japan). As a Toyota Group Company, Hino integrates the Toyota Production System and operates with Toyota's quality standards and business practices.
• Hino Motors, Ltd. (Japan)coreStrategic or Co-development PartnerParent company headquartered in Japan. Manufacturer of diesel trucks and buses, light-commercial vehicles, and engines. Has been the top manufacturer of medium and heavy-duty diesel trucks in Japan since 1973.
• Hino Trucks (Hino Motors Sales U.S.A.)coreChannel Partner/ Reseller/ DistributorSeparate entity that assembles, sells, and services Hino trucks in the United States. Headquartered in Novi, Michigan with over 200 dealers nationwide. Markets environmentally friendly lineup of Class 4-7 commercial trucks.
• TABC (Toyota) - Former PartnershipminorChannel Partner/ Reseller/ DistributorHistorical partnership for medium-duty truck production at TABC facility in Long Beach, California from 2004-2008. Partnership ended in 2008 when Hino transitioned to own production facilities.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• International (Navistar): TRATON/Volkswagen-owned commercial truck manufacturer with medium-duty MV Series and eMV electric truck; competes with Hino across Class 6-7 applications including fleet, vocational, and last-mile delivery.
• Peterbilt Motors Company: PACCAR-owned commercial vehicle OEM producing Class 6-8 trucks (e.g., Peterbilt 220, 337, 348) that compete with Hino in vocational and medium-duty segments, though with a heavier Class 8 tilt and broader product breadth.
• Kenworth Truck Company: PACCAR-owned commercial truck manufacturer with medium-duty models (T180, T280, T380, T480) competing directly against Hino Class 6-7 offerings; larger installed base and dealer network across North America.
• Freightliner Trucks: Daimler Truck North America's flagship brand, offering the M2 106 medium-duty and full Class 8 lineup; competes with Hino in vocational and delivery segments and is expanding aggressively into Class 6-7 electric (eM2).
• Volvo Trucks North America: Volvo Group heavy-duty truck brand offering the VNR 640 and VNR Electric; shares Class 7 vocation overlap with Hino and competes for fleet decarbonization RFPs, representing a longer-term competitive threat as fleets electrify.
• Ford Pro (Ford Commercial Vehicles): Ford's commercial vehicle division producing F-650/F-750 medium-duty trucks that compete head-to-head with Hino Class 6-7; broader portfolio, larger dealer/service network, and aggressive EV roadmap make it a strategically important incumbent peer.

Direct peers

• Isuzu Motors: Japanese manufacturer of medium- and heavy-duty trucks and diesel engines; Isuzu's N-Series and F-Series compete directly with Hino's L-Series and conventional Class 6-7 trucks in the U.S. medium-duty market through Isuzu Commercial Truck of America.
• Mitsubishi Fuso Truck and Bus Corporation: Daimler Truck subsidiary producing medium- and heavy-duty trucks (Fuso Fighter, Fuso Canter). Direct overlap with Hino's Class 4-7 conventional cab product portfolio and shared Japanese OEM DNA make it a close functional peer.
• UD Trucks: Volvo Group-owned Japanese manufacturer of medium- and heavy-duty trucks (UD Croner, UD Quester) with U.S. presence; directly comparable in product positioning, Japanese OEM heritage, and customer segments to Hino.

Others

• Toyota Motor Corporation: Indirect peer via HMM's embedded OEM role: HMM produces axles, knuckles, and suspension components for Toyota's Tacoma, Tundra, and Sequoia. Toyota is both HMM's largest customer (via the parent Hino) and the ultimate corporate parent of the Toyota Group, making it a strategic relationship anchor rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HINOTRUCKSUSA
• YouTubeyoutube.com/user/HINOTRUCKSUSA
• Facebookfacebook.com/HINOTRUCKSUSA
• LinkedInlinkedin.com/company/hino-motors-manufacturing-usa-inc.
• Instagraminstagram.com/hmmusa_hq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hino Motors Manufacturing USA, Inc.