TABC On The Fly

What TABC On The Fly does

TABC On The Fly is an official Texas Alcoholic Beverage Commission (TABC)-approved online certification provider for sellers and servers of alcoholic beverages in Texas, operating since 2013 as a branch of 360training School (which also includes Learn2Serve). The company's core product is a self-paced, 100% online TABC certification course (program numbers 454-508 and 454-780) covering Texas alcohol laws, ID checking, intoxication recognition, and refusal of service. The course carries a $8.99 platform fee plus a $2.00 mandatory TABC fee ($10.99 total) and produces a certificate valid for two years. Bundled offerings include a TABC + Texas Food Handlers Card package for adjacent food-safety compliance.

The platform is a web-based learning management system with mobile compatibility, supporting a self-serve, no-timer delivery model and instant certificate generation upon exam completion. On-site classes have been discontinued in favor of the online channel. A free employer account/roster system allows Texas hospitality businesses (restaurants, bars, liquor stores, convenience stores, hotels) to manage employee certifications, receive automatic email alerts one month before certificate expiration, and purchase pre-paid enrollment codes in bulk — creating a B2B2C distribution layer on top of the direct-to-consumer enrollment funnel. The company is headquartered in Austin, TX, employs 1-10 people, and serves the Texas market only.

The business model is a transactional, two-year recurring compliance purchase: every server, bartender, or clerk selling alcohol in Texas must re-certify biennially, producing a structurally recurring revenue stream with no disclosed subscription or enterprise contract layer. Go-to-market is product-led, with content marketing (blog, Facebook, LinkedIn, SEO) and customer testimonials as primary acquisition channels, and an organic search presence targeting "TABC certification," "Texas alcohol certification," and related queries. No external funding, no disclosed revenue, and no public-market listing have been reported.

Name

TABC On The Fly

Legal name

360training

Website

https://tabconthefly.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TABC On The Fly is an Austin, Texas-based, TABC-approved online certification provider for alcohol servers and sellers in Texas, operating as a branch of 360training School. It sells a self-paced, $10.99 online course with a free employer roster and bulk pre-paid code system serving Texas hospitality workers and small businesses.

Ownership category

akta.pro rank

Product category

Alcohol Service Certification

NAICS

Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Bar & Beverage (Bartending/Mixology/Coffee/Tea) (EDAOAKAH)

Keywords

• Alcohol server training
• TABC certification
• Online certification courses
• Regulatory compliance training
• Responsible alcohol service

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Individual TABC Certification: One-time payment for individual TABC certification course. Price is $8.99 plus mandatory $2.00 TABC fee, totaling $10.99. Certificate valid for two years.
2. Employer Pre-Paid Codes: Employers can purchase prepaid codes in any quantity to pay for employee certifications. Enables bulk procurement for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

TABC On The Fly is an official Texas Alcoholic Beverage Commission (TABC)-approved provider of online seller-server alcohol certification (program numbers 454-508 and 454-780). The company delivers a self-paced, no-timer online training course covering Texas alcohol laws, ID checking, and responsible service, with instant printable certification valid for two years. It also offers a free employer roster management system with bulk pre-paid enrollment codes for businesses certifying multiple employees.

Product overview

TABC On The Fly is an online certification platform that offers a single primary product: its online TABC (Texas Alcoholic Beverage Commission) certification course. The course is approved by the Texas Alcoholic Beverage Commission (program numbers 454-508 and 454-780) and is designed for sellers and servers of alcoholic beverages in Texas. The platform operates on a self-paced, no-timer model and is delivered entirely online. The core certification can be bundled with an optional Food Handler's Card add-on. The company also provides a free employer account/roster management system for businesses to track employee certifications and purchase prepaid enrollment codes. On-site TABC certification classes are no longer offered.

Differentiator

Problem solved

Functional benefit

Brands

• 360training School: Parent organization of TABC On The Fly, includes Learn2Serve, an official internet-based school for alcohol certification

Products and services

• Online TABC Certification Course A self-paced, 100% online certification course approved by the Texas Alcoholic Beverage Commission (program numbers 454-508 and 454-780) for sellers and servers of alcoholic beverages in Texas. The course uses real-world scenarios and teaches responsible alcohol service, ID checking, and Texas alcohol laws. Mobile-compatible with no timer; certificate valid for two years and available instantly upon passing.
• TABC + Food Handlers Card Bundle A bundled offering combining TABC certification with a Texas Food Handler's Card, allowing users to obtain both certifications through the company.
• Employer Account and Roster Management System A free online roster system for employers to manage employee TABC certifications, receive expiration alerts via email one month before certificates expire, and purchase prepaid codes in any quantity for employees.

Quantifiable outcome

• Course meets all TABC requirements regarding content and length
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 360trainingcoreStrategic or Co-development PartnerTABC On The Fly is a branch of 360training School, which includes Learn2Serve. 360training provides the institutional backing, regulatory relationships, and platform infrastructure for TABC On The Fly's certification programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ServSafe Alcohol (National Restaurant Association): ServSafe Alcohol, offered by the National Restaurant Association, is a widely adopted alcohol-service training program accepted in Texas and across the U.S. Directly comparable as it sells an online, employer-procured alcohol-server certification that competes for the same hospitality accounts.
• Learn2Serve: Learn2Serve is a sister brand under the same 360training School parent and offers online alcohol seller-server certification courses across multiple states. Directly comparable because it sells the same category of regulatory online certification to the same hospitality workforce, with overlapping employer-bulk purchasing mechanics.
• Texas Alcohol Management (TAM) Card: TAM Card offers alcohol-seller training accepted across Texas and other states for hospitality workers and alcohol retailers. Directly comparable as an online alternative to TABC certification that competes for the same Texas seller-server customer base.
• TIPS (Training for Intervention ProcedureS): TIPS is a leading national provider of alcohol server and seller training, including programs that are widely accepted in Texas hospitality venues. Directly comparable as it sells state-specific and national alcohol-service certification courses online to the same employer and individual server customer base.

Broad incumbents

• 360training: 360training is the parent organization of TABC On The Fly and operates a broad online regulatory and compliance training marketplace spanning food safety, alcohol service, workplace safety, and real estate licensing. Comparable as the umbrella platform that hosts TABC On The Fly and competes for the same employer compliance-training budgets at a portfolio level.
• National Safety Council (Alcohol Training): The National Safety Council offers workplace safety and compliance training that can include alcohol-service and responsible-vendor components used by hospitality employers. Comparable as a broad compliance-training incumbent that occasionally competes for the same employer compliance-training wallets as TABC On The Fly.

Emerging players

• StateFoodSafety: StateFoodSafety provides online food-safety and alcohol-service training courses accepted by state regulators and widely used by restaurant employers. Comparable as an online certification provider that sells alcohol-server courses to the same hospitality workforce and offers employer group purchasing.
• eFoodHandlers: eFoodHandlers offers online food-handler and responsible-service training (including alcohol) accepted in many U.S. states, including Texas-adjacent programs. Comparable as an online training marketplace that bundles food-handler and alcohol-service courses for the same hospitality employer segment.
• Responsible Hospitality Institute: Responsible Hospitality Institute (RHI) is a non-profit that offers alcohol-service and responsible-vendor training used in multiple U.S. jurisdictions. Comparable as an alternative online certification provider that competes for employer-driven bulk training and individual certification purchases in hospitality.

Regional players

• American Bartenders Association: The American Bartenders Association offers bartender training and certification, including alcohol-service components that overlap with seller-server training. Comparable as a training provider targeting the same bartender workforce, though historically more classroom-based than fully online.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/TABC-On-The-Fly/302968419738101?directed_target_id=0
• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TABC On The Fly