Bodog
Bodog.com is a Los Angeles-based editorial media brand founded in 1994 and licensed from The Ayre Group, producing reviews and guides on online casinos, sports betting, poker, and sweepstakes platforms for North American audiences. Not a gambling operator; revenue comes exclusively from affiliate referral commissions.
- Company typePrivate
- Founded1994
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bodog does
Bodog.com is an independent editorial media brand founded in 1994 and headquartered in Los Angeles, California. The company produces expert reviews, strategy guides, and informational content covering online casinos, sweepstakes casinos, sports betting, poker, blackjack, slots, roulette, and emerging prediction markets, alongside adjacent lifestyle coverage in wellness, travel, and technology. Bodog is explicitly not a gambling operator and does not offer or accept gambling services directly; it functions as a content publisher that helps US and Canadian readers navigate state-by-state gaming regulations, compare operator bonuses, and understand game mathematics.
The platform organizes its editorial output into four cross-linked hubs—Play, Bet, Upgrade, and Life—and is staffed by an editor (Arthur Crowson) and approximately ten subject-matter writers covering verticals such as sweepstakes, sports betting, UFC/MMA, slots, prediction markets, and travel. The Bodog brand and all related marks are owned by The Ayre Group (founded by Calvin Ayre) and used under license, with Bodog.com operating as a privately held company within that group. Distribution is digital-first, centered on bodog.com and a unified set of social handles (@bodogdotcom) across TikTok, YouTube, Facebook, Instagram, and X/Twitter, with an email newsletter as an additional owned channel.
The business model is purely affiliate-driven: all content is free to readers, and revenue is generated when users click through partner links to third-party casinos, sportsbooks, and sweepstakes platforms. Pricing is not disclosed because there is no end-user pricing; commissions are negotiated with operator partners. The primary customer segment is US online casino players, with secondary segments spanning sweepstakes players, sports bettors, online poker players, slot players, and gaming lifestyle readers, with an explicit North America (US and Canada) geographic focus and growing Ontario-specific coverage.
Bodog firmographics
Firmographics- Name
- Bodog
- Legal name
- The Ayre Group (Bodog brand owner)
- Website
- https://bodog.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodog.com is a Los Angeles-based editorial media brand founded in 1994 and licensed from The Ayre Group, producing reviews and guides on online casinos, sports betting, poker, and sweepstakes platforms for North American audiences. Not a gambling operator; revenue comes exclusively from affiliate referral commissions.
- Ownership category
- akta.pro rank
Bodog industry classification
Industry- Product category
- Online Gambling Editorial Media
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)
Keywords
Where Bodog is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Bodog business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Commissions: Bodog operates as an independent editorial resource and earns revenue through affiliate commissions from partner links. The site explicitly states: 'We may earn affiliate commissions from partner links, which may affect how offers are displayed, but not our editorial opinions.' The company compares and reviews online casinos, sportsbooks, and sweepstakes platforms, earning referral fees when users click through to featured operators.
Distribution channels2 records
Marketing channels4 records
Bodog product offering
Product offeringCore offering
Bodog.com is an independent editorial media site that publishes reviews, strategy guides, and lifestyle content covering online casinos, sweepstakes casinos, poker, slots, sports betting, and prediction markets. The company does not operate a gambling platform or accept wagers; it earns revenue through affiliate commissions when readers click through to partner operators from articles and reviews on the site.
Product overview
Bodog operates as a media brand focused on betting, casinos, tech, travel, and wellness content. The platform functions as an editorial resource providing expert reviews and analysis of online casinos, sweepstakes casinos, poker, blackjack, slots, prediction markets, and sports betting. It is not itself an online casino, sportsbook, or iGaming operator and does not offer gambling services directly. The company has been operating since 1994 and serves audiences across North America, with coverage organized into Play, Bet, Upgrade, and Life hubs.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Casinos
- Sweepstakes Casinos
- Poker
- Blackjack
- Slots
- Prediction Markets
- Sports Betting
- Wellness
- Travel
- Tech
Companies that use Bodog
Customer profileSegments6 records
Bodog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bodog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Ayre GroupcoreThe Bodog brand and related marks are owned by The Ayre Group and are used under license. This is the parent company relationship for the Bodog media brand.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Bodog competitors and assessment
Company assessmentDirect peers
- Gambling.com Group: Public gambling-affiliate media company (Nasdaq: GAMB) operating a portfolio of comparison/review sites for online sportsbooks and casinos across US, UK and other markets. Same affiliate economics, same product (editorial reviews converting to operator sign-ups), and overlapping US-state coverage — making it the most directly comparable media-side peer for Bodog.
- Better Collective: Public (STO: BETCO) sports-betting and casino affiliate network operating 2,000+ domains including dedicated review/comparison sites. Directly comparable business model (affiliate commissions), content scope (sportsbook, casino, esports), and global footprint with US expansion — a scaled international peer to Bodog.
- Catena Media: Public (Stockholm: CTM) online gambling lead-generation / affiliate company that owns editorial sites across casino, sportsbook, and other gambling verticals. Same affiliate-driven revenue model and same SEO/content publishing approach as Bodog.
- Oddschecker: Odds-comparison and affiliate site for sports betting covering US (via Oddschecker US) and UK markets with content driving operator referrals. Closely comparable product (sportsbook comparison/affiliate) and overlapping US state-by-state markets.
- Action Network: US-focused sports betting media, odds, and picks platform monetized through affiliate referrals and subscriptions. Direct overlap with Bodog's sports-betting vertical and US state-focused editorial positioning.
- Covers.com: Long-running sports betting media and odds-comparison site covering US and Canadian markets with affiliate-driven operator referrals. Same editorial-comparison-plus-affiliate model and overlapping soccer/football and major US sports coverage.
- Bonus.com: US-focused online casino bonus-comparison and review site with affiliate-driven sign-ups and state-specific pages. Very comparable product to Bodog's casino hub and primary SEO keyword targets ('best online casino [state]').
- Bookies.com: US sportsbook comparison/affiliate site with editor-reviewed rankings of legal sportsbooks by state. Matches Bodog's sports-betting hub in format, audience, and affiliate economics.
Emerging players
- SweepsCasinos.com: Specialized editorial resource reviewing sweepstakes casinos across US states. Highly comparable to Bodog's sweepstakes hub and shares the same dual-currency coverage angle, focused on a niche that traditional casino affiliates have historically under-served.
- RotoGrinders: Sports-betting content and DFS media site covering picks, strategy, and sportsbook reviews. Overlaps Bodog's sports-betting content and shares the affiliate-driven model, though with more DFS emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bodog social profiles
Digital presenceBodog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodog leadership team
Management profileNumber of profiles
Profiles12 records
Bodog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodog
What does Bodog do?
Bodog.com is an independent editorial media site that publishes reviews, strategy guides, and lifestyle content covering online casinos, sweepstakes casinos, poker, slots, sports betting, and prediction markets. The company does not operate a gambling platform or accept wagers; it earns revenue through affiliate commissions when readers click through to partner operators from articles and reviews on the site.
Is Bodog a public or private company?
Bodog is a private company. It is classified as corporate owned and is currently operating.
When was Bodog founded?
Bodog was founded in 1994. It employs 11 to 50 people.
Where is Bodog based?
Bodog is headquartered in Los Angeles, United States, in the North America region.
How does Bodog make money?
One revenue line is on record: affiliate Commissions.
Who are Bodog's main competitors?
Direct peers on record are Gambling.com Group, Better Collective, Catena Media, Oddschecker, Action Network, Covers.com, Bonus.com and Bookies.com. Emerging players are SweepsCasinos.com and RotoGrinders.
Does Bodog have an API?
No public API is recorded for Bodog.
What industry is Bodog in?
Bodog's product category is Online Gambling Editorial Media. Its primary akta.pro industry code is MPAEAMAG, SEO/Content Publishing Networks for Betting Leads. Its NAICS code is 713290.