What Unbent Media does

Unbent Media is a private US-based operator of consumer web properties headquartered in Palo Alto, founded in 2007 with 11-50 employees. Its flagship property, Bonus.com, is an iGaming affiliate marketing and comparison platform that reviews and ranks online casinos, sportsbooks, sweepstakes casinos, and prediction markets across 45+ US states. The site covers 700+ gambling offers and provides editorial reviews, state-by-state legal guides, responsible-gambling resources, and interactive tools including a proprietary Bonus Power Index (BPI) — a deterministic rating system that scores sweepstakes casinos on six weighted metrics (Sweeps Coin Bonus Total 30%, Game Total 20%, Popularity 20%, Gold Coin Bonus Total 10%, and dual app-store ratings at 10% each) using a logarithmic curve. Additional tools include a bonus calculator, a customizable spin-the-wheel, and Powerball/Mega Millions number generators. The platform is operated under Catena Operations Ltd (an entity associated with Nasdaq Stockholm-listed Catena Media), as identified in the site's footer copyright.

The business model is pure affiliate revenue: Bonus.com earns commissions when referred users sign up and make first-time deposits with licensed gambling operators. The end-consumer product is free, and revenue is generated entirely through tracked links to operators such as DraftKings, FanDuel, BetMGM, Caesars Sportsbook, Hard Rock Bet, bet365, Fanatics, plus 20+ sweepstakes brands (Stake.us, High 5 Casino, McLuck, Pulsz, WOW Vegas, Chumba, Hello Millions, MegaBonanza, SpinBlitz, among others) and prediction-market platforms (Kalshi, Polymarket, ProphetX). Go-to-market is content-led and SEO-driven, supported by an email newsletter ("The Drop"), organic social on Facebook and Twitter/X, and bottom-of-funnel exclusive promo codes. Marketing coverage includes Fortune, New York Post, Politico, The Atlantic, and The Philadelphia Inquirer. There is no direct revenue disclosure and no AI/ML capability evident in the source data.

Name

Unbent Media

Website

https://bonus.com

Company type

Private

Founded year

2007

Headcount range

11–50 employees

Short description

Unbent Media operates Bonus.com, a US-focused iGaming affiliate and comparison platform covering 700+ casino, sportsbook, sweepstakes, and prediction-market offers across 45+ states. It earns revenue exclusively through affiliate commissions from licensed gambling operators via SEO-driven content, proprietary BPI ratings, and comparison tools.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate / Comparison Platform

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online casino reviews
• Sportsbook bonus comparison
• Sweepstakes casino affiliate
• Gambling bonus calculator
• IGaming affiliate marketing

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: Bonus.com earns revenue through affiliate commissions when users sign up and make first-time deposits with gambling operators through their links. The site is transparent about this revenue model in its Affiliate Disclosure.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Unbent Media operates Bonus.com, an online casino, sportsbook, and sweepstakes casino comparison and review platform targeting U.S. gambling-age consumers. The platform aggregates promotional offers from licensed operators, scores them via a proprietary Bonus Power Index, and monetizes traffic through affiliate commissions when referred users sign up or deposit with partner operators. It also publishes editorial content and offers interactive tools such as a bonus calculator, spin-the-wheel, and lottery number generators.

Product overview

Bonus.com operates as an affiliate marketing and comparison platform for the online gambling industry, featuring multiple interconnected products: a core comparison platform that reviews and ranks online casinos, sportsbooks, and sweepstakes casinos with affiliate partnerships; a proprietary Bonus Power Index (BPI) rating system for sweepstakes casinos; educational content including casino guides, bonus tips, gambling age guides, and complaint resolution resources; interactive tools including a bonus calculator, spin wheel, and lottery number generators (Powerball, Mega Millions); sweepstakes casino mobile apps; and a news section covering industry trends. The platform drives revenue through affiliate commissions from gaming operators users sign up with through their links, while providing comparison, educational, and promotional content across legal US gambling markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonus.com Online Casino & Sportsbook Comparison Platform

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

Feature3 records

Partnerships

13 partnerships are on record, tiered parent company, regulatory, key affiliate partner, core affiliate partner and minor affiliate partner.

• Catena Operations Ltdparent companyOthersCatena Operations Ltd is identified as the operating company in the footer copyright notice. Catena Media is a known iGaming affiliate company publicly listed on Nasdaq Stockholm.
• Licensed State RegulatorsregulatoryOthersPartnership with state gaming regulators including New Jersey Division of Gaming Enforcement, Pennsylvania Gaming Control Board, Michigan Gaming Control Board, West Virginia Lottery, and others for licensing verification and compliance information.
• DraftKingskey affiliate partnerGTM or Marketing PartnerAffiliate marketing partnership directing users to DraftKings sportsbook and casino offerings with exclusive promotional codes and commission-based revenue model.
• FanDuelkey affiliate partnerGTM or Marketing PartnerAffiliate marketing partnership for FanDuel sportsbook and casino products with promotional offers featured on the platform.
• BetMGMkey affiliate partnerGTM or Marketing PartnerAffiliate partnership promoting BetMGM casino and sportsbook with welcome bonus offers and promotional codes.
• Caesars Sportsbookkey affiliate partnerGTM or Marketing PartnerAffiliate marketing partnership for Caesars sportsbook with profit boost promotions and welcome bonus offers.
• Stake.uscore affiliate partnerGTM or Marketing PartnerAffiliate partnership for Stake.us sweepstakes casino featuring daily leaderboard competitions and 500,000 GC prize pools.
• High 5 Casinocore affiliate partnerGTM or Marketing PartnerSweepstakes casino affiliate partner with exclusive slots, mobile apps (iOS/Android), and promotional offers.
• McLuckcore affiliate partnerGTM or Marketing PartnerSweepstakes casino affiliate partner specializing in social live dealer games with mobile app availability.
• Pulszcore affiliate partnerGTM or Marketing PartnerSweepstakes casino affiliate partner with daily login bonuses, mobile apps, and promotional codes.
• WOW Vegascore affiliate partnerGTM or Marketing PartnerSweepstakes casino affiliate partner with 250,000 WOW Coins welcome bonus and promotional code offers.
• Chumba Casinocore affiliate partnerGTM or Marketing PartnerSweepstakes casino affiliate partner offering 2,000,000 Gold Coins welcome bonus.
• Virginia Lotteryminor affiliate partnerGTM or Marketing PartnerAffiliate partnership for Virginia Lottery online sales with 50% deposit match up to $100 and 20 free games on sign-up.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bojoko: Bojoko is a multi-vertical iGaming affiliate platform with strong UK/European presence and US sweepstakes/casino coverage. Comparable as an affiliate peer with similar review/comparison methodology, though primarily serving non-US markets.

Direct peers

• VegasInsider: VegasInsider is a US-facing gambling affiliate and odds-comparison platform (operated by Better Collective) covering sportsbooks and casinos. Comparable as a long-standing US gambling comparison and affiliate peer.
• Better Collective: Better Collective is a Nasdaq Stockholm-listed iGaming affiliate leader operating sports betting and casino comparison sites (e.g., Action Network, VegasInsider) across the US and Europe. Directly comparable as a competing affiliate network with similar operator partnership economics.
• Gambling.com Group: Gambling.com Group is a Nasdaq-listed affiliate marketing business focused on US online gambling and sports betting, with flagship sites Gambling.com, Bookies.com, and Casinos.com. Highly comparable as a content-led SEO affiliate monetizing operator sign-ups through comparison content.
• OddsChecker: OddsChecker is a major UK-based sports betting odds comparison and affiliate platform covering US sportsbooks and casinos. Comparable as a comparison-led affiliate monetization model serving US-facing gambling audiences.
• Raketech: Raketech is a Nasdaq First North-listed iGaming affiliate operator with a portfolio of comparison and review sites across casino, sports, and esports. Directly comparable as a multi-vertical affiliate competitor in regulated markets.
• Covers: Covers is a sports betting media and affiliate platform with odds comparison, picks, and operator reviews. Directly comparable as an SEO/content-driven US sports betting affiliate with operator commission revenue.
• Catena Media: Catena Media is the publicly listed (Nasdaq Stockholm) parent company of Unbent Media and operates one of the largest global iGaming affiliate networks, including Bonus.com. It is the most directly comparable peer given shared ownership, business model, and US operator relationships.
• Action Network: Action Network is a US sports betting media and data-driven affiliate platform (owned by Better Collective). Directly comparable as a content/affiliate peer focused on US sportsbook sign-ups and licensed operator referrals.

Emerging players

• Sports Betting Dime: Sports Betting Dime is a US sports betting affiliate and content site covering operator reviews, bonuses, and odds. Comparable as a content-focused affiliate targeting US bettors, with a narrower sports-betting focus than Bonus.com's multi-vertical coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frugalgrrl
• LinkedInlinkedin.com/company/bonus-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unbent Media