10Duke
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
10Duke firmographics
Firmographics- Name
- 10Duke
- Legal name
- 10Duke Software Ltd.
- Website
- https://10duke.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
10Duke industry classification
Industry- Product category
- Software License Management
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where 10Duke is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
10Duke business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licensing Platform Subscription: Monthly subscription-based pricing for 10Duke Enterprise licensing platform. Deployed as single-tenant cloud solution with minimum price of $199/month. Pricing depends on number of licenses managed and type of licenses sold.
- Optional Add-on Tools: Additional revenue from optional tools including OrgAdmin, My Licenses, and Insights, which are purchased separately from the core Enterprise platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Platform (10Duke Enterprise) |
| Subscription | Monthly | Optional Add-on Tools |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
10Duke product offering
Product offeringCore offering
10Duke provides a cloud-based software licensing platform (10Duke Enterprise) for software vendors and ISVs to issue, manage, and enforce licenses across desktop, SaaS, mobile, APIs, VMs, and devices. The platform uniquely combines licensing with customer identity management (SSO, identity federation, MFA) using an identity-based approach that eliminates license keys and dongles, and is delivered as a single-tenant solution with pre-built CRM and ecommerce integrations.
Product overview
10Duke offers a cloud-based software licensing and identity management platform designed for software vendors. The core product is 10Duke Licensing (Enterprise), a single-tenant cloud-based solution that provides centralized license and user management across desktop, SaaS, mobile, APIs, VMs, and devices. The platform is built around identity-based licensing where all licensing decisions are tied to authenticated user identity. 10Duke Enterprise includes SysAdmin as the included admin tool. Additional add-on modules include 10Duke Insights (analytics), 10Duke OrgAdmin (customer self-service admin), 10Duke My Licenses (end-user portal), and 10Duke Integration Service (CRM/ecommerce connectors). The platform integrates natively with major CRM and ecommerce systems and supports multiple license models including subscription, perpetual, floating, consumption-based, and use-time.
Differentiator
Problem solved
Functional benefit
Brands
- 10Duke Licensing (Enterprise): Core cloud-based software licensing platform for software vendors
- 10Duke Insights
- 10Duke SysAdmin
- 10Duke OrgAdmin
- 10Duke My Licenses
- 10Duke Integration Service
Products and services
- 10Duke Licensing (Enterprise) Cloud-based software licensing platform that enables software vendors and ISVs to issue, manage, and revoke licenses across desktop, SaaS, mobile, APIs, VMs, and devices. Features identity-based licensing, SSO, real-time license management, and supports subscription, perpetual, floating, consumption-based, and feature-based license models. Delivered as a single-tenant cloud solution.
- 10Duke Insights Web-based analytics tool providing comprehensive software license usage analytics including revenue insights (upselling opportunities, revenue forecasting), product insights (feature usage and user preferences), and support insights (proactive issue detection). Sold as a separate add-on to 10Duke Enterprise.
- 10Duke My Licenses Web-based self-service portal for end users to view, manage, and renew their software licenses in real time, providing visibility into personal and organizational licenses and reducing support queries. Sold as a separate add-on to 10Duke Enterprise.
- 10Duke OrgAdmin Self-serve admin tool that enables vendor customers to self-administer their own project teams and individual users, manage acquired licenses, and control access to licenses, reducing vendor support overhead. Sold as a separate add-on from 10Duke Enterprise.
- 10Duke Integration Service Plug-and-play, out-of-the-box connector that reduces development effort for integrating CRMs and ecommerce platforms with 10Duke Enterprise, with automatic updates and compatibility management.
Quantifiable outcome
- Drive 15-35% more revenue with better product access control
- +3 more outcomes
Companies that use 10Duke
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
10Duke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature8 records
10Duke partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SalesforcecoreCRM integration partnership enabling license management to be driven directly from Salesforce. Sales teams can grant or revoke licenses in real-time through the CRM interface. Available via 10Duke Integration Service plug-and-play connector.
- HubSpotcoreCRM integration via new out-of-the-box connector announced June 2026. Delivered through the 10Duke Integration Service component for streamlined licensing connectivity with HubSpot CRM.
- StripecorePayment provider integration for automated license provisioning and real-time synchronization of payment and licensing data.
- FastSpringcoreEcommerce engine integration for automated licensing based on purchase events. Licensed as part of 10Duke Integration Service.
- AWScoreCloud infrastructure provider. 10Duke Enterprise is deployed on AWS with ability to choose deployment region based on customer data residency requirements. Global coverage through AWS in real-time.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
10Duke competitors and assessment
Company assessmentDirect peers
- Flexera: Flexera is the largest pure-play software asset management and license optimization vendor, serving enterprise software vendors and IT organizations. It competes most directly with 10Duke's core ISV license management offering.
- Wibu-Systems: Wibu-Systems provides CodeMeter software protection, licensing, and entitlement management primarily for ISVs and industrial software vendors. It overlaps directly with 10Duke's perpetual, floating, and subscription licensing support.
- Reprise Software: Reprise Software's RLM (Reprise License Manager) is an enterprise license manager widely used by ISVs to manage floating, named-user, and trial licenses. It targets the same software-vendor customers as 10Duke, though typically as an on-premises solution.
- Nalpeiron: Nalpeiron offers a software licensing service that enables ISVs to monetize desktop, mobile, and SaaS applications. It competes with 10Duke in providing cloud-based license enforcement and entitlement services to software vendors.
- Cryptoloc Technology Group: Cryptoloc provides software-based licensing, IP protection, and document encryption solutions, often targeting software vendors and content providers. It competes with 10Duke in the licensing-and-entitlement layer for ISVs.
- Vitrium Systems: Vitrium offers software-based content protection and licensing (DRM) for documents, video, and images used by software vendors and content publishers. It is comparable to 10Duke in providing entitlement and access-control solutions to software vendors.
Broad incumbents
- Thales (Sentinel / SafeNet): Thales's Sentinel/SafeNet software monetization platform is a long-established incumbent in software protection and licensing for ISVs and enterprises. It is a direct competitor to 10Duke's licensing and entitlement management capabilities, though offered as part of Thales' broader security portfolio.
Emerging players
- Cryptlex: Cryptlex is a modern, cloud-based software licensing platform targeting indie and mid-market software vendors with API-driven license management. It overlaps with 10Duke's developer/ISV focus and SaaS delivery model.
- LicenseSpring: LicenseSpring is a software licensing service providing floating, node-locked, and subscription licensing via SDKs and APIs. It is comparable to 10Duke in targeting ISVs needing flexible, cloud-delivered license enforcement.
- Keygen: Keygen is an API-first software licensing and distribution platform for software vendors. Its developer-centric, API-first approach is closely comparable to 10Duke's integration philosophy and ISV customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
10Duke social profiles
Digital presence10Duke compliance and trust
Trust signalCompliance1 record
10Duke financial estimates
Financial estimateRevenue estimate
Valuation estimate
10Duke leadership team
Management profileNumber of profiles
Profiles3 records
10Duke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10Duke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10Duke
What does 10Duke do?
10Duke provides a cloud-based software licensing platform (10Duke Enterprise) for software vendors and ISVs to issue, manage, and enforce licenses across desktop, SaaS, mobile, APIs, VMs, and devices. The platform uniquely combines licensing with customer identity management (SSO, identity federation, MFA) using an identity-based approach that eliminates license keys and dongles, and is delivered as a single-tenant solution with pre-built CRM and ecommerce integrations.
Is 10Duke a public or private company?
10Duke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 10Duke founded?
10Duke was founded in 2007. It employs 11 to 50 people.
Where is 10Duke based?
10Duke is headquartered in London, United Kingdom, in the Europe region.
How does 10Duke make money?
Two revenue lines are on record. Software Licensing Platform Subscription is the primary driver. The others are optional Add-on Tools.
Who are 10Duke's main competitors?
Direct peers on record are Flexera, Wibu-Systems, Reprise Software, Nalpeiron, Cryptoloc Technology Group and Vitrium Systems. Thales (Sentinel / SafeNet) is listed as a broad incumbent. Emerging players are Cryptlex, LicenseSpring and Keygen.
Does 10Duke have an API?
Yes. 10Duke Enterprise provides API-based licensing that can be integrated with any programming language supporting HTTP requests and JSON. The platform offers SDKs and client libraries in .NET (SDK + client libraries), C++ (SDK), Java (JavaFX client library and sample application), and TypeScript (browser-based client library compatible with JavaScript). Sample applications are available for Angular and React frameworks. The API is language-agnostic at its core and supports open-source client libraries for quick implementation. Documentation is available at docs.enterprise.10duke.com. Developer documentation is at docs.enterprise.10duke.com.
What industry is 10Duke in?
10Duke's product category is Software License Management. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 513210 and its SIC code is 7371.