Milford Asset Management
- Company typePrivate
- Founded2003
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Milford Asset Management firmographics
Firmographics- Name
- Milford Asset Management
- Legal name
- Milford Asset Management Limited
- Website
- https://milfordasset.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Milford Asset Management industry classification
Industry- Product category
- Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
- akta.pro secondary industry
- Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG)
Keywords
Where Milford Asset Management is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Milford Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fund Management Fees (Base Fee): Annual base fund fees charged as a percentage of funds under management. KiwiSaver fees range from 0.20% (Cash Fund) to 1.25% (Active Growth Fund). Investment Fund fees range from 0.20% (Cash Fund) to 1.35% (Global Equity Fund, Dynamic Fund). Fees cover normal operating and management costs of the Fund.
- Performance Fees: Potential performance fees linked to exceeding targeted returns. Applied to certain funds including KiwiSaver Active Growth Fund (0.20%), KiwiSaver Moderate Fund (0.01%), KiwiSaver Balanced Fund (0.02%), and Investment Funds (e.g., Active Growth Fund 0.20%, Australian Absolute Growth Fund 0.25%, Diversified Income Fund 0.20%).
- Wealth Management Advisory Fees: Separate fees for personalized, ongoing Wealth Management service incorporating financial advice. Amount clearly explained before advice is given. No commissions or incentives received for financial advice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | KiwiSaver Cash Fund: 0.20% total (0.20% base, no performance fee) |
| Subscription | Annual | KiwiSaver Conservative Fund: 0.85% total (0.85% base, no performance fee) |
| Subscription | Annual | KiwiSaver Moderate Fund: 0.96% total (0.95% base, 0.01% performance fee) |
| Subscription | Annual | KiwiSaver Balanced Fund: 1.07% total (1.05% base, 0.02% performance fee) |
| Subscription | Annual | KiwiSaver Active Growth Fund: 1.25% total (1.05% base, 0.20% performance fee) |
| Subscription | Annual | KiwiSaver Aggressive Fund: 1.15% total (1.15% base, no performance fee) |
| Subscription | Annual | Investment Fund fees range from 0.20% to 1.35% |
| Subscription | Annual | Wealth Management: Personalized Advisory Service |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Milford Asset Management product offering
Product offeringCore offering
Milford Asset Management actively manages a suite of investment funds for New Zealand and Australian clients, including the Milford KiwiSaver Plan (six risk-tiered funds), Milford Investment Funds (twelve actively managed funds), Wealth Management advisory services for clients with NZ$500,000+, wholesale fund infrastructure for financial advisers and institutions, and private equity through the Milford Private Markets funds.
Product overview
Milford Asset Management is a New Zealand-based investment management firm offering a comprehensive suite of investment products and services. The core offerings include the Milford KiwiSaver Plan (with 6 fund options ranging from Cash to Aggressive) and Milford Investment Funds (with 12 fund options including Cash, Bond, Equity, and Multi-Strategy funds). Additional services include Wealth Management for high-net-worth clients ($500K+), Wholesale services for intermediaries and institutions, Private Markets for private equity investments, and Digital Advice Tools for fund selection assistance. All funds are actively managed by Milford's investment team, with a focus on delivering strong long-term returns through research-driven investment decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Milford KiwiSaver Plan
- Milford Investment Funds
- Milford Wealth Management
- Milford Wholesale Services
- Milford Private Markets
- Milford Digital Advice Tools
Quantifiable outcome
- KiwiSaver Conservative Fund ranked 1st out of 14 funds in Conservative category for 10-year returns (Morningstar KiwiSaver 360 Survey, March 2026)
- +4 more outcomes
Companies that use Milford Asset Management
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Milford Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Milford Asset Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Kāinga OraminorGovernment agency partnership for first home buyers. Kāinga Ora provides eligibility letters for second-chance home withdrawals. Milford clients can be confirmed as eligible previous home-owners through Kāinga Ora.
- DebtfixminorNot-for-profit hardship assistance provider partnered with Milford to help KiwiSaver members experiencing significant financial hardship. Debtfix provides free guidance through the hardship application process and helps obtain required documentation.
- The Milford FoundationminorCharitable foundation leveraging Milford's financial resources, investment expertise, and commercial discipline to strengthen future of communities in Aotearoa, New Zealand.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Milford Asset Management competitors and assessment
Company assessmentEmerging players
- Magellan Financial Group: Australian-based active global equity manager with high-conviction strategy. Comparable as an active manager pursuing alpha through concentrated research-driven portfolios, though focused on global equities and listed in Australia.
Regional players
- Jarden (NZ wealth management): NZ-based wealth management, investment advisory, and KiwiSaver platform. Comparable in serving NZ HNW and institutional clients with discretionary mandates, though with a broader advisory footprint.
Broad incumbents
- BlackRock (iShares Australasia): Global asset management giant with significant iShares/passive KiwiSaver and Australian super offerings. Indirect peer setting fee benchmarks and competitive pressure on Milford's active funds.
- AMP Capital / AMP Investments NZ: Large Australasian financial services incumbent with KiwiSaver, investment, and superannuation offerings in NZ. Broader incumbent with a wider product portfolio beyond Milford's focus.
Direct peers
- ANZ Investments / ANZ KiwiSaver: One of NZ's largest KiwiSaver providers via bank distribution. Competes head-to-head in KiwiSaver with broad product range, though typically leans more passive/balanced than Milford's active flagship funds.
- Generate Investment Management: NZ KiwiSaver and managed fund provider with a focus on active and Kiwi-focused investment strategies. Direct competitor in KiwiSaver space serving the same NZ retail investor base.
- Mercer (NZ): Global investment consulting and KiwiSaver/investment provider with significant NZ presence. Direct peer in KiwiSaver scheme and institutional investment solutions for NZ employers and trusts.
- Fisher Funds Management: One of New Zealand's largest independent active asset managers offering KiwiSaver, investment funds, and wealth management. Directly comparable to Milford in product mix, target customers (NZ retail and institutional), and active management philosophy.
- Booster Financial Services: NZ-owned KiwiSaver, investment, and superannuation specialist. Direct competitor in KiwiSaver with overlapping target retail segments and active fund range.
- Kiwi Wealth (formerly Kiwi Income): NZ-based KiwiSaver and investment fund manager owned by KiwiBank/New Zealand Post. Direct peer given overlapping KiwiSaver/Investment Fund products and similar retail customer base, though owned by a bank.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Milford Asset Management social profiles
Digital presenceMilford Asset Management compliance and trust
Trust signalCompliance10 records
Milford Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milford Asset Management leadership team
Management profileNumber of profiles
Profiles12 records
Milford Asset Management subsidiaries and ownership
Company hierarchySubsidiaries2 records
Milford Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milford Asset Management M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milford Asset Management
What does Milford Asset Management do?
Milford Asset Management actively manages a suite of investment funds for New Zealand and Australian clients, including the Milford KiwiSaver Plan (six risk-tiered funds), Milford Investment Funds (twelve actively managed funds), Wealth Management advisory services for clients with NZ$500,000+, wholesale fund infrastructure for financial advisers and institutions, and private equity through the Milford Private Markets funds.
Is Milford Asset Management a public or private company?
Milford Asset Management is a private company. It is classified as management employee owned and is currently operating.
When was Milford Asset Management founded?
Milford Asset Management was founded in 2003. It employs 101 to 250 people.
Where is Milford Asset Management based?
Milford Asset Management is headquartered in Sydney, Australia, in the Oceania region.
How does Milford Asset Management make money?
Three revenue lines are on record. Fund Management Fees (Base Fee) is the primary driver. The others are performance Fees and wealth Management Advisory Fees.
Who are Milford Asset Management's main competitors?
Magellan Financial Group is listed as an emerging player. Jarden (NZ wealth management) is listed as a regional player. Broad incumbents are BlackRock (iShares Australasia) and AMP Capital / AMP Investments NZ. Direct peers are ANZ Investments / ANZ KiwiSaver, Generate Investment Management, Mercer (NZ), Fisher Funds Management, Booster Financial Services and Kiwi Wealth (formerly Kiwi Income).
Does Milford Asset Management have an API?
No public API is recorded for Milford Asset Management.
What industry is Milford Asset Management in?
Milford Asset Management's product category is Investment Management. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions), with a secondary code of FSAAAEAG, Target-Risk / Risk-Managed Allocation Funds. Its NAICS code is 523940 and its SIC code is 6282.