RainSoft
RainSoft is a U.S. consumer water-treatment company (founded 1953, owned by Pentair) that manufactures water softeners, conditioning systems, and connected EC5 WiFi products, selling exclusively through ~150 independent dealers with exclusive territories and a preferred-provider partnership with The Home Depot across 1,200 stores.
- Company typePrivate
- Founded1953
- HeadquartersRoselle, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What RainSoft does
RainSoft is a U.S.-based consumer water-treatment company founded in 1953 and headquartered in Roselle, Illinois. It designs and manufactures point-of-entry water conditioning systems, water softeners, drinking water systems, and home air purifiers in ISO 9001-2000 certified American facilities, with the connected EC5 WiFi Series and RainSoft Remind mobile app extending its portfolio into smart, app-controlled monitoring. The company differentiates on a claimed industry-exclusive limited lifetime warranty covering the entire unit (tank, valve, and electronics), and on WQA, NSF/ANSI, and cULus certifications.
RainSoft operates a non-franchise dealer model with zero franchise fees and exclusive single-dealer territories, currently encompassing approximately 150 independent U.S. dealers and a presence in roughly 20 countries. It also serves as the preferred water treatment provider for The Home Depot across 1,200 stores nationally, where qualified dealers become Authorized Service Providers. Revenue is generated through hardware sales to dealers, professional installation services, consumer financing programs, and dealer-network fees and support.
The company is owned and operated by Pentair, a global leader in water solutions, which provides corporate backing, manufacturing scale, and international reach. End customers are primarily residential homeowners concerned with water quality; the go-to-market combines SEO-optimized consumer websites, national lead-generation programs, and dealer-led in-home water-testing demonstrations supported by an exclusive iPad presentation app.
RainSoft firmographics
Firmographics- Name
- RainSoft
- Legal name
- RainSoft
- Website
- https://rainsoftdealer.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RainSoft is a U.S. consumer water-treatment company (founded 1953, owned by Pentair) that manufactures water softeners, conditioning systems, and connected EC5 WiFi products, selling exclusively through ~150 independent dealers with exclusive territories and a preferred-provider partnership with The Home Depot across 1,200 stores.
- Ownership category
- akta.pro rank
RainSoft industry classification
Industry- Product category
- Home Water Treatment Systems
- NAICS
- Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
- akta.pro secondary industries
- Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)
Keywords
Where RainSoft is headquartered
LocationHeadquarters
- HQ city
- Roselle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RainSoft business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Water Treatment Equipment Sales: RainSoft generates revenue through the sale of water treatment equipment including water softeners, water conditioning systems, and home air purifiers. Dealers purchase products from RainSoft and sell directly to residential consumers through in-home demonstrations.
- Dealer Network Revenue: The company operates through independent dealers who pay to join the network and receive exclusive territories, training, marketing support, and access to national lead generation programs. This franchise-like model (without franchise fees) creates recurring dealer network revenue.
- Professional Installation Services: Dealers provide professional installation services for water treatment systems, generating additional service revenue beyond equipment sales.
- Consumer Financing Programs: Dealers offer consumer financing through exclusive financial arrangements with extended payment plans and deferred interest options, facilitating higher-value purchases.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
RainSoft product offering
Product offeringCore offering
RainSoft manufactures point-of-entry water treatment systems including water softeners, water conditioning systems, and home air purifiers, produced at ISO 9001-2000 certified U.S. facilities. Products are sold and installed through a network of nearly 150 independent dealers with exclusive territories, supplemented by a strategic Authorized Service Provider partnership with The Home Depot across 1,200 stores. The company also offers computerized EC5 WiFi-connected water conditioners with the RainSoft Remind mobile app for remote monitoring and control.
Product overview
RainSoft offers a portfolio of point-of-entry water treatment systems centered on water conditioning/softening technology, complemented by home air purifiers. The product lineup includes traditional water conditioning systems and the connected EC5 WiFi Series water conditioners, which feature the proprietary RainSoft Remind app for remote monitoring and control. RainSoft positions itself as offering the only limited lifetime warranties in the industry, with all products manufactured in ISO 9001-2000 certified U.S. facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Conditioning Systems Point-of-entry water conditioning and water softener systems that treat water at the home's point of entry to remove hardness minerals and improve water quality throughout the home, sold and installed for residential homeowners.
- Home Air Purifiers Home air purifier products designed to work alongside RainSoft water treatment systems to improve indoor air quality for residential families.
- EC5 WiFi Series Water Conditioners Smart computerized water conditioning systems with built-in WiFi connectivity that pair with the RainSoft Remind app, allowing residential customers to monitor settings, view system status, set alarms, review water and salt usage history, and make remote adjustments from smartphones or tablets.
Quantifiable outcome
- 58% of consumers are concerned about the safety of the water in their homes - highest in ten years
- +2 more outcomes
Companies that use RainSoft
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
RainSoft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RainSoft partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- PentaircoreRainSoft is owned and operated by Pentair, a global leader in water solutions. This parent company relationship provides RainSoft with corporate backing, global water treatment expertise, and manufacturing scale capabilities.
- The Home DepotcoreRainSoft has an exclusive arrangement with The Home Depot, being their preferred water treatment provider in 1200 stores nationally. Qualified dealers can become Authorized Service Providers for The Home Depot stores in their territory, gaining access to in-store promotions, displays, and financing options.
- Water Quality Association (WQA)supportingRainSoft products carry Water Quality Association certifications, providing third-party assurance of product performance and quality standards.
- ISO (International Organization for Standardization)supportingRainSoft manufacturing facilities are ISO 9001-2000 certified, ensuring quality management systems in their USA-based production facilities.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
RainSoft competitors and assessment
Company assessmentDirect peers
- Culligan Water: Culligan is a global water treatment company selling softeners, filtration, and drinking water systems through an authorized dealer network — directly comparable to RainSoft's business model, target customer (homeowners), and product offering.
- Pelican Water Systems: Pelican sells residential water softeners, filtration, and reverse osmosis systems primarily through online/direct channels — overlapping with RainSoft's core product categories and competing for the same homeowner buyer with a more direct-to-consumer go-to-market.
- EcoWater Systems: EcoWater Systems is a major residential water treatment brand (part of Marmon Group) selling softeners, reverse osmosis, and filtration through a franchised dealer network — directly comparable to RainSoft's product categories and dealer-led residential model.
- Kinetico: Kinetico is a residential and commercial water treatment company known for non-electric, twin-tank water softeners and filtration systems sold through a dealer network — directly comparable to RainSoft's product line and dealer-led distribution model.
Broad incumbents
- GE Appliances (Water Filtration): GE Appliances offers under-sink and whole-home water filtration products sold through major retail including Home Depot — overlapping RainSoft at the retail/distribution layer, though GE is much broader in appliance categories.
- Whirlpool (Everydrop / Water Filtration): Whirlpool sells point-of-use and whole-home water filtration under the Everydrop and Whirlpool brands through big-box retail. It overlaps RainSoft at the appliance-retail layer and competes indirectly for the homeowner water treatment dollar.
- Pentair: Pentair is the parent company of RainSoft and a global leader in water treatment and flow/filtration solutions for residential, commercial, and industrial applications. While much broader in scope (pumps, pool, commercial), its residential water treatment portfolio overlaps directly with RainSoft's offerings.
Emerging players
- Water-Right / Evolve: Water-Right (parent of Evolve, Nelsen, and Clean Water brands) manufactures residential water treatment equipment sold through independent dealers — comparable to RainSoft's dealer-led model but with a younger, multi-brand portfolio.
- Springwell Water Filtration: Springwell is a direct-to-consumer residential water filtration and softening brand with strong digital marketing. It competes with RainSoft for homeowners seeking whole-house treatment but bypasses the traditional dealer model.
- APEC Water Systems: APEC is a US manufacturer of residential reverse osmosis and filtration systems sold largely online/direct. It competes with RainSoft's drinking-water systems via a DTC channel that bypasses the traditional dealer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RainSoft social profiles
Digital presenceRainSoft compliance and trust
Trust signalCompliance4 records
RainSoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
RainSoft leadership team
Management profileNumber of profiles
RainSoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RainSoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RainSoft
What does RainSoft do?
RainSoft manufactures point-of-entry water treatment systems including water softeners, water conditioning systems, and home air purifiers, produced at ISO 9001-2000 certified U.S. facilities. Products are sold and installed through a network of nearly 150 independent dealers with exclusive territories, supplemented by a strategic Authorized Service Provider partnership with The Home Depot across 1,200 stores. The company also offers computerized EC5 WiFi-connected water conditioners with the RainSoft Remind mobile app for remote monitoring and control.
Is RainSoft a public or private company?
RainSoft is a private company. It is classified as corporate owned and is currently operating.
When was RainSoft founded?
RainSoft was founded in 1953. It employs 101 to 250 people.
Where is RainSoft based?
RainSoft is headquartered in Roselle, United States, in the North America region.
How does RainSoft make money?
Four revenue lines are on record. Water Treatment Equipment Sales are the primary driver. The others are dealer Network Revenue, professional Installation Services and consumer Financing Programs.
Who are RainSoft's main competitors?
Direct peers on record are Culligan Water, Pelican Water Systems, EcoWater Systems and Kinetico. Broad incumbents are GE Appliances (Water Filtration), Whirlpool (Everydrop / Water Filtration) and Pentair. Emerging players are Water-Right / Evolve, Springwell Water Filtration and APEC Water Systems.
Does RainSoft have an API?
No public API is recorded for RainSoft.
What industry is RainSoft in?
RainSoft's product category is Home Water Treatment Systems. Its primary akta.pro industry code is HSAOAAAH, Water Softener, Filtration & Treatment System Installation, with a secondary code of CRACACAF, Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems). Its NAICS code is 33391 and its SIC code is 5070.