What Bournemouth does

Bournemouth & Poole Tourism Board Ltd. is a private destination management organization (DMO) operating as the official tourism authority for the Bournemouth, Christchurch and Poole (BCP) area on the south coast of England. The entity is registered at 7 Filleul Road, Wareham, England (BH20 7AW), is privately held with no parent company or external investment disclosed, and operates with a small team of 11-50 employees. The organization runs the official destination website bournemouth.co.uk, which functions as the area's primary visitor information portal and partner business directory, and serves as the operating brand "Bournemouth & Poole Tourism" alongside the "BP Tourism Partnership Scheme" sub-brand.

The organization's core product is the bournemouth.co.uk platform, a content-led destination website that aggregates visitor information, event calendars, accommodation search, attraction listings, food and drink guides, and travel planning tools across the BCP region and broader South West England, including Poole, Christchurch, Wimborne, Dorchester, Salisbury, the Jurassic Coast and the New Forest. The secondary product is the Tourism Partnership Scheme, a tiered membership program (Free standard listing, Bronze, Silver, Gold) that lets local tourism businesses (hotels, B&Bs, self-catering, caravan sites, attractions, restaurants, cafes, retailers, activity providers) list on the directory with differentiated visibility, priority sorting, unlimited image galleries, advertising discounts and free event listings for top-tier partners. Distribution extends across Instagram, Facebook, X, TikTok and YouTube, with 14.2M+ annual social views, 2.4M+ website page views and 121M+ search impressions.

The business model combines directory-based partnership fees with digital advertising and content marketing services sold to local tourism businesses. The Free standard listing provides a low-friction entry point (business name, postal address, one image, 15-word description) that seeds the long-tail of the ecosystem, while Bronze, Silver and Gold tiers capture paying partners seeking visibility, lead generation and preferential advertising rates. Customer segments are organized horizontally across tourism businesses (primary), event organizers, and local service providers. Revenue figures are not publicly disclosed; the organization operates independently with no private equity or venture backing indicated in the available data.

Name

Bournemouth

Legal name

Bournemouth & Poole Tourism Board Ltd.

Website

https://bournemouth.co.uk

Company type

Private

Founded year

1810

Operating status

Operating

Headcount range

11–50 employees

Short description

Bournemouth & Poole Tourism Board Ltd. is a private destination management organization that operates the official tourism website bournemouth.co.uk for the Bournemouth, Poole and Christchurch area, offering visitor information, event listings and a tiered partnership scheme for local tourism businesses.

Ownership category

akta.pro rank

Product category

Destination Management and Tourism Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Tourism partnership listings
• Visitor information portal
• Accommodation directory
• Event promotion platform

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Bournemouth & Poole Tourism Board operates the official destination management organization for the Bournemouth, Christchurch and Poole region. It runs the bournemouth.co.uk tourism information portal and a tiered Tourism Partnership Scheme (Bronze, Silver, Gold) through which local tourism, hospitality, attraction, and service businesses pay for listing visibility, priority placement, and advertising on the official website.

Product overview

Bournemouth & Poole Tourism Board operates the official tourism destination website (bournemouth.co.uk), which serves as a directory and marketing platform for the Bournemouth area rather than a software product company. The site provides visitor information, event listings, accommodation directories, attraction listings, and a Tourism Partnership Scheme for local businesses to advertise their services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bournemouth & Poole Tourism Partnership Scheme A business partnership program allowing local tourism businesses (accommodations, attractions, food and drink establishments, retailers, and activity providers) to list their services on the official destination website with tiered membership levels (Bronze, Silver, Gold) offering varying visibility features such as priority listing, direct booking links, unlimited image galleries, rich descriptions, advertising discounts, and free event listings for Gold tier partners.
• bournemouth.co.uk Destination Website The official tourism information portal for Bournemouth, offering visitor guides, event calendars, accommodation search, attraction listings, food and drink directories, and travel planning tools for tourists and day visitors, with partner business directory listings and a separate special-offers section.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• VisitBrighton: The official destination management organization for Brighton & Hove on the UK south coast. Operates a near-identical model — official tourism website, tiered partnership scheme, events listings, and SMB accommodation/attraction directories — making it the closest comparable regional UK coastal DMO.
• Visit Cornwall: Cornwall's official tourism organization, also a south-coast-leaning UK destination with heavy seasonal leisure tourism. Runs a member/partner scheme for tourism businesses alongside an official visitor portal, mirroring Bournemouth's structure and revenue model.
• Visit Dorset: The county-level DMO immediately adjacent to the Bournemouth, Christchurch and Poole area, covering an overlapping geography of south-coast tourism. Operates a similar partnership and visitor information platform.
• VisitBath: The official tourism body for Bath, a major UK heritage destination. Uses a comparable official portal + partner listings model to monetize local tourism businesses and drive visitor traffic.
• Destination Bristol: Bristol's destination management organization running a similar mix of official tourism portal, event calendar, and partner/member scheme for local tourism and hospitality businesses.
• Marketing Manchester: Manchester's DMO operating an official visitor portal and tiered partner membership program for hotels, venues, attractions, and restaurants in the Greater Manchester region.

Broad incumbents

• VisitBritain: The national tourism agency for Great Britain. Operates a much larger visitor portal with global reach and marketing campaigns, sitting upstream of regional DMOs like Bournemouth in the UK tourism funnel.
• VisitScotland: Scotland's national tourism organization, offering an official visitor portal and partner-quality assurance scheme. Sits one tier above Bournemouth in geography but competes for the same UK leisure tourism marketing budgets and visitor attention.

Regional players

• Visit Jersey: Jersey's official destination marketing organization. Comparable DMO model — official tourism portal, partnership listings, event promotion — but operating in a distinct island geography rather than competing directly with Bournemouth's catchment.
• Destination NSW: The official tourism and major events agency for New South Wales, Australia. Operates a destination portal, partner network, and marketing campaigns on a far larger geography, but follows the same DMO business model as Bournemouth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bmouthofficial
• YouTubeyoutube.com/lovebournemouth
• Facebookfacebook.com/bournemouthofficial
• Instagraminstagram.com/bournemouth_official
• TikToktiktok.com/lovebournemouth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bournemouth