What Visit Brighton does

Visit Brighton is the official Destination Marketing Organization (DMO) for Brighton & Hove, operated as a tourism function of Brighton and Hove City Council and co-branded with Visit Britain and Visit England. The organization runs a web-based tourism guide at visitbrighton.com covering accommodation, attractions, dining, events, shopping, and visitor practicalities, alongside a dedicated conferences and meetings vertical (MeetSussex) that supports venue finding, an ambassador programme, delegate booking, and inward investment activity for the wider Sussex region. The platform is built on Simpleview Europe's destination management system and offers multi-language support via Google Translate in English, German, Dutch, French, and Spanish, with content organized into sections such as museums and galleries, health and spa, beachfront, parks and gardens, breweries and vineyards, and seasonal/regional content covering South Downs National Park and The Living Coast UNESCO Biosphere.

The business model is publicly funded rather than transactional: the platform is free for visitors, listed businesses (hotels, restaurants, attractions) do not pay referral commissions through the site, and revenue derives from Brighton and Hove City Council budgetary allocation to support destination promotion. Customers are therefore twofold — end-users (domestic and international leisure tourists, day-trippers from London, groups, and conference delegates) who consume content for trip planning, and listing partners (hotels, attractions, museums, venues) who benefit from promotional placement without direct fees. The platform monetizes indirectly through tourism-driven economic activity in the city rather than through platform fees, bookings, or advertising transactions.

Name

Visit Brighton

Legal name

Visit Brighton

Website

https://visitbrighton.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Brighton is the official tourism guide and Destination Marketing Organization for Brighton & Hove, operated by Brighton and Hove City Council. It runs a multi-language website covering accommodation, attractions, dining, events, and conferences for visitors to Brighton and Sussex.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Tourism information
• Travel guide
• Event listings
• Accommodation directory

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Official Tourism Platform Funding: Visit Brighton operates as the official destination marketing organization (DMO) for Brighton & Hove. The platform is supported by Brighton and Hove City Council and appears to receive public funding for destination promotion activities. Revenue is not derived directly from visitor transactions on the platform but through council/tourism board budgetary allocation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Visit Brighton operates the official tourism and travel guide platform for Brighton & Hove and the surrounding Sussex region, providing curated listings of attractions, accommodations, events, dining, and shopping. The platform serves as a centralized destination marketing resource connecting visitors with local tourism businesses, supporting trip planning through itinerary tools, an events calendar, and practical visitor information including maps, tide timetables, and accessibility guides.

Product overview

Visit Brighton is a comprehensive tourism and travel guide platform for Brighton & Hove and Sussex, functioning as a content management system with multiple interconnected sections. The platform is built on Simpleview technology (indicated by the footer 'Made by Simpleview') and offers a unified destination marketing platform. Key product modules include: the main tourism guide with things to do, what's on events, accommodation search, and eat/drink/shop directories; a dedicated conferences and meetings section for business events; a plan your visit section with maps, travel, and accessibility info; and an interactive itinerary planner for visitor personalization. The platform also features specialized sub-sections for museums and galleries, health and spa services, and Sussex-specific content covering South Downs National Park and local vineyards.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Brighton Tourism Guide Platform Official tourism and travel guide website providing comprehensive information about Brighton & Hove attractions, accommodations, events, dining, and visitor services for domestic and international tourists.
• Conferences & Meetings Service Dedicated service for conference and meeting planners offering venue directory, ambassador programme, delegate booking, and incentives for business events in Sussex.
• What's On Events Calendar Comprehensive event listings platform featuring festivals, concerts, theatre, comedy, sports, and community events with date-based filtering for Brighton and Sussex.
• Accommodation Directory Searchable directory of hotels, bed and breakfasts, self-catering, camping, glamping, and pet-friendly accommodations across Brighton and the Sussex region.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Brighton and Hove City CouncilcoreStrategic or Co-development PartnerOfficial local government partner providing funding and strategic direction for Visit Brighton as the city's official destination marketing organization. The council operates from Bartholomew Square, Brighton.
• Visit BritaincoreGTM or Marketing PartnerNational tourism organization partnership providing national promotion and distribution of Brighton tourism content through Visit Britain's platform and marketing channels.
• Visit EnglandcoreGTM or Marketing PartnerRegional tourism organization partnership for English tourism promotion, featuring Brighton content on Visit England's platform.
• The Living CoastminorStrategic or Co-development PartnerUNESCO World Biosphere Region partnership promoting The Living Coast biosphere region, of which Brighton is a part. Visit Brighton features The Living Coast branding and links.
• Simpleview EuropecoreTechnology or IntegrationTechnology platform provider powering Visit Brighton's website through Simpleview's destination management system (DMS). Simpleview provides the website infrastructure, content management, and booking integration capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tourism Australia: Australian government tourism agency operating a large destination marketing platform. Comparable DMO model and Simpleview-based technology stack, but geographically distinct.
• Visit Dubai: Government-backed DMO for Dubai operating a multilingual tourism platform with strong leisure + meetings/event focus. Comparable in DMO structure and multi-language delivery, but serves a Middle Eastern destination.

Direct peers

• VisitScotland: Scotland's national tourism agency, operating a Simpleview-powered destination marketing platform with comparable content, accommodation, and event modules. Direct peer by DMO function and tech stack.
• Destination DC: Official destination marketing organization for Washington, D.C., combining leisure tourism and a significant meetings/conventions business. Closely mirrors Visit Brightan's dual leisure + conference vertical structure.
• Visit Wales: Welsh government tourism body running a destination marketing website with accommodation, attractions, and events content. Comparable by DMO model, though serving a different UK nation.
• NYC & Company: Official DMO for New York City, running nycgo.com with extensive tourism content, events listings, and meetings vertical. Large-scale comparable DMO with similar product architecture.
• London & Partners (Visit London): Official DMO for London, operating the visitlondon.org platform with a similar proposition (curated destination content, accommodation search, events calendar, conferences). Closest comparable UK capital/destination DMO peer to Visit Brighton.

Broad incumbents

• VisitEngland: England's national tourism body, marketing domestic tourism. Visit Brighton distributes content through VisitEngland and shares the same DMO funding and operational model at regional/national scope.
• VisitBritain: The UK's national tourism agency, a public-sector body that markets Britain internationally. Visit Brighton has a core distribution partnership with VisitBritain, making it a direct upstream/downstream counterpart in the same DMO category at national scope.

Others

• Simpleview Europe: Technology vendor powering Visit Brightan's website via its destination management system (DMS). An upstream technology supplier rather than a competitor, but materially shapes Visit Brightan's product capabilities and roadmap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Love_Brighton
• Instagraminstagram.com/visit.brighton
• Facebookfacebook.com/lovevisitbrighton
• LinkedInlinkedin.com/company/visitbrighton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Brighton