HST
HST is a privately held Brazilian payment-software company founded in 1987 that builds EMV-based tokenization, 3D Secure, card-issuance, and ATM-terminal-management infrastructure for banks, acquirers, and retailers across Latin America.
- Company typePrivate
- Founded1987
- HeadquartersCampinas, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What HST does
HST Card Technology – Desenv. Sistemas Ltda is a privately held, independent Brazilian payment-software company founded in 1987 and headquartered in Campinas, SP, with a second office in Miami, FL. The company builds EMV-based payment infrastructure — including a proprietary EMV Kernel certified by EMVCo that runs on 80,000+ terminals, an EMV Transaction Processor for cryptogram validation and script generation, EMV Data Preparation for chip personalization, and an Issuer Token Service Provider (I-TSP) integrated with Visa VTS, Mastercard MDES, and AMEX token vaults — delivered either as SaaS in PCI-certified data centers or on-premises. Its portfolio is organized around three pillars: Digital Payments (card tokenization, ACS 3D Secure, OTP, Click to Pay, Scan to Pay/EMV QR Code, HST Pay white-label wallet, push provisioning for Apple/Google/Samsung Pay, Issuer SDK, Consumer Controls), Card Issuance (instant and centralized issuance, EMV Data Preparation, Card Logistics), and Self-Service Terminals (ATM Centre with remote key loading, electronic journal monitoring, transaction routing).
The company sells exclusively to enterprise clients — banks, payment acquirers, processors, and large retailers — across 19+ countries in Latin America and beyond, with a direct enterprise sales motion complemented by channel integrations into the Visa, Mastercard, ELO, and AMEX partner programs. Revenue mechanics are a mix of recurring SaaS subscriptions (annual or multi-year contracts), professional services for implementation and certification, and usage-based fees tied to card, terminal, or transaction volumes. Named customers include Scotiabank, Carrefour, Valid, Evertec, Inbursa, Banco Promerica, Banco Continental, Banco Inter, Dock, Bancard, and Bepsa; the company states it serves 10 of the top banks in Latin America, issues more than 1 million cards per month through its centralized issuance platform, and holds 130+ clients. The company is independently owned with no disclosed external funding, parent, or subsidiaries.
HST firmographics
Firmographics- Name
- HST
- Legal name
- HST Card Technology – Desenv. Sistemas Ltda
- Website
- https://hst.com.br
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HST is a privately held Brazilian payment-software company founded in 1987 that builds EMV-based tokenization, 3D Secure, card-issuance, and ATM-terminal-management infrastructure for banks, acquirers, and retailers across Latin America.
- Ownership category
- akta.pro rank
HST industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)
- akta.pro secondary industries
- POS Security, Encryption & Key Management (P2PE, HSM, Key Injection) (FSAMADAK), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where HST is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
HST business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS / Software Subscriptions: HST delivers its payment solutions primarily as SaaS (cloud-based) services. Solutions such as ATM Centre, Card Issuance, Tokenization, and ACS 3D Secure are offered in both SaaS and On-Premises modes. Revenue is generated through recurring subscription fees, typically billed annually or multi-year, based on transaction volume, card volumes, or terminal counts under management.
- Professional Services and Consulting: HST provides implementation, certification, and consulting services to financial institutions for EMV card issuance and payment infrastructure integration. Certification services for new equipment and chip technologies are explicitly mentioned as part of the card issuance offering.
- Transaction-Based / Usage-Based Fees: Given the SaaS and per-card/per-terminal nature of the solutions, usage-based or transaction-based fees likely apply to solutions managing transaction validation, token provisioning, and terminal monitoring volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS subscription model with annual or multi-year contracts, with solutions also available On-Premises |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
HST product offering
Product offeringCore offering
HST provides EMV payment technology solutions for Latin American financial institutions, including card tokenization (I-TSP), card issuance and personalization, payment authentication (3D Secure ACS), transaction validation, EMV data preparation, and ATM terminal management. The company also offers HST Pay, a white-label digital wallet, and supports secure payment acceptance via Click to Pay and EMV QR. All offerings are certified against the major card networks (Visa, Mastercard, Elo, Amex) and PCI standards.
Product overview
HST is a payment technology company offering a comprehensive ecosystem of payment solutions organized around three core pillars: Digital Payments, Card Issuance, and Self-Service Terminals. The product portfolio centers on the Card Tokenization Platform for managing digital cards, complemented by e-commerce security solutions including ACS 3D Secure, EMV Transaction Processor, and OTP authentication. For card issuance, HST provides instant and centralized issuance solutions, EMV Data Preparation, and Card Logistics management. The Terminal Management solution (ATM Centre) handles self-service terminal operations. Supporting products include the white-label digital wallet (HST Pay), I-TSP for token network integration, EMV QR Code payments, Push Provisioning for Apple/Google Pay, Consumer Controls for corporate cards, and Issuer SDK for mobile token management. The E-commerce Server enables acquirer token services while Click to Pay provides SRC-based checkout. All solutions adhere to PCI and EMV standards with SaaS or on-premise deployment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Card Tokenization Platform
Quantifiable outcome
- Over 1 million cards issued per month through centralized card issuance solution
- +6 more outcomes
Companies that use HST
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
HST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature14 records
HST partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Banco PromericacoreBanco Promerica is a key customer using HST's EMV card issuance solutions for debit, credit, and prepaid card production and personalization across Latin America.
- ValidcoreValid, a major card personalization and issuance company, partners with HST for EMV card issuance solutions and data preparation services.
- CarrefourcoreCarrefour uses HST's private label card issuance solution for their retail card program, enabling instant and centralized card issuance for their customers.
- EverteccoreEvertec, a leading payment technology company in Latin America, uses HST's tokenization solutions (E-Commerce Server) for secure digital payment services.
- ScotiabankcoreScotiabank leverages HST's issuer tokenization solutions (I-TSP) for digital card provisioning and token lifecycle management across their Latin American operations.
- InbursacoreInbursa (Banco Inbursa) uses HST's tokenization solutions for secure digital wallet and mobile payment services.
- Banco ContinentalcoreBanco Continental uses HST's tokenization platform for digital card provisioning and token lifecycle management.
- NeoNetcoreNeoNet uses HST's tokenization solutions for acquirers and merchants to enable secure digital payment services.
- DockcoreDock, a digital banking and payments platform, uses HST's e-commerce security and tokenization solutions for fraud prevention and secure digital payments.
- VisacoreHST is a Visa Ready and Visa Engage partner, providing certified tokenization (VTS), 3D Secure (Visa Secure), Click to Pay (SRC), and EMV QR Code solutions. Solutions are certified under Visa's security and interoperability standards.
- MastercardcoreHST is a Mastercard Engage partner providing certified tokenization (MDES), 3D Secure (Mastercard Identity Check), and payment solutions. Solutions are certified under Mastercard's security and digital enablement standards.
- ELOcoreHST provides ELO 3DS (3D Secure) authentication solutions certified for the ELO payment network in Brazil, serving financial institutions issuing ELO cards.
- EMVCocoreHST holds EMVCo certifications for 3D Secure, EMV Kernel, and Software-Based Mobile Payments, demonstrating compliance with global EMV payment standards.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
HST competitors and assessment
Company assessmentEmerging players
- Marqeta: Modern card issuing and tokenization platform serving fintechs and digital banks. Competes with HST in issuer-side tokenization and 3DS, particularly relevant for LATAM fintechs that may evaluate both vendors.
Direct peers
- Evertec: Leading LATAM payment processing and merchant acquire technology provider. Listed as an HST customer in source data, but also competes in tokenization, e-commerce security, and digital payment enablement in the same region.
- Valid: Brazil-based card personalization and digital enablement company. Listed as an HST customer/partner in the source data; competes with HST in EMV card issuance and data preparation across Latin America.
Broad incumbents
- Thales (Gemalto): Global leader in payment issuance, EMV card personalization, and HSM key management. Highly comparable to HST across EMV data preparation, card issuance, and tokenization, but operates at much greater scale and across geographies beyond LATAM.
- Adyen: Global unified commerce and payment processing platform with tokenization and 3DS offerings. While not focused on issuer-side infrastructure like HST, Adyen overlaps in merchant-side tokenization, Click to Pay, and e-commerce security.
- IDEMIA: Provides EMV card issuance, payment tokenization, and 3D Secure solutions globally. Direct competitor to HST in card issuance and I-TSP services, with deeper resources and broader geographic coverage.
- Verifone / Worldline: Global payment terminal and acceptance provider (Verifone terminals, Worldline processing). Comparable to HST's EMV Kernel and terminal management solutions at a much larger scale and with bundled hardware/software offerings.
- Nexi / Nets: European payment technology provider offering card issuance, acceptance, and digital payment solutions. Comparable to HST in EMV issuance and digital payment enablement, with European footprint and global ambitions.
Regional players
- Cielo / Rede (Brazilian acquirers): Brazil's largest acquirers, providing payment processing infrastructure. Overlap with HST in 3DS, tokenization, and e-commerce security for the Brazilian market, though they primarily serve merchants rather than issuers.
- Dock: Brazilian digital banking and payments infrastructure platform that is both an HST customer and adjacent competitor in tokenization and e-commerce security solutions for LATAM banks and fintechs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HST social profiles
Digital presenceHST compliance and trust
Trust signalCompliance16 records
HST financial estimates
Financial estimateRevenue estimate
Valuation estimate
HST leadership team
Management profileNumber of profiles
Profiles1 record
HST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HST
What does HST do?
HST provides EMV payment technology solutions for Latin American financial institutions, including card tokenization (I-TSP), card issuance and personalization, payment authentication (3D Secure ACS), transaction validation, EMV data preparation, and ATM terminal management. The company also offers HST Pay, a white-label digital wallet, and supports secure payment acceptance via Click to Pay and EMV QR. All offerings are certified against the major card networks (Visa, Mastercard, Elo, Amex) and PCI standards.
Is HST a public or private company?
HST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HST founded?
HST was founded in 1987. It employs 101 to 250 people.
Where is HST based?
HST is headquartered in Campinas, Brazil, in the Latin America region.
How does HST make money?
Three revenue lines are on record. SaaS / Software Subscriptions are the primary driver. The others are professional Services and Consulting and transaction-Based / Usage-Based Fees.
Who are HST's main competitors?
Marqeta is listed as an emerging player. Direct peers are Evertec and Valid. Broad incumbents are Thales (Gemalto), Adyen, IDEMIA, Verifone / Worldline and Nexi / Nets. Regional players are Cielo / Rede (Brazilian acquirers) and Dock.
Does HST have an API?
No public API is recorded for HST.
What industry is HST in?
HST's product category is Payment Processing Software. Its primary akta.pro industry code is FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms), with a secondary code of FSAMADAK, POS Security, Encryption & Key Management (P2PE, HSM, Key Injection). Its NAICS code is 522320 and its SIC code is 7373.