Name

Gorilla Grip

Legal name

Gorilla Grip

Website

https://gorillagrip.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Gorilla Grip generates revenue through direct-to-consumer sales of physical household products. Customers purchase products one-time at set price points with free shipping on orders over $25. No subscription or recurring revenue model is present.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Gorilla Grip designs, manufactures, and sells a portfolio of 146+ grip-enhanced and durable household products across kitchen, bed & bath, doormats, rug pads, pet, outdoor, office, laundry & organization, and travel categories. All products are sold direct-to-consumer exclusively through the company's own Shopify-powered e-commerce storefront at gorillagrip.com, with free shipping on orders over $25 within the contiguous United States.

Product overview

Gorilla Grip is a home products company founded in 2014 by two working moms and pet owners. The company offers a broad portfolio of household essentials organized into six main categories: Kitchen (graters, can openers, oven mitts, cutting boards, tongs), Bed & Bath (bath pillows, bath rugs, shower curtains, toilet lids), Doormats (WeatherMAX, SoakSTOPPER, HydroABSORB, Traffic Guard), Rug Pads and Grippers (including the original and best-selling Rug Pad launched in 2014), Pet (stainless steel bowls, litter mats, pet leashes, slow feeder bowls, pet water bottles, crate covers), Outdoor (flashlights, umbrellas, camping hammocks, kneeling pads, safety knee pads, shade sails), Office (wrist rests, lap desks, chair mats), Laundry & Organization (shoe organizers, drawer liners, ironing board covers), and Travel (luggage straps, trunk organizers, car seat travel bags). The company also operates sub-brands including Rugged Rhino (grill covers, privacy screens, tarps), KANGAROO (bathroom rugs), Gorilla Gear (pickleball sets), and The Connecticut Home Company (throw blankets). Products are sold primarily through the company's e-commerce platform with free shipping on orders over $25. The brand emphasizes durability, grip technology, and rigorous testing across its product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Gorilla Gives: A company-sponsored, 100% employee-run charitable program where employees select and plan charitable initiatives to support each quarter.

Products and services

• Bath Pillow A plush bath pillow with 2 inches of thick foam for comfort and support, featuring 7 strong suction cups for secure attachment to smooth tub surfaces, with a waterproof and fast-drying design. Available in multiple color options. Sold direct to consumers on gorillagrip.com.
• Box Grater A 4-in-1 stainless steel cheese grater with sides for zesting, shredding, slicing, and grating, featuring an oversized ergonomic handle, slip-resistant border, and a detachable container with measurements. Available in multiple colors.
• Stainless Steel Can & Bottle Opener A manual can opener with a sharp stainless steel cutting wheel, extra-large turn knob, slip-resistant soft-touch handles, and a built-in bottle opener. Rust-resistant construction with smooth continuous cut capability, available in multiple colors.
• Cutting Boards Set A set of flexible cutting boards with non-slip grip surfaces, available in multiple color options for kitchen food preparation.
• Soft Silicone Oven Mitts Heat-resistant silicone oven mitts with a textured grip surface for safe handling of hot cookware. Water-resistant and easy to clean, available in multiple color and size options.
• Kitchen Tongs Silicone kitchen tongs with a non-slip grip, available in 7-inch and 9-inch sizes and multiple colors for cooking and food handling.
• Ice Cream Scoop An ice cream scoop designed for a comfortable grip and consistent scooping, available in multiple colors. Featured by Food & Wine magazine.
• Rug Pad The foundational Gorilla Grip product, providing superior grip and cushioning for area rugs on hardwood, laminate, tile, and other floor surfaces. Originally launched in 2014 and still a customer favorite with a 4.9-star rating.
• Rug Grippers Adhesive grip strips designed to prevent rugs from sliding and moving on various floor surfaces, sold in multi-packs.
• WeatherMAX Doormat A heavy-duty outdoor doormat designed with deep grooves to trap moisture and debris, with weather-resistant construction for long-lasting outdoor use. Dubbed 'best doormat ever' by Good Housekeeping users.
• SoakSTOPPER Doormat A doormat with a finger-like design for trapping moisture and debris at entryways, featuring absorbent technology.
• HydroABSORB Doormat An absorbent doormat designed to soak up moisture and prevent tracking, with deep grooves for trapping dirt and debris.
• Traffic Guard Doormat A heavy-duty commercial doormat designed for high-traffic entryways, engineered to trap dirt and moisture effectively.
• Anti-Fatigue Mat An ergonomic standing comfort mat designed to reduce fatigue when standing for extended periods, suitable for kitchens and workspaces. Named 'best for the job' by a Forbes shopping editor.
• Chenille Bath Rug An ultra-soft chenille bath rug with a 4.8-star rating, available in multiple sizes including contour shapes for toilets and bathtubs.
• Bathtub Mat A slip-resistant bathtub mat available in clear, white, black, blue translucent, and charcoal colors for bathroom safety.
• Memory Foam Bath Mat A memory foam bath rug providing plush comfort underfoot, available in multiple colors.
• Stainless Steel Dog Bowls (Set of 2) Durable stainless steel dog bowls available in 2 Cup and 8 Cup sizes with a non-slip base for pet feeding.
• Cat Litter Mat A litter-trapping mat designed to keep the messiest litter scatter contained while remaining comfortable for cats to walk on. Recommended as best for keeping litter scatter at bay by NY Times Wirecutter.
• Honeycomb Cat Litter Mat A honeycomb-textured litter mat with a 5-star rating for trapping cat litter and preventing scatter.
• Pet Leash A durable reflective pet leash with a strong grip, available in multiple colors and a 4.5-foot length.
• Pet Feeding Mat A silicone feeding mat for pet bowls designed to catch spills and simplify cleanup during pet feeding times.
• Slow Feeder Bowl A dog bowl designed to slow eating and promote healthier digestion through a maze-like interior structure.
• Pet Water Bottle A portable water bottle with an attached bowl for on-the-go pet hydration during outdoor activities.
• Crate Cover A pet crate cover available in multiple colors to create a comfortable den-like space for dogs.
• Cat Window Perch A window-mounted cat bed that allows cats to safely perch and observe outdoors.
• Waterproof Pet Blanket A waterproof blanket to protect furniture and beds from pet accidents, available in multiple colors.
• Pet Soft Travel Bag A soft-sided travel carrier for pets, designed for comfortable transport during travel.
• Tactical Flashlight An ultra-bright LED flashlight with water-resistant and shockproof design, intended for outdoor adventures and emergency preparedness.
• Umbrella A wind-resistant umbrella with automatic open/close functionality and compact design for travel convenience.
• Camping Hammock An outdoor camping hammock available in Single (9' x 4.5') and Double (10' x 6.5') sizes for outdoor relaxation.
• Carabiners A pack of heavy-duty carabiners available in various color combinations for outdoor and everyday use.
• Safety Knee Pads Protective knee pads for outdoor work and gardening, designed with durability and comfort.
• Kneeling Pad A cushioned kneeling pad for gardening and household tasks, providing comfort on hard surfaces.
• Magnetic Screen Door A magnetic screen door (82" x 38") allowing hands-free entry while keeping insects out.
• Shade Sail An outdoor shade sail available in various sizes (6' x 10', 12' x 12' x 12' triangle) and colors for UV protection.
• Wrist Rest A memory foam wrist rest for keyboard use, designed to reduce strain during long typing sessions with slip-resistant backing.
• Compact Lap Desk A portable laptop desk with a slip-resistant surface and cushion base for working from bed or couch.
• Luggage Straps Adjustable luggage straps available in packs of 2 for securing luggage during travel.
• Trunk Organizer A collapsible trunk organizer for keeping a car trunk neat and organized during shopping or travel.
• Car Seat Travel Bag A travel bag for transporting car seats during air travel, protecting seats from damage.
• Over the Door Shoe Organizer An over-door storage organizer with 24 pockets for shoes and accessories, featuring award seal recognition.
• Plush Sofa Cover A furniture protection cover for sofas and chairs made from plush material, available in multiple colors and sizes.
• Stair Treads Stair safety treads available in packs of 4 with multiple color options to prevent slipping on stairs.
• Rugged Rhino Fence Privacy Screen An outdoor privacy screen for fences, available in Black, Beige, and Hunter Green in a 3 x 10 ft size, sold under the Rugged Rhino sub-brand.
• Rugged Rhino Multi-Purpose Tarp A heavy-duty outdoor tarp for camping, gardening, and equipment protection, sold under the Rugged Rhino sub-brand.
• Rugged Rhino Grill Cover A durable grill cover sized 52 x 26 x 43 inches for protecting grills from outdoor elements, sold under the Rugged Rhino sub-brand.
• The Connecticut Home Company Throw Blanket A throw blanket available in Shag and Faux Fur styles with 70" x 60" dimensions, sold under The Connecticut Home Company sub-brand.
• KANGAROO Bathroom Rugs A bathroom rug collection under the KANGAROO sub-brand, featuring a Seafoam color option.
• Gorilla Gear Pickleball Set A pickleball equipment set including paddles and balls, available in a 2-pack with multiple colors, sold under the Gorilla Gear sub-brand.

Quantifiable outcome

• Products have received positive reviews across major consumer publications including Forbes, NY Times Wirecutter, Good Housekeeping, and Consumer Reports

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Dian Fossey Gorilla FundminorStrategic or Co-development PartnerGorilla Grip is the official match donor for the Dian Fossey Gorilla Fund, participating in World Gorilla Day on September 24 to help protect endangered gorillas and their habitats. The partnership aligns with Gorilla Grip's community-focused values and gorilla conservation efforts.
• Dress For SuccessminorStrategic or Co-development PartnerPartner organization supported through Gorilla Gives, the company-sponsored employee-run charitable program that selects and plans quarterly community initiatives.
• Operation HopeminorStrategic or Co-development PartnerPartner organization supported through Gorilla Gives, the company-sponsored employee-run charitable program that selects and plans quarterly community initiatives.
• Bridgeport Rescue MissionminorStrategic or Co-development PartnerPartner organization supported through Gorilla Gives, the company-sponsored employee-run charitable program that selects and plans quarterly community initiatives.
• Pink AidminorStrategic or Co-development PartnerPartner organization supported through Gorilla Gives, the company-sponsored employee-run charitable program that selects and plans quarterly community initiatives.
• The Connecticut Energy & EnvironmentminorStrategic or Co-development PartnerPartner organization supported through Gorilla Gives, the company-sponsored employee-run charitable program that selects and plans quarterly community initiatives.
• Gorilla Gives ProgramminorOthersGorilla Gives is a company-sponsored, 100% employee-run charitable program where employees select and plan quarterly community initiatives and charitable partnerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OXO: OXO is a premium kitchen and household tools brand built around the 'Good Grips' ergonomic technology platform - a direct positioning parallel to Gorilla Grip's grip-and-durability promise across kitchen gadgets, cleaners, and home organization.
• Misen: Misen is a DTC kitchen tools brand (knives, cookware, pans) targeting value-conscious home cooks - shares Gorilla Grip's direct-to-consumer-only, premium-but-affordable model and product-led branding strategy.
• Tovolo: Tovolo designs playful, functional kitchen gadgets (ice cream scoop, ice cube trays, colanders) sold across DTC and mass retail - directly comparable to Gorilla Grip's ice cream scoop and colorful kitchen tools.
• Simple Houseware: Simple Houseware sells kitchen storage, organization, and household basics via Amazon and DTC - directly comparable to Gorilla Grip's home organization and kitchen tools catalog at a similar price-point under $30.
• Chef'n: Chef'n designs and markets kitchen gadgets (Salad Chopper, Veggie Chop, hand-held tools) with strong consumer branding and broad retail distribution - a direct kitchen-gadget peer to Gorilla Grip's kitchen tools line.
• Joseph Joseph: Joseph Joseph is a design-led kitchen tools and utensils brand selling colorful, functional gadgets directly to consumers - directly comparable to Gorilla Grip's kitchen category across graters, cutting boards, tongs, and can openers.
• Material Kitchen: Material Kitchen is a DTC kitchen-tools brand offering cutting boards, knives, and utensils with a minimalist premium aesthetic - directly comparable to Gorilla Grip's e-commerce-only kitchen category at overlapping price points.

Broad incumbents

• iDesign (InterDesign): iDesign makes home organization and storage products (drawer liners, shoe organizers, over-door storage) sold across major retailers and online - directly overlaps with Gorilla Grip's laundry, organization, and bath SKUs.
• Newell Brands: Newell Brands owns OXO, Rubbermaid, Sharpie, and dozens of household brands - a broad incumbent whose portfolio spans kitchen, bath, storage, and pet, putting it in competitive overlap with Gorilla Grip's multi-category housewares play.

Emerging players

• PetFusion: PetFusion is a DTC pet-products brand (pet beds, litter boxes, cat trees) competing in the same premium pet segment as Gorilla Grip's pet category - comparable in target customer, DTC model, and design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Gorilla-Grip/61558102139463
• Instagraminstagram.com/gorillagripusa
• Pinterestpinterest.com/gorillagripusa
• Xx.com/gorilla_grip_
• LinkedInlinkedin.com/company/gorilla-grip

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorilla Grip