Pink Aid
Pink Aid is a 501(c)(3) nonprofit that provides emergency financial assistance and peer mentorship to breast cancer patients facing economic hardship during treatment, primarily through its Pink Purse direct-aid program and regional galas in Connecticut, Long Island, New York City, and Palm Beach.
- Company typePrivate
- Founded2011
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pink Aid does
Pink Aid is a 501(c)(3) public charity founded in 2011 and headquartered in Westport, Connecticut, that provides emergency financial assistance and wraparound support services to breast cancer patients experiencing economic hardship during treatment. Its core program, Pink Purse, offers rapid-turnaround direct payments to patients for non-medical household expenses including utility bills, rent, food, and transportation to treatment facilities. The organization has extended its geographic footprint from a Connecticut base to Long Island (2014), a Young Professionals vertical in New York City (2023), and Palm Beach (2026), claiming to have served over 60,000 patients across 40+ states through the Pink Purse program.
The organization's service delivery is organized around four sub-brands: Pink Purse (direct financial assistance), Pink Posse (volunteer-created self-care kits), Warrior Connection (peer mentorship by survivor volunteers), and the Pink Aid Grants Programs (institutional grants to hospitals and nonprofits providing screening, diagnostics, wigs, recovery garments, and wellness services). In 2023 the organization distributed $2.5M in grants including $1.5M through Pink Purse, and awarded grants to 42 organizations across Connecticut and Long Island.
Revenue is generated through a diversified donation-based model combining individual giving, tiered corporate event sponsorships (Founding, Title, National, Premier, Pink Angel tiers), ticket and auction revenue from signature annual galas and fashion shows, peer-to-peer fundraising, third-party retail events, and grants. The go-to-market is event-driven and community-led: flagship events include the Annual National Gala (Connecticut), Pink Rocks The Beat (Long Island), Young Professionals NYC Gala, and the 2026 Palm Beach debut in partnership with the Breast Cancer Research Foundation. Operations are run with 1-10 employees and a substantial volunteer network, anchored by founding partners Mitchell Stores, WSAA, and CTC&G/NYC&G.
Pink Aid firmographics
Firmographics- Name
- Pink Aid
- Legal name
- Pink Aid, Inc.
- Website
- https://pinkaid.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pink Aid is a 501(c)(3) nonprofit that provides emergency financial assistance and peer mentorship to breast cancer patients facing economic hardship during treatment, primarily through its Pink Purse direct-aid program and regional galas in Connecticut, Long Island, New York City, and Palm Beach.
- Ownership category
- akta.pro rank
Pink Aid industry classification
Industry- Product category
- Breast Cancer Patient Support Services
- NAICS
- Voluntary Health Organizations (813212), Grantmaking Foundations (813211)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)
- akta.pro secondary industries
- Community Health & Prevention Program Funding (HLAJALAF), Emergency Preparedness & Response Funding (Public Health) (HLAJALAL)
Keywords
Where Pink Aid is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Pink Aid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Individual Donations: Direct donations from individuals supporting breast cancer patients, including online donations, mail donations, and planned giving options
- Corporate Sponsorships: Event sponsorships from corporate partners at various levels (Founding, Title, National, Premier, Pink Angel, etc.) for Connecticut and Long Island events
- Event Fundraising: Revenue from annual galas, fashion shows, and events including ticket sales, silent auctions, live auctions, and paddle raises
- Organizational Grants: Grants awarded to organizations providing diagnostic testing, outreach, education, treatment, wellness and recovery support to breast cancer patients
- Third-party Fundraising Events: Community-organized fundraisers including shopping days, fitness events, comedy nights, and other third-party events where percentage of sales or proceeds benefit Pink Aid
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General donations - any amount accepted |
| One time/ perpetual license | Pay-as-you-go | Event ticket donations |
| One time/ perpetual license | Pay-as-you-go | Community event participation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Pink Aid product offering
Product offeringCore offering
Pink Aid is a 501(c)(3) public charity that provides emergency financial assistance to underserved breast cancer patients in active treatment through its Pink Purse program, covering non-medical household expenses such as utilities, food, rent, and transportation. It also awards organizational grants to healthcare nonprofits in Connecticut and Long Island for diagnostic testing, screening, wigs, recovery garments, cold cap therapy, and wellness programs, and operates the Warrior Connection peer mentorship network and Pink Posse volunteer self-care kit program.
Differentiator
Problem solved
Functional benefit
Brands
- Pink Purse: Pink Aid's signature national program providing emergency financial assistance to breast cancer patients in treatment, helping with critical non-medical household expenses such as utility payments, food cards, and transportation to treatment.
- Pink Posse
- Warrior Connection
- Pink Aid Grants Programs
Products and services
- Pink Purse Emergency Financial Assistance National Pink Aid program providing emergency financial assistance to breast cancer patients in active treatment, covering non-medical household expenses such as utility payments, food cards, rent, and transportation to treatment. Patients apply via the Pink Purse Application and receive a uniquely rapid turnaround on funds.
- Pink Aid Organizational Grants Grant program awarding funding to healthcare nonprofits, hospitals, and community organizations in Connecticut and Long Island that provide free or subsidized breast cancer diagnostic testing, screening, outreach, education, treatment, wellness, and recovery support. In 2023, grants were awarded to 42 organizations.
Quantifiable outcome
- 60,000+ patients helped since inception
- +3 more outcomes
Companies that use Pink Aid
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Pink Aid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pink Aid partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Mitchell StoresflagshipFounding Partner and primary event venue for Pink Aid Connecticut. Co-owner Andrew Mitchell-Namdar is a Pink Aid co-founder. Mitchell Stores hosts the annual Connecticut Gala and Fashion Show at their Westport location.
- CTC&G (Connecticut Cottages & Gardens)flagshipFounding Partner providing interior design coordination for events. Has coordinated Pink Chairs silent auctions featuring top interior designers at annual events.
- WSAAcoreFounding Partner and branding agency. Co-founders Amy Gross and Renée Mandis lead WSAA, providing all design, graphics, and branding for Pink Aid.
- DARCARS Automotive GroupflagshipTitle Partner for Connecticut events. Founder John Darvish started Pink Aid's national transportation program in 2021 for patients to travel to and from treatment.
- NYC&G (New York Cottages & Gardens)flagshipFounding Partner for Long Island events. Partners with Pink Aid on annual fashion shows and editorial content.
- Kimco Realty CorporationcorePremier partner for Long Island events. Major corporate sponsor supporting Pink Aid's Long Island operations.
- Daniel Gale Sotheby's International RealtycorePink Promise Partner and major sponsor. Multiple team members serve on Pink Aid Long Island leadership including Bonnie Williamson.
- Northwell HealthcorePink Compassion Partner. Friedman Center for Breast and Lymphatic Surgery at Northwell Health is a grantee partner. Huntington Hospital affiliated with Northwell Health hosts events.
- Marcia Selden CateringminorCatering partner for Connecticut events. Provides food service at galas and fashion shows.
- Breast Cancer Research Foundation (BCRF)minorPartner for Palm Beach events. Pink Aid made its Palm Beach debut in February 2026 in collaboration with BCRF.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Pink Aid competitors and assessment
Company assessmentDirect peers
- Young Survival Coalition: Focused on young women diagnosed with breast cancer, providing resources, support, and advocacy. Comparable demographic-driven mission and survivor-led peer support model.
- The Pink Fund: Nonprofit providing direct financial assistance to breast cancer patients for non-medical cost-of-living expenses during active treatment. Nearly identical service model to Pink Aid's Pink Purse, making it the closest functional competitor.
- National Breast Cancer Foundation: Provides mammograms, education, and patient navigation services to underserved women. Comparable focus on screening access, education, and support for breast cancer patients, with stronger national brand presence.
- Breast Cancer Research Foundation (BCRF): National breast cancer nonprofit funding research and awareness; Pink Aid's 2026 Palm Beach debut was held in collaboration with BCRF. Comparable cause category and high-net-worth donor engagement model.
- Living Beyond Breast Cancer: National education and support organization for breast cancer patients and survivors. Comparable peer-support and survivorship programming to Pink Aid's Warrior Connection network.
- Susan G. Komen: The largest breast cancer-focused nonprofit in the U.S., funding research, screening, treatment support, and direct financial assistance. Highly comparable mission and donor base, though Komen operates at vastly greater scale with research as a core focus.
- CancerCare: National nonprofit offering financial assistance, counseling, and support services to cancer patients (including breast cancer) facing hardship. Comparable direct-aid and case-management model across a broader cancer spectrum.
Broad incumbents
- Share Our Strength (No Kid Hungry): Major nonprofit leveraging galas, corporate sponsorships, and celebrity-driven events to combat childhood hunger. Comparable gala/fashion-show-driven fundraising model and corporate partner structure, though different cause.
- American Cancer Society: The largest U.S. cancer nonprofit, offering broad programming across research, patient support, and transportation. Comparable patient-services mission but operates at much greater scale across all cancer types.
Regional players
- Sharsheret: National nonprofit supporting Jewish women and families facing breast and ovarian cancer, with strong regional community presence. Comparable community-anchored, volunteer-driven service model and peer-support programming, primarily serving a specific community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pink Aid social profiles
Digital presencePink Aid compliance and trust
Trust signalCompliance2 records
Pink Aid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pink Aid leadership team
Management profileNumber of profiles
Profiles10 records
Pink Aid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pink Aid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pink Aid
What does Pink Aid do?
Pink Aid is a 501(c)(3) public charity that provides emergency financial assistance to underserved breast cancer patients in active treatment through its Pink Purse program, covering non-medical household expenses such as utilities, food, rent, and transportation. It also awards organizational grants to healthcare nonprofits in Connecticut and Long Island for diagnostic testing, screening, wigs, recovery garments, cold cap therapy, and wellness programs, and operates the Warrior Connection peer mentorship network and Pink Posse volunteer self-care kit program.
Is Pink Aid a public or private company?
Pink Aid is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pink Aid founded?
Pink Aid was founded in 2011. It employs 1 to 10 people.
Where is Pink Aid based?
Pink Aid is headquartered in Miami, United States, in the North America region.
How does Pink Aid make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships, event Fundraising, organizational Grants and third-party Fundraising Events.
Who are Pink Aid's main competitors?
Direct peers on record are Young Survival Coalition, The Pink Fund, National Breast Cancer Foundation, Breast Cancer Research Foundation (BCRF), Living Beyond Breast Cancer, Susan G. Komen and CancerCare. Broad incumbents are Share Our Strength (No Kid Hungry) and American Cancer Society. Sharsheret is listed as a regional player.
Does Pink Aid have an API?
No public API is recorded for Pink Aid.
What industry is Pink Aid in?
Pink Aid's product category is Breast Cancer Patient Support Services. Its primary akta.pro industry code is BPAGAKAF, Donor-Advised Fund (DAF) Sponsors, with a secondary code of HLAJALAF, Community Health & Prevention Program Funding. Its NAICS code is 813212 and its SIC code is 8300.